SmartBug Media

FEBRUARY 1, 2024

It can determine whether you’ll be a one-time buy or become a trusted go-to brand. A successful email marketing strategy includes post-purchase emails that drive engagement, revenue, loyalty, and, ultimately, customer retention. This helps to establish a strong bond between your brand and customers.

Loyalty 59

Loyalty Acquisitions Word of Mouth Cross-Selling 59

Webbiquity

JUNE 21, 2022

say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Brands compete for the attention of their customers in real-time, across various channels. Image credit: HubSpot.

Privacy Policies 339

Privacy Policies Brand Identity Branding Multi-Channel 339

Webbiquity

OCTOBER 11, 2022

A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Guest post by Tara Dwyer.

Digital Asset Management 270

Digital Asset Management Product Brand Identity Branding 270

Martech

FEBRUARY 8, 2023

The answer largely lies in building a relationship with your customers and earning their loyalty. However, implementing a strong customer loyalty program is a highly effective tool in the loyalty kit. The global market for loyalty is worth billions, forecast to explode to $24 billion by the end of 2028. In 2022, U.S.

Loyalty 85

Loyalty Lead Ranking Paid Search Agency Marketing & Strategy 85

Brandpoint

JANUARY 25, 2021

At this virtual SMSS, Tiffany will be participating in a panel titled “Growing Brand Loyalty Through Social Media Communities,” which will focus on building communities based on audience, how to keep people engaged and accessibility that allows for one-to-one connections. Do we have a good content pipeline for that channel?

Social Media 129

Social Media Loyalty Brand Identity Branding 129

SmartBug Media

MAY 15, 2023

Retention marketing can help create a community of customers who are loyal to your brand. By delivering an amazing customer experience, we help them move beyond being intermittent shoppers to becoming committed customers and, eventually, brand advocates. E-commerce companies have hotly debated this question for quite a while now.

Loyalty 97

Loyalty Ad Building Paid Search Agency Budget Programs 97

EveryoneSocial

MARCH 22, 2021

Building brand loyalty is one of the best ways to retain customers, attract new customers, and generate fans of your organization for years. And those fans also continue to contribute to brand awareness and help create more revenue for your organization. What Does Brand Loyalty Mean? Why is Brand Loyalty Important?

Loyalty 81

Loyalty Ad Building Brand Identity Branding 81

Marketing Insider Group

JANUARY 28, 2021

If you’re a marketing professional, you’ve undoubtedly been taught that there are a few key elements of branding—trust and reputation. Today, brand trust is more important than ever before. Brands are up against a lot, namely, a global pandemic, economic recession, and societal turmoil. What Is Brand Trust?

Brand Identity 303

Brand Identity Branding Ideal Customer Profiles Word of Mouth 303

Martech

JANUARY 14, 2022

Soccer’s loyalty program, which rewarded customers based on their interactions with the program. This is our loyalty program known as U.S. Brands should remember that CDPs aren’t designed to fit within every organization’s framework — some aren’t going to meet your automation or personalization needs exactly.

Relevance 121

Relevance Digital Asset Management Loyalty Work Management 121

Tomorrow People

MARCH 30, 2021

Essential aspects of building a lasting and impactful brand. Brand is the subject of countless books, articles, webinars, talks, courses, podcasts, and any other form of media you choose to think of. Everybody knows the importance of having a strong brand strategy, but it remains a tough job to achieve. What is a brand strategy?

Webinar Metrics 156

Webinar Metrics Brand Identity Branding Marketing & Strategy 156

Sprout Social

JANUARY 11, 2024

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Content Standard

MARCH 12, 2024

So long as you play where you have the perceived right to, there is no reason that your brand cannot form a larger, more loyal audience than any media publication. But here’s the catch: earning that loyalty is harder than ever. Your brand’s professional expertise and specialized knowledge is at a premium.

Media 95

Media Brand Identity Branding Storytelling 95

seo.co

FEBRUARY 10, 2021

That’s the idea behind brand jacking – a novel SEO (and PPC) strategy that can help you get better results, no matter what kind of competition you face. What Is Brand Jacking? Brand jacking” or “brandjacking” is a combination of the terms “brand” and “hijacking.” But we’re not literally hijacking someone else’s brand.

Loyalty 116

Loyalty Brand Identity Branding SERP 116

Top Rank Marketing

NOVEMBER 13, 2023

For B2B brands, having a content marketing program tends to be a given. Let’s take a detailed look at why content marketing is important for B2B brands and how you can get the most from your content strategy. This update from Google is incredibly good news for B2B brands, because helpful B2B content is also intent-qualified content.

B2B Marketing 113

B2B Marketing Top of Funnel Content Marketing Brand Identity 113

Sprout Social

JANUARY 24, 2024

Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time. What is an influencer-brand partnership? Several had never been on a brand trip before.

Brand Identity 102

Brand Identity Branding Advertising Agencies Paid Search Agency 102

Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. Why brands should care about influencers and content creators The creator economy is not just thriving; it’s setting the pace for what’s next in marketing innovation.

Advertising Agencies 113

Advertising Agencies Brand Identity Branding Marketing & Strategy 113

Marketing Insider Group

MARCH 25, 2024

Utilizing segmentation, personalization, and analytics in a marketing database improves engagement, loyalty, and conversions, optimizing marketing strategies. Regular updates and maintenance are crucial to ensure the data remains relevant and effective in supporting your marketing strategies. Remember, a marketing database is dynamic.

