Convince & Convert

JULY 30, 2015

Hashtags are a great tool to track conversations about brands, companies, or events. A good hashtag can help spread the message about your brand, company, or event far beyond your regular audience. A good hashtag can help spread the message about your brand, company, or event far beyond your regular audience.

Social Media 152

Social Media Analytics Campaigns Media 152

Sprout Social

AUGUST 5, 2020

With this in mind, we’re excited to share that we’ve released a powerful new template for Competitive Analysis in Sprout Listening. Below we break down the key strategic elements of a strong competitive analysis strategy and discuss how you can leverage the Sprout platform to strengthen your brand position and grow your share of voice.

Analysis 141

Analysis Marketing & Strategy Advertising Benchmark Comparison 141

MindFire

JUNE 16, 2021

I’ll show you: [1] Analysis of all 113 posts, stats for each, and examples [2] Which post type gets the most views (this surprised me) [3] The unexpected number of hashtags that seemed to work best After you watch, let’s discuss in the comments: What questions do you have?

Linkedin 94

Linkedin Research Stats Analysis 94

Valasys

APRIL 22, 2020

Hashtag marketing is an impeccable way for marketers to improve the reach of their pieces of content and amplify their brands’ visibility to the target audience groups. However, for this to happen marketers need to execute their hashtag marketing strategies correctly. Employ Location-Based hashtags to win local audiences.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Planning Marketing Management 59

Marketing Insider Group

NOVEMBER 8, 2021

This type of content analysis isn’t easy. Let’s explore some fundamentals that will set you up for success and equip you to learn how to use insights and analysis to create content that reaches buyers. Before we go further, I want to explain what I mean by insights and analysis. Media Analysis is Not Just for PR.

Buyer's Journey 346

Buyer's Journey PR Content Analysis 346

Sprout Social

APRIL 3, 2017

Performing a social media competitive analysis allows you to get an in-depth look at what your competitors are doing to be successful. Depending on your industry, aim for around five competitors and put them all into a social media competitive analysis template. For your analysis, you can choose any social networks you’d prefer.

Social Media 106

Social Media Analysis Media Twitter 106

Sprout Social

APRIL 29, 2024

Additional features like sentiment analysis, social listening and AI-powered workflows let users keep a close eye on their audiences and quickly jump into the conversation if needed. Brand Keywords: This custom search helps you keep track of relevant Twitter/X discussions, even if users don’t tag your brand directly or use specific hashtags.

Work Management 90

Work Management Marketing Management Service Branding 90

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one. What is competitor analysis in marketing?

Planning 106

Planning Paid Search Agency Advertising Benchmark Analysis 106

Brandwatch Marketing

NOVEMBER 1, 2018

Hashtag analysis capabilities remain in tact for businesses after deprecation of the Platform API.

API 60

API Analysis Business 60

Webbiquity

JANUARY 23, 2024

First, identify the keywords and phrases associated with your brand, including your brand name, product, features unique to your product, brand slogans, hashtags, and common misspellings. That’s where sentiment analysis can help you. This requires accurate benchmarking through competitor analysis.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Sprout Social

MARCH 24, 2020

A SWOT analysis can point you toward the answers ASAP. In this guide, we’ll break down the principles of social media SWOT analysis and how performing one can result in a more actionable social strategy. SWOT analysis is unique in that it requires you to really dig into both qualitative and quantitative metrics.

SWOT 88

SWOT Paid Content Analysis Social Media 88

Webbiquity

APRIL 30, 2020

Hashtags are an important element in getting more exposure, and subsequently higher rates of engagement. Any hashtag is a directory for a specific phrase, and every post containing it can be discovered in the search results for that hashtag. Hashtags are most effective when used strategically. Hashtagsforlikes.

Tools 232

Tools Social Media Social Networks Work Management 232

Webbiquity

DECEMBER 22, 2020

That’s where using the right hashtags can help. While hashtags let you group similar content under a single roof, you can also leverage them for tracking and detailed analysis. That’s where hashtag tracking comes in. How to Do Hashtag Tracking. Create a Hashtag. Select a Hashtag Tracking Tool.

Social Media 284

Social Media Analysis Campaigns Media 284

Content Standard

APRIL 3, 2019

Really look at what your rivals are doing through competitive analysis and get familiar with which metrics matter , which don’t, and why. Creating a Competitor Analysis Plan. With the Keyword Gap Analysis report in Skyword360 , you can see how you’re performing on a keyword compared to your competitors.

Analysis 70

Analysis Keywords Distribution Planning 70

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. Data analysis and social listening Knowledge is power, and data is your kingmaker in the social media realm. Sounds like a marketer’s dream, right?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Brandwatch Marketing

JULY 6, 2022

You don’t have to venture far to find a great analysis tool for your Twitter profile. With a Hootsuite account, you can launch marketing campaigns, schedule posts in advance, identify and grow audiences on Twitter, create custom Twitter reports, track hashtags, mentions, Twitter lists and much more. 3) Buffer – Distribute your Tweets.

Twitter 139

Twitter Analytics Tools Best Practices 139

Sprout Social

FEBRUARY 15, 2024

Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media. The hashtag should be short, unique and memorable.

Webinar Metrics 107

Webinar Metrics Tips Marketing AI Social Media 107

Sprout Social

JULY 26, 2021

Crafting a witty Tweet, optimizing your Instagram posts with hashtags or brainstorming copy for Facebook ads may all seem like completely different tasks. According to a BuzzSumo analysis , the ideal Facebook post length is around 50 characters (or fewer) , which tends to get the most engagement. Instagram Hashtags.

