DivvyHQ

MARCH 17, 2020

When you create content for your audience, it should be engaging and relevant, not a commercial for your brand. Here's a quick guide on integrating more storytelling into your content marketing. No one can resist a great story.

Storytelling 75

Storytelling Business Content Relevance 75

DivvyHQ

MARCH 17, 2020

When you create content for your audience, it should be engaging and relevant, not a commercial for your brand. Here's a quick guide on integrating more storytelling into your content marketing. No one can resist a great story.

Storytelling 64

Storytelling Business Content Relevance 64

DivvyHQ

MARCH 17, 2020

When you create content for your audience, it should be engaging and relevant, not a commercial for your brand. Here's a quick guide on integrating more storytelling into your content marketing. No one can resist a great story.

Storytelling 52

Storytelling Business Content Relevance 52

Atomic Reach

MAY 9, 2019

Carla Johnson is a Keynote Speaker, Storyteller and Author. She has spent the last two decades developing into a storytelling expert. She is an award-winning communicator, prolific author, and innovator that helps companies leverage the art of storytelling to realize actionable results.

Storytelling 88

Storytelling Business Work Management Opinions 88

DivvyHQ

MAY 18, 2016

Longform storytelling is the future of content marketing. So it’s no surprise that longform storytelling has made its way into the marketing world, since the lines between traditional media and branded content become blurrier all the time. Longform features present great opportunities to take external audiences behind the curtain.

Storytelling 40

Storytelling Tips Thought Leadership Custom Publishing 40

DivvyHQ

JULY 26, 2021

But what are some techniques to keep your audience glued to their seats? If you’ve decided to introduce webinars into your content marketing mix, one of the keys to success is creating an engaging presentation. Let’s take a look.

Webinar Metrics 100

Webinar Metrics Marketing Mix Content Marketing Planning 100

DivvyHQ

FEBRUARY 9, 2018

Because we are storytellers by nature. Understand for whom you are creating content – Finding your audience. Decide where this content will live – Choosing a group of channels that allow you to reach this audience. One that will resonate with the audience you are trying to portray to. Think clickbait.

Marketing Analytics Tools 40

Marketing Analytics Tools Content Storytelling Work Management 40

DivvyHQ

AUGUST 3, 2020

Study after study finds that incorporating stories into your content marketing creates a more engaging experience, and a long-lasting impression on audiences. Let's dig deeper into the research and learn about specific ways in which marketers can create lasting memories and be top-of-mind when your customer is ready to buy.

Storytelling 81

Storytelling Content Marketing Content Impressions 81

DivvyHQ

MAY 26, 2022

You probably remember it well. That one event you attended where that amazing speaker engaged and inspired you. So much so that you immediately acted on their recommendation, or got to work executing their idea. You and your team should be trying to create that same feeling with your content.

Act-On 94

Act-On Buyer Personas Content Stats 94

DivvyHQ

SEPTEMBER 28, 2017

Oh, and we’ve also been jumping up and down furiously screaming like teenage girls, “We won the audience choice award again! Robert Rose: Becoming an Audience Company. “We We need to value audiences in a different way to drive our organizations. Audiences are an asset to the business that we can grow.”. Yippeeeee!”.

Content Marketing 40

Content Marketing Paid Search Agency Storytelling Content 40

DivvyHQ

FEBRUARY 21, 2019

His public television show inspired and enchanted multiple generations of children, for one primary reason: Rogers knew how to connect with his audience. The Princess Bride is overtly about storytelling and its unparalleled ability to transfix us. At DivvyHQ, we love content marketing. We eat, sleep and breathe it.

Content Marketing 66

Content Marketing Planning Content Television marketing 66

Convince & Convert

OCTOBER 2, 2013

This means partnering with media companies through webinars and sponsored content opportunities to get your content in front of their audience. In addition, your employees may have the stories, but may not be storytellers. For production , look at DivvyHQ , Kapost or InboundWriter. For curation , look at PublishThis or Curata.

