Contently

MAY 13, 2019

Oh boy, do I have more sales enablement stats for you. To build that system, we created a feature in Contently called content portals that makes all of our content easily searchable by asset type, audience persona, funnel stage, industry, etc. Training on the latest marketing trends and models that let sellers be more consultative.

Top of Funnel 166

Top of Funnel ROI Content Marketing Budget Programs 166

Hubspot

DECEMBER 2, 2020

For example, Facebook ads can be shown to users who haven’t yet liked your page or ever interacted with your content. Here are some stats to consider: During the third quarter of 2020, Facebook reported almost 1.82 billion daily active users. The number of global monetizable daily active users (mDAU) on Twitter is 187 million users.

Social Media 101

Social Media Top of Funnel Social Marketing Advertising Agencies 101

ActiveDEMAND

SEPTEMBER 4, 2019

Some marketers will draw this out as a horizontal scale, others will draw it as a funnel. Personally, I like the funnel style because it fits text descriptions more conveniently. Anyone can start with a statement and find the stats to back them up, but that’s how you get faulty insights. It will not cover the basics.

Top of Funnel 49

Top of Funnel Paid Search Agency AIDA Marketing Automation Services 49

Outgrow

MAY 28, 2021

Don’t believe us, believe the stats. Users like it because this process allows them to voice their opinion and participate in the conversation. 5 Ad Campaign. And, ad campaigns help you reach those who can’t reach you. Clutch says that 63% of people are likely to click on Google Ads. #4 Interactive Content.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Examples 52

Heinz Marketing

JULY 20, 2020

” The definition of value, and what constitutes value, has a lot of opinions and it can be very abstract. I think this is a place where, thankfully, I’m seeing a lot more CMOs and organizations invest in not just winning the initial funnel, but really treating the end of the sales funnel as the middle of the revenue bow tie.

Sales Management 115

Sales Management Top of Funnel Work Management Peer-to-peer 115

Optinmonster

DECEMBER 4, 2019

By what the stats show, yes. Instead of just trying to rank for bottom of the funnel keywords (like “buy dog food”) you’re attracting people to your brand at the top of the funnel through educational and exciting content (like “12 awesome tricks to teach your dog”). So, is video marketing worth it?

Paid Content 88

Paid Content Practices Top of Funnel Work Management 88

Huptech Web

SEPTEMBER 2, 2022

Lead Generation Lead generation on social media refers to implementing strategies designed to capture qualified leads and get them into your sales funnel through marketing tactics. Social Listening The ability to listen to social media helps companies understand public opinion about their brand and the products and services they offer.

Social Media 52

Social Media Paid Content Paid Search Agency Social Marketing 52

Unbounce

OCTOBER 31, 2018

Though some landing pages are designed to increase conversions at the bottom of the funnel, providing a more holistic journey—like PIM on Cloud does—allows a wider net for prospects to learn more. This page could even be a destination URL for many of PIM’s branded Google Ads because it’s so high-level.

Landing Pages 108

Landing Pages Digital Asset Management Examples Work Management 108

Optinmonster

FEBRUARY 23, 2022

Then, you can take your landing pages to the next level by adding in any of SeedProd’s 40+ customization options. People active in affiliate marketing usually have large audiences that highly value the affiliate marketer’s opinion. How to Create an Email Marketing Funnel in 3 EASY Steps.

Planning 76

Planning Best Practices Work Management Marketing Management 76

Buffer

DECEMBER 10, 2018

Brian : The stats supporting the effectiveness of video marketing go on and on. Hailley : The best part of tutorials or explainer videos, is that it helps to move people quickly down the funnel into buyer consideration. It’s common across B2B and B2C! We think that video is one of the best way to solve that challenge.

Top of Funnel 111

Top of Funnel Video Marketing Product Brand Identity 111

Webbiquity

AUGUST 30, 2023

It covers the road down your sales funnel and interactions your customers have with your product after they complete the purchase. Implement buttons with clear call-to-action (CTA) across the site to make it effortless for the users to progress through your sales funnel.

Ideal Customer Profiles 254

Ideal Customer Profiles Marketing Management Allocation Customer Satisfaction 254

Optinmonster

MARCH 16, 2020

Manually adding these tags may seem a bit cumbersome at first, but it will pay off in a big way. Stage in Sales Funnel. Each subscriber’s stage in your sales funnel should determine what email they receive next. EmailMonday sources several stats backing this up, showing that 61.9% Skip town soon.” ” 38.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

Marketing Insider Group

JULY 31, 2023

Companies can no longer lean on keywords and simple content pages to attract customers and get them to the top of their sales funnel. The Need for Industry Experts From the days of patent medicine hucksters to print ads touting the health benefits of cigarette smoking, consumers have long been the target of unreliable marketing content.