Social Media 145

Social Media Media Ideal Customer Profiles Youtube 145

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Thus, social media data analysis is empowering not only marketing teams but also cross-functional ones.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Strategy 129

Webbiquity

NOVEMBER 23, 2020

Supercharge your Instagram marketing by finding the best times to post and recommended hashtags to drive engagement. Schedule photos and videos, get the best hashtags for every post, and use smart scheduling to automatically post when your audience is most engaged. The Dates: now through November 30. Instagram Marketing. SE Ranking.

Marketing Automation Services 253

Marketing Automation Services Marketing Management Long Tail Marketing Paid Content 253

Sprout Social

AUGUST 17, 2022

These engagements include @ mentions , comments, #hashtags and keywords related to your brand. . From competitive analysis to figuring out how to better serve your customers, monitoring serves as a treasure trove of insight. Automated keyword and hashtag searches uncover influencers posting about topics relevant to brands.

Social Media 125

Social Media Tools Campaigns Media 125

Sprout Social

DECEMBER 9, 2020

Read on to find out how you can use social listening and social media trend analysis to uncover what’s trending on the internet. Native analytics tools on different social media platforms give you some idea of the trending conversations and hashtags relevant to your business. Identify trending niche hashtags on Instagram.

Trends 127

Trends Social Media Analysis Creativity 127

Oktopost

MARCH 7, 2022

But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand. Competitor Analysis. Sentiment Analysis.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

Sprout Social

DECEMBER 7, 2020

An introduction to hashtag analytics. Hashtags are an important part of social media platforms like Twitter and Instagram. Hashtags make it easier for your content to be discovered and can get you more engagement–if you know which ones are working for you. Hashtag analytics 101: Using the best hashtags for your social strategy.

Social Media 123

Social Media Analytics Media Template 123

Sprout Social

APRIL 16, 2024

These queries can include keywords, hashtags, cashtags, mentions, phrases and even emojis, depending on your tool of choice. It’s only natural that it might cause some analysis paralysis. Social listening queries allow marketers to keep their finger on the pulse of what’s happening online.

Keywords 101

Keywords Template Analysis Barriers 101

Sprout Social

AUGUST 15, 2023

Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence. How do they identify brand mentions for competitive analysis? Add to that, tight budgets and limited manpower.

Marketing AI 86

Marketing AI Branding Brand Identity Planning 86

Sprout Social

SEPTEMBER 14, 2023

They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. Use customer service metrics like reply time, reply or response rate and sentiment analysis to understand where your customer care excels, and where it needs work. Make sourcing this content even easier by creating a branded hashtag.

Marketing & Strategy 125

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 125

Brandwatch Marketing

NOVEMBER 8, 2023

Once you have the data you can undertake analysis, and finally, reach social business intelligence ; using all these insights to know your customers better and improve your marketing strategy. It’s a great tool for scheduling tweets and monitoring your interactions and messages, as well as tracking hashtags and managing multiple accounts.

Social Media 98

Social Media Tools Media Lead Scoring 98

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

Ideal Customer Profiles 129

Ideal Customer Profiles Branding Brand Identity Customer Satisfaction 129

Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. Thus, enabling your teams to concentrate on strategy and business impact rather than manual data analysis.

Analytics 86

Analytics Marketing AI Conversion Branding 86

Brandwatch Marketing

JULY 4, 2022

You can see what your top posts are, most used hashtags and tagged accounts, plus general stats on your number of posts, and followers. It displays metrics on recent posts and growth, a monthly analysis, and a history of your posts broken down into year, month, day, and hour. Social Bakers offer a free Instagram analytics tool.

Analytics 95

Analytics Tools Best Practices Tagging 95

Sprout Social

MAY 15, 2023

While one tool gives you an in-depth sentiment analysis, another may be much better at predicting trends. You can use the platform to track specific hashtags and keywords as well as identify relevant influencers. You can track conversations containing specific words, phrases and hashtags.

Tools 113

Tools Branding Brand Identity Enterprise Management 113

Sprout Social

SEPTEMBER 23, 2021

Making sophisticated data analysis this user-friendly is a hallmark of Sprout’s product and one of the reasons we’re so excited to keep innovating together.”. After reviewing top keywords and hashtags associated with the Topic, the Design I/O team identified common threads across conversations. Check Out the #ExtremeWeather Project.

Twitter 113

Twitter Communities Viral Marketing Analysis 113

Sprout Social

OCTOBER 19, 2023

Scope the terms, hashtags and keywords to monitor No surprises here. This is where something like social media sentiment analysis can really save the day. Gain a competitive advantage by tracking trends Reputation monitoring is invaluable for the sake of competitive analysis. The good, the bad and everything in between.

Marketing AI 98

Marketing AI Work Management Marketing Management Business 98

Brandwatch Marketing

JUNE 15, 2022

Once you have the data you can undertake analysis, and finally, reach social business intelligence ; using all these insights to know your customers better and improve your marketing strategy. It’s a very good tool to get a quick top-line analysis of your Facebook page. It all depends on your needs. 1) Hootsuite. 9) TweetDeck.

Social Media 144

Social Media Tools Media Lead Scoring 144

Martech

APRIL 28, 2023

This article will cover three ways to use generative AI: keyword research, content creation and data analysis. Dig deeper: 5 AI writing assistants in action Using generative AI in data analysis Generative AI models bring in a new era of advanced data visualization. Generative AI is also making social media analysis more efficient.

Marketing AI 123

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 123

Marketing Insider Group

NOVEMBER 21, 2022

You can add a digital element, such as a photo booth with fun props or even a hashtag-based photo contest. Use of AI in Event Organization and Analysis. Event planners can use AI in a number of different ways from event planning to during the event and for post-event analysis. Enhanced Personalization.

Trends 280

Trends Marketing AI Co-Registration Conference 280