Work Management 132

Work Management Media Marketing Management Marketing Automation Services 132

DivvyHQ

AUGUST 21, 2019

But reporting and marketing are two unique disciplines that have different goals, audiences, and motivations. Content marketing is all about creating and distributing relevant and consistent content with the objective of attracting a distinct audience and engaging them to trust your brand. They Are Exceptional Storytellers.

Planning 45

Planning Content Marketing Paid Search Agency Storytelling 45

DivvyHQ

JULY 27, 2023

Learn how to craft content that moves your audience step by step through their buyer’s journey with 9 secrets revealed in our latest article. Writing persuasive copy that converts can be a challenge.

Content 76

Content Buyer's Journey Lead Ranking Lead Scoring 76

DivvyHQ

OCTOBER 26, 2022

Content marketing is a great way to increase brand recognition and build trust with your target audience. Are you looking to expand your brand into new markets? Check out our latest article for tips on how to get started!

Branding 93

Branding Brand Identity Ad Building Content 93

DivvyHQ

AUGUST 15, 2019

Storytelling is really the heart of content marketing. When you head into content planning with this mindset, you start at the crux of your audience’s challenges and pain points and then build stories around them that offer critical insights. They each have their own expertise and may engage with your audience in different ways.

Planning 53

Planning Content Work Management Marketing Management 53

DivvyHQ

MAY 3, 2021

Whether you work for a well-established brand, or you're in start-up mode, there's always a need to establish trust in both existing and new audiences. Content marketing can play a huge role in this effort, and here are five foolproof ways to get started.

Trust Marketing 85

Trust Marketing Content Marketing Branding Brand Identity 85

DivvyHQ

NOVEMBER 15, 2022

Are you struggling to connect with your target audience? It may be time to consider a conversational content strategy. This type of content engages customers and makes them feel heard.

Conversion 94

Conversion Content Marketing & Strategy Marketing Strategy 94

DivvyHQ

DECEMBER 2, 2016

And finally, he put his teaching hat on and shared some of his learnings about the power storytelling. And audiences have spoken. He told a passionate story of his experiences running the Old Vic Theater in London. Michele Linn’s Favorite Content Marketing Video. They want stories.” ” – Kevin Spacey.

Video Marketing 40

Video Marketing Content Marketing Cable Content 40

DivvyHQ

SEPTEMBER 23, 2022

Google eats up your fresh content and serves it up to hungry audiences. Your blog is often the centerpiece of your content marketing offering. And continual feeding bears more fruit. But sometimes the well of fresh ideas runs dry.

Content 86

Content Google Creativity Content Marketing 86

DivvyHQ

OCTOBER 6, 2021

No matter your industry or audience, creating content that leverages stories and emotion is a smart move. They help you connect with buyers who will engage, stay loyal, and even become an advocate for your brand. Check out these 6 tips to infuse more emotion into your brand stories.

Branding 101

Branding Brand Identity Tips Case Study 101

DivvyHQ

MARCH 3, 2020

Starting with a blank content calendar each year is tough, especially if the stakes are high and you are tasked with attracting an audience that will ultimately grow revenue. How should you go about planning content that will get their attention? Start here.

Planning 104

Planning Content Buyer Personas Demographics 104

DivvyHQ

OCTOBER 9, 2018

Audience/Topical Research. Learning about audiences and personas is a different animal than brushing up on biological classes at the library. As more and more marketers embrace the power of storytelling, narrative writing in particular is a strength to keep growing. Here are five key areas for content marketers to pursue.

Content Marketing 40

Content Marketing Planning Work Management Marketing Analytics Tools 40

DivvyHQ

APRIL 24, 2020

Great content grabs the audience by their heartstrings, yet includes just enough facts to justify their decision. How can you incorporate both angles in your content? It's called the hero's journey. Here are 3 brands who are executing it perfectly.

Examples 93

Examples Content Marketing Planning Content 93

DivvyHQ

AUGUST 29, 2023

Ready to turn your employees into brand advocates? Now, let's talk content. You're going to need a strategic content plan developed specifically for employee advocacy. But what does that look like? The focus revolves around amping up awareness, making content easy to share, and showcasing your company culture. Sound interesting?

