Martech

SEPTEMBER 29, 2021

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. What’s ironic, though, is that the feature could cause open rates to inflate, not drop. Click here to download! ” What if I still care about open rate data?

Open Rate 113

Open Rate Marketing Automation Services Peer-to-peer Click Rate 113

SendX

AUGUST 20, 2020

Many marketers build their strategies based on powerful analytics. Fortunately, email analytics can help you choose the right techniques, understand your leads’ behavior, and focus on the most effective features of your marketing campaign. Average click-through rates vary depending on the industry.

Analytics 195

Analytics Conversion Tips Click Rate 195

SmartBug Media

JUNE 7, 2021

To do that, let’s talk through how you can increase email open and click-through rates. Increase Email Open Rates. To increase email open rates, you should be focusing on a couple of key factors: responsive design and subject lines. Increase Email Click-Through Rates. Perfect the Timing.

Click Rate 105

Click Rate Deliverability Open Rate Mobile Marketing 105

Navigate the Channel

AUGUST 1, 2023

However, to maximize the effectiveness of email marketing, it’s essential to dive deeper into email analytics. Understanding the Importance of Email Analytics Email analytics offer valuable data and statistics that can provide a wealth of insights into the performance of your email marketing campaigns.

Analytics 65

Analytics Email Marketing Open Rate Click Rate 65

Act-On

APRIL 26, 2024

This is primarily due to big-picture economic factors like inflation and high interest rates, which make borrowing and securing capital difficult. As organizations tighten budgets and headcount, marketers tend to experience those downstream impacts as longer sales cycles and lower conversion rates.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Optinmonster

NOVEMBER 20, 2019

Without proof, it can be hard to determine which will have the highest open rate. That’s why we’ve made a list of the email subject lines that get the highest open rates along with statistics to prove it. Why Email Subject Lines Are Important for Open Rates. Subject Lines With Emojis.

Open Rate 71

Open Rate Statistics CAN-SPAM Click Rate 71

Webbiquity

APRIL 23, 2024

Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics. To do this, it’s necessary to monitor and evaluate marketing KPIs closely, including the rate of conversion and the cost of acquiring new leads. Personalization in subject lines increased open rates by 23.6%.

ROI 175

ROI Email Marketing B2B Marketing Marketing Automation Services 175

Optinmonster

MARCH 2, 2021

Are you interested in learning how email marketing analytics can be used to improve your bottom line? That’s why, today, we’re going to look at 7 KPIs you need to track with your email marketing analytics. Say that you jump into your email service provider (ESP), and you want to track your emails’ open rates.

Analytics 92

Analytics Email Marketing Webinar Metrics ROI 92

GreenRope

MARCH 9, 2020

5 Ways to Optimize Email Marketing Open Rates. You can’t profit off an email marketing campaign if no one actually opens your emails. For this reason, your open rate is one of the most critical KPIs for judging email marketing success. Here are 5 Ways to Optimize Email Marketing Open Rates: 1.

Open Rate 52

Open Rate Email Marketing Optimization Deliverability 52

Martech

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey.

Top of Funnel 69

Top of Funnel Analytics De-duplication Work Management 69

Marketing Insider Group

FEBRUARY 14, 2023

There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. It’s so easy to get hung up on the perfect way to get your point across and get a click with just a handful of words. Data Makes the Strongest Foundation It’s always a good idea to back your strategy with data analytics.

Creativity 316

Creativity Examples Marketing Budget Urgency Marketing 316

Martech

MARCH 18, 2024

Google Analytics: Google Analytics is a free web analytics tool that provides valuable insights into website traffic, user behavior, and conversion rates. Email Marketing Software with Analytics: Email marketing software with built-in analytics allows you to track the performance of your email campaigns.

Budget Programs 120

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 120

ClearVoice

MARCH 14, 2024

percent for open rates, which is generally considered outstanding by industry standards. Measurable outcomes Most email marketing platforms have robust and advanced analytics functionalities that enable users to track the results of their campaigns. The users can track their open rates, clicks, unsubscribes, etc.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Litmus

NOVEMBER 16, 2021

What kind of data will you find in Email Analytics? Why use Email Analytics and not just benchmarks? What are some different applications of Email Analytics data? How do I get started with Email Analytics? Perhaps the most useful information you can glean from Litmus Email Analytics is device data.

