Online Marketing Institute

MAY 24, 2009

Trying to get a handle on Company Psychographics? Do Psychographics work in B2B Marketing & Sales? ► February ( 5 ) What’s a VP/Director/Manager of Sales & Marketing? Psychographics classifies prospective buyers by psychological attitudes such as aspirations, interests, attitudes, opinions, etc.

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Rev

AUGUST 16, 2023

Old-style ICPs lack data Ideal customer profiles are as old as time… or at least as old as sales. A sales team, or their company, might even settle on an ICP and rely on it for years—meaning that not only is their ICP built on superficial traits, but static ones, too. But that leap could not compare to the leap of using psychographics.

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Psychographics Segmentation 78

PureB2B

MAY 30, 2022

Successful marketing in the B2B space relies on segmenting and defining your business’s total addressable market. It’s no longer reliable to market to B2B buyers using only surface-level buyer data. It’s no longer reliable to market to B2B buyers using only surface-level buyer data.

Ideal Customer Profiles 62

Ideal Customer Profiles Segmentation B2B Marketing Psychographics 62

Seismic

SEPTEMBER 8, 2019

Customer experience has long been a priority for B2C companies, but it hasn’t been a focus for B2B organizations until more recently. The B2B selling space is evolving, funnel dynamics are shifting, and buyers are becoming better informed. These changes are evident throughout the sales funnel, from awareness to post-purchase.

Sales Management 45

Sales Management B2B Sales Top of Funnel Work Management 45

Marketri

OCTOBER 25, 2023

And for most B2B companies, that means more leads and more revenue. That’s where it helps to have insights from veteran B2B marketers. And it demonstrates why you’re the best choice for this solution, clearly differentiating you from your competitors. Find out where buyers spend their time and get their information.

Top of Funnel 62

Top of Funnel ROI Advertising Channels Lead Scoring 62

Launch Marketing

FEBRUARY 14, 2024

The better understanding of the players in the market, the more you can differentiate your product to stand out. Collecting the demographic, firmographic, psychographic and behavioral data gives you the power to ensure your personas are complete and well-rounded. In the B2B space, your audience is other businesses.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

6sense

DECEMBER 10, 2021

Following the company’s recent acquisition of Fortella and 114% year-over-year revenue growth, the acquisition of Slintel reaffirms 6sense’s commitment to leading the RevTech Revolution TM by providing the foundational data sales and marketing teams need to achieve predictable revenue growth. Ushering in the new era of RevTech .

Marketing Analytics Tools 62

Marketing Analytics Tools B2B Marketing Acquisitions B2B 62

6sense

OCTOBER 5, 2021

Following the company’s recent acquisition of Fortella and 114% year-over-year revenue growth , the acquisition of Slintel reaffirms 6sense’s commitment to leading the RevTech Revolution TM by providing the foundational data sales and marketing teams need to achieve predictable revenue growth. . Ushering in the new era of RevTech .

Marketing Analytics Tools 62

Marketing Analytics Tools B2B Marketing Lead Scoring Lead Ranking 62

B2BMarketing.net

FEBRUARY 8, 2024

In a seeming reverse of current product development theories and philosophies, the Kano Model places initial focus on differentiating product features as opposed to a pure, customer-needs focus. What are their psychographic profiles? What is your differentiation? I would venture to say, rarely, if ever. Your reason for being?

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

Strategic-IC

DECEMBER 16, 2020

ABM (Account-based Marketing) has certainly been one of the most popular B2B Sales and Marketing acronyms of 2020. B2B buying decisions are rarely made by one individual which now requires marketers to influence a wide group of stakeholders. Do you know the difference between TAL and TAM? Or Firmographic and Technographic?

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Strategic-IC

DECEMBER 16, 2020

ABM (Account-based Marketing) has certainly been one of the most popular B2B Sales and Marketing acronyms of 2020. B2B buying decisions are rarely made by one individual which now requires marketers to influence a wide group of stakeholders. Do you know the difference between TAL and TAM? Or Firmographic and Technographic?

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

SalesIntel

AUGUST 23, 2021

Technographics is the next step in developing market research after Demographics, Firmographics, and Psychographics. How to Use Technographic Data in Your B2B Marketing. This information can help your sales reps prepare and tailor their sales pitch before connecting with prospects. What is Technographic Data?

