ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. Your content guides you toward your destination: successful engagement and conversion with targeted accounts. Content downloads. Click-through rates (CTR).

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Stevens & Tate

APRIL 18, 2024

By using automation tools, facilities can send timely, relevant information tailored to the interests and needs of potential residents and their families. These campaigns help build a rapport by providing consistent, valuable content that assists families in making informed decisions about senior care options.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Content Standard

MAY 12, 2021

To generate fresh demand, a CPG marketing strategy must approach content and competition in new ways—and that’s never been truer than in the wake of the pandemic. And they’re no longer content to send out static, one-way marketing messages, such as emails or banner ads announcing a special sale.

Demand 129

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 129

Circle Studio

NOVEMBER 23, 2021

SWOT analysis on steroids. Competitive analysis is another foundational element of elevated strategy and it goes hand in hand with SWOT. The metrics are made up of three components: Content loading speed (Largest Contentful Paint – LCP), interactivity (First Input Delay – FID), and visual stability (Cumulative Layout Shift – CLS).

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

ClearVoice

MAY 29, 2023

Buyer personas can inform a wide range of marketing activities. Including content creation, advertising, and even product development. Preferred marketing channels: Preferred channels for gathering information, researching products, and seeking recommendations. Conducting competitor analysis.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

SalesIntel

MAY 13, 2024

Customer data encompasses a wealth of information gathered from various touchpoints, offering insights into customer behavior, preferences, and needs. We’ll cover the different types of customer data you should focus on and discover the tools that can help you leverage it to the fullest extent. What is Customer Data?

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Binary Demand

APRIL 8, 2024

Information can be gathered through various sources such as CRM systems, website analytics, customer feedback, research reports, industry publications, databases, surveys, interviews, and focus groups. Utilize techniques like cluster analysis, persona development, and value proposition mapping.

Segmentation 52

Segmentation B2B Marketing Customer Satisfaction B2B 52

Content Standard

NOVEMBER 14, 2018

Uncovering strategic insights has always been a priority for content and brand teams. Being aware of how your audience and competitors are moving is critical to success, and in many ways marketers are the ones with the greatest access to that information. Passive Content Intelligence. Active and Passive Listening.

Content Marketing 69

Content Marketing Content Budget Programs Marketing & Strategy 69

Binary Demand

JULY 21, 2023

By leveraging business data, a B2B data solution company can tailor their strategies, identify target markets, and focus on the most promising leads. It also helps optimize marketing campaigns, personalize messages, and deliver the right content to the right audience.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Martech Advisor

OCTOBER 1, 2019

Modern marketers know the importance and value of having great content. That’s why it’s imperative to have a solid content marketing strategy in place. Content is everywhere. And as marketers, we know the importance and value of having good – actually, make that great – content.

Marketing AI 78

Marketing AI Business Paid Search Agency Content 78

Sprout Social

MARCH 26, 2019

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey. Create a brand analysis.

Social Media 100

Social Media Social Marketing Media Planning 100

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Social Media 142

Social Media Research Social Marketing Media 142

The Lead Agency

DECEMBER 9, 2020

Where do they look for information and networking opportunities? You should approach your ideal customers one-on-one, asking questions through focus groups, surveys, and interviews. Step 4: Use Other Sources of Information. In addition to interviews, there are a number of digital tools that can be used for data analysis.

Buyer Personas 118

Buyer Personas B2B Marketing Paid Search Agency B2B 118

Sprout Social

AUGUST 9, 2023

Almost nine in 10 business leaders expect to use social data more to inform their decision making in the next three years, and 95% agree they must rely more heavily on social data to inform business decisions outside marketing. In other words, how much your company is saving by posting organic social content.

Social Media 77

Social Media Media Customer Satisfaction Lead Scoring 77

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. These templates are fully customizable and informed by industry best practices, so you can save time and effort. When you’re already spread thin, every minute counts. Download the template 9.

Social Media 102

Social Media Template Work Management Marketing Management 102

Valasys

JANUARY 30, 2024

Companies can craft content that resonates with their audience and drives engagement by understanding who their customers are, what they like, and how they behave online. With the ever-evolving nature of social media, staying informed about algorithm dynamics or changes in user preferences can give brands a competitive edge.

Social Media 40

Social Media Research Social Marketing Planning 40

Biznology

OCTOBER 25, 2021

While all the categories show a pretty meaningful jump, look at the increases in “Gain business intelligence,” “Inform product development” and “Analyze trends.” Communications: Obviously, social media is a great way to get a message out fast in a crisis, share your general content, etc. Most companies have at least gotten this far.

Social Media 104

Social Media Paid Social Agency Paid Search Agency Companies 104

Brightedge

MARCH 8, 2021

Market Insights is BrightEdge’s newest innovation that allows marketers to tap into search data, the world’s largest, most agile and honest focus group. Search behavior offers a unique perspective on what audiences care about and how they think about products, services and information. Creating Market Insights.

Trends 71

Trends Paid Search Agency Advertising Agencies Keywords 71

Sprout Social

FEBRUARY 13, 2019

They provide insights that can inform an entire business strategy. Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. Sprout’s robust content planning tools, for example, are never more than a click away.

