5 Ways To Supercharge Your Personalization With Buyer Persona Insights

Tony Zambito

Buyer Personalization Will Matter As The Balance Of Power Shifts To Buyers In A “New World Order” Of Buying. New technologies accelerating a change in how sellers interact with buyers. Buyers shifting to digital self-serve preferences will grow.

Are Your Buyer Personas Data Overkill?

Tony Zambito

As the concept of buyer personas has crept into the conscious of both B2C and B2B Marketing, so has misguided representations of buyer personas become prevalent. With many touted frameworks and processes being representative of buyer personas in name only. These misrepresentations have also led to a tendency to throw everything, including the kitchen sink, into crafting buyer personas. This same urge is being applied to buyer personas.

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Confusing Customer Segmentation, Buyer Profiling, and Buyer Personas Harms Marketing

Tony Zambito

In the 15 years since originating the concept of buyer personas in 2001, there has been one issue that continues to plague fully understanding exactly where, how, and why buyer personas can be beneficial. Compounding the issue today is the prevalent use of the term buyer persona to describe customer segmentation and buyer profiling efforts. This is where buyer profiling can be helpful. Buyer Profiling. Buyer Personas.

State Of Buyer Personas 2016: Strong Correlation Between Effectiveness And Goals

Tony Zambito

In 2016, we will mark the fifteenth year since buyer personas were first introduced. The journey, however, continues towards professionals and organizations gaining a true understanding of what buyer persona development entails. What is clear is buyer personas are now entering the mainstream of dialogue when it comes to overall customer understanding. . The struggle with buyer persona development being viewed as effective continues.

The Buyer Mindset Is Your Key To Post Pandemic Recovery

Tony Zambito

The sell-side of the seller-buyer equation has been flipped upside down. All of these efforts designed to reach and gain the attention of buyers. And to affect The Buyer Mindset. And be careful about digitizing outdated means of connecting with buyers.

How B2B CMOs Can Achieve Customer-Centric Marketing With Buyer Personas

Tony Zambito

In this same survey mentioned above, it was found 50% or more of marketers surveyed have not engaged in researching and creating buyer personas for their marketing efforts. Although the concept of buyer personas were founded nearly 14 years ago, the maturity of buyer persona development as a means to achieve customer-centric B2B marketing has some ways to go. 10 Essentials Of Becoming Customer-Centric With Buyer Personas. by Matt Brooks.

7 Elements Of Customer Understanding The C-Suite Must Master

Tony Zambito

2 – Persona-Based Common Views. One of the central purposes of personas, archetypal representations of customers and their goal-directed behaviors, is to help enterprises develop a common view of customers. Utilizing the first critical element of research and insights for persona creation, personas can help guide the organization towards a common shared focus on helping customers to achieve their goals. 4 – Customer Journey Mapping. by Yarden Gilboa.

How B2B Leaders Are Understanding Buyers Better With Behavioral Buyergraphics

Tony Zambito

platforms are increasing B2B visibility like never before, connecting with buyers and decision-makers is becoming increasingly elusive. As the rate of increasingly changing B2B buyer behaviors continues to skyrocket, the void for deep behavioral insight continues to widen. Behavioral B2B buyer insights are becoming mission critical to informing, shaping, and adapting to changing buying behaviors that are coming in like ocean waves on a sandy beach.

3 Ways To Connect With Today’s B2B Buyers

Tony Zambito

This is part 4 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. Connecting with today’s B2B buyers is on the minds of most CEO’s and their teams today. Not too long ago, reaching and connecting with B2B buyers was a straight forward proposition. The idea of connecting to B2B buyers has gone from straight forward to major league complex.

Grow SMB Revenues With Buyer-Based Marketing

Tony Zambito

This is part 3 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . Buyer Persona © All Rights Reserved Cristian Cardenas. When you consider some Fortune 1000 or Global 2000 organizations can have in the 10’s or 100’s of thousands of companies in their customer bases, the expression of zeroing in on your target buyer can sound near impossible.

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Does Account-Based Marketing Make Buyer Personas Unnecessary?

B2B Marketing Directions

He writes, "ABM is an extraordinarily smart way to make the right tactical decisions when it comes to demand generation, but the elite Account-Based Marketers are still building personas, nurturing every step of the buyer's journey, and know exactly which activities and leads are driving revenue." I would suggest that Jason's article is particularly on point when it comes to the issue of buyer personas. buyers) in each target account.

The Buyerology of the Buyer: How B2B Leaders Respond to the Psychology of Buyer Choice

Tony Zambito

This is part 3 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. . When it comes to understanding the psychology of the buyer, much has been done in the world of B2C to get inside the mind of consumers to understand buying choices and preferences. In part 2 of this series, I discussed the Buyer Orbit and the elements of the Buyer Choice Model.

Getting to ABM: notes from the field

Biznology

It’s been a long, but productive, journey. David identified four factors key to Enli’s ABM success: process, culture, attitude, and metrics. I posed four questions to David about the journey to ABM. It took us about a year to identify the resources and prepare the background, like doing our persona research and developing our analytics. It’s about attitude, enabled by a culture we created, where everyone knows the goal. This is how we mapped the buyer journey.

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The 4 B’s of Buyer Experience Innovation (2nd Rendition)

Tony Zambito

   Perplexing executives as well is the rapid infusion of digital and social media that buyers are engaging with at an increasing rate yet with no clear discerning picture of what the future holds.    Viewing what each function is capable of in isolation and missing the harmonizing around the buyer experience.    Such a composition can be written and designed when executives can harmonize around the 4 B’s of Buyer Experience Innovation. 