Advertising Agencies 201

Advertising Agencies Marketing AI Paid Search Agency Tips 201

Adobe Experience Cloud Blog

MARCH 1, 2016

To date, DMR Digital Stats/Gadgets reports that Quora answers span over 400,000 topics, and the site’s forum engagement has scaled to over 80 million unique visitors per month. Opinions about your brand: Find out what your existing customers like and don’t like about your processes, products, or services.

Communities 48

Communities Marketing & Strategy B2B Thought Leadership Thought Leadership 48

Webbiquity

AUGUST 19, 2021

It’s where you funnel potential customers to learn more about your business and products, and where they reach out for a quote, demo, or consultation. Marketing copy for social media, digital ads, etc. Print ads (if applicable). Compile a list of testers who will give you an unbiased opinion. News and blog posts.

Product 275

Product Paid Search Agency B2B Advertising Agencies 275

Hubspot

SEPTEMBER 12, 2013

It includes consumer and marketer attitudes toward personalization, results achieved, current limits to full-funnel adoption of personalization, and other considerations marketers should take. offers, ads, promotions) appears that has nothing to do with their interests. Source: Janrain & Harris Interactive ) Tweet This Stat.

CMS Development 28

CMS Development Personalization Top of Funnel Planning 28

Hubspot

NOVEMBER 4, 2012

According to the same study reported by Search Engine Land, a whopping 96% of users have visited a site that was not mobile-friendly , 74% say they’re more likely to revisit mobile-friendly sites , and 55% say a frustrating mobile experience hurts their opinion of the brand. Interested in seeing more stats from this study?

Top of Funnel 28

Top of Funnel Facebook Advertising Agencies Mobile Advertising 28

Convince & Convert

JULY 20, 2012

Read on for insights from Eric Boss & DJ Waldow’s Social Media Stat of the Week ( This week : The Wall Street Journal reports more people are turning to YouTube as their news source). MySpace had ad revenue goals around it. DJ, I know, I am certain, that you have a social media stat of the week. Listen Now.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Heinz Marketing

JULY 29, 2020

Now that we’ve covered my opinion on virtual conferences, let’s dive into the best insights I took away from MozCon 2020. Cite specific stats and use specific keywords. Facebook ads are crazy expensive now, but you can lower the cost by retargeting to people that have already visited your site but aren’t on your email list.

Top of Funnel 20

Top of Funnel Paid Search Agency Conference Advertising Funnels 20

Heinz Marketing

SEPTEMBER 26, 2022

But it’s everyone’s responsibility, in my opinion, to address the buyer and make sure that they’re having a great buying experience. And one of them is, I’ve heard a stat that up to 90% of collateral and materials created for the sales organization by marketing goes unused.

Top of Funnel 52

Top of Funnel Budget Programs Work Management Marketing Automation Services 52

Single Grain

MARCH 9, 2021

Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. Reduces dependence on paid ads. Here are some types of content you can create for different stages of the sales funnel: Awareness Stage. 70% of B2B search queries are made on smartphones.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Outgrow

FEBRUARY 5, 2021

A good demand generation strategy aims at identifying prospective customers and running them through your marketing funnel to convert them into paying customers. After reading this blog, you’ll know exactly what goes into the demand generation funnel and how you can build a complete campaign of your own and measure its success.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Case Studies Case Study 98

Buffer

JULY 25, 2019

You can, of course, run paid ads for product sales on social media. The point is that the data of social media managers is not restricted solely to top-of-funnel, brand-oriented initiatives. One of the great things about social stats is that they span the spectrum from micro (clicks on a single tweet, for instance) to macro.

Social Media 68

Social Media Cost Per Thousand Media Cost Per Click 68

Top Rank Marketing

OCTOBER 5, 2023

I’m thinking about X, Y, Z — can I get your opinion or referrals? At the conference, you gave a keynote presentation as you mentioned, and the topic was full-funnel marketing. Kris: One interesting stat is that FedEx boxes have a one hundred percent open rate. ” Or, “Can you help me with some market research?

