KoMarketing Associates

JANUARY 27, 2014

While most businesses have laid out their marketing strategy and set their budgets, some of the latest facts and figures may have them rethinking current initiatives. From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. Evaluate analytics data.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

Digilant

APRIL 16, 2024

billion , and eMarketer expects DOOH to see continued double-digit spend growth through at least 2027. The rise of DOOH—and its continued rapid growth—is closely tied to advances in digital technology and data analytics. In contrast, DOOH advertising can offer more advanced measurement and analytics capabilities. Last year, U.S.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

Digilant

APRIL 16, 2024

billion , and eMarketer expects DOOH to see continued double-digit spend growth through at least 2027. The rise of DOOH—and its continued rapid growth—is closely tied to advances in digital technology and data analytics. In contrast, DOOH advertising can offer more advanced measurement and analytics capabilities. Last year, U.S.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

Digilant

APRIL 16, 2024

billion , and eMarketer expects DOOH to see continued double-digit spend growth through at least 2027. The rise of DOOH—and its continued rapid growth—is closely tied to advances in digital technology and data analytics. In contrast, DOOH advertising can offer more advanced measurement and analytics capabilities. Last year, U.S.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

ClickZ

JANUARY 15, 2021

So many disparate marketing tools only make the task tougher. The winners of this new economy are going to be brands that can deliver their products directly to consumers digitally and achieve excellence in personalized ecommerce marketing. As confusion ensues, costs go up and productivity is impacted. About Jivox.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. However, it isn’t limited to that, encompassing any marketing approach that’s tied to a specific action. Get the daily newsletter digital marketers rely on. What is performance marketing?

Marketing Attribution 97

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 97

Digilant

MAY 21, 2024

Given the rapid evolution of technology, consumer behavior, and media consumption patterns, traditional marketing approaches no longer suffice when it comes to capturing and retaining audience attention. Marketing organizations looking to grow their brand’s market share must constantly be looking to innovate.

Advertising Channels 52

Advertising Channels Paid Search Agency Practices Advertising Agencies 52

Oktopost

SEPTEMBER 13, 2022

In an industry that was previously slow to adapt to digital marketing, the pandemic sparked an economic downturn, which spurred a newfound urgency to meet customers online. An Emarketer report forecasted that digital ad spending in the financial services sector would grow 9.7% Be helpful: Share content that is helpful and informative.

Social Media 84

Social Media Work Management Marketing Management Service 84

Sharpspring

NOVEMBER 15, 2019

Purchases from mobile devices are bringing in billions, too. Research by Shopify showed that 66% of sales over the Black Friday and Cyber Monday period came from a mobile device. The study is consistent with many others that highlight the growing trend in mobile purchasing. Using Automation in a Black Friday Marketing Strategy.

Automation 65

Automation Planning Paid Search Agency eCommerce 65

KoMarketing Associates

JUNE 13, 2013

Each platform poses unique opportunities for B2B marketers to create brand awareness, generate leads, interact with clients and perspectives, and gather valuable information about what’s happening in the industry. Digital Marketing – 349,268 members. The Digital Marketing group is also a space to share pieces of content (i.e.,

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

Digilant

MAY 21, 2024

Given the rapid evolution of technology, consumer behavior, and media consumption patterns, traditional marketing approaches no longer suffice when it comes to capturing and retaining audience attention. Marketing organizations looking to grow their brand’s market share must constantly be looking to innovate.

Advertising Channels 40

Advertising Channels Paid Search Agency Practices Advertising Agencies 40

Adobe Experience Cloud Blog

OCTOBER 17, 2017

Today’s marketer continues to face steep challenges when it comes to engaging with customers across multiple channels and touchpoints. It takes both smart marketing and the right technology to be able to listen, learn and respond to your customer at speed and with scale. Marketers today have access to more data than ever before.

