Pearl Digital Marketing

SEPTEMBER 13, 2019

These for-hire experts include fractional chief marketing officers (CMOs), chief financial officers (CFOs), vice-presidents for human resources, and chief information officers (CIOs). What is a fractional CMO? A chief marketing officer (CMO) is not only a marketing manager but is also the leader of all marketing-related elements.

CMO 75

CMO Enterprise Management Work Management Marketing Management 75

ClickZ

DECEMBER 10, 2019

It is essential for technology vendors to work closely with an organization during the first couple of months of implementation. social media management, monitoring, audience engagement) can be added over time. Advice to martech vendors. Example of broad martech capabilities—source: Colleen Scollans.

Work Management 83

Work Management Press Marketing Management CMO 83

Martech

JANUARY 17, 2024

Meanwhile, the boom in artificial intelligence and machine learning is driving vendors to enhance the capabilities of these platforms, making the value proposition even more attractive. Content personalization is currently the purpose for which most organizations are utilizing AI, according to the PwC CMO Survey, Fall 2023.

Marketing AI 89

Marketing AI Enterprise Management Features Marketing Management 89

Webbiquity

NOVEMBER 8, 2022

For example, bias : we presume that a friend or even an online stranger will provide us with a more unbiased evaluation of a product or service than a salesperson employed by the vendor would. Builds Trust with Your Audience. Here’s a quick summary of what social proof can do: Boost conversions through trust signals for your audience.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Only B2B

FEBRUARY 11, 2024

It’s like the treasure mcap you’ve created, offering deep insights into your audience’s interests and behaviors. Richer Insights: Provides a deeper understanding of your audience’s interests and behaviors. Building an Audience: Requires ongoing effort to attract and engage visitors.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Marketing Insider Group

AUGUST 10, 2020

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals. We have come a long way from the “one-size-fits-all” and “spray-and-pray” marketing tactics of the past.

Account Based Marketing 328

Account Based Marketing ABM Work Management Marketing Management 328

Martech

SEPTEMBER 14, 2023

Even the most successful sales teams, with the best incentive plans, cannot fill the gap when marketing is constrained, let alone deliver the customer experience and convince the audience of brand value. We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa.

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 111

Customer Experience Matrix

SEPTEMBER 3, 2018

A recent Sizmek study found that 77% of marketers predicted data regulations such as GDPR would make targeting audiences with third party data increasingly difficult. Remember that the CMO surveys cited earlier showed expectations for slower growth, not actual declines. The expectations are real.

DemandBase 199

DemandBase Lead Ranking Paid Search Agency Work Management 199

Martech

NOVEMBER 22, 2022

Department of Defense (DoD) to evaluate its vendors’ ability to deliver on software development projects effectively. More recently, martech vendors (and consulting firms) have embraced and invented various self-serving maturity models to help them sell more software and services. It’s the hole, not the drill.

Work Management 113

Work Management Marketing Management Planning Vendors 113

Martech

AUGUST 18, 2021

Automations in your message content actually help you send more personalized emails, because they use data to choose content that will personalize and enhance your messages or to choose a specific audience for your content. Tricia Gellman continues as CMO. And it’s not just for pandemic-related issues. Read more here. Why we care.

Work Management 123

Work Management Marketing Management Paid Search Agency Advertising Agencies 123

KoMarketing Associates

DECEMBER 6, 2017

Approximately 39 percent use search engines, while 34 percent consult vendor websites. The “Customer in Context” report from the CMO Council discovered that 47 percent of customers engage with businesses across several platforms. This means it is even more critical for marketers to truly understand their target audience.”.

Customer Surveys 180

Customer Surveys B2B CMO Vendors 180

KoMarketing Associates

SEPTEMBER 19, 2018

About 39 percent of those who are buyers say that social media has actually influenced their most recent decision to choose a vendor. This is not the first time that research has pointed to social media as a primary channel for marketing executives looking to reach out to their target audiences.

Social Media 138

Social Media Marketing Report Social Marketing Media 138

LEADership

JUNE 9, 2015

As Jacqueline Parkes, CMO of Major League Baseball says, “We celebrate that there is no off-season anymore. We look at new and dynamic ways to engage with our consumers…” Ranked #1 on the Forbes list of ‘50 Influential CMOs on Social Media’, Parkes has transformed MLB’s marketing strategy. That’s a shame!