B2B Marketing 100

B2B Marketing B2B Ideal Customer Profiles Work Management 100

KoMarketing Associates

APRIL 29, 2020

Experience-backed opinions and insights from people their teammates and bosses will know and recognize. In other words, just like B2B marketers use data and stats to make our case to potential buyers, B2B buyers want data and stats to make their case to their peers and senior reports. They need statistically valid surveys.

Top of Funnel 217

Top of Funnel Work Management B2B Marketing Management 217

Scoop.it

APRIL 6, 2023

Content curation allows you to optimize your sales funnel, generate more leads, and grow your business. They interview industry experts, get them to offer opinions on different subjects, and share their views as content on their website. When you want more visibility, you can hop into a trending topic to share an opinion or react.

Curation 80

Curation Small Business Marketing Top of Funnel Business 80

SalesIntel

FEBRUARY 20, 2023

They have reported these numbers, and I was shocked to see some of the stats here. This is the market number that in my opinion, you should keep it for the founders to put it in the investor deck. Whereas, the Bidstream stuff struggles to do that because it’s just coming from broader websites that auction off their ads.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

SalesIntel

FEBRUARY 20, 2023

They have reported these numbers, and I was shocked to see some of the stats here. This is the market number that in my opinion, you should keep it for the founders to put it in the investor deck. Whereas, the Bidstream stuff struggles to do that because it’s just coming from broader websites that auction off their ads.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

Unbounce

APRIL 14, 2020

This clear, concise, and easy-to-consume structure is also key to the landing page’s successful layout: it introduces the product, backs up their claims with stats, and provides an easy way for prospects to request a demo. Best practice to steal : Use landing pages to capture top-of-funnel leads, too. Click to see the whole thing.

Landing Pages 145

Landing Pages Examples Top of Funnel Best Practices 145

ClearVoice

SEPTEMBER 3, 2020

But buy an ad and it only exists for as long as you keep paying for it. Content marketing is not a long-form ad for your product or service. To help you align your content with the buyer journey stages , this list of content types is organized into four stages: Educate/Top-of-Funnel (ToFu). Consider/Middle-of-Funnel (MoFu).

Top of Funnel 124

Top of Funnel Work Management Marketing Management Paid Search Agency 124

nDash

JANUARY 19, 2022

Let’s dig into headline and title stats before anything else: Nearly 40% of readers prefer listicle (list-based) headlines. Readers want to know that you’re not just writing your opinion about a specific topic—they want you to back it up with evidence. Encourage readers to reflect by adding alternative viewpoints.

High Quality Lead 52

High Quality Lead Top of Funnel Paid Search Agency Content 52

Convert

MARCH 21, 2023

In which case you may want to incorporate those answers into the copy along the funnel. Visualize the Conversion Path When you visualize your funnel, you can see where visitors are dropping off and where they are converting. Where do users quit in the funnel? Not after, when they’ve lost interest.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Single Grain

NOVEMBER 17, 2020

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. Let’s be clear: LinkedIn Ads is an expensive platform. The “Big 3” Types of LinkedIn Ads for Enterprise SaaS. Message Ads.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

Convince & Convert

APRIL 28, 2010

Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. link] [link] Sean Williams Added my comment. link] [link] Sean Williams Added my comment. population. The answer may surprise you. The answer may surprise you. The answer may surprise you.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Single Grain

MAY 4, 2023

Is your ad agency struggling to get leads? Work With Us Benefits of Ad Agency Case Studies Case studies are vital in building your brand trust, as customers nowadays want to know about the first-hand experience of your services before hiring you. Nike is known for its strong storytelling in almost every ad they create.

Advertising Agencies 52

Advertising Agencies Case Study Case Studies Paid Search Agency 52

Convince & Convert

APRIL 29, 2014

But the most alarming stat that is the number of blogs created only to be abandoned in favor of Facebook, Tumblr, Twitter, or the newest shiny toy. We often disagree with other voices on the web, but we don’t feel “safe” to voice our differing opinions. In 2013, they added an easily shared infographic for bloggers and journalists.

Top of Funnel 167

Top of Funnel Content Blogger Peer-to-peer 167

Vidyard

DECEMBER 10, 2015

To start the process I looked up some of 2015’s top videos ads ( Reel SEO has a great tally they run). You need movement down the funnel. How much further down the funnel will said cat video get your prospects? In this case the length was pretty close to the mysterious 60 second mark, but engagement stats were miles apart.

Video Marketing 50

Video Marketing Top of Funnel Advertising Funnels Viral Marketing 50