Analytics 96

Analytics Email Marketing Privacy Protection Marketing & Strategy 96

Martech

APRIL 15, 2022

Before you dive into your weekly or monthly marketing report, here’s what to consider as you become a better champion of reporting and analytics. Your data source should include your transactions for clicks, searches, website registrations and sales interactions. You have many tactics: email , events , SEO , website clicks, etc.

Analytics 118

Analytics Work Management Marketing Management Click Rate 118

Litmus

JULY 30, 2021

Open rates can be deceptive. Read rates. Only 19% of marketers currently track read rate today, according to our latest State of Email Analytics report. Find out what 81% of marketers are missing out on—and how read rate can tell you a better story of email performance. What is read rate? Not at all.

Open Rate 109

Open Rate Peer-to-peer Privacy Policies Click Rate 109

Litmus

MARCH 27, 2024

Gone are the days of using only open and click-through rates to evaluate your email’s performance. Dynamic live polls Providing subscribers with creative ways to engage with your email not only boosts your click-through rate, it gives you great insight into your audience’s engagement, preferences and more!

Ideal Customer Profiles 93

Ideal Customer Profiles Click Rate Copywriting Newsletter 93

SendX

DECEMBER 7, 2020

Increasing Audience Engagement Rates When it comes to email marketing, low engagement rates are a universal problem. And you do that by increasing your Open Rates (engagements). It's a game of percentages; the more people who open your email, the higher your chance of converting sales. It pays to personalize.

Email Marketing 214

Email Marketing Work Management Marketing Management Open Rate 214

Optinmonster

JANUARY 29, 2024

Sometimes, there’s a clear link between content and revenue, like when people read a piece of content and then click on your call to action to buy something. Before we get started, you’ll need to have Google Analytics set up on your site. Track views using Google Analytics 4 (GA4). What Are Content Marketing Metrics?

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Biznology

JANUARY 17, 2019

We get it: digital marketing analytics can be by turns annoyingly opaque and jaw-droopingly obvious. The kinds of insights that are going to guide your marketing activities – and improve your bottom line – aren’t always going to be found on the summary page of Google Analytics or your email marketing or social media analytics.

Analytics 116

Analytics Marketing Analytics Tools CTR Click Rate 116

Litmus

JULY 16, 2021

In the second part of our Ultimate Email Summit online event, Jessica Raggio (VP of Product Marketing at Litmus), John Billington (Director of Product Management at Litmus), and I share practical tips to help you prepare for the future of email insights and analytics. Often, re-engagement campaigns rely heavily on open rate data.

Webinar Metrics 103

Webinar Metrics Privacy Protection Analytics Privacy 103

Anyword

MARCH 14, 2024

By leveraging your historical data alongside cutting-edge analytics, you can compare your new content against content that you previously published from your social, ad and email accounts that you connected with Anyword. open rates, click-through rates). What’s Benchmarking?

Advertising Benchmark 98

Advertising Benchmark Lead Scoring Lead Ranking Comparison 98

Optinmonster

JANUARY 24, 2024

Open Rate Your open rate is the percentage of your email recipients who opened your email. This is an important email metric to measure because your email campaigns won’t do a thing unless your subscribers are actually opening and reading them. Let’s take a look at each of these nine metrics.

Email Marketing 84

Email Marketing Planning Open Rate Click Rate 84

Salesforce Marketing Cloud

APRIL 21, 2022

Taken together, these updates signal a new era in marketing data analytics that reflects a shift in the way companies can use data to understand and create customer experiences. Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey. .

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

RebelMouse

JANUARY 5, 2024

The goal of A/B testing is to identify which variation performs better in terms of user engagement, conversion rates, and improving your online presence. You can then measure each version's performance based on user clicks and conversions. Group A sees one version of a page, and group B sees another version.

Marketing Websites 111

Marketing Websites Sample CTR Click Rate 111

Litmus

JUNE 8, 2021

Is the open rate dead? Because we don’t yet know exactly how Apple will treat tracking pixels, we can’t say for sure how much of an impact Mail Privacy Protection will have on open rates. Many marketers have already considered the open rate a vanity metric, but we disagree. What about Litmus Email Analytics?

