3 reasons to avoid Accelerated Mobile Pages (AMPs)
DECEMBER 8, 2017
AMPs are mobile-first web pages that you submit to Google , so that it caches them for quicker load times. Not only is page load time a huge ranking factor, but there is widespread speculation that AMP is a ranking factor in itself, despite Google’s explicit denial that it is a ranking factor. Because Google’s specs for AMP pages are designed with one goal in mind: speed. You might consider AMP for informational blogs, wikis, or other static help documentation.