4 Areas Of Actionable Buyer Insights Can Help You Deliver A Differentiating Digital Buying Experience
Tony Zambito
MAY 19, 2021
Marketing and Sales Leaders Can Leverage Buyer Insights To Create Rewarding Digital Buying Experiences For Buyers. What has become evident in the past 14-16 months is B2B buying has undergone radical change. McKinsey recently shared that 70-80% of B2B decision-makers preferred remote human interactions or digital self-service.
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