B2B Marketing Traction

MARCH 20, 2015

You’re not going to get where you’re going without the analysis at some point. Test the market by doing research, including interviews, surveys and maybe even focus groups. Where are they and how do they like to get information? Marketing Research and Analysis analysis b2b marketing research'

Analysis 100

Analysis Tactics B2B Marketing Planning 100

Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research. It’s time to move beyond these outdated tactics.

Marketing AI 111

Marketing AI Research Paid Search Agency Customer Surveys 111

Tomorrow People

JULY 26, 2022

When it comes to brand management, information is everything. Its true goal is to help you understand your brand’s overall role in the marketplace (with the help of formal data collection and analysis). This should almost always be informed by some form of brand research. What is the ultimate goal of brand research?

Research 156

Research Branding Brand Identity Lead Ranking 156

Tomorrow People

JULY 26, 2022

When it comes to brand management, information is everything. Its true goal is to help you understand your brand’s overall role in the marketplace (with the help of formal data collection and analysis). This should almost always be informed by some form of brand research. Focus groups.

Research 156

Research Branding Brand Identity Lead Ranking 156

The Lead Agency

NOVEMBER 14, 2023

Tools & Techniques There are a number of tools available to assist in understanding the landscape of competitors: Market research surveys and analysis can unveil direct and indirect competitors, shedding light on their offerings, market positioning, and customer perceptions.

Ad Building 118

Ad Building Business Work Management SWOT 118

Optinmonster

OCTOBER 17, 2023

You can use this information to improve your marketing and increase sales. Qualitative research is any research that provides subjective, non-numerical information. Ethnographic research provides more in-depth and nuanced information than, say, questionnaires or interviews. But it doesn’t give you the why behind this behavior.

Research 97

Research Case Studies Case Study Skype 97

Brandwatch Marketing

NOVEMBER 19, 2018

Social media analytics and industry analysis can help you find out what food the dogs want to eat. The most common ways to perform market research are surveys, user tests, focus groups, and interviews. This data gave The E15 Group insights into some of what was happening in that market.

Analysis 65

Analysis Enterprise Management Paid Search Agency Work Management 65

SmartBug Media

MARCH 17, 2023

By leveraging this detailed information about your customer base through careful analysis and evaluation of gathered data points such as surveys, interviews, and so on, you will be able to craft engaging products/services with strong marketing campaigns that will capture consumers' attention more effectively than ever before!

Research 98

Research Service Product Planning 98

Stevens & Tate

APRIL 18, 2024

By using automation tools, facilities can send timely, relevant information tailored to the interests and needs of potential residents and their families. These campaigns help build a rapport by providing consistent, valuable content that assists families in making informed decisions about senior care options.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Valasys

MARCH 7, 2023

Market research is essential for businesses to make informed decisions and achieve growth. Market research is gathering and analyzing information about a target market. Market insights help businesses make informed decisions leading to growth and success. A market analysis is complex, but your business must succeed.

Research 52

Research Paid Search Agency Business Analysis 52

Oktopost

DECEMBER 21, 2023

By conducting thorough research on target markets, consumer preferences, and competitor strategies, CMOs can make more informed decisions and allocate resources effectively. Focus on understanding their needs, preferences, and perceptions related to your products or services. This type of analysis is not limited to advertising alone.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Binary Demand

APRIL 8, 2024

Information can be gathered through various sources such as CRM systems, website analytics, customer feedback, research reports, industry publications, databases, surveys, interviews, and focus groups. Utilize techniques like cluster analysis, persona development, and value proposition mapping.

Segmentation 52

Segmentation B2B Marketing Customer Satisfaction B2B 52

Salesforce Marketing Cloud

JULY 26, 2023

Focus groups can misinterpret behavioral sentiment such as eye contact aversion associated with autism. Fast, honest feedback Neurodivergent people may struggle with recall when responding to surveys or focus groups. It also lowered sentiment analysis bias (misinterpreting behavior and emotions).

