ClickZ

JUNE 15, 2023

Ecommerce websites are more about engaging their traffic in direct sales, creating an outreach list, and making sure to reach and connect with potential customers. And most brands struggle with developing a successful blogging strategy. Ecommerce blogs often exist as islands. This is where blogging comes into play.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Webbiquity

AUGUST 5, 2010

Lisa Barone offers 100 topic ideas to kick start your blog posts, divided into various categories such as Go Social, Highlight Your Customers and Get Personal. How to Never Run Out of Blog Topics to Write About by Internet Marketing for Business Owners. 12 ways to Increase comments on your Blog by Technshare.

Business Blogging 100

Business Blogging Tips PageRank Business 100

Sharpspring

NOVEMBER 10, 2022

But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. No other team members know what is going on with the blog or why. Know Your Why.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Webbiquity

APRIL 4, 2019

Publisher by Nick Youngson CC BY-SA 3.0 B2B marketers need to shift from an advertising mindset to a publisher’s mindset. Advertisers have historically spent resources renting audiences from publishers who build and cultivate them. There needs to be a reason why you are publishing. Publish regularly and prolifically.

Paid Content 262

Paid Content Advertising Agencies B2B Marketing Marketing AI 262

Optinmonster

OCTOBER 29, 2023

Ultimate List of Blogging Statistics and Facts We hope these blogging stats give you some insight and help you make healthy decisions for your blog’s future. General Blogging Statistics 70 million new posts are published on WordPress each month. On average, it takes about 4 hours to write a blog post.

Statistics 91

Statistics Paid Content Stats Blogger 91

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Buffer

MAY 4, 2022

All the material on the site will be within your control, ensuring the tone and style of your blog are consistent with your brand values. Building a blog from scratch takes some work, but this article will help you get set up with the basics, while also providing insight into the various ways other businesses blog.

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

ClearVoice

JUNE 14, 2022

Before the internet, there were some huge barriers to entry for anyone who wanted to publish content. You had to either get your work accepted by a magazine, newspaper, book publisher, or periodical, going through what may be an intense series of edits, adjustments, and, of course, rejections. But what about B2B articles?

Conversion 52

Conversion B2B Top of Funnel B2B Sales 52

Writing on the Web

FEBRUARY 13, 2013

There are many reasons to have a business blog but the most important is that it’s great for retaining clients and customers. Business blogs offer insights into your services, product updates, and compelling relevant content that solves the problems of your clients. 3 Tips for Better Blog Writing.

Business Blogging 100

Business Blogging Custom Publishing Traffic Rules 100

Hubspot

JANUARY 16, 2012

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Not Integrating Your Blog With Your Website. Publishing Too Much Product-Centric Content. Publishing Infrequently/Inconsistently.

Business Blogging 28

Business Blogging Business Lead Scoring Lead Ranking 28

Hubspot

JANUARY 3, 2011

So you've made the decision to start a business blog. A blog is a powerful tool to help your business get found online, increase organic traffic, and generate leads and customers. But before you dive head-first into the blogosphere, it's important to take precaution when evaluating blogging software options.

Business Blogging 28

Business Blogging Marketing Management Software Features 28

Hubspot

OCTOBER 23, 2012

Most inbound marketers understand that business blogging is a critical part of a comprehensive inbound marketing strategy. But how frequently does a blogger need to publish content in order to make a true dent in their marketing results? Wouldn't it be great to have some blogging benchmarks to go by?

Advertising Benchmark 28

Advertising Benchmark Business Blogging Business Landing Pages 28

Hubspot

MAY 12, 2010

Great business blogs have to walk a fine line: they have to create value for current and prospective customers while at the same time supporting a strategy that provides business growth. Business blogs are often measured by very different metrics than blogs that function as media outlets.

Business Blogging 28

Business Blogging Practices Best Practices Business 28

PureB2B

MAY 18, 2016

Opting out of the blogging phenomenon makes a business seem like they don’t want to build a relationship with their customer, and in this day and age, that’s just shortsighted. Why You Should Blog for Your Business. Blogging can help you generate leads. Business Blogging Tips. Know Your Goal.

