Webbiquity

SEPTEMBER 22, 2014

Every marketing executive wants to know when their efforts are getting through to consumers, and the online world is certainly making it easier to do so. 65% of businesses still consider the phone their strongest lead source, so how can marketers track when their online efforts are generating phone calls? Guest post by Luke Rees.

Planning 100

Planning Work Management Marketing Management ROI 100

KoMarketing Associates

FEBRUARY 3, 2014

Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. While shopping campaigns are integrated with Google AdWords, they do have some unique challenges (and benefits) that are different from most traditional text PPC campaigns.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

KoMarketing Associates

APRIL 7, 2014

Just like other Adwords campaign links, all sitelinks are reviewed and can be disapproved, which would mean they would not be shown in advertisements. The CTR of sitelinks tends to be lower than those of regular ads, so results must be compared amongst sitelinks, instead of entire campaigns, according to Google’s Inside AdWords blog.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

The Point

NOVEMBER 10, 2016

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. JW Player contacted Spear Marketing Group , a leading B2B demand generation agency , for help. billion unique monthly views.

SEM 222

SEM Cost Per Click Enterprise Management Paid Search Agency 222

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. “In this free 30-minute Biznology® webinar, Chris talks about earned media marketing: how to get off your duff and get out there online.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

APRIL 21, 2014

Somehow, it always seems to be analytics season in the world of search marketing. One of the most useful metrics our Search Monitor clients use when it’s time to dive into AdWords or AdCenter is competitive ad spend. Either you’re setting up a campaign, optimizing it, or reporting on its performance. Eye-opening, right?

Paid Search Agency 80

Paid Search Agency Spending SEM Adwords 80

KoMarketing Associates

MARCH 5, 2013

In the ever-changing world of B2B marketing, we are constantly bombarded with hundreds of new options for how to best achieve lead generation, conversion rates, brand awareness, and site optimization. Google analytics allows B2B marketers to measure data on any time scale (daily, weekly, monthly, etc.)

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

Webbiquity

SEPTEMBER 5, 2017

That’s why the best digital marketers supplement SEO tactics with targeted PPC to yield top results. It’s always important to remember that no matter how good your rankings, the top 2 or 3 or even 4 results are likely to be search or shopping ads. Strategies take months and often years of commitment in order to yield results.

PPC 270

PPC SEO Paid Search Agency Click Rate 270

QuanticMind

JANUARY 2, 2018

Of course, organic factors (SEO, local search listings and online reviews) are important, but for now, we’ll discuss some paid search engine marketing (SEM) techniques that travel businesses like yours can use to bring more customers to your doorstep. Tight Radius Targeting. miles) from your business’ physical presence.

PPC 40

PPC Paid Search Agency Tactics Adwords 40

Choozle

MAY 5, 2021

While there are other search engines, Google dominates the marketing world with Google Ads (formerly known as Google AdWords). By utilizing the millions of organic queries, Google Ads auctions off premium search advertising space based on the most qualified bidder’s keywords. Benefits of search advertising.

Paid Search Agency 52

Paid Search Agency Advertisements Advertising Top of Funnel 52

QuanticMind

DECEMBER 13, 2017

The biggest paid search trends of 2017 include changes to AdWords budgets, attribution, expanded functionality for Google Shopping and Product Listing Ads (PLAs), enhanced audience targeting tools and more. The biggest paid search trends of 2017 made this an interesting year for paid search professionals, to say the least.

Trends 40

Trends Adwords Budget Programs Top of Funnel 40

NuSpark Consulting

APRIL 13, 2012

If you were in marketing, you had media kits and circulations statements. So let’s review the tools needed to manage an inbound marketing and conversion optimization campaign. A number of tools exist to measure traffic and demographics of websites, in order to determine options for a targeted display advertising plan.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

QuanticMind

MAY 8, 2019

Balancing your SEM budget is one of the major challenges of marketing management today. Poor Adwords budget management can lead to missed performance targets. Problems that Cause Adwords Overspending and Underspending. Failing to make adjustments to these changes can cause Adwords budget management issues. Poor Ad Rank.

