Webbiquity

JUNE 13, 2023

A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. Personalization can help.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Webbiquity

OCTOBER 11, 2022

A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Guest post by Tara Dwyer.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Anyword

SEPTEMBER 28, 2023

Performance Writers Wear a Bigger Hat But a Performance Writer can wear a much bigger hat, understanding the team’s goals, past performance, and how the brand and target audiences serve those goals. Spotting weaknesses, fixing those brand and audience targeting weaknesses early, and implementing fixes in real time.

Planning 52

Planning Brand Identity Branding Paid Search Agency 52

Anyword

SEPTEMBER 28, 2023

Performance Writers Wear a Bigger Hat But a Performance Writer can wear a much bigger hat, understanding the team’s goals, past performance, and how the brand and target audiences serve those goals. Spotting weaknesses, fixing those brand and audience targeting weaknesses early, and implementing fixes in real time.

Planning 52

Planning Brand Identity Branding Paid Search Agency 52

Anyword

AUGUST 8, 2023

With this integration, you can take advantage of Anyword’s powerful marketing capabilities (like smart Target Audiences, Brand Voice features, and your best performing messaging) everywhere you write! Does it speak a language your audience will connect with? How to use brand & performance data (i.e.

Brand Identity 52

Brand Identity Branding Landing Pages Rules 52

Martech

SEPTEMBER 26, 2023

By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. The magic of relevance in marketing automation With 87% of companies either using or planning to implement marketing automation solutions, you risk being left in the dust if you’re not on this train.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Relevance ROI 120

Content Standard

APRIL 16, 2024

With organic search re-emerging as a cornerstone strategy for CMOs, top brands are harnessing AI to accelerate their search engine optimization (SEO) efforts and bring more efficiency to a traditionally cumbersome and resource-intensive practice. This article explores how AI can streamline the process without sacrificing quality or strategy.

Marketing AI 99

Marketing AI SEO Lead Scoring Lead Ranking 99

Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. As this economy grows, it’s expected to unleash a wave of innovation, offering new ways for brands to engage with audiences and for creators to monetize their influence.

Advertising Agencies 124

Advertising Agencies Brand Identity Branding Marketing & Strategy 124

Bannerflow

JUNE 8, 2021

Not only do they boast the content that brings audiences to their site but they also cater for and create a range of contextual advertising for a range of different brands to use their network. Through Bonnier News’ Brand Studio it offers a suite of different advertising services.

Advertising Agencies 89

Advertising Agencies Brand Identity Branding CTR 89

Liveintent

SEPTEMBER 8, 2022

Native ads match the look and feel of their environment and help you captivate audience attention by reaching them where they’re already reading and engaged. And, because NCP runs on vertically-aligned newsletters, you get an added layer of relevance. This is a great way to drive awareness and affinity.

Curation 118

Curation Relevance Advertisements Advertising 118

Content Standard

APRIL 19, 2024

Struggling to cut through the noise and reach your ideal audience? Your brand message might be the culprit. With a background in marketing and branding, Tamsen has worked with major organizations such as Johnson & Johnson, Harvard Medical School, and Intel.

Enterprise Management 88

Enterprise Management Design Work Management Brand Identity 88

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time.

Brand Identity 103

Brand Identity Branding Advertising Agencies Paid Search Agency 103

Marketing Insider Group

JANUARY 28, 2021

If you’re a marketing professional, you’ve undoubtedly been taught that there are a few key elements of branding—trust and reputation. Today, brand trust is more important than ever before. Brands are up against a lot, namely, a global pandemic, economic recession, and societal turmoil. What Is Brand Trust?

Brand Identity 301

Brand Identity Branding Ideal Customer Profiles Word of Mouth 301

Sprout Social

JANUARY 11, 2024

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Marketing Insider Group

NOVEMBER 30, 2021

That’s brand awareness in action. Brand awareness , or the extent to which consumers know and recognize your brand, is critical in today’s crowded digital marketplaces. Consumers are inundated with advertisements and other brand messages every hour of every day. So how do you know if your company has brand awareness?

Brand Identity 301

Brand Identity Branding SERP Paid Search Agency 301

Convince & Convert

JANUARY 4, 2024

It’s no surprise that these social media platforms are requiring us to develop independent strategies for our brand. What most brands want is to reach as many people as possible right? In the world of marketing, it seems as though trendy content is what sells, is what’s important, and is what will make a brand “go viral.”

Trends 146

Trends Lead Scoring Lead Ranking Brand Identity 146

Marketing Insider Group

DECEMBER 8, 2021

This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. But one thing that B2B brands can capitalize on is influence. Influence has the power to separate brand leaders from those who follow, especially when it is applied and becomes ground zero for all marketing.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Rain: The Growth Agency

NOVEMBER 10, 2021

Countless brands align themselves with Millennials through “youth-marketing” in the hopes of capturing the attention of the most culturally relevant and largest generation group in the U.S. Advertising has always had an obsession with youth.

Advertising Agencies 98

Advertising Agencies Brand Identity Branding Paid Search Agency 98

Martech

FEBRUARY 28, 2024

While benchmarks and leading indicators help guide our decisions, the variables that can change outcomes are unique to each company, category and audience. This process of gathering leads at the top and moving them to the bottom is mechanical and ignores how brand awareness develops into active demand. Brand understanding.

