Launch Marketing

APRIL 20, 2022

Here are 10 B2B marketing influencers we think are a must-follow for relevant and entertaining content to help you improve your marketing strategy. . As a co-founder of Marketo, Jon now continues to share thought-provoking content on Twitter in his new role as Chief Marketing Officer at Demandbase.

Twitter 118

Twitter B2B Marketing B2B Thought Leadership DemandBase 118

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Janet is all about promoting thought leadership and will encourage you to take rewarding actions. She occasionally posts about work culture and thought leadership. Michael posts great videos on skill-building.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Champion Communications

JULY 19, 2023

In fact, in a survey we conducted earlier this year, we found that 84% of B2B CMOs find talking to the CEO about PR awkward, while 49% said that they found it really awkward. The issue seems to be one of value, with CEOs struggling to realise the value of PR programs. Did sales share coverage with prospects? What was their feedback?

PR 62

PR ROI B2B Thought Leadership Thought Leadership 62

Biznology

JUNE 3, 2020

I reached out to my longtime colleague and friend Roger McDonald , a seasoned sales and marketing executive and thoughtful observer of things B2B, to gather up his views on what’s going on and how we B2B marketers should be thinking. How do you see Covid-19 changing the nature of B2B sales and marketing going forward?

B2B Marketing 166

B2B Marketing B2B Thought Leadership B2B Marketing Management 166

Heinz Marketing

JANUARY 23, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. An interview with Jim Kalbach about his book ‘Jobs To Be Done’. From CMO to CEO: modern leaders must equate marketing with business strategy. Thanks, Braden Kelley.

B2B Thought Leadership 124

B2B Thought Leadership B2B Thought Leadership B2B Sales 124

Heinz Marketing

DECEMBER 14, 2017

Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions. This week I’m thrilled to feature Janet Rubio CMO at True Influence. I keep a notebook next to me at all times to jot down thoughts or things I need to remember to do.

Work Management 77

Work Management CMO Bulldog Solutions Skype 77

B2B Marketing Directions

DECEMBER 12, 2021

My goal for this blog has always been to provide content that readers will find informative, thought-provoking and useful, and I've been immensely gratified by the attention and engagement this blog has received. For example, I'm planning to include a book review on about a monthly basis.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership CMO Digital Transformation 52

Marketing Insider Group

JULY 14, 2020

Marketing Isn’t What We Thought It Was. They overwhelmingly blame their CMO. A study from the Fournaise Marketing Group found 80 percent of CEOs don’t trust their CMOs. A report found 60 to 70 percent of B2B marketing content is unused. I started with thought leadership content.

Paid Content 291

Paid Content Ad Frequency Paid Search Agency Marketing Budget 291

Exo B2B

OCTOBER 16, 2020

Who in the field of marketing and B2B has been able to get out of the social magma while being confined? So it is with a certain amount of apprehension that we’ve scoured blogs and marketing sites, B2C and B2B. Marketing influencers are not the young YouTubers or Instagram maniacs who get fame and easy money.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Heinz Marketing

JUNE 7, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We talk to some of the best leaders in B2B sales and marketing every day. Thought you guys did a great job continuing to build and foster community among the group as well.

Forrester 123

Forrester Top of Funnel B2B Thought Leadership Lead Ranking 123

B2BMarketing.net

FEBRUARY 8, 2024

The subject of the interview was captured in the title, “From CMO to CEO: Journey to Destination.” Didier was the perfect interlocutor ; that rara avis whose previous roles included being CMO of other global, med-tech companies, he was uniquely poised to speak about the famously fraught relationship between the CMO and CEO functions.

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

Engagio

SEPTEMBER 8, 2021

ABX is a go-to-market strategy that uses data and insights to orchestrate relevant, trusted Marketing and Sales actions throughout the B2B customer lifecycle, and its benefits are both clear and well-documented: 1. Like you can do stuff separately, but really with diminished returns.” – Kipp Bodnar | CMO, HubSpot. Zero waste.

Account Based Marketing 71

Account Based Marketing Inbound Marketing ABM DemandBase 71

6sense

DECEMBER 9, 2021

See More: 5 Principles for Sales Enablement Success — According to B2B Decision-Makers. What Community Means in B2B. There’s a lesson there for B2B marketers: Community is key if you want to build a brand that engenders enthusiasm, loyalty, evangelism, and, yes, spending. Rules of Community-Building. Rule #3: Never go it alone.

