The Customer

MAY 4, 2020

While podcasting technically pre-dated Facebook and Twitter, it didn’t gain its executive-awareness raising stature until some time after Serial won a Peabody in 2014 and MailChimp was laughing all the way to the bank as an early-in, low CPM sponsor. So, what’s involved in the making of and marketing of on-demand audio as a B2B tool?

B2B 95

B2B Ideal Customer Profiles RSS Paid Search Agency 95

xiQ

SEPTEMBER 25, 2019

xiQ Workbench is the only AI-powered, B2B marketing platform that creates, curates, designs, executes, and analyzes campaigns. Publish campaigns on your website using RSS. Generate RSS and PDFs to push through your own marketing channels. Publish your campaigns on Twitter, LinkedIn, Facebook and other social media channels.

Demand Generation 69

Demand Generation Lead Ranking Lead Scoring Demand 69

Savanta

OCTOBER 12, 2012

Maybe not, but you’ve probably glanced across your own office and felt similar feelings towards sales. At least you will have done if you’re anything like the 100 B2B marketing leaders Circle recently surveyed as part of the B2B Marketing Leaders Forum. Any tips for aligning sales and marketing? Not a rare occurrence.

Advertising Agencies 120

Advertising Agencies Paid Search Agency RSS Eye-Tracking 120

Adobe Experience Cloud Blog

FEBRUARY 10, 2011

by Maria Pergolino B2B sales forces have multiple challenges to contend with in today’s digital marketplace. Because sales has changed so drastically – with the buyer driving the decision making process, teams have to tap into ever expanding opportunities to meet consumers in all stages of the sales process.

B2B Sales 48

B2B Sales Top of Funnel Landing Pages RSS 48

Valasys

JULY 20, 2020

The real challenges for brands in social media include crafting techniques and implementing a profitable marketing strategy that levitates sales and revenue. The marketers figured that many B2B companies often fail to procure the conversions and Return on Investment (ROI) from social media platforms. Leveraging Referral Traffic.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Adobe Experience Cloud Blog

APRIL 7, 2011

by Katie Byrnes To effectively build relationships with prospects, sales teams need to learn to leverage evolving sales strategies. Without utilizing social networking, content marketing and other strategies, sales teams are likely leaving money on the table. She shows small and large businesses how to use Sales 2.0

B2B Sales 48

B2B Sales Salesforce.com Buying Cycle B2B 48

KoMarketing Associates

NOVEMBER 8, 2018

Many companies and their executives recognize the power of B2B marketing to drive sales and conversions, but marketing actually has a lot of benefits beyond just bringing in revenue. We’ve discussed the benefits of B2B content marketing in the past, but the benefits of an overall campaign strategy is more than lead generation.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Industrial Marketing Today

MAY 11, 2010

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. However, the sales cycles have also become longer, making it much harder to close deals. This one caught me by surprise.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Savanta

JULY 20, 2012

Couple research findings with other internal or external information needed to make a fully informed decision, e.g. sales trend data, macro-economic data, industry analyst opinion. Enjoyed this post? Subscribe and receive new posts by email or RSS. Connect with Andrew on Twitter or Google+. Be complete.

RSS 120

RSS Paid Search Agency Case Study Case Studies 120

The Effective Marketer

MARCH 24, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Why Sales and Marketing Don’t Get Along Talk to marketing mangers and sales managers about their biggest complaint and you will likely hear “They don’t follow up on leads!&# from the sales guy.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

MLT Creative

MARCH 1, 2012

If you’re reading this, there’s a good chance you’re also in B2B marketing. Until recently, I was possibly the least automated B2B marketing professional on Twitter. Our customers and yours don’t need more sales messaging from us. How does your Twitter account look to the rest of the world?

Twitter 40

Twitter Advertising Agencies Process B to B 40

The Point

FEBRUARY 8, 2011

Tony Karrer and Tom Pick, founders of the popular B2B Marketing site B2B Marketing Zone just released a compelling report on B2B Blogging Trends in 2011. 2011 may be the year when B2B companies finally realize blogs are more than just a PR vehicle for propagating so-called thought leadership.

Aggregage 100

Aggregage Trends B2B Thought Leadership B2B 100

Hubspot

FEBRUARY 26, 2019

In college, he studied Writing & Rhetoric, which helped him land his first job as a copy editor at a B2B trade publication. Before Aja Frost became a Senior SEO Strategist at HubSpot, she was the Editor of HubSpot’s Sales Blog. And I follow a ton of SEOs on Twitter -- they drop random factoids or insights all the time.”.

SEO 101

SEO Marketing Analytics Tools Hubspot Lead Scoring 101

Chris Koch

JANUARY 22, 2010

I wish I could say that social media leads to sales. We need to believe that more engagement between our companies and the people we want to reach is a good thing that ultimately leads to sales—but down a long, narrow, winding path with a few jumps between cliffs thrown in there. Did the social media impression really lead to the sale?

Social Media 100

Social Media ROI Lead Ranking RSS 100

NuSpark Consulting

OCTOBER 24, 2011

B2B buyers are time deprived and risk averse – and also enormously well informed. From the B2B seller side, ‘beating the bushes’, ‘cold calling’, ‘hunting’… whatever you call it, is less and less effective. From the B2B seller side, ‘beating the bushes’, ‘cold calling’, ‘hunting’… whatever you call it, is less and less effective.

Social Media 100

Social Media Marketing Management Cold Calling Peer-to-peer 100

Marketing Insider Group

SEPTEMBER 4, 2012

Common mistakes include talking too much about your products, promoting your company before you’ve allowed them to get to know you at all, or even “creative storytelling” that is an obvious or insidious attempt at getting the reader to enter into a sales conversation before they are ready. Build Your Own Content Marketing Destination.

