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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

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Competitor mapping: The benefits and how to create your own

Sprout Social

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. Competitor mapping is the cornerstone of competitive analysis. To help visualize your competitive analysis, competitor maps contextualize your research and competitive data, enabling you to make informed business decisions.

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How to Conduct a Market Opportunity Analysis

Hubspot

That’s where market opportunity analysis comes in. Market opportunity analysis can help you narrow down your options to the ones with the greatest potential. Who should conduct a market opportunity analysis? There are many reasons to take the time and examine the full range of options before forging ahead.

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Empowering Sales with xiQ: Where Human Intuition Meets AI Precision

xiQ

At Dell Technologies, where I have the privilege of training a diverse range of sales professionals operations individuals, execs, etc., While it offers several powerful features, its integration of DISC personality analysis stands out. Its ability to simplify the SWOT analysis process is revolutionary.

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Maximizing Business Success: 5 Strategic Methods for Collecting Valuable Insights

Heinz Marketing

Market Research and Analysis Market research and analysis form the foundation of informed decision-making for businesses. Market research and analysis empower businesses to make informed decisions by deciphering complex consumer behavior, industry trends, and competitor strategies.

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Competitive monitoring: tracking the competition to stay ahead

Sprout Social

It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. This means you need a smart, organized strategy combined with the right competitor analysis tools. This could be anything from pricing, limited product range to weak engagement.

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How Much Time Do You Spend Thinking About the Future?

Vision Edge Marketing

Working groups, such as Tiger Teams or SWOT Teams, can be created and deployed around each of the question areas. Scenario planning is helpful in that it provides a process to explore a wide range of potential futures. It brings the rest of the team into the process and helps bring into focus what you don’t see yet.

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