Marketing Automation Services 95

Marketing Automation Services Work Management Marketing Management Account Based Marketing 95

Unbounce

SEPTEMBER 16, 2021

Take note of where their ads and other pages land on the first search results page and use that insight to determine how you can differentiate your copy/offering. Sales will always be a top priority. Is it increasing sales? On average, 52% of B2B PPC ads point to their homepage instead of a landing page. Retargeting.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Seismic

MARCH 8, 2019

So even if you pick up just a handful of these habits, you will be on your way to becoming a more effective B2B marketer, as well as better prepared for future career success. Sales lead quality? Use information such as demographics, geographics, and psychographics to develop personas. First, what is a habit? Social engagement?

Planning 98

Planning Effectiveness Lead Scoring Lead Ranking 98

Martech Advisor

JANUARY 21, 2020

Finally, it was a decade where traditional frameworks were reinvented to become “modern” to differentiate innovative disciplines from the status quo. Marketers and technologists will toggle between building in-house models and buying next-generation marketing tools that enable prospect prioritization and sales cycle acceleration.

Top of Funnel 105

Top of Funnel Digital Marketing Funnels Marketing Automation Services Funnel Advertising 105

6sense

DECEMBER 9, 2021

I used to work in sales, and I saw the challenges the sales team faced. What differentiates the companies that actually win deals is that they understand a buyer’s intent much sooner. It’s no secret that the world of B2B buying is changing, and the pandemic accelerated that. marketing and sales campaigns.

Intent Signal 62

Intent Signal Peer-to-peer Marketing Automation Services Intent 62

Circle Studio

DECEMBER 28, 2017

7 B2B Marketing Trends to Watch in 2018. As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Here’s a list of seven B2B marketing trends to watch in 2018. The Role of Thought Leadership Content in the B2B Buyer’s Journey. Read Article. Read Article.

B2B Thought Leadership 107

B2B Thought Leadership Advertising Agencies Demand Generation Agencies Thought Leadership 107

ClearVoice

JANUARY 20, 2019

According to the B2B Content Marketing Report , 71% of marketers support two or more roles and buyer personas with dedicated content. Source: B2B Content Marketing Report. Based on the differentiating factors that you’ve found, you should be able to split up your customers into separate categories, without much overlap.

Segmentation 86

Segmentation Top of Funnel Content Marketing Planning 86

Valasys

FEBRUARY 28, 2020

The straightforward ramifications of content marketing include attracting & engaging the prospects along with the sales cycles & ultimately driving sales conversions. Well, this operates on the simple philosophy of optimizing the omnichannel experiences of the customers, even after generating sales conversions.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Digilant

AUGUST 10, 2023

Search ads allow advertisers to drive sales by quickly engaging people who are usually in the market for a specific product or service. Enterprise Software : A B2B enterprise software company operating in a category with very little differentiation leveraged programmatic advertising to drive brand awareness and audience engagement.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

Search ads allow advertisers to drive sales by quickly engaging people who are usually in the market for a specific product or service. Enterprise Software : A B2B enterprise software company operating in a category with very little differentiation leveraged programmatic advertising to drive brand awareness and audience engagement.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Valasys

FEBRUARY 4, 2020

Contextual content is something that has always been imperative for B2B marketers. This will further help the sales teams achieve their core bottom-lines. How to use data to improve B2B Personalization in 2020? Let’s explore the key to optimize B2B personalization in the year 2020.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Valasys

SEPTEMBER 27, 2019

Architecting the roadmaps to excel at customer experience management (CXM) is incontrovertible for B2B marketers. B2B marketing starts with customers & ends with them. CXM is a goal equally important to marketers as the sales endeavors & runs simultaneously to the sales cycle optimization process.

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Directive Agency

MARCH 6, 2017

The importance of social media for B2B is in constant question. To tackle this, we niched into B2B and enterprise SEO. We knew that our service and approach could be a great fit for a B2B firms needs and allow us to differentiate ourselves in a commoditized market. 3 Social Media Tactics for B2B. Lack of Targeting.