Class 62

Class Communities B2B Marketing Ad Building 62

Heinz Marketing

JULY 5, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We do 20-ish minutes with some of the best and brightest minds in B2B sales and marketing. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

B2B Thought Leadership 115

B2B Thought Leadership Training Thought Leadership Peer-to-peer 115

Marketing Insider Group

MAY 11, 2020

Content marketing allows any business to increase their presence in organic search because it focuses on sharing thought leadership. Well-written, insightful content draws your audience in and sets you up as a thought leader. 41 percent of B2B buyers consume three to five pieces of content before talking to sales.

Paid Content 168

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 168

Salesforce Marketing Cloud

SEPTEMBER 21, 2023

” ― Seth Godin , entrepreneur and author of 20 best-selling sales and marketing books “A salesperson tells, a good salesperson explains, and a great salesperson demonstrates.” It’s easy to forget this in the heat of a sales cycle.” – Aaron Ross , SaaS sales and leadership consultant “Make a customer, not a sale.”

B2B Thought Leadership 64

B2B Thought Leadership Best Practices Thought Leadership Consulting 64

6sense

NOVEMBER 5, 2021

If you’re a CMO and you aren’t already fully obsessed with Brent Adamson , you’re missing out big time. He’s not only a Distinguished VP, Advisory at Gartner, he’s also the co-author of books that have become “bibles” to many of us in sales and marketing: The Challenger Sale and The Challenger Customer. We’ve got to do better.

Ideal Customer Profiles 48

Ideal Customer Profiles Peer-to-peer Gartner B2B Thought Leadership 48

Sage Marketing

OCTOBER 27, 2020

I’m really talking about how to capture an audience’s attention and rise above the digital noise (yes, especially B2B audience) and then actually hold it for more than five seconds. There are grandmasters of all things related to B2B start-up marketing out there – you just need to find them. Look for a B2B marketing agency.

Work Management 98

Work Management Marketing Management Paid Search Agency Advertising Agencies 98

6sense

SEPTEMBER 14, 2021

If you’re a CMO and you aren’t already fully obsessed with Brent Adamson, you’re missing out big time. He’s not only a Distinguished VP, Advisory at Gartner, he’s also the coauthor of books that have become bibles to many of us in sales and marketing: The Challenger Sale and The Challenger Customer. These were some of my key takeaways.

Buy 48

Buy Peer-to-peer Gartner B2B Thought Leadership 48

Sword and the Script | B2B

MAY 11, 2021

One of the biggest frustrations in the marketing and PR profession today is the lack of understanding from the leadership. When the time comes to pitch your plan to the leadership, you begin to realize they don’t have a clue what you’re talking about. For example, you invest a lot of time into research and planning.

Studies 64

Studies B2B Thought Leadership Thought Leadership Paid Search Agency 64

Content4Demand

AUGUST 17, 2021

Jon Miller, Chief Marketing and Product Officer at Demandbase , offers a helpful vision into the future value of intent data and practical advice for B2B marketers eager to get started now. He expects intent data to play a vital role in the future of B2B content. There’s vast opportunity for B2B brands to use intent data.

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. B2B Content Masterminds. Jason Miller is the Global Content Marketing Leader at LinkedIn and author of a best-selling book on social media and content marketing, Welcome to the Funnel. Good stuff, right? And there’s more to come.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Exo B2B

MARCH 8, 2018

So, with much enthusiasm, we skimmed through blogs, B2C and B2B marketing sites. Each year, several personal blogs and websites list their top 50 or 100 influencers in marketing, social networks or even B2B marketing. In addition, in 2016, Tamara was named the #1 Most Influential Woman in Martech by B2B Marketing.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Heinz Marketing

JANUARY 24, 2022

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This week’s show is called “Sustainable Marketing in Action” My guest is MK Getler , CMO at Loop & Tie. MK Getler , she is the CMO at Loop & Tie.

B2B Thought Leadership 108

B2B Thought Leadership CMO B2B Sales Paid Search Agency 108

Heinz Marketing

SEPTEMBER 26, 2022

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This week’s show is entitled, “ Roadblocks to Delivering a Competitive Buying Experience “ and my guest is Rusty Bishop , CMO at Bigtincan. Thanks for joining us.