SEM 40

SEM Cost Per Click Budget Programs Adwords 40

EMagine B2B Blog

JANUARY 28, 2015

Instead of avoiding political fray as Pope & Associates advises, strive to avoid falling prey to quick fixes for your struggling online marketing campaigns. This includes considering any black-hat or shady SEO practices, paying for low-value keywords just to hurt a competitor, or launching deceptive marketing messages (i.e.

Online Marketing 40

Online Marketing B2B Marketing B2B Eye-Tracking 40

QuanticMind

NOVEMBER 9, 2017

SEM for B2B is a different space than consumer marketing. SEM for B2B (business-to-business companies) is a bit different than what marketers normally think about when they discuss search engine marketing. Specifically, many marketers consider SEM to primarily be a B2C (business-to-consumer) space.

SEM 56

SEM Top of Funnel Paid Search Agency Ads 56

Biznology

DECEMBER 9, 2014

One law firm I know has hired a former newspaper editor in order to go through the thousands pages of ad hoc content that they have pieced together over the last decade and turn it all into content that is as appealing to humans and visitors as it had been in the past to Google spiders and bots. They won’t stear you wrong.

PageRank 80

PageRank SEO Enterprise Management SEM 80

QuanticMind

MAY 30, 2019

Search engine marketing is constantly changing. Adwords went through a major overhaul last year, rebranding as Google Ads in the process. Your ideal cost-per-click (CPC) can change based on a number of factors, including business goals, demand, competition, and other market changes. Ad Creative.

PPC 40

PPC Marketing AI Cost Per Click Automation 40

Valasys

MARCH 5, 2019

For a marketing manager of an up-and-coming software company, a dried up pipeline is his arch nemesis – a problem that comes from staying away from lead generation. According to the 2018 State of Inbound survey, 63% marketers consider lead generation their top challenge and for good reason as well. Merely getting clicks isn’t enough.

Enterprise Management 49

Enterprise Management Work Management Marketing Management Budget Programs 49

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Adobe Experience Cloud Blog

JULY 23, 2009

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. This interview is focused on search engine marketing as it relates specifically to B2B.

CPC 48

CPC Cost Per Click B2B Thought Leadership Thought Leadership 48

EMagine B2B Blog

OCTOBER 22, 2013

Make sure your social assets are aligned with your website through branding, keywords, and content marketing. By leveraging as many sources of content as possible, you can also help to capture your mobile-base markets. Google Analytics Search Engine Marketing' It’s the context of the content that is winning.

SEO 40

SEO Marketing Analytics Tools Search Engine Marketing Adwords 40

Webbiquity

SEPTEMBER 30, 2014

Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search?

Search Engine Marketing 100

Search Engine Marketing Search Marketing Adwords PPC 100

WebMarketCentral

OCTOBER 13, 2008

Where should you apply direct marketing methods to your website? What challenges lie ahead for PPC marketers? Get the answers to these inquiries and more in the following blog posts and articles, some of the best written on the topic of search engine marketing so far in 2008. and Howard Kaplan , COO of Future Now.

Search Engine Marketing 20

Search Engine Marketing Paid Content Search Marketing PPC 20

Outbrain

MARCH 19, 2019

Those stats are not just reserved for Search Engine Marketing (SEM). As such a prominent part of the online marketing world, PPC advertising has attracted some of the best minds in the business. And of course, we have him to thank for the “unicorn marketing” concept! Check it out here. David Szetela.

Paid Content 36

Paid Content PPC Advertising Agencies Paid Search Agency 36

EMagine B2B Blog

MAY 18, 2015

While many of us were sitting back and eating tacos and sipping on margaritas in observance of Cinco de Mayo, Google was rolling out new products and functionalities for Digital Marketers in the SEO, PPC and Social Media world. Hello Search Analytics. AdWords #StepInsideAdwords Livestream and New Product Rollout.