CMO 40

CMO Peer-to-peer Multi-Channel Thought Leadership 40

KoMarketing Associates

DECEMBER 5, 2017

Samantha Stone , Author, Founder & CMO, The Marketing Advisory Network. We do that through our weekly newsletter, which is easy to scan quickly, vendor briefing reports, and in-site messaging. Data was mentioned several times by our experts as something they want to focus on in the coming year. What are you focusing on for 2018?

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Martech

FEBRUARY 25, 2022

The list of questions below should help you and your team to get started: Explore DAM solutions from vendors like Acquia, Widen, Cloudinary, MediaValet and more in the full MarTech Intelligence Report on digital asset management platforms. Click here to download! How much training will we need? How will we define success? Why we care.

Digital Asset Management 99

Digital Asset Management Enterprise Management Work Management Marketing Management 99

B2B Digital Marketer

MARCH 3, 2022

Learn what makes a CMO highly successful and become the top performer in your market. Nowadays, a CMO is required to have more than just the average skill set. They must be able to personalize their messaging and cohesively fit it into the needs and demands of their audience. Being a high-growth CMO is a challenging role.

CMO 52

CMO Startups Lead Ranking B2B Sales 52

Liveintent

JANUARY 4, 2022

Recently, LiveIntent CMO, Kerel Cooper, and SVP of product marketing & GTM strategy, Jessica Muñoz, sat down with Helene Parker, founder and chief programmatic sensei of Helen Parker Consulting, to talk about the tectonic shifts in the programmatic landscape. “ Helene Parker.

Advertising Agencies 127

Advertising Agencies Marketing Analytics Tools Mobile Advertising Paid Search Agency 127

Martech

FEBRUARY 2, 2024

Prompts: “Can you suggest effective content marketing strategies for a B2B audience?” ” “What do I need to consider when choosing a vendor for marketing technology solutions?” ” “What are the best practices for designing email marketing campaigns?” ” Theme No.

Marketing AI 97

Marketing AI Marketing Management Marketing Automation Services Planning 97

Contently

FEBRUARY 13, 2017

To ensure that vendors provide proposals that are accurate, actionable, customized to your business, and won’t waste your time and money, here are seven factors you should understand before you start shopping around. That doesn’t mean all vendors are out to bleed your budget dry.) Unfortunately, they cannot.

Work Management 151

Work Management Marketing Management CMS Development Research 151

Marketing Insider Group

SEPTEMBER 9, 2020

As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. B2B buyers look at their vendors as partners in business growth and not just service providers. Leaders are looking beyond engagement numbers and qualified leads. How much is marketing contributing to revenue?

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

ClickZ

AUGUST 22, 2020

Do not fail your audience and customers on social media. Delighting consumers is a financially and mentally rewarding experience but irking your target audience isn’t a sight you want for your sales and brand reputation. Key Insights: Top 12 Marketing technologies, budgets skyrocket, and why B2B vendors lost business.

eCommerce 126

eCommerce Trends Business Social Media 126

Webbiquity

JULY 27, 2021

According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4% But B2B vendors have moved more sales online as well.

CMO 205

CMO Gartner Budget Programs Spending 205

Martech

DECEMBER 27, 2022

In 2022, digital experience platform (DXP) Sitecore expanded its composable offerings , which allow organizations like Cirque du Soleil to pick and choose among various digital ecosystems instead of committing to one vendor for all of their digital architecture. Dig deeper: Marketing collaboration and experimentation in action. “As

Enterprise Management 94

Enterprise Management Digital Experience Platform Organization Marketing Management 94

Content Standard

JULY 14, 2021

If your organization already has a CMO or other decision-makers capable of shaping a content marketing strategy, you may only seek out content creation services. Without this subject matter expertise, content may struggle to connect with the right audiences, which can sink your marketing performance and potential ROI.