Top of Funnel 52

Top of Funnel Budget Programs Marketing Automation Services Work Management 52

Heinz Marketing

SEPTEMBER 7, 2020

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This week’s show is entitled “ Wanna Be CMO of a B2B Travel Company Right Now ? Pacific you can find the transcription and recording here on the blog every Monday morning.

Top of Funnel 105

Top of Funnel B2B Thought Leadership Thought Leadership Work Management 105

Heinz Marketing

NOVEMBER 1, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This week’s show is called “ Managing and Measuring Marketing Performance “ My guest is Casey Carey , CMO at Kazoo. I like a book called Objectives and Key Results.

Work Management 117

Work Management CMO B2B Sales Planning 117

Vidyard

NOVEMBER 6, 2018

Here’s an example of the video personalized for an individual named Marta Uceda (note that the video was personalized for each individual recipient to boost engagement): The runners-up exhibited an incredible knack for storytelling in the B2B space.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

LEADership

MAY 5, 2014

Executives who have all along felt confident in their creative abilities and strategy skills are now astounded as to why a particular CMO wants everyone to go back to the drawing board and focus on the product. As Seth Godin says in his book, Poke the Box, “Do something important, frightening and new. Is your CMO a growth hacker?

CMO 40

CMO Work Management Marketing Management Peer-to-peer 40

Webbiquity

JANUARY 5, 2021

Fractional CMO, Marketing Growth Strategist, Pivot Marketer, Collaboration Author, Wine Blogger, Speaker, Tweets are my own views. VP @strategicedu; Former COO @hackbright; Proud husband+dad of 3 boys; passionate about #diversity #changetheratio & all MN sports; @marquetteU; thoughts=mine. Passion for high character leadership.

Twitter 259

Twitter Startups Work Management Marketing Management 259

markempa

MAY 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

CMO 120

CMO Lead Generation Marketing Budget BtoB 120

Content4Demand

SEPTEMBER 17, 2021

And he warns against viewing intent signal data as a “silver bullet,” recommending instead that B2B marketers view it as a compass for content strategy. Do you see opportunities for more B2B brands to use intent data intelligence at the foundational stage of formulating their content strategies?

Intent Data 82

Intent Data Intent Marketing & Strategy Psychographics 82

Adobe Experience Cloud Blog

APRIL 25, 2017

Key highlights from our brilliant CMO panel include: “Now it’s time to empower your whole organization. Our final guest was the CMO of Box, Carrie Palin. How To Think Like A CMO. Drew Neisser , CEO of Renegade, delivered an authentic and humorous presentation on how to think like a CMO. Penny Wilson. “

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

SnapApp

FEBRUARY 28, 2018

As a B2B marketer, you’re faced with a number of branding challenges — from explaining what it is that you actually do , to making less-than-exciting (cough *boring*) industries sound intriguing. Do you want to be known as a marketing guru, an industry thought leader or a behind-the-scenes hustler who gets things done?

Paid Search Agency 106

Paid Search Agency Personalization B2B Thought Leadership Ad Building 106

Contently

SEPTEMBER 10, 2020

It’s also opened up the door for Erik and me to have people give us a call and to ask our thoughts on what’s going on or certain things that individuals may be trying to do within their own organization. It gives you more flexibility to move between consumer marketing and B2B marketing and other positions as well.

Work Management 114

Work Management Marketing Management Brand Identity Branding 114

Vidyard

NOVEMBER 13, 2019

Video Marketing: The B2B Storyteller 2. Video Marketing: The B2B Storyteller. This exceptional B2B marketing team tells masterful stories that inspire action and produce an emotional response. “ Skyping in Space ” by NetMotion Wireless is the ultimate example of show don’t tell storytelling by a B2B brand.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Conversica

APRIL 26, 2020

But while the negative aspects of the current situation include COVID-19 and associated economic downturn, there is another shift happening in the workplace which is driving more opportunities for growth, greater visibility into the B2B buying process and ensuring quality customer experience throughout the buying cycle.

Marketing AI 91

Marketing AI B2B Thought Leadership B2B Sales Organic Leads 91