Salesforce Marketing Cloud

DECEMBER 8, 2023

If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. In this article, we’ll cover the basics of email marketing and ways you can use automation and AI to optimize your approach.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

KoMarketing Associates

DECEMBER 30, 2019

The first core value of our organization is to “acquire and share knowledge” We do this through a range of tactics including twice monthly team trainings, collaborative monthly planning for client programs, and group email distributions sharing articles and resources of value for both individual and organizational impact.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Marketing Insider Group

AUGUST 7, 2023

In 2015, I created Marketing Insider Group to help provide an insider’s point of view from my 25 years as a company marketers. Whether you’re a content marketer at a large technology company or a tech-savvy founder of a small startup, the insights and strategies shared by industry leaders can be a game-changer.

B2B Marketing 135

B2B Marketing Paid Search Agency Marketing Agencies 2 B2B Thought Leadership 135

SmartBug Media

APRIL 10, 2023

If you’re thinking about adopting SMS marketing, you may have some questions about how to develop and implement a strategy that works. Let’s talk about your SMS marketing strategy with tips and important considerations to help you get started. Keep the following tips in mind: 1. Run social media campaigns and promotions.

SMS 98

SMS Marketing Strategy Marketing & Strategy Planning 98

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. Social Media Blogs. Content is everywhere these days. Buffer Blog.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Optinmonster

FEBRUARY 11, 2024

In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. How can you avoid becoming one of those?

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. Social Media Blogs. Content is everywhere these days. Buffer Blog.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Content Marketing Institute

JANUARY 25, 2019

You know you have amazing content, but how do you drive traffic to it? I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”. For example, I’d say, ‘I found tip five really useful, have you thought about doing this as well?’.

Paid Content 107

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 107

KoMarketing Associates

JULY 26, 2018

When done successfully, B2B content writing can drive some impressive business results like increased search traffic, boosted social media engagement, and more importantly, conversions. There are numerous tips and strategies that can help B2B content writers be more effective and efficient. Final Thoughts.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Website traffic. Social listening. Fans beget more fans.

Brand Identity 125

Brand Identity Branding Marketing & Strategy Eye-Tracking 125

NuSpark Consulting

JULY 7, 2017

And your social media presence isn’t strong enough to guide traffic in your website’s direction. When you include a link back to your site in an article you publish on a high authority blog, Google notices. If you’re lucky, you’ll also find an article that summarizes the best blogs for you like the one below.

Ad Building 168

Ad Building Guidelines Domain Marketing Automation Services 168

SmartBug Media

MAY 12, 2022

We won't get anywhere with our inbound marketing strategy until we start getting found by potential clients. Social media. Blogging is an essential strategy for inbound marketing. Helpful, informative, and relevant articles draw people to your website and build trust with readers, turning them into leads and then clients.

Inbound Marketing 105

Inbound Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 105

FMG Suite

JULY 10, 2020

Make sure your website is designed with SEO best practices in mind, including content optimization and great images, otherwise you won’t generate as much traffic as you should. A custom-built website designed to grow your firm should work hand-in-hand with your email marketing and social media strategy.

Marketing Automation Services 64

Marketing Automation Services Social Media Marketing & Strategy Video Marketing 64

Only B2B

JANUARY 29, 2018

Generate Leads With Marketing Automation | Tips from 10+ Experts. So what could be the best marketing automation method for generating leads? We thought to roam around, shaking a few hands with marketing experts, and asking them to drop 1 tip would enlighten us – and trust us it all works.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

Learn from the Pros

MARCH 21, 2024

Public Data Sources – Leverage public data sources, such as government databases, SIC codes, industry reports, and social media platforms. Unleashing the Power of Marketing Automation Marketing automation is essential to your first-party data strategy and for first-party data management across channels.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Automation Services B2B Marketing Marketing Strategy 52

Optinmonster

MARCH 4, 2024

Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. It shows you if your marketing is working and where you can make changes to improve its effectiveness. Ideal for complex pages, requiring more traffic for statistical significance.

Multivariate analysis 82

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 82

Sharpspring

JANUARY 20, 2021

On the flip-side, inbound marketing is the non-invasive advertising technique that most digital retailers swear by. Some examples of inbound marketing include blog articles, white papers, case studies and guides. One way to go about generating creative content for your blog is to have a brainstorming session for article ideas.

Inbound Marketing 84

Inbound Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 84

ClickDimensions

FEBRUARY 15, 2023

Some people find frequent contact annoying, while others fear being forgotten altogether.” – Adam Tau, Forbes Article In this instance, a proactive approach towards customer loyalty is shown through awareness, consideration and personalization. Want to find out more about Sales and Marketing Automation?

SMB 95

SMB Marketing Automation Services Stats Loyalty 95

ClearVoice

MARCH 26, 2024

That’s where your marketing program’s key performance indicators (KPIs) come in. This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. HubSpot Analytics: HubSpot offers an elite suite of marketing automation tools.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Stevens & Tate

MARCH 22, 2021

The following are a few website redesign tips to keep in mind for this year: 1. By using these tips to plan a website redesign in 2021, you will boost your chances of increasing leads and sales. Tips For Using TikTok To Reach Your Engagement Group. How HubSpot Increases the Efficiency of Your Social Media Management.

