B2B Digital Marketer

APRIL 25, 2024

B2B Digital Marketer What Are Digital Sales Rooms? As businesses seek more dynamic and engaging ways to connect with clients, digital sales rooms stand out as pivotal platforms for interaction, presentation, and collaboration. In this episode, you’ll learn: The definition and purpose of digital sales rooms.

Sales Cycle 52

Sales Cycle B2B Sales Marketing Automation Services Buyer's Journey 52

Anything Goes Marketing

MARCH 9, 2008

As we move into a new week there are some interesting trends and technology enhancements that will start to change the way that B2B companies use email. The concept behind a blogletter is to be able to publish blog posts (or any RSS feeds for that matter) directly to an email and send it to subscribers. keep reading. Other advantages?

RSS 100

RSS Email Marketing Trends Planning 100

Zoominfo

AUGUST 26, 2018

He used the Sales Force. Instead of tapping the hive, he insisted on going B2B. . Marketer: Can’t we just use AI to manage our sales funnel for us? He finally got RSS-ted. . We hope these jokes help lighten your mood, relieve some stress, and maybe even spark some creative marketing ideas. Let’s get into it!

Planning 272

Planning Zoominfo Churn Rate Top of Funnel 272

B2B Digital Marketer

MAY 9, 2024

It sets the stage by highlighting the potential pitfalls of sticking to outdated sales and marketing approaches and the consequences this can have on the effectiveness of these functions. The core of this episode revolves around the need for collaboration and feedback loops between the sales and marketing departments.

Work Management 52

Work Management Marketing & Strategy B2B Sales Paid Search Agency 52

markempa

MAY 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

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RSS Lead Generation Generation B2B Thought Leadership 120

markempa

JULY 19, 2016

You may have noticed the B2B Lead Blog has a new look. Over the next few months, I’ll launch my new company and while I work on my next book, a sequel to Lead Generation for the Complex Sale. Over the next few months, I’ll launch my new company and while I work on my next book, a sequel to Lead Generation for the Complex Sale.

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Leads Lead Marketing Qualified Leads B2B 120

Smashmouth Marketing

JUNE 14, 2010

That said, you still have hundreds of Google Reader articles to scan, a few new sales enablement presentations to review before publishing them to Slideshare, and two meetings to approve in the Appointment Setting queue. My domain expertise is B2B Marketing and Sales, especially Demand Gen. Do the same for the execs above you.

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B2B Sales Enterprise Management Demand B2B Marketing 100

markempa

JULY 19, 2016

You may have noticed the B2B Lead Blog has a new look. Over the next few months, I’ll be starting a business and working on my next book, a sequel to Lead Generation for the Complex Sale. Over the next few months, I’ll be starting a business and working on my next book, a sequel to Lead Generation for the Complex Sale.

Lead Scoring 120

Lead Scoring Lead Ranking Leads Lead 120

Webbiquity

MAY 6, 2020

But it’s no longer only about the number of sales. While 93% of B2B marketers use email as a marketing channel and 92% use social media, just 75% of B2B enterprises have blogs. Enable subscriptions: Keep your readers updated with your blog posts by allowing them to subscribe via email or RSS.

Enterprise Management 208

Enterprise Management Work Management Marketing Management Multi-Channel 208

markempa

MAY 26, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

RSS 120

RSS Press Lead Generation B2B Thought Leadership 120

markempa

MAY 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Dont know what a RSS feed is yet?

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

xiQ

MARCH 18, 2020

Redwood City, California, March 03, 2020 – xiQ, the leading AI-powered Account-Based Marketing (ABM) and Sales platform, launches Workbench, an AI-driven B2B marketing platform, for end-to-end content management and campaign execution. Centralize and manage your assets (PDFs, videos, blogs, RSS feeds) with ease.

Account Based Marketing 62

Account Based Marketing B2B Thought Leadership B2B Marketing Marketing Management 62

xiQ

MARCH 18, 2020

Redwood City, California, March 03, 2020 – xiQ, the leading AI-powered Account-Based Marketing (ABM) and Sales platform, launches Workbench, an AI-driven B2B marketing platform, for end-to-end content management and campaign execution. Centralize and manage your assets (PDFs, videos, blogs, RSS feeds) with ease.

Account Based Marketing 62

Account Based Marketing B2B Thought Leadership B2B Marketing Marketing Management 62

The Customer

MAY 4, 2020

To answer the “why” embrace podcasting as a B2B tool, think of your most compelling, successful salesperson bottling and syndicating their best client-whispering: it’s a way to personalize a company’s value proposition in what feels like a H2H conversation. So, what’s involved in the making of and marketing of on-demand audio as a B2B tool?

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B2B Ideal Customer Profiles RSS Paid Search Agency 95

Brandpoint

MARCH 31, 2020

This marketing tactic is a great way to get your expertise in front of a large audience and start filling gaps in your sales pipeline. Cost-Per-Lead (CPL) campaigns are fixed-cost lead generation tactics that promote your high-quality, gated content through a closed network of industry-specific B2B websites. What is cost-per-lead?

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Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Adobe Experience Cloud Blog

FEBRUARY 10, 2011

by Maria Pergolino B2B sales forces have multiple challenges to contend with in today’s digital marketplace. Because sales has changed so drastically – with the buyer driving the decision making process, teams have to tap into ever expanding opportunities to meet consumers in all stages of the sales process.

B2B Sales 48

B2B Sales Top of Funnel Landing Pages RSS 48

markempa

JUNE 6, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Click here to listen to the recording.