Demand Generation Agencies 56

Demand Generation Agencies Demand Generation Social Media Sales Management 56

ConvertKit

DECEMBER 19, 2018

Unlike Luxottica’s B2B model, Warby Parker sells directly to consumers for a fraction of the cost. Only then can you create a market research plan that will help you craft a comprehensive sales strategy. How to increase sales with some competitive market research. Our sales strategy starts with market research.

Research 83

Research Planning Buyer Personas Marketing & Strategy 83

Valasys

AUGUST 16, 2019

Specifically focusing on the demographic, firmographic, technographic, firmographic as well as psychographic digital footprints left by the prospects throughout their buying cycles the marketers can focus on improving personalization which in turn helps in customer retention a well in acquiring new customers.

Marketing AI 40

Marketing AI Lead Ranking Marketing Management Lead Scoring 40

Everything Technology Marketing

APRIL 8, 2010

By Holger Schulze Major shifts are taking place in B2B marketing that started a few years ago but have accelerated in recent months – in the marketplace as well as inside vendor organizations. Build a simple matrix of messages, marketing collateral and sales tools mapped against each phase of the buying cycle.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

ConvertKit

DECEMBER 19, 2018

Unlike Luxottica’s B2B model, Warby Parker sells directly to consumers for a fraction of the cost. Only then can you create a market research plan that will help you craft a comprehensive sales strategy. How to increase sales with some competitive market research. Our sales strategy starts with market research.

Research 65

Research Planning Buyer Personas Marketing & Strategy 65

Atomic Reach

MARCH 18, 2019

While conducting their search, about half of users cannot differentiate between PPC links and organic links in search engines. Marty Weintraub is an author, speaker, and entrepreneur focused on psychographic targeting in the digital marketing field. She advises businesses how to use paid media to generate more conversions and sales.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Valasys

AUGUST 6, 2019

Prelude: B2B marketing is an ever-evolving field. Isn’t B2B marketing tough? If your business sales to other businesses you might get sleepless nights thinking over the best practices to amalgamate into your marketing strategies. Well, it is. So, do you need to succumb under pressure or feel threatened? Definitely not.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Heinz Marketing

SEPTEMBER 19, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Hopefully you are here to learn more about B2B sales and marketing.

Top of Funnel 99

Top of Funnel Ideal Customer Profiles Demand Generation Marketing AI 99

Heinz Marketing

AUGUST 5, 2021

Welcome to the sixth installment of The B2B Marketer’s Quick Start Guide. Check out the previous quick start guide posts on content amplification and sales automation. To put it simply, ABM is a B2B marketing approach that targets accounts instead of individual contacts. Today’s post is about ABM Orchestration.

Account Based Marketing 120

Account Based Marketing ABM De-duping Marketing Automation Services 120

Heinz Marketing

JANUARY 13, 2022

If you missed my LinkedIn series last month , here’s a recap of all twelve B2B marketing trends, investments and focus areas I expect to see from CMOs and teams in the new year. . How the marketing, sales and customer/account management teams work together is also critical to success. The most telling indicators are psychographic.

Sales Management 135

Sales Management Work Management Peer-to-peer Marketing Management 135

Unbounce

AUGUST 6, 2021

Consumers are much savvier at picking out sales pitches and inauthentic copy in the digital age than they were 10 years ago. Examine the social activities that get the most engagement and study the reviews for content ideas that position your differentiators as a strength. When do people use their product? Right Time, Right Place.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Circle Studio

NOVEMBER 21, 2019

As we approach the end of 2019, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2020 will see the ongoing evolution of many B2B marketing trends from recent years and the increasing influence of B2C marketing will make a big impact.

Marketing AI 140

Marketing AI Trends B2B Marketing Account Based Marketing 140

SalesIntel

APRIL 11, 2024

Step 1: Define Your ICP Building a solid foundation is an effective first step in generating targeted sales leads. Your TAM determines the size of your sales-targeted lead pool and the amount of income you can expect from those leads. Psychographic segmentation refers to the ideas and views that differentiate clients.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

SalesIntel

APRIL 11, 2024

Step 1: Define Your ICP Building a solid foundation is an effective first step in generating targeted sales leads. Your TAM determines the size of your sales-targeted lead pool and the amount of income you can expect from those leads. Psychographic segmentation refers to the ideas and views that differentiate clients.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52