Marketing Websites 52

Marketing Websites Marketing Automation Services Work Management Buyer Personas 52

KoMarketing Associates

MAY 14, 2019

Ultimately, optimizing existing blog posts will increase organic traffic, help reach new and highly relevant audiences and boost conversions. For example, instead of targeting a particularly competitive term like “marketing automation,” start by targeting a more specific term like “b2b marketing automation examples.”.

Optimization 121

Optimization Tactics Lead Ranking Lead Scoring 121

Brandpoint

NOVEMBER 3, 2022

The following ideas will help you elevate your website to get more traffic, and ultimately, more results. Make your blog a conversion point When marketers think of conversion points on a website, the blog isn’t often the first place we think to optimize. Your blog can be a great place to drive traffic and goal completions.

CMS Development 62

CMS Development Paid Search Agency Work Management Marketing Websites 62

SmartBug Media

JULY 28, 2020

You attract a host of newly targeted traffic to your website. Because 80 percent of all social media traffic to business websites comes from LinkedIn. You need to craft a profile that positions you as an expert and speaks directly to your target market. Here are some tips: Use a professional photo.

Marketing Strategy 99

Marketing Strategy Marketing & Strategy Planning Lead Scoring 99

The Marketing Blender

APRIL 5, 2022

B2B digital marketing refers to marketing a product or service via online channels such as websites, email, and social media to reach and engage with potential customers. B2B digital marketing can expand to include website design, search engine optimization (SEO), email marketing, and social media marketing.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

SmartBug Media

APRIL 7, 2022

In this article, we provide an overview of types of email campaigns as well as a set of Klaviyo best practices to help you launch your first email campaign. In the next main section, you’ll learn more about campaign ideas and tips for creating content. Get Klaviyo Best Practices from a Team of E-Commerce Marketing Experts.

Email Campaigns 105

Email Campaigns Practices Campaigns SMS 105

ClearVoice

NOVEMBER 2, 2018

The conference features deep dives in search and social media marketing education, including the best practices of mobile SEO, AdWords, marketing automation, content marketing and more. Great for: SEOs, webmasters, podcasters, bloggers, content marketers, and social media marketers.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Webbiquity

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. Will Traditional, Social Media Blend?

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Optinmonster

SEPTEMBER 8, 2022

You must understand your return on investment (ROI) in order to make strategic decisions about your email marketing. In this article, we’ll show you how to calculate email marketing ROI for your business. What Is Email Marketing ROI? In other words, how much did you make for every dollar you spent on email marketing?

ROI 79

ROI Email Marketing Marketing Analytics Tools Marketing Budget 79

BenchmarkONE

APRIL 7, 2020

And these benefits are just the tip of the iceberg. . Inbound Marketing Benefits. Inbound marketing has a wide variety of benefits, all of which are proven to work well in the digital age. Inbound marketing can: Attract more qualified leads , giving you a higher percentage of sales per click. Inbound Marketing Results.

Inbound Marketing 77

Inbound Marketing Top of Funnel Paid Search Agency Sales Qualified Leads 77

Martech

OCTOBER 21, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and “best-of-breed” takes me back. Maybe only four or five years, but that’s a lifetime in marketing technology. Sport is big too.”.

Work Management 94

Work Management Marketing Automation Services Marketing Management Paid Search Agency 94

GreenRope

MAY 28, 2020

Social media is the most obvious place to share your content. Most businesses have at least one social profile, and many of your team members have their own social networks. Some companies put together a social incentive bonus rewarding their employees for active engagement on social media.

Marketing Budget 52

Marketing Budget Budget Programs Marketing Budget Creation Planning 52

The Marketing Blender

JULY 13, 2022

There are several different types of B2B marketing growth hacking. Some common examples include using social media platforms to drive word-of-mouth marketing, partnering with other businesses in complementary industries, and offering free trials or discounts to entice new customers. Use Data To Drive Decision Making.

B2B Marketing 52

B2B Marketing Examples Effectiveness Marketing Budget 52

Belkins

FEBRUARY 21, 2021

Apply Marketing Automation. Use marketing automation programs to create more personalized messages. Boost Website Traffic With Google AdWords. If you need quick results, launch a Google AdWords campaign to attract more traffic to your website and sell your services. Video Content. Guest Blogging.

Sales Qualified Leads 67

Sales Qualified Leads Enterprise Management Ideal Customer Profiles Marketing Automation Services 67

Optinmonster

DECEMBER 14, 2021

It’s also about collecting their info so you can drive communication and turn casual traffic into loyal customers. And just like any tough job, lead generation requires the right tools–even for professional marketers. Advertising Tools : Drive traffic to your site from places like social media and through paid ads.

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

Lead Liaison

MAY 16, 2017

In other words, 7 out of 10 internet users ignore paid ads and click on natural links, like blog posts and articles, instead. While there are many ways to attract organic traffic, blogging is the best option. Follow some tips so you can get the most out of blogging. Tips for Blogging. Running it effectively is another.

Planning 52

Planning Marketing Plans Lead Liaison Marketing Automation Services 52

accelerate agency

FEBRUARY 17, 2023

This article will tell you everything you need to know about creating and implementing a SaaS marketing plan : what it means, why it’s important, how it differs from a SaaS marketing strategy, and (most importantly) how to do it well. You’ll also discover which channels work best for your niche.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

This article will tell you everything you need to know about creating and implementing a SaaS marketing plan : what it means, why it’s important, how it differs from a SaaS marketing strategy, and (most importantly) how to do it well. You’ll also discover which channels work best for your niche.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52