Trade Press Services Newsletter

OCTOBER 6, 2022

Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Here are six key marketing essentials to consider incorporating into your 2023 marketing communications strategy. As the saying goes, failure to plan is a surefire plan for failure.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Launch Marketing

APRIL 13, 2022

Content marketing has long been a staple of B2B marketing and continues to be so as 2022 brings more opportunities and challenges for content ideation, creation and distribution. Here, we take a look some shifts in content marketing over the past year and how that impacts strategy, planning, and execution moving forward.

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126

Vision Edge Marketing

APRIL 5, 2022

The phrase “content is king” was used by Bill Gates in 1996 to describe the future of the internet as a marketplace to share information. More than 25 years later and after countless innovations across both print and digital content, the familiar phrase continues to dominate business headlines. three to five pieces of content ?before

Thought Leadership 220

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 220

BOP Design

JANUARY 4, 2022

As an experienced B2B marketing agency , we thrive on innovative ideas and are always on the lookout for new trends, strategies, and approaches to help our clients better connect with their target audience. And it’s true that B2B content marketing is often a means to achieve that lead generation goal. your target market).

Tactics 105

Tactics B2B Thought Leadership Content Marketing Webinar Metrics 105

Stevens & Tate

MARCH 1, 2024

By focusing on creating valuable content and tailored experiences, you can draw potential customers to your brand organically. Content Creation and Blogging Creating informative and engaging content is at the heart of the inbound marketing methodology. Develop a segmented email list to send more targeted and relevant content.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

Zoominfo

AUGUST 5, 2021

The Elements of a Winning Sales Enablement Strategy for 2021. Making such an involved process work starts with strategy. Content: A helping of high-quality marketing content to fill up your lead pipeline. Make sure your reps have access to your full array of customer testimonials, social proof articles, and case studies.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

SmartBug Media

SEPTEMBER 24, 2021

The same goes for your content strategy. Don’t fall into a routine with your content, especially your blog! Your blog should be the center of your content marketing strategy. So ramp up and bolster your blogging efforts with a content syndication strategy to get you off to the races.

Webinar Metrics 108

Webinar Metrics Tips Marketing & Strategy Ad Building 108

NetLine

DECEMBER 20, 2022

We love webinars. But while we love webinars, we need to acknowledge something about the format. If you’re expecting your webinars (specifically Live Webinars) to be your volume workhorse, you’re setting yourself up for failure. Webinars Are Bottom of Funnel Content Format. The Live Webinar Paradox.

Webinar Metrics 52

Webinar Metrics Top of Funnel Peer-to-peer Intent Data 52

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Trade Press Services

MARCH 4, 2024

Whether your goal is to acquire leads, boost sales, or increase conversions, content is vital to moving people through the buyer’s journey. From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services.

Top of Funnel 79

Top of Funnel Trends B2B Thought Leadership Buyer Personas 79

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . Premium Content Defined.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Contently

MAY 26, 2020

The cartoon was in Moz co-founder Rand Fishkin’s Slideshare on Why Content Marketing Fails , which has over 6 million views and does a fantastic job illustrating why many companies struggle with content marketing ROI: Some marketers expect content revenue to have a linear path. The 3 stages of content ROI.

Top of Funnel 218

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 218

ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. Your content guides you toward your destination: successful engagement and conversion with targeted accounts. Content downloads. Click-through rates (CTR).

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. Your content guides you toward your destination: successful engagement and conversion with targeted accounts. Content downloads. Click-through rates (CTR).

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Marketing Insider Group

MARCH 9, 2020

Learn how to minimize content creation costs for your company here. Just because you’re with a large company doesn’t mean that you have an unlimited budget for content marketing. Whatever your situation, it’s always wise to minimize content creation costs. Repurpose top-performing content. White paper or e-book downloads.

Marketing Budget Creation 266

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 266

Zoominfo

AUGUST 5, 2021

The Elements of a Winning Sales Enablement Strategy for 2021 Sales enablement is a process that stretches across the sales cycle, from prospecting to customer success. Making such an involved process work starts with strategy. Content: A helping of high-quality marketing content to fill up your lead pipeline.

Top of Funnel 100

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 100

Trade Press Services Newsletter

JANUARY 4, 2024

From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Use this opportunity to get to know your audience on a deeper level. Create customized content that speaks directly to their needs, wants, and challenges. Go full steam ahead with content creation.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Rev

JULY 8, 2019

Within this over-saturated world of potential teachers, appears the elusive learning-based ninja – the Webinar. It exists like a B2B Case Study , to prove credibility, engage your audience and teach a valuable lesson. I invite you to B2B Webinar Best Practices. What is a Webinar? Offering a Free Webinar.

Webinar Metrics 113

Webinar Metrics B2B Marketing Practices B2B 113

Launch Marketing

JULY 6, 2022

That is why organizations need an effective go-to-market strategy. From defining the target market to outlining marketing and sales tactics to reach the audience and more, a go-to-market strategy has it all. Here are four tactics for developing an effective SaaS go-to-market strategy. Identify The Target Audience.