Marketing & Strategy 88

Marketing & Strategy Content Planning Branding 88

DivvyHQ

JANUARY 19, 2023

If your content teams and subject matter experts want to create high-quality, on-brand content, they need the right training. Check out our latest article to learn about the different types of content marketing training, programs available, and find the perfect one for your producers.

Training 89

Training Content Marketing Content High Quality Lead 89

DivvyHQ

DECEMBER 16, 2022

When you need to hit a home run with a piece of content, which member of your team gets the call? Hopefully you have a few of these people in your bullpen. But what is it about these people that makes them special? Top content producers all share several characteristics that set them apart from the rest of the pack.

Content 88

Content Buyer Personas Template Storytelling 88

DivvyHQ

DECEMBER 12, 2017

Plain and simple, the only way to do that is analyzing the right data, ignoring the wrong data and listening to our audience. Producing content in today’s frenzied digital landscape requires talent, a keen understanding of your audience, and a firm dedication to the details found in performance and measurement data. Tweet this.

Top of Funnel 62

Top of Funnel Planning Content Marketing Guerilla Marketing 62

DivvyHQ

APRIL 24, 2020

Great content grabs the audience by their heartstrings, yet includes just enough facts to justify their decision. How can you incorporate both angles in your content? It's called the hero's journey. Here are 3 brands who are executing it perfectly.

Examples 52

Examples Content Marketing Planning Content 52

DivvyHQ

APRIL 24, 2020

Great content grabs the audience by their heartstrings, yet includes just enough facts to justify their decision. How can you incorporate both angles in your content? It's called the hero's journey. Here are 3 brands who are executing it perfectly.

Examples 52

Examples Content Marketing Planning Content 52

DivvyHQ

SEPTEMBER 16, 2022

What’s the difference between content marketing and advertising? What synergies do they share? When you understand how these two practices can work together, better results often follow. More on this in today's post.

Advertisements 85

Advertisements Advertising Content Marketing Content 85

DivvyHQ

APRIL 23, 2021

Creating "content that sells" doesn't mean being salesy. That's a sure-fire way to turn off your readers. Instead, there are specific strategies and techniques that help content producers create an emotional connection, which is ultimately what drives people to buy. If you're ready to learn some of these tactics, let's go!

Content 109

Content Branding Brand Identity Tactics 109

DivvyHQ

MARCH 3, 2020

Starting with a blank content calendar each year is tough, especially if the stakes are high and you are tasked with attracting an audience that will ultimately grow revenue. How should you go about planning content that will get their attention? Start here.

Planning 52

Planning Content Buyer Personas Demographics 52

DivvyHQ

MARCH 3, 2020

Starting with a blank content calendar each year is tough, especially if the stakes are high and you are tasked with attracting an audience that will ultimately grow revenue. How should you go about planning content that will get their attention? Start here.

Planning 52

Planning Content Buyer Personas Demographics 52

DivvyHQ

JANUARY 6, 2022

There’s a misconception that media planning isn’t in the content marketing wheelhouse. Enterprises often leave this to agencies or have dedicated in-house staff. However, that doesn’t mean that a content marketing team shouldn’t understand this role, and play a role in the process.

Media Plans 92

Media Plans Planning Content Marketing Paid Search Agency 92

DivvyHQ

AUGUST 30, 2022

If traditional marketing is all about what the marketer has to say, interactive marketing is more about a conversation between marketer and customer. In today's post, guest contributor Yauhen Zaremba is digging in to what characterizes an interactive marketing campaign and examples of some of the best.

Interactive Marketing 90

Interactive Marketing Campaigns Examples Conversion 90

DivvyHQ

MAY 1, 2019

If you’re already a DivvyHQ customer, you can build personas into your content program using your content strategy tab. You’ll find target audiences, buyer stages, and content topics all in this section of our tool. Which technological challenge is your audience facing? The Main Dish: Cooking Up a Content Funnel for Prospects.

Lead Generation 77

Lead Generation Course Planning Lead Ranking 77