markempa

APRIL 24, 2009

Here’s what they are looking for: B-to-B marketers to present Case Studies on real-life tests and tactics in demand generation. Marketers should work for an organization that does not target marketers as primary prospects. Please confirm the client’s availability to speak prior to submitting.

Demand Generation Agencies 120

Demand Generation Agencies Case Study Case Studies Demand Generation 120

Ambal's Amusings

JANUARY 7, 2010

One of the purposes of writing copy is to generate leads. What are the challenges in writing good copy that not only educates prospects and customers but also draws them in as leads for your business? Recommended Resources from Experts on white papers. Jonathan Kantor's Crafting White Paper 2.0. White Paper FAQs.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100

Biznology

JANUARY 30, 2015

The traditional attribution methods of assigning the credit have long been either the first touch (the inquiry source medium) or the last touch (the channel through which the lead was either qualified or converted to a sale). You can find more thorny data issues and solutions in our new white paper , available for free download.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Stevens & Tate

JUNE 20, 2019

Gartlan and Wagner join the speaker line-up with decades of marketing experience in manufacturing and B-to-B marketing at North America’s Largest Metal Forming, Fabricating, Welding and Finishing Event. And learn how to develop your authentic story through Gartlan’s guided discussion and worksheets, putting your story on paper.

Peer-to-peer 40

Peer-to-peer Advertising Agencies Features B to B 40

Paul Gillin

MAY 13, 2010

These can be in the form of newsletter sign-ups, white paper downloads, requests for more information or invitations to view a webcast. Why would you want to miss any chance to turn an interested passerby into a lead? This is particularly important for b-to-b companies, which establish long-term relationships with their customers.

B to B 50

B to B Marketing Websites Work Management Webcast 50

Industrial Marketing Today

JULY 29, 2009

But like many b-to-b marketers, I’m not sure how it has impacted my business. Leave a Comment Previous post: How To Gain Media-Exposure To Build Your Business Next post: Content Creation Made Easy FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Webbiquity

DECEMBER 11, 2013

Reporting that “60 to 70 percent of content churned out by b-to-b marketing departments today sits unused,” Tony Zambito explains why the biggest problem for b2b marketers isn’t a lack of content, but rather a lack of the right content—and how to fix it by strategically using buyer personas.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Content Marketing Planning 100

The ROI Guy

SEPTEMBER 17, 2010

According to IDC research, 62% of B2B vendors now need more leads in order to generate the same amount of sales, and 72% indicate an increase in sales cycle time over the past 6 months. These three issues are having a measurable impact on marketing. 08, 2010 IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Adobe Experience Cloud Blog

JANUARY 24, 2012

For b-to-b organizations, thought leadership is a critical component for driving awareness, sparking excitement, and creating engagement within a very skeptical market. Are we generating engaged prospects that convert to qualified leads? Director of Marketing at Ingenuity Systems as a guest blogger.

Thought Leadership 48

Thought Leadership Lead Scoring Lead Ranking B2B Thought Leadership 48

Adobe Experience Cloud Blog

JUNE 24, 2009

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class.   With almost 5,000 registrants, it is clear that B2B marketers are concerned about getting the most out of their demand generation and lead management programs.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

MLT Creative

JANUARY 18, 2012

In most cases it makes sense for our clients to be blogging, providing white papers, case studies, video and other content that will be helpful to their customers and prospects. As a B2B marketing agency, we encourage our clients to work on their website content before diving in too aggressively in social media.

Social Media 40

Social Media Advertising Agencies Social Marketing B2B Marketing 40

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). It's been proven that archived webinars can generate more leads then the actual live event. Reuse all of your marketing materials in your lead nurturing efforts.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Biznology

MAY 31, 2012

Yesterday, in this very space, my friend Ruth Stevens made the case against “gating content” –placing your best stuff behind a registration or contact form so that you mine your Web visitors for those precious e-mail addresses and hand them off to your CRM system so they can be worked as “leads.”

Conversion Rate 80

Conversion Rate B2B Content Sales Qualified Leads 80

The ROI Guy

SEPTEMBER 3, 2010

IDC research shows that because of frugal buyer sentiment, 62% of B2B vendors need more leads in order to generate the same amount of sales, and 72% indicate an increase in sales cycle time over the past 6 months. Is the sales force using the presentations, white papers and tools? April 2009.

Effectiveness 40

Effectiveness Forrester B to B Sales Cycle 40

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. src = [link]. }. ); WHITE PAPERS. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. WHITE PAPERS. Oxford International Modernizes Vehicle Order Management System for Leading European Automaker, an IBM Case Study. src = [link]. }.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

WebMarketCentral

AUGUST 6, 2007

Viral marketing campaigns can work for B2B lead generation with the right media and promotional methods. Humorous campaigns are the most likely to be passed around—but white papers or other content that addresses real-world business problems and solutions are more likely to drive responses from IT buyers and influencers.

Viral Marketing 20

Viral Marketing Lead Generation Sales Qualified Leads B2B Marketing 20

MLT Creative

AUGUST 16, 2011

Our designers would look forward to visits from reps with all the latest paper stocks and sample books. Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients.