Advertising Agencies 136

Advertising Agencies Enterprise Management Work Management Marketing Management 136

ClickZ

JANUARY 29, 2020

While some companies may eliminate the title, that doesn’t mean the role of CMO will go away completely — it will just evolve, and maybe get a brand refresh. We had a chance to sit down with Lynne and spoke about her career journey, the changing role of the CMO, and her predictions for the martech industry in 2020.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

Martech

MAY 10, 2022

When Rowan Tonkin joined Planful as CMO three years ago, he faced two main challenges. Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. It’s almost an arms race to get to the buyer before the other vendors,” he said. “We

Buying Cycle 82

Buying Cycle Intent Ideal Customer Profiles Planning 82

The Customer

JANUARY 22, 2024

And in between are myriad “off campus” activations and panel discussions created by vendors to trade associations. Pfizer CMO Drew Panayiotou speaking to offsite audience at Brand Innovators Fusing Tech Innovation and Marketing Insights Continuing from what David tee’d up, Jeff pointed out that “CES is a microcosm of the global economy.

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Management CMO 64

Martech

AUGUST 23, 2023

Data silos emerged, skewing analytics and resulting in campaigns that missed their target audience. Other challenges included managing the costs of multiple platforms, discerning genuine vendors from transient ones and the constant need to stay updated with the rapid technological evolution in the martech landscape.

Work Management 94

Work Management Marketing Management Digital Transformation Customer Satisfaction 94

Martech

AUGUST 25, 2021

Similarly, the #flipmyfunnel community of B2B marketers is helmed by Terminus co-founder Sangram Vajre, but seeks to be vendor agnostic. “There’s one advertiser and that’s us,” HubSpot CMO Kipp Bodnar told me. At the same time, the idea is to integrate ad messages with content meaningful to the audience.

Communities 143

Communities Advertising Agencies Peer-to-peer Paid Search Agency 143

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Act on buyer interest data. Learn more here.

Top of Funnel 108

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 108

chiefmartech

OCTOBER 31, 2022

This generally isn’t the fault of martech vendors, even if it might make you feel better to blame them sometimes. Reading a recent report from data platform provider Adverity, What Is Shaping the CMO’s Roadmap? The growing complexity of audience behavior = increased complexity (it’s in the label!).

Enterprise Management 125

Enterprise Management Marketing Management Thought Leadership Paid Search Agency 125

Martech

OCTOBER 5, 2022

“The digital execution gap is wider than it’s ever been and gets wider every day,” Kirsten Allegri Williams, CMO of Opticon, told media and analysts at Opticon, Optimizely’s conference in San Diego this week. Twitter wall at Opticon.

Digital Asset Management 98

Digital Asset Management Enterprise Management CMS Development Work Management 98

Launch Marketing

AUGUST 23, 2023

A VP of Marketing must be patient and willing to test, optimize, and retest a variety of creative tactics and methods to see what the audience receives best. What key elements should a VP of Marketing job description contain to attract top-tier candidates? Patient: Most marketing strategies do not take off overnight.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Martech

OCTOBER 19, 2021

If you didn’t go online, you went out of business,” noted Niki Hall, CMO at Contentsquare, the digital experience analytics platform. Vendors and customers were no longer face-to-face. Yet even if the trend line rises, “audiences are evolving,” Mullen noted. Understand how the audience responds to the campaign.”

Marketing & Strategy 131

Marketing & Strategy Work Management Marketing Management Lead Ranking 131

Martech

OCTOBER 6, 2022

Optimizely is known as an experimentation engine, with its Web Experimentation and Feature Experimentation (formerly Full Stack) products enabling rapid iteration of multivariate tests against select audience segments. A full re-platforming on the Optimizely DXP left it accessible and optimized, said CMO Kevin Bobowski.

Enterprise Management 88

Enterprise Management Work Management Marketing Management Digital Experience Platform 88

Stevens & Tate

MARCH 2, 2020

Social media is one of the most effective ways to build relationships with your target audience. helps maintain your reputation through winning audience approval. B2B buyers consume an average of 13 content pieces before deciding on a vendor. It also shows how critical the vendor website is in the buying process.

Trends 59

Trends Planning Paid Search Agency ROAS 59

Biznology

AUGUST 11, 2016

Xerox CMO John Kennedy mentioned that they are using LinkedIn to share content with their followers. Through company page updates and sponsored updates, Xerox is supplying their audience with e-books, SlideShare presentations, and blog articles that offer advice on how to work better.

Linkedin 80

Linkedin Top of Funnel Marketing Automation Services Sales Qualified Leads 80