Peer-to-peer 258

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 258

Martech

DECEMBER 20, 2022

Creating a loyalty marketing strategy is critical to understanding that every customer is unique. Here are some examples of why customer segmentation should be a top priority: More effective communication Brands that understand the importance of customer segmentation have the greatest chance of hitting their target.

Lead Ranking 91

Lead Ranking Loyalty Segmentation Marketing AI 91

Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. In crowded markets, gaining a competitive advantage is key as it’s the only way you can sustainably attract new customers and maintain brand loyalty. Yet, many B2B companies struggle to truly differentiate their brand.

Research 156

Research Brand Identity Branding Lead Ranking 156

Convince & Convert

SEPTEMBER 11, 2015

Looking for a way to get more trust in your brand, a lift in consumer engagement, and an edge over your closest competition? A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. How Executives Help Establish a Strong Brand Position.

Loyalty 163

Loyalty Twitter Brand Identity Branding 163

Martech Advisor

MARCH 18, 2020

What does it take to not only attract new customers in the increasingly competitive travel space, but also to retain these customers and nurture them along the path to loyalty? According to Yes Marketing’s survey, price is by far the most influential factor when it comes to deciding to do business with a new travel or hospitality brand.

Loyalty 52

Loyalty Acquisitions Brand Identity Branding 52

ClickZ

MARCH 16, 2023

Some brands believe that consumers simply aren’t loyal anyway and constantly battle for more reach, stand out, and new customers. But the idea that there is no loyalty is a limiting one. Apple reigns as the most valuable brand of our time, achieving a valuation into the trillions by selling more to its existing user base.

Paid Content 131

Paid Content Brand Identity Branding Paid Search Agency 131

Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. In crowded markets, gaining a competitive advantage is key as it’s the only way you can sustainably attract new customers and maintain brand loyalty. Yet, many B2B companies struggle to truly differentiate their brand.

Research 156

Research Brand Identity Branding Lead Ranking 156

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Work Management 113

Work Management Marketing AI Brand Identity Branding 113

The Lead Agency

MAY 11, 2022

They are imperative there is a critical connecting bridge between positive customer experience and customer loyalty which is achieved through customer loyalty programs. . The Importance of B2B Customer loyalty . While customer loyalty programs are largely associated with B2C businesses, they are even more important for B2B.

Loyalty 62

Loyalty WOM Advertising Agencies B2B 62

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. The higher the volume, the more overwhelming it can be for your team, but a complaint management system helps your brand respond and engage with unhappy customers at scale.

Work Management 105

Work Management Brand Identity Branding Customer Satisfaction 105

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.

Work Management 118

Work Management B2B Marketing Marketing Management Paid Search Agency 118

Vision Edge Marketing

OCTOBER 3, 2023

The quest to discover new customers and retain the loyalty of existing ones is not without challenges. Moreover, the map to customer satisfaction and customer loyalty is ever-changing, requiring businesses to decipher clues and adapt their customer-centric strategies. Wondering what kind of data to navigate?

Acquisitions 205

Acquisitions Lead Ranking Loyalty Lead Scoring 205

SmartBug Media

FEBRUARY 8, 2023

Here are 20 personalization strategies for e-commerce brands: 1. For example, you might use a customer's name in the subject line or send them emails with products that are relevant to their interests. For example, you might create a landing page with products that are relevant to a customer's purchase history or browsing history.

Personalization 91

Personalization Brand Identity Branding Marketing & Strategy 91

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.

Marketing & Strategy 123

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 123

Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. This holds true for manufacturers as well, who can leverage social media platforms to increase brand visibility, engage customers, and drive business growth.

Social Media 78

Social Media Media Brand Identity Branding 78

Valasys

FEBRUARY 28, 2020

Ever wondered how to build customer loyalty with content marketing? But again the question arises: How building customer loyalty is possible with content marketing? Customer Experience Optimization (CXO) strategy has evolved as a key brand differentiator in the year 2020. billion in 2015 to $4.0 billion by 2020.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.

Ideal Customer Profiles 127

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 127

Martech

SEPTEMBER 21, 2021

The payoff could have implications for many brands looking to cash in on interest in collectible NFTs and to crack the code of how to use blockchain technology to encourage sustainable consumer attention and engagement. As we work with brands, there’s a longing to do more than these novelty drops. Expanding the brand story.

Brand Identity 126

Brand Identity Branding Marketing & Strategy Loyalty 126

Stevens & Tate

MARCH 8, 2022

Deliberately segmenting consumers into generations allows brands to target their campaigns more effectively, ensuring they are communicating with the correct group of people at the right time. Brand loyalty is meaningful to them, so loyalty programs work well when targeting Generation X customers.

Generation 128

Generation Brand Identity Branding Peer-to-peer 128

ClickZ

MAY 15, 2020

30-second summary: Cheetah Digital, a cross-channel customer engagement solution, was hired by Donatos Pizza to create a loyalty program leveraging their technology, Cheetah Digital. Jon Siegal, Cheetah’s VP of Global Loyalty and Sales, spoke to ClickZ about the program. Donatos is on its way to reaching one million loyalty members.

Loyalty 105

Loyalty Work Management SMS Marketing Management 105

Sprout Social

OCTOBER 24, 2019

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

Loyalty 56

Loyalty Peer-to-peer Brand Identity Branding 56