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

xiQ

SEPTEMBER 25, 2019

xiQ Workbench is the only AI-powered, B2B marketing platform that creates, curates, designs, executes, and analyzes campaigns. Publish campaigns on your website using RSS. Generate RSS and PDFs to push through your own marketing channels. AI-Assisted Curation. Multichannel Marketing. xiQ allows you to: Send personalized emails

Demand Generation 69

Demand Generation Lead Ranking Lead Scoring Demand 69

Adobe Experience Cloud Blog

APRIL 7, 2011

by Katie Byrnes To effectively build relationships with prospects, sales teams need to learn to leverage evolving sales strategies. Without utilizing social networking, content marketing and other strategies, sales teams are likely leaving money on the table. She shows small and large businesses how to use Sales 2.0

B2B Sales 48

B2B Sales Salesforce.com Buying Cycle B2B 48

Industrial Marketing Today

MAY 11, 2010

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. However, the sales cycles have also become longer, making it much harder to close deals. This one caught me by surprise.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Webbiquity

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. Our blog has about 4,000 RSS and email subscribers. It’s where you rant after sales calls (like this one). They’re not much different.

Social Media 208

Social Media Search Marketing Social Marketing Optimization 208

Marketing Insider Group

MAY 7, 2013

What is social selling and how do tomorrow’s top sales people use social selling to become top performers? Social selling is not just about starting the sales process with social tools like Linkedin, Facebook or Twitter. Social selling is about sales people building a strong personal brand. Go here for a full list.

Personalization 100

Personalization RSS Social Networks Network Marketing 100

EveryoneSocial

JANUARY 4, 2021

For companies that want to drive efficiency for sales, investing in social selling tools is key to saving time and effort. Social selling is growing more useful than ever, especially for remote sales teams. With so many products and platforms available, how do you decide which tools to use and integrate into your sales process?

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

KoMarketing Associates

NOVEMBER 24, 2015

With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

KoMarketing Associates

NOVEMBER 8, 2018

Many companies and their executives recognize the power of B2B marketing to drive sales and conversions, but marketing actually has a lot of benefits beyond just bringing in revenue. We’ve discussed the benefits of B2B content marketing in the past, but the benefits of an overall campaign strategy is more than lead generation.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Savanta

OCTOBER 12, 2012

Maybe not, but you’ve probably glanced across your own office and felt similar feelings towards sales. At least you will have done if you’re anything like the 100 B2B marketing leaders Circle recently surveyed as part of the B2B Marketing Leaders Forum. Any tips for aligning sales and marketing? Not a rare occurrence.

Paid Search Agency 120

Paid Search Agency Advertising Agencies RSS Eye-Tracking 120

Zoominfo

AUGUST 26, 2018

He used the Sales Force. Instead of tapping the hive, he insisted on going B2B. Marketer: Can’t we just use AI to manage our sales funnel for us? He finally got RSS-ted. We hope these jokes help lighten your mood, relieve some stress, and maybe even spark some creative marketing ideas. Let’s get into it! Get a Demo 1.

Planning 100

Planning Zoominfo Churn Rate Top of Funnel 100

Valasys

JULY 20, 2020

The real challenges for brands in social media include crafting techniques and implementing a profitable marketing strategy that levitates sales and revenue. The marketers figured that many B2B companies often fail to procure the conversions and Return on Investment (ROI) from social media platforms. Leveraging Referral Traffic.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

NuSpark Consulting

FEBRUARY 3, 2019

It’s essential to reach the right people with your content marketing to generate qualified leads for the sales team to convert. From there, you can score leads, assign them to nurturing campaigns, and contact them to close the sale. . · Apply Intent Data.

Top of Funnel 100

Top of Funnel Lead Generation Lead Scoring Lead Ranking 100

markempa

FEBRUARY 10, 2011

The internet and the applications that have evolved with it have created a new marketing and sales world. Feel free to comment here or on the B2B Lead Roundtable LinkedIn Group. That’s because, when I began this blog in 2003, lead generation had a far narrower scope than wh a t it encompasses today.

RSS 120

RSS Marketing Automation Services Lead Nurturing Lead Generation 120

Savanta

MARCH 16, 2012

Despite this, the B2B Barometer survey reveals that the majority (62 per cent) of B2B marketers don’t research external brand perceptions. Customers and prospects top the list because their perceptions impact sales. But let’s not forget that B2B buyers have emotions too. Subscribe and receive new posts by email or RSS.

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Research Brand Identity Branding B2B 120

Sales Engine

OCTOBER 16, 2015

The answer is critical for anyone in B2B marketing today. B2B content marketing today is really about generating leads for sales by replacing the one-to-one conversations that salespeople used to be able to get more predictably. Remember when we used to buy targeted sales lists from magazines?

Content Marketing 120

Content Marketing Lead Ranking Content Marketing & Strategy 120

Heinz Marketing

OCTOBER 4, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Welcome everyone to another exciting episode of Sales Pipeline Radio.

Top of Funnel 117

Top of Funnel Account Based Marketing Communities Cross-Selling 117

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. Conveniently for us B2B marketers, video also conveys more information per minute than any other media platform. Capture sales leads with longer form video. by Jon Miller Online video is exploding.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Savanta

JULY 20, 2012

Couple research findings with other internal or external information needed to make a fully informed decision, e.g. sales trend data, macro-economic data, industry analyst opinion. Enjoyed this post? Subscribe and receive new posts by email or RSS. Be complete. Provide a holistic view. Be there for the long-haul.

RSS 120

RSS Paid Search Agency Case Study Case Studies 120

Valasys

JANUARY 21, 2020

B2B Marketing is witnessing a sea-change & is profoundly being swayed by the blending of marketing & technology i.e. after the advent of the era of Martech. Almost every B2B marketing company these days is beholding technology in its rapidly evolving form & is assimilating it with their marketing endeavors.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Marketing Management 59