Top of Funnel 62

Top of Funnel Lead Scoring Lead Ranking Generation 62

Hubspot

DECEMBER 20, 2012

At this point, we know that consistent, frequent blogging is critical to your business’ online success. In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. Authors and Due Dates.

Template 28

Template Business Blogging Planning Buyer Personas 28

Hubspot

DECEMBER 13, 2011

Many business bloggers have learned that their blog is one of their most crucial inbound marketing assets. Not only do companies that blog generate 55% more web traffic, but 57% of businesses have also won a customer through their blog. 11 Editorial Guidelines to Enforce for Your Business Blog.

Guidelines 28

Guidelines Business Blogging Business Blogger 28

BenchmarkONE

NOVEMBER 25, 2019

Not Proofreading Before Publishing. If you’re hitting the publish button before looking over your blog posts, you’re shooting yourself in the foot without even realizing it. That doesn’t mean leaving glaring mistakes in your articles. It could even cost you some customers. Quality matters.

Top of Funnel 97

Top of Funnel Custom Publishing Distribution Lead Scoring 97

Content Marketing Institute

JANUARY 15, 2018

Consider this article the proverbial splash of cold water to help you wake up (or more importantly, wake your content up). Not only has the topic been dealt with, but even the angle taken is too familiar … I don’t need to read what’s already been published 300 times. And yet, a lot of content sucks. We before you.

Content 111

Content Paid Search Agency Advertising Agencies Mobile Advertising 111

Hubspot

OCTOBER 12, 2010

While content works, bloggers need to employ other tactics to help market their business blog to aid the achievement of their business objectives. Leverage Employees and Customers - The people who already know and work for/with your company are a great source of reach for your business blog content.

Business Blogging 28

Business Blogging Business Blogger Paid Search Agency 28

Valasys

DECEMBER 21, 2022

The phrase brand authority is indicated in the subject of the article. When a user reads an article in this publication that mentions your website, they will immediately go to it. For example, you publish new information or an article on your site and can include a link to another article that also covers the chosen topic.

Link Building 40

Link Building Tactics Ad Building Brand Identity 40

Valasys

MAY 7, 2020

Using Guest blogging for high-quality link-building makes it a powerful tool for improving brand awareness, boosting your SEO endeavors, discovering new and useful contacts, and for streamlining the sales cycles. According to the Business Blogging Secrets Revealed report by Curata , 56% of externally sourced blog posts are from guest authors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Hubspot

NOVEMBER 17, 2020

Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. Blogs don’t require as much tech knowledge. Blogs draw leads.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Hubspot

DECEMBER 10, 2010

Use your blog to demonstrate your thought leadership in that subject and reach out to fellow experts. Another effective way to attract traffic is by answering questions that your customers are frequently asking (e.g. What has a greater effect on SEO: blog links or link building strategies?

Business Blogging 28

Business Blogging Allocation Business Webinar Metrics 28

The Lead Agency

NOVEMBER 11, 2019

In addition, 62.96% of people perceive blogs that have a number of contributors to be more credible. When you’re already working to maintain your own business blog, the thought of spending time writing articles for another one can seem overwhelming. At the Lead Agency, we’re experts in B2B Digital Marketing.

SEO 48

SEO High Quality Lead Marketing Budget Advertising Agencies 48

Convince & Convert

JUNE 3, 2014

They have all this expertise they could be sharing, but they just don’t think blogging works from their experience.” It’s an all too common tale: Executives that denounce the practice of business blogging because it hasn’t worked for them. As a result, articles like these go right over the head of your audience.

Effectiveness 155

Effectiveness Ad Frequency Work Management Paid Search Agency 155

Writing on the Web

DECEMBER 26, 2012

Most businesses (be they blog owners, start-ups, or established brands) now know that if they want a competitive advantage, they have to keep information-hungry customers in a ready supply of fresh, relevant, and interesting content. Depending on the type of the business, content might also be expected to be awe-inspiring.