Lead Gen 141

Lead Gen Top of Funnel Demand Generation Agencies B2B Marketing 141

Marketing Insider Group

MAY 25, 2020

You know your brand. But, conveying your brand’s personality to your audience on social media isn’t always easy. Of course, when it comes to branding, your logo, color palette, fonts, and tagline are important, but the voice of your brand is what will truly influence your audience and readers.

Social Media 336

Social Media Personalization Media Brand Identity 336

Sprout Social

MARCH 25, 2024

The short-form video format has quickly become a favorite of both brands and consumers. We’ll also talk about the value of using Reel hashtags for Instagram and share tips for finding the best hashtags for your brand. This not only gets you more exposure, but also positions your brand as relevant and up-to-date.

Brand Identity 90

Brand Identity Branding Eye-Tracking Viral Marketing 90

Convince & Convert

DECEMBER 15, 2023

Every week listeners get to hear directly about what is working, what is failing, and how different brands are adapting to the ever-changing nature of social media. Empower your people – and your processes – to move faster Nothing kills relevance faster than an approval process that can take days (or weeks!)

Rules 151

Rules Planning Brand Identity Branding 151

Martech

JANUARY 14, 2022

And then you’re using those audiences to program step-by-step journeys.”. Brands should remember that CDPs aren’t designed to fit within every organization’s framework — some aren’t going to meet your automation or personalization needs exactly. Gather relevant business intelligence. Click here to download!

Relevance 130

Relevance Digital Asset Management Loyalty Work Management 130

Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence. Creating engaging content is key to capturing the attention of your audience.

Social Media 78

Social Media Media Brand Identity Branding 78

Content Standard

MARCH 12, 2024

For years, Pew Research has reported a continual decline in the share of audiences following traditional media. So long as you play where you have the perceived right to, there is no reason that your brand cannot form a larger, more loyal audience than any media publication. No major media conglomerate has been spared.

Media 96

Media Brand Identity Branding Storytelling 96

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. Use tools like social analytics, AI-driven insights and even creator marketplaces to assess their audiences.

Advertising Agencies 135

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 135

Brandpoint

MARCH 14, 2024

Branded content marketing, where public relations and marketing strategies meet, is a great way to create captivating brand stories and engage your audience. In our latest PR survey , 200 PR professionals shared how they promote and distribute branded content to elevate their brand visibility and engagement.

Brand Identity 62

Brand Identity Branding PR Distribution 62

Heinz Marketing

APRIL 14, 2022

Their initial interactions are on-line and they may already have eliminated your brand from consideration without you ever knowing. So, what should today’s CMO do to increase marketing’s business relevance to the enterprise and ensure their companies and brands remain vibrant? Relevant Content. Customer Obsession.

CMO 109

CMO Relevance Enterprise Management Peer-to-peer 109

Content Standard

APRIL 22, 2024

Brand bonding isn’t just a buzzword; it’s a science that any marketing team can master. She is renowned for her ability to spearhead innovative strategies, catalyze growth, and deepen consumer engagement for iconic and rising brands. Episode Highlights: [02:55] What is Brand Bonding? —

CMO 78

CMO Brand Identity Branding Storytelling 78

Biznology

MAY 19, 2017

Until recently, selling was all about how brands create something that might be interesting to the audience out there. Now it is all about how brands can participate in the creation of value out there. Creating value and remaining relevant is critical. Relevancy for brands means revenues. Like this post?

Relevance 91

Relevance Television marketing Verticals Trigger Marketing 91

Martech

OCTOBER 23, 2023

Downturns can hit industries unexpectedly, causing brands to reevaluate strategies, especially when it comes to marketing and media buying. As media agency experts, it’s up to us to apply the wisdom and lessons learned to help brands stay the course and emerge successfully. A slowdown doesn’t necessarily mean pulling the plug.

Advertising Agencies 122

Advertising Agencies Paid Search Agency Brand Identity Branding 122

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. Through these relationships, businesses are able to harness an influencer’s credibility to reach new audiences.

Work Management 119

Work Management B2B Marketing Marketing Management Paid Search Agency 119

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Only then will you get the most comprehensive view of your audience.

Ideal Customer Profiles 128

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 128

Contently

JANUARY 13, 2023

In fact, Contently client data shows that 14% of customers take action if they come to the brand’s website from a referral page. Whether you’re just getting started leveraging influencers or you want to refine your approach, consider the following: Understand your audience and what they want to know. Like… plants!

Brand Identity 154

Brand Identity Branding Best Practices Thought Leadership 154

Top Rank Marketing

NOVEMBER 13, 2023

For B2B brands, having a content marketing program tends to be a given. Let’s take a detailed look at why content marketing is important for B2B brands and how you can get the most from your content strategy. This update from Google is incredibly good news for B2B brands, because helpful B2B content is also intent-qualified content.

B2B Marketing 114

B2B Marketing Top of Funnel Content Marketing Brand Identity 114

Content Marketing Institute

JULY 20, 2022

Take better aim at success by evaluating data more relevant to the content marketing goal, from brand awareness and lead gen to sales enablement and audience engagement. Stop wasting time on the basic metrics. Continue reading →

Relevance 117

Relevance Lead Gen Content Marketing Content 117