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Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)

Lenny's Newsletter

Simplify security | LinkedIn Ads —Reach professionals and drive results for your business — Itamar Gilad is a career coach, author, and speaker with over two decades of experience in senior product roles at Google, Microsoft, and various startups. Find the transcript for this episode and all past episodes at: [link].

Youtube 116
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Why we care about adtech: The complete guide

Martech

Advertising technology describes the software and the tools used by advertisers to deliver targeted digital ads to consumers. Successful campaigns use it to glean actionable data and send audiences the most relevant ads. Programmatic ad-buying. As users see more relevant ads, click-through rates improve, leading to a better ROI.

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The Best of B2B Marketing Exchange: 8 B2BMX 2023 Highlights to Watch This Year

Content4Demand

The lucky marketers registered for the 2023 B2B Marketing Exchange have some pretty fantastic sessions in store for them. Economic uncertainty has followed us into the new year and advertisers are taking a second look at their ad budgets. Are We Ready to Trust the Machines? So why is everyone using the same playbook? to 2:30 p.m.

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Content Goblins

Kevin Indig

The differentiator : every deep dive is verified by insider insights. Chaser: Hours later, Google’s Search Liaison Danny Sullivan responded with 4,636 words. All 3 players - SEOs, publishers and Google - have a role to play in the decay of the web. When Google finds black hat schemes, it takes the whole construct down.

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12 Steps to Producing a Podcast

Convince & Convert

You’re asking someone to come on your show, can’t you at least exchange a couple of emails to pick a time? But, we’re always trying to raise the bar and differentiate. Our producer logs new advertiser copy on a Google doc, and that file remains on our second monitor during the episode taping.

Skype 167
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How to Produce a Podcast

Convince & Convert

You’re asking someone to come on your show, can’t you at least exchange a couple of emails to pick a time? But, we’re always trying to raise the bar and differentiate. Our producer logs new advertiser copy on a Google doc, and that file remains on our second monitor during the episode taping.

Skype 167
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15+ Promotion Ideas on How to Grow a Small Business

Outgrow

What differentiates one brand from another is its strategy and the way they promote itself. After adding a couple of items, they abandoned the cart. You send them a reminder email or show them display or social media ads to encourage them to return and complete their purchase. Let’s say a new lead signed up for a discount code.