Content Marketing 100

Content Marketing Advertising Agencies Planning Paid Search Agency 100

B2B Marketing Savvy

AUGUST 25, 2009

If you like the read, please subscribe to my RSS feed. The good news, unlike most previous evolutions of outbound channel alternatives, Twitter doesn’t come with budget requirements. Still, content… management… and metrics drive the accountability and Twitter, Facebook and the like can be no different.

PR 40

PR Twitter Paid Search Agency Advertising Agencies 40

KoMarketing Associates

DECEMBER 1, 2015

More about this challenge: According to the Content Marketing Institute , 54 percent of B2B marketers in 2015 were challenged by “producing engaging content.” What To Do When B2B Content Marketing Efforts Hit a Proverbial Wall. 6 Ways to Optimize Video Content like a B2B SEO Pro. Coming up with Fresh Content Ideas.

B2B Thought Leadership 120

B2B Thought Leadership Content Marketing Planning Thought Leadership 120

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

B2B Marketing Savvy

JULY 14, 2009

For updated reports, article trackers and other Adv/Marcom postings, please subscribe to my RSS feed. Twitter recently provided an unexpected 140-character, Public Relations gem. My morning routine includes a Twitter dose along with my cup o’Joe. Once the sales team confirm, we’ll need only to pull together the misc.

PR 40

PR Twitter Public Relations RSS 40

NuSpark Consulting

NOVEMBER 16, 2011

So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads. The number one priority of B2B marketers? Generate Leads: 46%. . Of course! . 57% say SEO.

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.). Share your thoughts, post a comment.

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Marketing Insider Group

FEBRUARY 16, 2012

And yet much of the B2B Marketing conversation is still on generating leads. Generating leads is one important aspect of what we do in marketing but while we are busy talking about how to meet the needs for sales today , we are losing ground in our ability to meet the needs of our customers tomorrow. Change is coming to B2B Marketing.

B2B Marketing 100

B2B Marketing Enterprise Management B2B Thought Leadership B2B 100

B2B Marketing Savvy

SEPTEMBER 21, 2009

The team here is focused on bringing B2B marketing and social media discussion to a larger audience as we all work to use new tools so solve markeing and business communication problems. Twitter for B2B, Specifically. B2B Case Study: PR. B2B Case Study: Barriers & Lessons. B2B Twitter Case Study.

Social Media 40

Social Media Twitter Research Media 40

Savanta

JUNE 20, 2011

This struck me as the B2B equivalent of targeting a FMCG product at everybody under the age of 70. It’s far too broad, essentially meaningless and does little to make the proposition more relevant or sales efforts more precisely targeted. Subscribe and receive new posts by RSS. Follow me on Twitter: @andydalg.

Case Study 120

Case Study Case Studies Segmentation SME 120

NuSpark Consulting

SEPTEMBER 10, 2011

I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study. The focus of the study was to determine what activities and approaches separated Word Class sales organizations versus the rest.

Top of Funnel 100

Top of Funnel Practices Planning Lead Scoring 100

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. Conveniently for us B2B marketers, video also conveys more information per minute than any other media platform. Capture sales leads with longer form video. by Jon Miller Online video is exploding.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

The Effective Marketer

SEPTEMBER 29, 2010

Amount of sales or deals closed? A B2B company applying tactics used by B2C companies can be very successful but only after some necessary translation is done. You can follow any responses to this entry through the RSS 2.0 Number of leads generated? If you answered “it depends&# , then you’re thinking smart.

Marketing Budget 100

Marketing Budget Work Management Marketing Automation Services Marketing Management 100

Anything Goes Marketing

MARCH 8, 2009

Twitter: Maximize Your Travel In the past, I had blogged about why I use Twitter so it’s exciting for me to provide a success story for Twitter. Twitter helps me keep in touch with various clients and colleagues as well as better understand what people in my network "have on the brain". Beautiful day! Beautiful city!

Social Media 100

Social Media Web 2.0 Media Blogger 100

Sharpspring

DECEMBER 11, 2017

You’ve had a great sale, with a great customer. After all, referrals are shown to have the highest rate of closing for any B2B lead generation campaign, nearly twice as effective as social media or and almost three times as effective as paid search. You can also configure your social media presence to launch RSS emails.

RSS 45

RSS Paid Search Agency Marketing Automation Services Marketing Automation 45

The Point

APRIL 21, 2010

convert that search traffic to measurable sales leads. In its first 30 days, the blog attracted dozens of new email subscribers and 60 sales leads. And these weren’t just tire-kickers – fully 22 percent of the new prospects requested immediate sales contact. The results have been startling.

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

Webbiquity

AUGUST 9, 2010

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Share this on Technorati.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

LeadSloth

FEBRUARY 17, 2010

This is the first of three posts for the Silverpop B2B Marketing University , March 3rd in Washington DC. When talking about Social Media, most people immediately think of Twitter or Facebook. Use your Marketing Automation and CRM systems to see if this traffic converts to qualified leads and sales opportunities. Social Media.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

Biznology

NOVEMBER 21, 2012

Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . Traditional approaches in B2B retention marketing. The most basic approach has been—simply—superb account management.

Loyalty 80

Loyalty Enterprise Management B2B Marketing Work Management 80

The Point

MARCH 3, 2010

It’s the working assumption of B2B marketers that prospects don’t want to be sold to. product demos) because the more educational material appeals to a broader spectrum of prospective buyers and not just those further down the sales cycle. white papers) tends to perform better than does promotional content (e.g.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Nurturing Webcast 100

Anything Goes Marketing

NOVEMBER 16, 2008

I would recommend to post in on your website and even create an RSS feed. With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies. Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100