The 7 Principles of Buyer Experience Journey Mapping

Tony Zambito

"  It sparked a personal journey and quest around a simple phrase that Dan discussed back then: identifying how customers buy.  In a recent article I wrote, The 4 B’s of Buyer Experience Innovation , highlighted was the importance of buyer journey mapping as one of the critical “B’s” to consider for Buyer Experience Innovation.  Executives must now account for one of the key transformational changes in the B2B buyer world. 

The Soul of the Buyer

Tony Zambito

The entrance into the digital age and the emergence of the new buyer experience economy has challenged our understanding of who the buyer really is.    As we entered this year, I predicted that it may very well be the year of the buyer.    And the pronounced use of the term buyer has undoubtedly increased substantially.    In essence, we do not know the soul of the buyer. The New Buyer Experience Economy.

The 4 B’s of Buyer Experience Innovation

Tony Zambito

   Perplexing executives as well is the rapid infusion of digital and social media that buyers are engaging with at an increasing rate yet with no clear discerning picture of what the future holds.    Viewing what each function is capable of in isolation and missing the harmonizing around the buyer experience.    Such a composition can be written and designed when executives can harmonize around the 4 B’s of Buyer Experience Innovation. 

How to Use UX Testing to Improve Your Customer Lifetime Value (CLV)

Single Grain

In a moderated UX test , the moderator can have a live conversation with the participant to go more in-depth into their behavior and attitudes towards your service or product. Create User Personas for Clearer Understanding. From Start to Finish: The Customer Journey Map.

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The 3 Most Important Content Marketing Questions CEOs Should Ask

The Forward Observer

Something else like changing existing attitudes or repairing your reputation? That is determined by researching your ideal customers (also known as buyer personas ), and their buyer journey. Great content is educational: remember that your ultimate goal is to solve your persona’s problems - and the best way to do that iis through education. Make sure that your content is focused on your buyers at least 80% of the time. Your persona’s goals.

How to Build a Content Strategy that Delivers Results

Biznology

Build Solid Buyer Personas. Segment your customers according to their demographics (age, gender, income, ethnicity, marital status, education, occupation), as well as their buying habits, attitudes, personalities, lifestyle, and values. Based on this data, you should create detailed buyer personas. A buyer persona is a generalized representation of your target user that reflects their goals, behaviors, habits, needs, and problems.

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The 3 Most Important Content Marketing Questions CEOs Should Ask

Marketing Insider Group

Something else like changing existing attitudes or repairing your reputation? That is determined by researching your ideal customers ( also known as buyer personas) , and their buyer journey. Great content is educational: remember that your ultimate goal is to solve your persona’s problems – and the best way to do that iis through education. Make sure that your content is focused on your buyers at least 80% of the time. Your persona’s goals.

3 Questions to Answer When Creating Personas for B2B Marketing Campaigns

Launch Marketing

Multiple characteristics can be used to fuel persona creation. Consider these questions when defining the B2B buyer personas for your marketing campaigns. Sample categories of firmographics used to create personas in B2B marketing include industry, company size and location.

SaaS SEO: The #1 Guide to Growing Your SaaS Business With SEO

accelerate agency

Targeting the right buyer persona. A tried and true way to better understand your target audience is to build buyer personas. Try to flesh out your personas as much as possible. With buyer personas, it’s easier to put yourself in the shoes of prospective customers.

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How to Qualify a Lead: The Battle-Tested B2B Framework

SnapApp

Content saturation and more educated buyers aren’t the only things making the sales process more difficult to manage. To visualize this dynamic, we say that buyers are on a journey. Specifically, the journey from lead prospect marketing qualified lead (MQL) sales qualified lead (SQL): ( Source ). The reason it’s useful to divide leads up into these categories is because you need to approach them differently depending on their stage of the buyer’s journey.

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Don’t Wait For the Next Redesign to Make Website Improvements

Circle Studio

You simply can’t have a set it and forget it attitude when it comes to your website. The digital age has ushered in dramatic change into how buyers (whether potential clients or potential employees) conduct research, vet their options and ultimately make purchasing decisions. You just need to relentlessly focus on your buyer personas, adding content that will answer their questions, solve their problems and assist them as they move through the various stages of the buyers journey.

Demand Generation: An A-Z Guide for B2B Marketers (with Strategies & Examples)

SnapApp

Demand generation strategies allow you to drive awareness and initiate customer relationships across all channels in the buyer journey. . Your aim here is to develop the customer relationship and continue to qualify leads for a sale throughout the later stages of the customer journey. . A prospect is a contact who fits one of your buyer personas but has yet to express interest. Empowered Buyers.

Why You Need Specific Content for Each Stage of the Buyer’s Journey

Outbrain

Since consumers now have more options to get the products and services they need, it’s important for businesses to keep them engaged throughout the entire buyer’s journey to purchase. So, how can you make sure that your buyer’s journey is engaging enough for them to complete it and convert? How Does the Consumer View Your Brand at Each Stage of the Journey? Since it’s so early in the buyer’s journey, the chances of conversion are quite low.

43 Execs Explain How Millennials Impact B2B Buying Committees

SnapApp

This report looks at the differences between the rising Millennial buyer, their Generation X and Baby Boomer counterparts, and how B2B marketing and sales strategies can address the gaps between them. . To understand and identify the generational differences and impact of those differences on the B2B sales process and buyer’s journey, SnapApp and Heinz Marketing conducted a survey over two weeks in late June 2017. . However, I think that is the same with any smart buyer.

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