Webbiquity

APRIL 23, 2024

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. This post delves into ways to make sure your email campaigns bring the best results. What’s the Scoop on ROI for Email Marketing?

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ROI Email Marketing B2B Marketing Marketing Automation Services 175

SmartBug Media

JANUARY 19, 2023

We’ve worked with plenty of clients who have transitioned from platforms that provide data information on minor league metrics for email and SMS campaigns—such as click rates and open rates—and witnessed a world of difference as they transition to Klaviyo. The Design: Was it minimalist or showy?

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SMS Email Campaigns Campaigns Open Rate 98

Optinmonster

MARCH 2, 2021

Are you interested in learning how email marketing analytics can be used to improve your bottom line? Email marketing can be one of your best sources of revenue. And yet, many marketers leave tons of sales on the table by not optimizing their email marketing strategy. Right now, a 17% open rate is just a metric.

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Analytics Email Marketing Webinar Metrics ROI 92

ClearVoice

MARCH 14, 2024

percent for open rates, which is generally considered outstanding by industry standards. That is why most marketing leaders look to email marketing to bolster their content distribution efforts — it has proven effective. The users can track their open rates, clicks, unsubscribes, etc. Conversion rate.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

SendX

NOVEMBER 10, 2020

In 2015 alone, VentureBeat said that there are almost 2,000 companies from 43 marketing categories; including social marketing, SEO, mobile analytics, video marketing, and more. And just think about the new categories added in the following years, giving marketers new ways to promote brands and products and totally forgetting about email.

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Email Marketing Planning Tips Paid Search Agency 355

Marketing Insider Group

FEBRUARY 14, 2023

There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. It’s so easy to get hung up on the perfect way to get your point across and get a click with just a handful of words. No-body respects click-bait and it’s a quick way to lose trust.

Creativity 310

Creativity Examples Marketing Budget Urgency Marketing 310

GreenRope

MARCH 9, 2020

5 Ways to Optimize Email Marketing Open Rates. Successful online brands spend significant time and money refining their email marketing campaigns. Email still outperforms other forms of digital marketing by a significant margin. According to an eMarketer study , the median email marketing ROI sits at 122%!

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Martech

MARCH 18, 2024

Google Analytics: Google Analytics is a free web analytics tool that provides valuable insights into website traffic, user behavior, and conversion rates. Email Marketing Software with Analytics: Email marketing software with built-in analytics allows you to track the performance of your email campaigns.

Budget Programs 101

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 101

Litmus

NOVEMBER 16, 2021

In this blog, I’ll answer the following questions: How can email inform your marketing strategy? What kind of data will you find in Email Analytics? Why use Email Analytics and not just benchmarks? What are some different applications of Email Analytics data? How do I get started with Email Analytics?

Analytics 98

Analytics Email Marketing Privacy Protection Marketing & Strategy 98

Litmus

MARCH 27, 2024

Gone are the days of using only open and click-through rates to evaluate your email’s performance. Even with increasing data privacy regulations , marketers are finding new ways to measure and track their campaign’s success–including better methods to evaluate audience engagement.

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Ideal Customer Profiles Click Rate Copywriting Newsletter 96

Optinmonster

JANUARY 24, 2024

.” There are some important email marketing metrics that you should be measuring on a regular basis if you want to maintain email list health and improve the return on investment (ROI) of your email campaigns. Open Rate Your open rate is the percentage of your email recipients who opened your email.

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Email Marketing Planning Open Rate Click Rate 83

Litmus

JULY 30, 2021

Open rates can be deceptive. Read rates. While there are many email metrics you can measure, this one packs a punch. Only 19% of marketers currently track read rate today, according to our latest State of Email Analytics report. What is read rate? Don’t know what read rate is?

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Open Rate Peer-to-peer Privacy Policies Click Rate 112

Litmus

FEBRUARY 3, 2022

Much like MPP, the degree of impact Gmail prefetching may have on your email marketing metrics depends on how much of your audience is using Gmail–and whether they are doing so under a very specific set of circumstances. What can email marketers do about Gmail prefetching? Don’t rely on opens to trigger email campaigns and automations.

Email Marketing 111

Email Marketing Privacy Protection Open Rate Trigger Marketing 111

BOP Design

JULY 30, 2021

Whether you’re tracking general metrics like open and click-through rates or want to dive deeper and learn how users are interacting with your B2B website after receiving your communications, here are 5 key data points. Email Open Rate. Click-Through Rates. Sending Emails at the Right Time.

Email Marketing 125

Email Marketing B2B Marketing B2B Click Rate 125

Marketing Insider Group

OCTOBER 16, 2023

Performance analytics. Traffic analytics. Constant Contact Image Source: Constant Contact Constant Contact is well-known in the marketing world as an email marketing platform that provides businesses with tools to create, send, and manage email campaigns. With Buffer, you can schedule your posts in advance.

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Paid Content Budget Programs Research Marketing Analytics Tools 245

Sharpspring

JULY 23, 2020

Email campaigns are an essential part of any good marketing strategy, but they are only effective when they are well-thought-out. The first step is to create an email campaign using industry best practices and combine those with the information you already have about your current user base and prospective leads.

Email Campaigns 52

Email Campaigns Optimization Campaigns Top of Funnel 52

Litmus

OCTOBER 4, 2023

It’s common to use an email report at the end of your fiscal or calendar year to give a status report to stakeholders and leadership. Of course, you can also create a report after a big email campaign, before a budgeting or investment pitch, or when you aren’t sure why you aren’t hitting your email marketing goals.