Research 52

Research Design Peer-to-peer Ethics 52

Sprout Social

FEBRUARY 8, 2021

Having an active and planned VoC program keeps your business informed on customer satisfaction and can help improve your products or services overall. VoC stage 2: Analysis. In the analysis stage, you sort through the collected data to find the metrics that help you answer your questions. VoC stage 3: Implementation.

Customer Satisfaction 126

Customer Satisfaction Work Management Marketing Management Paid Search Agency 126

Modern B2B

SEPTEMBER 28, 2023

Quantitative research: Unveiling insights from numbers Quantitative research involves the collection and analysis of numerical data. This method emphasises open-ended questions, focus groups, and observations to gain a deeper understanding of customer experiences. We also use quantitative research for creative testing.

Research 52

Research B2B Marketing B2B Thought Leadership B2B 52

ClearVoice

MAY 29, 2023

Buyer personas can inform a wide range of marketing activities. Your marketing personas will reflect a wide range of information about your target consumers, including: Demographics: Age, gender, relationship status, location, education level, occupation, and income. Conducting competitor analysis.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Circle Studio

NOVEMBER 23, 2021

SWOT analysis on steroids. Competitive analysis is another foundational element of elevated strategy and it goes hand in hand with SWOT. These zero click searches depend on Featured Snippets for the information and display in boxes, (nicknamed Position Zero) in search engine results. Deeper evaluation of the competition.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

ClickZ

MAY 4, 2020

To create a more personalized experience, NLP technology can be used for call record data analysis in relation to customers. This is called sentiment analysis, which can also allow companies to study customer churn rates by analyzing the negative experiences customers face during calls. . In the second instance, information Q&A.

Process 142

Process Work Management Marketing Management Marketing AI 142

Adobe Experience Cloud Blog

JUNE 1, 2018

They inform campaign strategies, future product development, competitive intelligence and so much more. Social Media: The ‘New’ Focus Group for Consumer Insights. Focus groups have been around for nearly a century. The same can be said about surveys, sales analysis, or other traditional types of market research.

Marketing AI 132

Marketing AI Analysis Internet Marketing Thought Leadership 132

Binary Demand

JULY 21, 2023

Ultimately, business data empowers businesses to make informed decisions, drive sales growth, and stay ahead in competitive markets. Business-to-Business data refers to machine-readable information that brings advantages to B2B companies. Methods like interviews, focus groups, questionnaires, and case studies collect valuable data.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Sprout Social

MARCH 7, 2022

Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. This information can help you determine the perceived threat of a crisis, making it foundational to your response strategy. — Brooke V.

Customer Surveys 94

Customer Surveys Branding Brand Identity Paid Search Agency 94

Convince & Convert

APRIL 9, 2015

Analysis, context, distribution, and ease of understanding, in whatever language, are the new drivers. We inform our platform with the views of our customers every day, making its evolution a shared experience. In the globalized village, social media is Earth’s biggest focus group. It makes everyone’s life simpler.

Enterprise Management 158

Enterprise Management Analysis Opinions Social Media 158

Sprout Social

MARCH 26, 2019

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey. Create a brand analysis.

Social Media 104

Social Media Social Marketing Media Planning 104

Sprout Social

AUGUST 9, 2023

Almost nine in 10 business leaders expect to use social data more to inform their decision making in the next three years, and 95% agree they must rely more heavily on social data to inform business decisions outside marketing. There is a massive amount of social media data available today, and businesses are eager to tap into it.

Social Media 80

Social Media Media Customer Satisfaction Lead Scoring 80

Sprout Social

DECEMBER 21, 2023

This is where a competitive analysis for your products comes in. All of the information you need is at your fingertips—you just need the right tools to access it. We’ll walk you through how to do a competitive product analysis today to inspire your offerings and brand positioning for tomorrow. It’s competitive out there.