Google 40

Google Product Adwords Marketing Analytics Tools 40

Hubspot

DECEMBER 22, 2020

These channels aren't meant to be siloed, and getting them aligned is one of the most underrated ways to improve your overall digital marketing performance. It's important to understand the intent behind search terms, because you want to avoid keyword traps. PPC is one of SEO's most powerful tools — and vice versa. Probably not.

PPC 101

PPC Work Management SEO Top of Funnel 101

Hinge Marketing

MARCH 23, 2015

When some firms think of B2B marketing strategies, they think primarily of direct and outbound techniques – messages that you might send straight to clients or prospective buyers that you’ve identified. These kinds of techniques certainly have a place in your marketing tool belt.

Work Management 48

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 48

Hinge Marketing

DECEMBER 3, 2014

If you’re new to the world of SEO and online marketing , you may not remember a time when you were able to see every keyword that drove traffic to your site through search engines – and how much traffic each keyword was generating. 3) Google Adwords Keyword Planner. Content Marketing Online Marketing'

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

EMagine B2B Blog

DECEMBER 10, 2018

In recent years, Google’s Knowledge Graph has taken search results in many different directions, however, in the most simplistic of examples, PPC and SEO are represented in the below search for “adwords advice.” SEO stands for Search Engine Optimization. ” What is SEO? What is PPC?

Paid Content 67

Paid Content PPC Organization SEO 67

EMagine B2B Blog

DECEMBER 10, 2018

In recent years, Google’s Knowledge Graph has taken search results in many different directions, however, in the most simplistic of examples, PPC and SEO are represented in the below search for “adwords advice.” SEO stands for Search Engine Optimization. ” What is SEO? What is PPC?

Paid Content 66

Paid Content PPC Organization SEO 66

QuanticMind

MAY 3, 2018

The General Data Protection Regulation (GDPR) is a new regulation that’s changing the way marketers can advertise to EU citizens. That’s likely because they don’t know anything about GDPR (36% of marketers hadn’t even heard of it in November) or they think it doesn’t apply to them and their business. What is consent?

Advertisements 40

Advertisements Advertising Privacy Policies Marketing AI 40

QuanticMind

OCTOBER 24, 2017

QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. Using these tools, advertisers across verticals like such as retail and telecom measured 7 billion store visits in AdWords. SMX East 2017, Day 1.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Online Marketing Institute

NOVEMBER 2, 2009

unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. First, that it’s important to continue investing in marketing through the downturn. The bottom line is that it’s critical to continue marketing through economic downturns.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

QuanticMind

DECEMBER 12, 2018

But as we noted on this very blog, 97% of marketing influencers are predicting machine learning is the future of marketing. Emerging Jobs Report , machine learning engineering is now the fastest growing position. You probably use a variety of technologies and online tools to improve your sales and marketing.

SEM 40

SEM Paid Search Agency Advertising Agencies PPC 40

QuanticMind

OCTOBER 30, 2018

The majority of businesses use search engine marketing (SEM) to sell products or attract leads to their business. Focusing on a wide variety of keywords makes it easier to execute bid adjustments in order to ramp up your PPC strategy and adjust to lead capacity changes within your business. Use call bid adjustments.

SEM 40

SEM Efficiency Cost Per Click Lead Scoring 40

EMagine B2B Blog

MAY 20, 2015

With changes to AdWords, new Google+ features, and of course, “ mobilegeddon ”, Google has been keeping digital marketers everywhere on their toes with new updates. The Queries report used to focus on broad match search phrases, along with their average impressions, click through rate, and position in search.

Analytics 40

Analytics Long Tail Marketing Landing Pages Click Rate 40

Single Grain

APRIL 14, 2022

If you’re ready to truly maximize the ROI from your Google Ads spend, putting your campaigns in the capable hands of the best AdWords agency in town is a no-brainer. In this post, we'll not only provide you with a curated list of the best AdWords PPC agencies, but we'll tell you how to evaluate them and the benefits of hiring one.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Adwords Paid Content 52