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Template Budget Programs Click Rate Lead Scoring 103

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Litmus

JULY 8, 2021

Email analytics are powerful… and also dangerous. Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Used incorrectly, analytics give you complete confidence to make bad decisions. That’s why looking at email metrics holistically is important. add to cart).

Webinar Metrics 115

Webinar Metrics Deliverability CAN-SPAM Co-Registration 115

Martech

JANUARY 25, 2022

Email performance in the U.K. and EU, where the effects of GDPR were more concentrated and were enacted prior to California CCPA, suggest a brighter future, according to Guy Hanson, Vice President of Customer Engagement at data and email solutions provider Validity. Positive trends for email performance.

Privacy 92

Privacy Email Marketing Privacy Protection Open Rate 92

illumin

DECEMBER 13, 2023

Key email marketing data points There are several different data points marketers can opt to track for email marketing optimization; choosing to follow all of them may be unnecessary (or impossible) for all teams. Clickthrough rate (CTR) Clickthrough rate is one of the most important data points for marketers to track and understand.

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Work Management Email Marketing Marketing Management Clickthrough 52

Only B2B

JULY 29, 2021

And then, you will be able to answer this question and confidently roll out your email marketing campaign. It is never solely about open rates and click through rates to measure your campaign effectiveness, but also comprises many key metrics that will give you ideas of effectiveness depending upon your goals.

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Email Marketing Campaigns CAN-SPAM Marketing Analytics Tools 118

SendX

JULY 30, 2021

However, getting more clicks isn’t sufficient. You need to make sure these clicks come from users who correspond to the audience you’re targeting. You can increase your conversion rate by putting the right content in front of users at the right time in their buying journey. Your email shouldn’t include the end of the story.

Email Marketing 210

Email Marketing SEO Work Management Marketing Management 210

Navigate the Channel

JULY 18, 2023

Compared to industries such as insurance companies, the identified sectors have a higher rate of successful sign-ups from consumers. The following actions were observed: 64% click-through to the company website directly from the e-mail. This metric directly reflects the effectiveness of the e-mail campaign in driving desired outcomes.

Product 65

Product Ad Building CTR Allocation 65

SendX

JULY 29, 2021

However, getting more clicks isn’t sufficient. You need to make sure these clicks come from users who correspond to the audience you’re targeting. You can increase your conversion rate by putting the right content in front of users at the right time in their buying journey. Your email shouldn’t include the end of the story.

Email Marketing 197

Email Marketing SEO Work Management Marketing Management 197

SendX

FEBRUARY 21, 2020

Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns? So, if you’ve been waiting for a sign to help you decide whether or not you should use B2B email marketing to boost your business, this might be it. It really shouldn’t. and see if maybe one of them works for you. #3

Email Marketing 202

Email Marketing B2B Marketing B2B Planning 202

Zoominfo

SEPTEMBER 30, 2020

Segmenting Your Email Lists. Email campaigns are a huge part of a marketing strategy, and buyer personas can help you create customized email campaigns that are better at converting subscribers into customers. In fact, a personalized email message can increase click through rates and increase open rates by 26%.

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Ideal Customer Profiles Buyer Personas Planning Zoominfo 264

SendX

APRIL 26, 2021

Emails have time and time again proven themselves to be the top way to communicate with both existing and potential customers. In a marketer’s quest to gather more attention, gain more engagement, and generate more clicks, it's inevitable that questions would come up. Social media vs. email marketing: which is more effective?

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

DealSignal

FEBRUARY 23, 2023

In fact, personalized emails deliver six times higher transaction rates than non-personalized emails, according to Experian. With this data, you can create targeted email campaigns that speak directly to your audience’s pain points, interests, and needs.

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Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Litmus

JULY 2, 2021

What this means for email marketers is we’ll have to adapt (again), but there are some things we can do now to prepare and adjust. One such thing is leveraging the clients and devices that still track and report on opens to serve as a proxy for open rate performance and A/B testing. In other words, identifying real opens.

Privacy Protection 90

Privacy Protection Marketing Automation Services Privacy Enterprise Management 90

Litmus

APRIL 18, 2024

You could consider all of these complete technology suites for the entire marketing team, with website, sales, and social features in addition to their email marketing roots. Click here to see the full results. Click here to see the full results. That may be because of how email marketers choose to measure their efforts.

Email Marketing 97

Email Marketing Marketing Automation Services Work Management Planning 97

Scoop.it

SEPTEMBER 21, 2023

It encourages readers to click through and see what other people are talking about. I recommend adding Google Analytics to your website so you can quickly and easily track data and the following metrics on blog posts, landing pages, and other high-traffic locations. These sites are made using tools like the Scoop.it

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Curation Click Rate Content Open Rate 82

Optinmonster

APRIL 4, 2024

Automation Functionality : Email marketing automation makes it possible to send welcome email series , abandoned cart emails, win-back campaigns , and more. You’ll need an email platform that makes it easy to set up an automated workflow , which allows these email campaigns to run on their own.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

Zoominfo

NOVEMBER 29, 2021

How To Track Marketing KPIs The following types of tools are used to track, measure, and share KPIs: Web analytics CRM systems Data dashboards Data visualization Business intelligence software Whichever solution you use, make sure you’re able to share insights in a digestible way across your marketing department, and with other departments, too.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. 5 email marketing best practices What are the costs involved with email marketing?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Optinmonster

JUNE 4, 2021

If you want your emails to have a big impact, you need to send them when most people check their inboxes. The right timing can largely affect your campaign’s open and click-through rates. In this post, we’ll share the best time to send emails based on recent marketing statistics.

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Best Practices Click Rate Open Rate Trigger Marketing 131