Content Marketing 100

Content Marketing Business Customer Satisfaction Content 100

nDash

NOVEMBER 23, 2020

I write informative articles infused with personality and a touch of humour, creating a personal connection between company and customer. After 10 years writing in the insurance and healthcare industries, where I collaborated with several global brands, I now freelance with clients who wish to reach their customers on a human level.

Marketing Budget 52

Marketing Budget Advertising Agencies Content Marketing Copywriting 52

Hubspot

JUNE 1, 2010

Are you sick of business blogging ? Do you feel like you brain is empty and out of ideas for blog posts? The reality is that the web is full of too many great ideas and different types of content, that you should never run out of things to blog about, regardless of your industry. This is a common feeling. (I

Business Blogging 28

Business Blogging Webinar Metrics Business Marketing & Strategy 28

Hubspot

JUNE 5, 2012

There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. As a matter of fact, analysis of content published on this very blog reveals that how-to style posts generate an average of 55% more views than all other types of posts on our blog.

Business Blogging 28

Business Blogging Business B2B Thought Leadership Stats 28

Hubspot

MARCH 2, 2011

We already know that blog analytics can be helpful in evaluating the performance of your blog, both overall and in individual blog articles, as well as in brainstorming new ideas for blog topics. But what about using analytics strategically to achieve the goals of a particular blog article?

Analytics 28

Analytics Blogger Click Rate Hubspot 28

Hubspot

DECEMBER 2, 2011

A clear, lead-focused blog design will help turbo-charge the results of your inbound marketing content. So what does a great business blog look like? However great business blog designs share common traits of success. 10 Traits of Perfectly Designed Business Blogs.

Business Blogging 28

Business Blogging Design Business RSS 28

Marketing Insider Group

JUNE 1, 2015

In that time, Liz has totally upped her game on her personal blog , Twitter , Linkedin and Instagram (pretty amazing photos there Liz). She not only creates amazing content for our sales team, and our content marketing strategy customers, but now she also creates great stuff for our business blog.

Work Management 100

Work Management Planning Content Marketing Marketing Management 100

PureB2B

AUGUST 28, 2018

Are there any business or legal issues they’re facing? Do their customers rave about them? Are there any customer complaints? With the current business size, published revenue, and customer following, do you think that they’re trying to scale up? Business Blog. Google Search Results.

Research 95

Research Sales Qualified Leads Marketing Automation Services Work Management 95

Content Marketing Institute

FEBRUARY 1, 2019

Include a statistic in a blog article? Include a statistic in a #blog article? Don’t link to a statistics roundup article, which points yet somewhere else. The article’s author discloses the Amazon connection (as The Washington Post does with all articles mentioning the CEO or his portfolio).

Marketing Analytics Tools 100

Marketing Analytics Tools Course Paid Search Agency Brand Identity 100

ClearVoice

JUNE 3, 2022

This article will cover the necessary ingredients of both. When it comes to creating good SEO content, speak with authority on the topics your prospects and customers care about. That can be as simple as addressing customer pain points, answering frequently asked questions (FAQs), or speaking with expertise on a specific topic.

SEO 97

SEO PageRank Top of Funnel User-Generated Content 97

Writing on the Web

MARCH 27, 2013

I get calls from small business professionals who want to start a blog or an e-newsletter. They’ve usually invested money in a nice website, and then suddenly realize that something’s missing… like customers and leads! Business Blog Writing and Content Marketing: Come on, light my fire!

Content Marketing 100

Content Marketing Content Copywriting Social Media 100

Hubspot

FEBRUARY 23, 2021

Lisa Toner , director of content at HubSpot, says it's not enough to just have a blog nowadays. You need to be an SEO expert to get your articles ranking on page one of Google, and you need a distribution strategy to promote your content across all the channels your audience likes to consume content on," says Toner.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101