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How to Check Your Website’s SEO Rankings (and Improve Them)

Top Rank Marketing

In 2023, the top-ranked result of a SERP in Google generated 39.8% CTR rates, with the second and third-ranking results getting 18.7% Where you are ranking on Google SERPs of that search phrase. Which pages appear in the SERP. The click-through rate of your URL in these SERPs. respectively.

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The Data You’re Using to Calculate CTR is Wrong and Here’s Why

Moz

Posted by Luca-Bares Click Through Rate (CTR) is an important metric that’s useful for making a lot of calculations about your site’s SEO performance, from estimating revenue opportunity, prioritize keyword optimization, to the impact of SERP changes within the market. Let’s take a quick step back. Step 1: Pull your data.

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Identifying Advanced GSC Search Performance Patterns (and What to Do About Them)

Moz

So, naturally we come across many patterns that give a higher indication of what’s taking place on the SERPs. Of course, the CTR of 0% proves that this page has no value for anyone, and we were demoted. Always be on the lookout for those CTR underperformers. Again, we weren’t sobbing into our fine Bavarian beers about the loss.

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How to Perform an In-Depth Content Gap Analysis

Marketing Insider Group

You can analyze your website, blog, landing pages, social media, downloadable content, and any other content you own. Include things like average search engine results page (SERP) position, monthly traffic and leads, and click-through rate (CTR). Source: CoSchedule.

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Understanding the Correlation Between Ad Extensions and Ad Rank

SmartBug Media

Ad extensions are extra lines of code added to your ad when it's shown in the search engine result pages (SERPs). To Google, this translates into three main factors: user experience (quality of ad assets), keyword relevance, and expected click-through rate (CTR). Download our Free Paid Media Calculator. What are ad extensions?

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How Reporting Can Improve B2B Blog Performance

KoMarketing Associates

When putting together the report, use an analytics platform of your choice to include slides around: Total traffic from the blog. Note: You can also add impressions, CTR, and position to this view for a more comprehensive analysis. Content Appearing in SERPs. Blog Traffic. Percentage of blog traffic from organic search.

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The Complete App Store Optimization Guide

Method and Metric

App store optimization techniques to boost downloads and drive conversions. In 2017, there were 178 billion app downloads. As social media use shows some decline while app downloads continue to rise, the question many developers are asking is: How can I optimize my app? App downloads.