Analysis 107

Analysis Product Marketing Management Differentiation 107

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Social Media 144

Social Media Research Social Marketing Media 144

Biznology

OCTOBER 25, 2021

While all the categories show a pretty meaningful jump, look at the increases in “Gain business intelligence,” “Inform product development” and “Analyze trends.” R&D: Social media is the world’s largest unfiltered focus group – and it’s real-time feedback. This part of the Sprout Social report really caught my attention.

Social Media 104

Social Media Paid Social Agency Paid Search Agency Companies 104

Valasys

JANUARY 30, 2024

With the ever-evolving nature of social media, staying informed about algorithm dynamics or changes in user preferences can give brands a competitive edge. ” Focus groups bring “together a diverse group of your target audience, facilitating open discussions and uncovering deeper motivations, attitudes, and even frustrations.

Social Media 40

Social Media Research Social Marketing Planning 40

Sprout Social

FEBRUARY 13, 2019

They provide insights that can inform an entire business strategy. Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. In addition, take your day-to-day brand monitoring a step further and turn it into brand analysis.

Analysis 103

Analysis Custom Publishing Advertising Benchmark Keywords 103

Excelsior Research

JANUARY 3, 2022

This type collects information from a source that has already compiled the primary data. Along with the above methods, we also deliver: a) Development of Focus Group Recruitment screener questionnaires. g) Analysis. and here are some examples, a) Focus groups, b) Telephonic in-depth interviews. Regression.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

Brightedge

MARCH 8, 2021

Market Insights is BrightEdge’s newest innovation that allows marketers to tap into search data, the world’s largest, most agile and honest focus group. Search behavior offers a unique perspective on what audiences care about and how they think about products, services and information. Creating Market Insights.

Trends 71

Trends Paid Search Agency Advertising Agencies Keywords 71

Hubspot

FEBRUARY 6, 2020

As a marketer, market intelligence is important because it can help you understand your position in the market, evaluate your product, know your target audience, and conduct a competitor analysis. With this information, your marketing team will be better equipped to position your company in the marketplace. Focus groups.

CMS Development 96

CMS Development SWOT Paid Search Agency Hubspot 96

The Lead Agency

DECEMBER 9, 2020

Where do they look for information and networking opportunities? You should approach your ideal customers one-on-one, asking questions through focus groups, surveys, and interviews. Step 4: Use Other Sources of Information. In addition to interviews, there are a number of digital tools that can be used for data analysis.

Buyer Personas 118

Buyer Personas B2B Marketing Paid Search Agency B2B 118

Martech Advisor

DECEMBER 6, 2019

It's usually done via product testing, focus groups, and surveys. Market research is a combination of two information streams: primary and secondary. Primary information consists of data points gathered by the company or someone they hired directly. There are many paid link analysis tools you can use online.

Research 95

Research Marketing Websites Buyer Personas Tips 95

FunnelEnvy

MARCH 18, 2024

For example, a “Tech-Savvy Marketing Manager” might prefer informative white papers or video-driven in-depth webinars. The sales team is a critical source of high-quality information about your ideal client profile. Then, you can personalize the experience by providing relevant content and resources at every touchpoint.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Pam Didner

AUGUST 16, 2020

Q2: How much analysis, research is needed before you start a content marketing campaign targeted at a foreign market compared to when you do it on your own? If you have their e-mail addresses or contact information, reach out to them and see if you can engage them in phone calls or focus groups.

Content Marketing 118

Content Marketing Enterprise Management Work Management Resource Management 118

Modern B2B

MARCH 1, 2024

Our biggest area for improvement was ‘Environment’ Without a full understanding of our carbon footprint, there was a lot of work to be done – creating policies and gathering data to better inform us of our impact, whether at our shared office or working from home. The Community category also required some improvement, score-wise.

Communities 52

Communities Customer Surveys Focus Group Analysis 52