Advertising Agencies 40

Advertising Agencies B2B Marketing Paid Search Agency Planning 40

The ROI Guy

SEPTEMBER 3, 2010

Studies indicate that 9 out of 10 buyers consumed and relied on content on their way to a purchase decision: especially white papers, eBooks, webinars, interactive analysis tools, podcasts, and video clips. In the new world where buyers are in control, content is king. Valuable research and interactive tools are required.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

WebMarketCentral

JULY 14, 2008

With that in mind, MarketingSherpa last week presented their Top 10 B-to-B Marketing FastFixes: How to Generate & Nurture More Qualified Leads. Speak Up Speaking engagements are an excellent source of high-quality leads. Test Their Knowledge Quizzes are a relatively inexpensive, easy and fun way to collect leads.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

B2B Digital Marketer

SEPTEMBER 8, 2020

He is a leading LinkedIn video creator, Forbes Agency Council member, and engaging event speaker providing training on digital marketing, content creation, social selling, and sales enablement from the Marketing point of view. 18:29 – Why white papers are overrated. Timestamps/Outline. 00:36 – Intro. That’s theirs.

Top of Funnel 52

Top of Funnel Digital Marketing Funnels B to B Content 52

Biznology

SEPTEMBER 24, 2014

Howard is a seasoned lead generation pro, and a terrific writer. B2B Lead Roundtable Blog, by Brian Carroll, with additional contributors. Brian made an important point in his recent post Stop Cold Calling and Start Lead Nurturing. Viewpoint: The Truth About Lead Generation, by Dan McDade. The Point, by Howard J.

PointClear 80

PointClear B2B Marketing B to B B2B 80

B2B Digital Marketer

OCTOBER 13, 2020

From his early years of leading street-ball leagues with peers in his Long Island neighborhood to a host of other entrepreneurial pursuits as a young man, this talent to identify the needs of customers and engage them in solutions shaped the contribution he now extends to international business-to-business (B2B) leaders across all industries.

Trust Marketing 52

Trust Marketing Sales Management B2B Marketing Planning 52

B2B Digital Marketer

OCTOBER 19, 2020

But if I’m talking about in a B to B digital marketing process, and I’m the marketer that’s responsible for helping to bring sales qualified leads to the salespeople, how does this really work? Okay, great. Raza Imam ( 03:39 ): I love it. I’m so glad you asked that. Let’s talk.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52

B2B Digital Marketer

OCTOBER 5, 2020

Today he leads a team of digital marketing pros who love to work with busy executives who understand digital marketing is critical, but just don’t have time or expertise to build & execute in a way that delivers real results. Nobody was focusing on, especially in the B to B space, the, the marketing side.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

Biznology

JULY 25, 2013

Develop the relationship over time until the prospect is ready to see a salesperson, a process known as lead nurturing. White papers. Application, or where it is used in the marketing process, such as lead generation, lead nurturing, thought leadership, awareness, retention. Attract new prospects, and 2. Blog entries.

Enterprise Management 80

Enterprise Management B to B Work Management B2B Thought Leadership 80

B2B Digital Marketer

SEPTEMBER 15, 2020

I’m sure you’ll probably load and are unload a few of those honest, but I want to make sure that we’re really getting an understanding or at least listeners are of your background, your experience and how you fit into B to B digital marketing. Uh, we’re going to get a lead and it’s going to be a demo.

Ideal Customer Profiles 52

Ideal Customer Profiles Ad Building B2B Top of Funnel 52

Paul Gillin

JUNE 24, 2010

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. ROI analysis enforces rigor that leads to better decisions. In the example below, lead activity appears to correlate positively with traffic to a company blog.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Marc Prensky coined this term in 2001, in a paper titled, â??Digital leading thinkers. Read This White Paper » The Problem with Business Software & How Visualization Can Fix It. Read this White Paper » More Partners » Resource Alerts. src = [link]. }. Webcasts |. Podcasts |.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. Seven Lead Nurturing Tools and Resources. Lead Nurturing 101 (blog post).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

B2B Digital Marketer

MARCH 8, 2021

So in your mind, in your perspectives perspective, what is B to B digital marketing. And for B to B some of the problems that we’re solving are very specific, you know, either industry or the problem itself is very niche. Ryo Chiba (17:23): Because of what B2B digital marketing is? So that brings up a good point.

High Quality Lead 52

High Quality Lead Marketing AI Optimization Effectiveness 52

B2B Marketing Zone Posts

JANUARY 4, 2011

Lead Gen Tips: Find LinkedIn Names That Aren’t In Your Network - Smashmouth Marketing , April 29, 2010. 8 Critical Success Factors for Lead Generation 2.0 - B2B Lead Generation Blog , April 29, 2010. Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Biznology

MARCH 28, 2013

This can be in the form of blogging, downloadable white papers, videos, infographics, and others. To fulfill our mission of market coverage, scalable lead generation, and profitable sales growth, the modern B2B marketer must pull—and push—every possible lever. Sure, these methods may be intrusive—and unfashionable.

B2B Marketing 80

B2B Marketing Advertising Agencies B2B SEM 80

B2B Marketing Zone Posts

DECEMBER 1, 2010

9 Indispensable B2B Social Media White Papers - Social Media B2B , November 2, 2010 White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. know how to read.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Nudge.ai

JUNE 21, 2018

You want to run B to B sales? Their whole approach of lead with insights, that type of thing. Some of them, it’s a lot of reading and the literature-based journey where they’re reading white papers on the theory behind what you do. I don’t think that the space in general has said, “Okay.

Top of Funnel 31

Top of Funnel Sales Management Marketing AI Video Marketing 31

B2B Marketing Zone Posts

AUGUST 3, 2010

Content is not just about an email send, or a blog post, or a white paper, or a Tweet. The Sweet Spot: We’re all ‘smarketers’ now - Follow the Lead , July 8, 2010 Sam Zales. Smarketer, ZoomInfo: In light of the ongoing upheaval in b-to-b sales, what are your biggest challenges for the remainder of the year?

Ning 40

Ning Paid Content Facebook Sales Management 40