Advertisements Content Curation Mobile Advertising 
Martech
APRIL 19, 2024
Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale. Budget friendliness: Local advertising is often more accessible for small businesses. Channel selection: Selecting the correct channels is vital for effective local advertising. New competitors.
Bannerflow
NOVEMBER 22, 2022
The rapid growth of mobile users has made digital marketers rethink their display advertising strategies, with mobile display ads being the front-runner. This is up from a 46% share in 2018 – signalling a continuation of the shift to a mobile-led strategy. So, should your strategy focus solely on mobile display ads?
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Contently
MAY 13, 2024
In fact, if you’re already producing high-quality content , it could mean your team is about to get a chance to shine. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024. But while you need to be prepared, there’s no reason to panic.
Martech Advisor
SEPTEMBER 25, 2019
When it comes to unlocking new ways of advertising, it’s crucial to strike the iron while it’s hot. While performance marketing, search engine marketing and social media advertising are “safe bets” and here to stay, they are also already saturated with advertising dollars driving up costs.
Martech Advisor
JANUARY 6, 2020
2020 is going to change the media and advertising landscape in huge ways. Yet advertisers still need consumer data — be it first, second or third-party — in order to deliver effective campaigns. Advertisers always talk about the holy grail of serving ads to the right person, at the right time, in the right place.
Marketing Insider Group
MAY 15, 2023
In fact, 70% of marketing technology buyers look for content on vendor websites. When you segment your market, you can curate your content library and tailor messages to the specific expectations and needs of each group, ultimately creating personalized experiences that excite your audience members. Content Marketing.
Scoop.it
JULY 13, 2023
Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. It was considered more effective compared to traditional advertisement or product marketing and has created a buzz in the industry.
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