Marketing AI 134

Marketing AI Marketo Advertising Agencies B2B Thought Leadership 134

distribion

NOVEMBER 9, 2016

Email marketing consistently ranks among the highest ranking channels producing revenue and a strong return on investment. We have scoured the internet and collected a list of email marketing trends and stats that we have incorporated into our latest ebook, Reply All: Flat-Out Fundamental Insights into Crafting Compelling Emails that Deliver.

Stats 79

Stats Email Marketing Trends Work Management 79

Marketing Craftmanship

AUGUST 18, 2017

For decades, the ONLY way to produce any type of printed material – ranging from sales & marketing brochures, to annual reports and informational flyers – involved a multi-step, time / people-intensive, costly process requiring a copywriter, graphic designer, a typesetter and a printing press.

Marketing Automation Services 100

Marketing Automation Services Sales Qualified Leads Marketing Automation High Quality Lead 100

Valasys

DECEMBER 3, 2018

Leading up to the announcement of the deal, Claritas and Barometric had been partnering in-market as mentioned by Claritas CEO Mike Nazzaro. Barometric now becomes a part of Claritas’ media tracking portfolio for the increasing mobile ad market. ad market which exceeds the total spending on all traditional media.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Mobile Advertising Emarketing 40

Porch Group Media

JULY 16, 2018

5 Ways Furniture Companies Can Boost Growth by Marketing to Millennials. However, unlike traditional techniques of marketing to the generations before them, millennials have unique characteristics and furniture retailers must learn to adapt their strategies to reach this generation. Increased mobility. TWO: BE SOCIAL.

Paid Search Agency 75

Paid Search Agency Companies Mobile Advertising Loyalty 75

KoMarketing Associates

DECEMBER 30, 2013

Our continued client success allowed us to undertake new initiatives in the Asian market, specifically through Baidu search engine advertising. Today, we’re providing internet marketing solutions across the United States, Europe, and Asia, and we’re hoping to expand our presence in the new year. You’re Not eBay.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Martech Advisor

OCTOBER 24, 2019

In this byline, Ryan Horn, Senior Vice President of Marketing at Simpli.fi will discuss the current state of localized programmatic, key drivers of growth, and why marketers need to consider moving towards a localized strategy. Every marketer knows that customers expect a personalized experience, but where did it all begin?

Advertising Agencies 46

Advertising Agencies Mobile Advertising Marketing Strategy Marketing & Strategy 46

ClickZ

NOVEMBER 20, 2020

As this is almost as much as the number of people living in the country, CTV advertising is understandably a tool most marketers willingly go for. Nevertheless, Marketing Charts’ figures from 2020 suggest watching TV remains the favorite evening past time for 23% of Americans. . CTV ad spends in the US are expected to reach $11.36

Television marketing 89

Television marketing Marketing AI Mobile Advertising Paid Search Agency 89

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Digilant

FEBRUARY 16, 2021

In June of 2020, eMarketer found that the average American spent over 3 hours on their phone. Programmatic digital marketing , the use of technology to automatically bid and purchase media, is one of these opportunities. But, people still need to be at the helm, monitoring analytics and ensuring buys make sense.

Advertising Agencies 52

Advertising Agencies Lead Scoring Lead Ranking Transparency 52

seo.co

JANUARY 10, 2022

The same old digital marketing methods won’t work any longer. Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. This makes it practically indispensable for companies to incorporate digital marketing in their marketing strategies.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

ClearVoice

DECEMBER 8, 2020

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. If your goal is to reach people, consider adding paid media spend into your marketing strategy. The influencer marketing trend is phasing out.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Paid Content 208

Paid Content Stats Marketing Budget Webinar Metrics 208

seo.co

FEBRUARY 16, 2021

As a result, marketers no longer had the luxury to build expansive campaigns. A quick look at last year’s laundry list of ‘unprecedented’ developments tells us that technology marketing moves very fast. The only way marketers can survive 2021 is to be flexible and transparent in the face of adversity.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event. Marketing Presentations. Inspirational Keynotes.

