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Better Together: Digital Transformation and Advantageous Excellence

Vision Edge Marketing

When coupled with the principles of advantageous excellence (AdvEx), digital transformation becomes a catalyst for continuous improvement, agility, and long-term success. Harnessing Data Analytics for Informed Decision-Making : The power of data analytics in digital transformation cannot be overstated. Caterpillar Inc.

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3 ways to do segmentation in Google Analytics 4

Martech

If you’re not using segments with your Google Analytics (GA) data yet, there’s a missed opportunity for new insights and data activation that you can start using immediately. In analytics, an analysis will always begin with a high-level overview of the data. Are subscribers more active on mobile or the desktop experience?

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Sculpt Your Way to “Advantageous Excellence” Via Iteration | What’s Your Edge?

Vision Edge Marketing

Just as a sculptor refines their creation through a series of careful, deliberate strokes, organizations can harness the power of iteration to sculpt their strategies, products, operations, and processes into something truly exceptional – achieving what we have termed “advantageous excellence.” What is advantageous excellence?

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Advertising in local markets: A playbook for success

Martech

Economic conditions are crucial. Seasonal trends impact consumer behavior. Apply data and predictive analytics Data and predictive analytics are indispensable tools for successfully reaching local target markets. For example, a neighborhood experiencing gentrification may see demand rise for specific products or services.

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SEO Forecasting: Your Key to Navigating Google’s Evolution

Marketing Insider Group

What if I told you we could peek into the future of search trends and user behaviors, almost like having a time machine at our fingertips? No, we don’t have a crystal ball, but who needs one when you’ve got the magic of data and predictive analytics? But fear not! So, buckle up as we dive into the world of SEO forecasting.

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CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way

Customer Experience Matrix

It’s eleven years since the term “customer data platform” appeared in 2013. In fact, the formal CDP Institute definition – "packaged software that builds a persistent, unified customer database accessible to other systems" – is carefully crafted so that each term identifies a differentiator between CDP and some other type of system.

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Maximizing Business Success: 5 Strategic Methods for Collecting Valuable Insights

Heinz Marketing

Understanding the nuances of industry trends, consumer behaviors, and competitor strategies is paramount for devising successful strategies that align with market demands. Discover Current Industry Trends and Consumer Behaviors Staying attuned to industry trends provides a window into the evolving landscape in which a business operates.

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