Tactics 118

Tactics Marketing Strategy Marketing & Strategy Webinar Metrics 118

Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" He is also the author of the White Paper Pundit blog. " Read on to get their insights.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

Sales Engine

MAY 19, 2016

This is a primary role for content marketing programs in the B2B space, especially when an outside sales force is being deployed to sell a complex product or service. They simply don’t have the opportunity to identify what these high probability pain points are—unless they can be identified by the content that has been consumed.

Sales Qualified Leads 159

Sales Qualified Leads B2B Marketing Webinar Metrics Marketing & Strategy 159

Biznology

FEBRUARY 3, 2020

Find their excellent content, plus webinars and events, and check out their first US event in Chicago in May. Content Marketing Institute. Joe Pulizzi’s genius was to see the value of content marketing long before everyone else. White papers, ebooks and articles from Christopher Ryan , who really knows his stuff.

Resources 171

Resources Research B to B Advertising Agencies 171

Scoop.it

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders. The result?

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Hinge Marketing

MARCH 26, 2020

While that may sound like a trick question, recent research has produced tangible, practical answers that can help firms make smarter marketing decisions. And a notable theme of these findings is that every professional services firm needs a digital content strategy to address the way modern buyers look for professional advice and services.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

Hinge Marketing

JANUARY 5, 2023

The mysterious force of gravity is the most vivid analogy I can use to describe the power of a successful inbound content marketing plan. In this article, we will enter the gravity well of inbound content marketing. Let’s begin by providing a definition of the term inbound content marketing. . So journey with me!

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

BOP Design

APRIL 19, 2021

Deciding what type of content to include in your B2B marketing emails depends on what type of email you are sending. There are three main categories of B2B emails, these include: Informative Emails. Transactional Emails (Welcome, Thank you, Confirmation). Aren’t all emails informative by nature?

Email Marketing 131

Email Marketing B2B Marketing Planning B2B 131

Content Standard

MARCH 28, 2019

Recently, a project sent me looking for mid-funnel content examples for a financial services content marketing strategy I was working on. The client—an investment brand—had a well-established content plan with plenty of individual articles, pithy blogs, and top-of-the-funnel awareness content.

Top of Funnel 78

Top of Funnel Work Management Marketing Funnels Marketing Management 78

Binary Demand

MARCH 26, 2024

In this article Overview Definition Buyer intent & content format Importance Intent-based marketing tips Benefits Conclusion [ps2id id=’definition’ target=”/]What is Intent-based Marketing, and How Does it Work? Signal 2: Visiting specific pages about features and pricing suggests active research for a purchase.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Onalytica B2B

SEPTEMBER 6, 2017

Last month, I co-authored a white paper called The Definitive Practical Guide to Influencer Relationship Management. This week, we try and help you start creating your own influencer marketing strategy. You strategy focus- earned, paid or owned? Great, now we can start talking strategy! Paid Media. Owned Media.

Marketing & Strategy 191

Marketing & Strategy Marketing Strategy Webinar Metrics Advertising Agencies 191

B2B Marketing Directions

JULY 17, 2022

(This month's Research Round-Up is devoted exclusively to the latest B2B content consumption report from NetLine Corporation. NetLine publishes this report annually, and it consistently provides a wealth of real-world insights regarding how business professionals actually consume content.) in 2021 compared to 2020.

Research 52

Research B2B Purchase Intent Paper 52

Contently

APRIL 23, 2020

After the articles went live, readers would send in hundreds of comments. Since then, comments and questions have been the content metric I secretly value over likes and shares and views. By that measure, our webinar on the science of storytelling a few weeks ago was a big success. Let’s dive in.

Content 217

Content B2B Thought Leadership Storytelling Newsletter 217

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023. AI-assisted content.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

NuSpark Consulting

DECEMBER 18, 2017

“If you’re not putting out relevant content in relevant places, you don’t exist.” — Gary Vaynerchuk. Are you facing the content conundrum? Your potential buyers are sorting through an avalanche of content. But how can you create white papers, videos and blog posts that your target audience will seek out and devour?

Buyer Intent 211

Buyer Intent Intent ROI Buying Cycle 211

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Trade Press Services Newsletter

JULY 6, 2023

Whether you are looking for a new job, seeking professional speaking opportunities or applying for industry awards, a resume is a critical element of a personal branding strategy. Also, be sure to include titles, dates, names of magazines, organizations and links to online content for each entry. Highlight thought leadership works.

Personalization 130

Personalization Tips Branding Brand Identity 130

Zoominfo

FEBRUARY 18, 2021

Sharing information, being active on social media, and creating interesting content can all help people get to know who you are and what you do. Here are 5 ways you can get your audience to know you: Have conversations with people on social media, and answer their questions. Your content can’t just be dry and boring.

Business 227

Business B2B Thought Leadership Top of Funnel Conference 227

B2B Marketing Directions

MAY 7, 2023

(This month's Research Round-Up discusses the latest B2B content consumption report from NetLine Corporation. NetLine publishes this report annually, and it consistently provides a wealth of real-world insights regarding how business professionals actually consume content.) since the 2019 edition of the research.

Research 52

Research B2B Paper Content 52