Marketing AI 48

Marketing AI Marketo Work Management Thought Leadership 48

Digilant

MAY 13, 2021

Earlier this week, eMarketer released CTV ad spending projections across the next three years: expecting it to hit $13.4 As with any up-and-coming ad format, brands and advertisers need to analyze the channel and decide if it is suitable to implement into their respective omnichannel marketing plans. Marketing objective-optimized .

Paid Content 52

Paid Content Planning Marketing Plans Advertising Agencies 52

Adobe Experience Cloud Blog

FEBRUARY 19, 2016

Author: Mike Tomita Return on investment (ROI) is an important part of digital marketing (and really, almost every part of marketing)—it tells you whether you’re getting your money’s worth from your marketing campaigns. Mobile Video Ads. Measuring the ROI of Mobile Video Advertising. Native Advertising.

Paid Content 48

Paid Content ROI Advertisements Advertising 48

EveryoneSocial

MARCH 2, 2017

And, eMarketer says digital video will grow by double digits through 2020 going forward. The launch of Facebook Live has been a springboard for the use of video in marketing. Brand new to the video market is Twitter. This holds true for video marketing as well to all your marketing efforts. Twitter Live.

Social Media 49

Social Media Trends Media Broadcasting 49

Sprout Social

JANUARY 9, 2017

Facebook is unique in the marketing world because of its size, as well as how difficult it is to engage. Use Twitter analytics tools to track post clicks so you are certain what content drives engagement and what falls flat. Data from eMarketer predicted by the end of 2017, more than 70% of US brands will be on Instagram.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Hubspot

APRIL 27, 2015

If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Your organization’s reputation is built by the information you publish online. As content marketer Britt Brouse points out , it’s crucial to become something of a “data authority” in your niche. 3) Marketing Charts.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Hubspot

JANUARY 27, 2015

Twenty years ago, I graduated from Bentley University with a degree in Computer Information Systems. I had always thought about going for a marketing degree, but was advised that it would be too hard to find a job after college. But this time, I''m an Adjunct Professor, teaching my first class: eMarketing. Learning by Doing.

Planning 28

Planning Class Paid Search Agency Generation 28

Marketing Insider Group

JANUARY 26, 2021

If you’re like most companies, you realized in 2020 that annual marketing budget planning doesn’t work anymore. Unsurprisingly, 46% of B2Bs say they’re paying closer attention to their marketing’s direct impact on sales post-pandemic as well. Quick Takeaways: Annual marketing budget planning isn’t ideal anymore.

Marketing Budget Creation 321

Marketing Budget Creation Marketing Budget Planning Budget Programs 321

Hubspot

JANUARY 17, 2017

Two years ago if you asked me to explain the concept of content marketing I would start by talking to you about planets. Imagine you are a marketer standing all alone  --  like The Little Prince  -- in the middle of a small planet. This fundamental principle of content marketing has been a key part of HubSpot’s marketing playbook.

Advertising Mediums 28

Advertising Mediums Peer-to-peer Correlation Hubspot 28

Vidyard

DECEMBER 17, 2020

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Analytics 2.6 Mobile Video Statistics 2.8 Video Content Marketing Statistics 2.11 Video Length 2.4

Statistics 157

Statistics Video Marketing Planning Business 157

Hubspot

OCTOBER 27, 2016

The variety of targeting options available allow marketers to get the greatest value out of each ad dollar spent on this vast network, making it an ideal place to drive conversions, downloads, and lead generation. Shari Medini , Co-Host of the Push Pull Sales & Marketing Podcast : You can target any audience [using Facebook Ads].

Facebook 28

Facebook Cost per Acquisition Advertisements Advertising 28

Webbiquity

APRIL 3, 2012

” How To Track Mobile Visitors In Google Analytics by Local SEO Guide. Andrew Shotland concisely explains how to use Advanced Segments in Google Analytics (GA) to separately track mobile visitor behavior on your website—or even create specific segments by device (e.g., Bob never interacted with the webpage.

Analytics 100

Analytics Marketing Analytics Tools Best Practices Emarketing 100