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Evergreen SaaS Landing Pages You Should Have Running at All Times [Examples]

Unbounce

It’s a vicious cycle that many SaaS marketers fall into—you’re trying to hit your lead-gen targets, but your budget and resources are tight. ” Pictured: A typical SaaS marketer workin’ the lead-gen funnel. The “We Solve Your Problem” Long-Form Landing Page. And so on.). Turns out, there is a better way.

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Seven Content Types to Focus on in Your 2023 Marketing Strategy

Webbiquity

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Guest post by Natasha Lane.

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6 Examples of the Best B2B Landing Pages (and the Secrets to Steal From Them)

Unbounce

B2B products and services can be difficult to fully capture on a landing page—we know from experience. Whether it’s defining your conversion goal, ordering your page sections, or writing copy that resonates, it’s not always a walk in the park. We found PIM on Cloud’s long-form landing page does this really well.

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Significance of B2B Marketing Automation

Binary Demand

[ps2id id=’overview’ target=”/]In the ever-evolving world of B2B marketing, harnessing the power of automation is paramount. Let’s start with a glimpse of what B2B marketing automation is, then explore its working, importance, distinction from CRM, and other insights.

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Lead Generation Tactics via the Buyer’s Journey

NuSpark Consulting

Generating leads helps marketers to move customers along a “ sales funnel ” towards a purchase. What is a Sales Funnel? A sales/marketing funnel is a tool that can be used to help convert high ROI leads faster and more often. Also, it guides your market strategy and improve your branding.

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10 Simple SEO Basics for Better Rankings

Act-On

But for those who need a quick primer, here’s a basic SEO definition in marketing. Simple SEO Tip: Pay close attention to your page titles. If you open a page, you’ll see the title in the top left-hand corner. In the example below, the page title is “What is marketing automation?” What is SEO? Not necessarily.

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B2B Lead Nurturing Examples to Groom Business with Expertise & Assurance

Binary Demand

[ps2id id=’introduction’ target=”/]It’s well-known that B2B sales cycles can be lengthy and complex, requiring marketing and sales teams to collaborate effectively. B2B lead nurturing is all about identifying when your marketing-qualified leads are ready to be passed over to your sales team.