Analysis 98

Analysis Custom Publishing Advertising Benchmark Keywords 98

FunnelEnvy

MARCH 18, 2024

For example, if your buyer persona is a “Cost-Conscious CFO,” your email content could highlight features that demonstrate cost savings and ROI, like reduced subscription costs or improved lead generation efficiency. Then, you can personalize the experience by providing relevant content and resources at every touchpoint.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Excelsior Research

JANUARY 3, 2022

This type collects information from a source that has already compiled the primary data. Along with the above methods, we also deliver: a) Development of Focus Group Recruitment screener questionnaires. g) Analysis. and here are some examples, a) Focus groups, b) Telephonic in-depth interviews. Regression.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

Martech Advisor

DECEMBER 6, 2019

It's usually done via product testing, focus groups, and surveys. Market research is a combination of two information streams: primary and secondary. Primary information consists of data points gathered by the company or someone they hired directly. Blogs content moves faster and gets updated more than regular websites.

Research 95

Research Marketing Websites Buyer Personas Tips 95

Binary Demand

JUNE 12, 2023

Website sign-up forms, lead-generating efforts, and email content exchanges may do this. Consider branding, personalization, interesting content, calls-to-action, and mobile responsiveness. Optimize your email marketing approach by testing subject lines, content formats, calls-to-action, and other features.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Website sign-up forms, lead-generating efforts, and email content exchanges may do this. Consider branding, personalization, interesting content, calls-to-action, and mobile responsiveness. Optimize your email marketing approach by testing subject lines, content formats, calls-to-action, and other features.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

PureB2B

JUNE 8, 2021

With the rapid increase in volumes of data, many marketers have resorted to getting their information from second-hand, or even third-hand information. The information gathered from these sources can give you even further understanding not just about your business, but your industry as well. This is the same for customers.

Research 62

Research Campaigns Work Management Marketing Management 62

PureB2B

JUNE 8, 2021

With the rapid increase in volumes of data, many marketers have resorted to getting their information from second-hand, or even third-hand information. The information gathered from these sources can give you even further understanding not just about your business, but your industry as well. This is the same for customers.

Research 62

Research Campaigns Work Management Marketing Management 62

Martech

JANUARY 31, 2022

Brands can set-up a front-end where consumers can choose how often they want to be notified, through which channel, as well as what kind of information they are interested in hearing about. Sometimes firms asked for too much information. So why not ask the customer how they want to be informed, and let them set the controls?

Contacts 88

Contacts Work Management Opt-out Lead Scoring 88

Heinz Marketing

JUNE 8, 2022

Back in the disco era, focus groups, door-to-door surveys, and boxtop campaigns were prevalent, and while 3 rd party data existed, your best choices still generally came down to geo targeting. What about other content? Comment sections for content related to functions (like the CSM subreddit). Networking groups.

Research 98

Research B2B Marketing Tips B2B 98

TrustRadius Marketing

MARCH 1, 2021

Quantitative and qualitative data are the two broad categories your information will fall into. Quantitative data deals with numbers and directly measurable, standardized information. You plan to give it to 100 participants and collect information for your research project. Quant itative deals with quantity. The cans feel heavy.

Sample 52

Sample Burn Rate Statistics Analysis 52

BenchmarkONE

SEPTEMBER 13, 2018

Focus groups. What we like : Google incentivizes internet users from all over the world to answer these surveys by giving them access to high-quality content in exchange. What we like : It’s more than just a survey generator, it’s a whole slew of data gathering and analysis tools. Gathering and analyzing data.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

TrustRadius Marketing

FEBRUARY 15, 2022

Identifying strengths, weaknesses, opportunities, and threats (SWOT analysis) will help you develop business strategies that play to your strong points. Market Understanding Through Competitor Analysis. Competitor analysis is crucial for overall market understanding. This leads to better business outcomes in less time.

Marketing Management 52

Marketing Management Top of Funnel SWOT Customer Satisfaction 52

Tony Zambito

OCTOBER 26, 2015

Traditional survey methods and conventional win/loss analysis are proving to be dead end approaches. Resulting in a 3D view of buyers, which can help inform strategies related to each. Which, then leads to organizations staying in the status quo of buyer profiling, as well as, win/loss analysis.).

Buyer Personas 100

Buyer Personas B2B Paid Search Agency Ideal Customer Profiles 100

Oktopost

SEPTEMBER 21, 2020

This year, just over half of leading marketers are using social listening as one of their primary sources for timely consumer information. At the same time, buyers are shifting to digital to both ingest and produce business-related content. Granular sentiment analysis. Influencer discovery.

Lead Scoring 89

Lead Scoring Lead Ranking Social Marketing B2B Marketing 89

Valasys

JULY 15, 2021

If, however, you jump right in without chalking out a strategy for your email marketing, your email content is highly unlikely to resonate with your customers or hit their pain point. Ideal demographic information. Information about the ideal companies you would like to target. Image Source. Determine your value proposition.

Email Marketing 83

Email Marketing B2B Marketing Marketing Strategy Marketing & Strategy 83

Optinmonster

MAY 27, 2020

Instead, these platforms provide affiliates with the tools they need to create content and seamlessly share referral links to their built-in audience of followers. These affiliates create video content featuring different workouts using this equipment and include a link to the site where they can purchase everything from in their video.

Social Media 130

Social Media Paid Content Social Marketing Advertising Agencies 130

Hubspot

DECEMBER 10, 2019

Conversations data: Marketing that makes a meaningful impact on the customer's experience requires effective analysis and interpretation of conversational data. However, digital technologies are providing new ways to supplement this information. Listen to customers at scale — and share the insights.

Work Management 101

Work Management Marketing Automation Services Marketing Management Customer Satisfaction 101

Content Standard

FEBRUARY 27, 2019

Their @SpotifyCares Twitter account is exclusively dedicated to responding to customer questions, offering information on product updates, and connecting followers with members of their technical support team. This is what staying on brand with your social media customer service is all about. How Social Media Customer Care Impacts ROI.

Social Media 76

Social Media Budget Programs Service Media 76