Privacy Protection 145

Privacy Protection Privacy Email Marketing Open Rate 145

Martech

APRIL 23, 2024

It helps enterprise retailers like IKEA and Chico’s make customers’ shipping and delivery experiences transparent by tracking data from 350 carriers and using AI-powered analytics to estimate delivery times and anticipate delays. The parcelLab tool nearly doubled the click-through rate of a previous solution True Classic used.

Enterprise Management 112

Enterprise Management Purchase Work Management Marketing Management 112

Marketing Insider Group

OCTOBER 16, 2023

Performance analytics. Traffic analytics. With Constant Contact, we get insights into open rates, click-through rates, and more. Google Analytics Image Source: Google Analytics At MIG, we use Google Analytics every day to monitor our clients’ progress. Team collaboration. User behavior.

Paid Content 251

Paid Content Budget Programs Research Marketing Analytics Tools 251

Litmus

FEBRUARY 3, 2022

If you look at Gmail use from a pure numbers standpoint, prefetching appears to have the power to muddy quite a few open rates. Ultimately, Sparkpost’s analysis estimates that the Gmail prefetch could mean open rates are inflated by up to two percentage points. What can email marketers do about Gmail prefetching?

Email Marketing 108

Email Marketing Privacy Protection Open Rate Trigger Marketing 108

Only B2B

MAY 22, 2024

By focusing on high-value accounts, ABM benchmarks enable marketers to deliver personalized experiences that resonate with target customers, leading to higher conversion rates and increased revenue. Content Engagement Rate by Specific Accounts: Engagement metrics help you discover which content works and which does not.

Account Based Marketing 71

Account Based Marketing Ideal Customer Profiles Advertising Benchmark ABM 71

ANNUITAS

JULY 21, 2015

While good tips passed on from one marketer to the next may provide great insights, it doesn’t supersede the reality of your own business, which can only be discovered with accurate analytics. Your analytics. So, what do analytics mean for today’s marketer?

Analytics 100

Analytics Marketing Automation Services Open Rate Demand Generation 100

SmartBug Media

JANUARY 19, 2023

We’ve worked with plenty of clients who have transitioned from platforms that provide data information on minor league metrics for email and SMS campaigns—such as click rates and open rates—and witnessed a world of difference as they transition to Klaviyo. The Design: Was it minimalist or showy?

SMS 98

SMS Email Campaigns Campaigns Open Rate 98

Vision Edge Marketing

OCTOBER 25, 2022

The weight of an arrow helps determine its speed, drop rate, and target penetration. The email sent on behalf of the leadership team member had an open rate of 1% (15 people) with a 5% click-thru rate. . Are Your Growth Strategies in Jeopardy of Missing the Target? This is also true of growth strategies. .

Marketing & Strategy 221

Marketing & Strategy Advertising Agencies Best Practices Click Rate 221

SmartBug Media

APRIL 18, 2023

But that's not all—we'll also be looking at the analytics and benchmarks you should be tracking to measure the performance of your drip campaigns. Using customer segmentation to deliver targeted messaging that resonates with that segment can increase open rates and click-through rates.

Campaigns 98

Campaigns Advertising Benchmark Click Rate Open Rate 98

Navigate the Channel

JULY 18, 2023

Compared to industries such as insurance companies, the identified sectors have a higher rate of successful sign-ups from consumers. The following actions were observed: 64% click-through to the company website directly from the e-mail. Tracking conversion rates helps companies assess the ROI of their e-mail marketing efforts.

Product 65

Product Ad Building CTR Allocation 65

Only B2B

JULY 29, 2021

It is never solely about open rates and click through rates to measure your campaign effectiveness, but also comprises many key metrics that will give you ideas of effectiveness depending upon your goals. Let’s talk more about metrics other than Click through rate and open rate. Bounce Rate.

Email Marketing 118

Email Marketing Campaigns CAN-SPAM Marketing Analytics Tools 118

BOP Design

JULY 30, 2021

Whether you’re tracking general metrics like open and click-through rates or want to dive deeper and learn how users are interacting with your B2B website after receiving your communications, here are 5 key data points. Email Open Rate. Click-Through Rates.

Email Marketing 125

Email Marketing B2B Marketing B2B Click Rate 125