Lead exponential digital growth through publishing and advertising


Advertising is the Internet’s main business model. But publishers have declined because they lost advertising to the exponential growth platforms of Google and Facebook. Advertising has failed many publishers and websites as a major revenue source. Lesson for Leaders.

eCommerce or Brick-and Mortar? A Look at Evolving Trends in the Furniture Industry

V12 Data

Recent research by eMarketer reported that online sales of furniture and home furnishings grew by over 16 percent and sales to nearly $36 billion. V12 offers a range of customized furniture audiences to make sure you don’t miss a single opportunity. eCommerce or Brick-and Mortar?

Resources for Marketing Agencies: How to Keep Current in Times of Constant Change


Back in the way back days of yore, I was working at a marketing agency, and I struggled to remember how I could keep up with current trends. Market research firm eMarketer was founded in 1996 and ClickZ has been around since 1997. What’s your wake-up routine?

Agency 240

How B2B Brands can benefit from Programmatic Marketing


Programmatic advertising is the use of automated tools & technologies based on the principles of artificial intelligence (AI) and machine learning (ML) for media buying. According to eMarketer, programmatic buying will amount to about $14.88 digital advertising budget this year.


B2B Aware: This Week in B2B Marketing - Week of 7/18/2011

MLT Creative

HubSpot's director of marketing, Jeanne Hopkins shares data eMarketer, Junta42 and Marketing Profs that reveals the marketing value of regular blog posts. Win with B2B customers by delivering differential value.

Marketing Automation for the Inbound Challenged-Part 4: Vendors II

MLT Creative

With their eMarketing Enterprise Manager, you can launch new email and web campaigns quickly by pulling data from multiple sources and tracking information through various channels. It allows you to manage campaigns, resources, customer data and analytics, all from a single platform.

Get Personal with B2B Buyer Personas

MLT Creative

Ardath Albee , author of eMarketing Strategies for the Complex Sale , suggests ".B2B This awareness will help illuminate the motivations, the worries and the tendencies that are important to your customers. Soccer moms. NASCAR dads. Security seniors. Pet lovers. Weekend jocks.

Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

B2BMarketingSmarts , April 20, 2010 Everyone — except perhaps the creative folks in advertising agencies — knows that marketing is a numbers game. If so, you know how important it is to deliver relevant and valuable content to your most important current and prospective customers. The goal of the content mills is to crank out a huge volume of search-oriented content for the web as cheaply as possible and sell advertising against it. Best of B2B Marketing. April 2010.

B2B Lead Management Market Heats Up

delicious b2bmarketing

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name. Folks, at less than 20 employees, many of you look more like boutique agencies than true technology providers.

The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

It’s a good choice for agencies, too.