Buzz Marketing for Technology

JUNE 27, 2008

These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. IBM supports open dialogue and the exchange of ideas. We believe that IBMers can both derive and provide important benefits from exchanges of perspective.

Guidelines 100

Guidelines Wiki Copyright Ideal Customer Profiles 100

Online Marketing Institute

JANUARY 4, 2011

Today, I’m going to share my opinion of why you might want to consider adding a blog to your corporate website. › Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Some folks jump right on the bandwagon, and still others are something less than enthusiastic about going down this path.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

SmartBug Media

MARCH 14, 2019

Medium was designed to be a platform where anyone could read, share, and exchange ideas on a vast range of topics in the form of “stories,” or blog articles. Like any platform, Medium has its limitations, but there are still a number of reasons to consider adding it to your content strategy. Best Practices for Posting on Medium.

Advertising Mediums 58

Advertising Mediums Paid Search Agency Practices Ads 58

Optinmonster

JULY 8, 2021

Are you trying to grow your list through email popup best practices, but struggling to get the results you want? In this article, we’re going to cover email popup best practices that will help you build your email list. 15 Email Popup Best Practices . Adam Enfroy is an entrepreneur and professional blogger. Adam Enfroy.

Practices 109

Practices Examples Best Practices Paid Search Agency 109

Optinmonster

JANUARY 14, 2024

It’s particularly beneficial for website owners, bloggers, and small businesses looking for an easy-to-use yet effective solution to boost their site’s search engine ranking and online visibility. Pretty Links Pretty Links is a popular WordPress plugin that allows users to manage and shorten URLs using their domain name easily.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

seo.co

DECEMBER 18, 2020

Do Other Local Business Ads Threaten Local SEO. Adding another “wing” of SEO could potentially confuse your efforts, especially if you assign different team members to those responsibilities. For example, both local and national ranks depend in part on your domain authority as an independent site. Keyword Research for Local SEO.

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

Optinmonster

APRIL 4, 2024

However, given the growing competition in the eCommerce domain, it’s not easy to generate leads for your website. For example, eCommerce website leads might: Click on your online ads. Create Lead Magnets A lead magnet content is a valuable freebie that you give your customers in exchange for their email addresses.

eCommerce 73

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 73

Optinmonster

MARCH 10, 2024

Write Quality, Link-Worthy Content Give other bloggers and industry leaders the opportunity to link back to your site by creating your own content. Other bloggers and websites will only link to your content if it’s valuable, actionable, unique, and relevant. Avoid low-quality blogs, focusing on those with a domain authority of 60+.

Blogger 89

Blogger Lead Scoring Lead Ranking SERP 89

Optinmonster

JANUARY 14, 2024

It’s particularly beneficial for website owners, bloggers, and small businesses looking for an easy-to-use yet effective solution to boost their site’s search engine ranking and online visibility. Pretty Links Pretty Links is a popular WordPress plugin that allows users to manage and shorten URLs using their domain name easily.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Convert

JANUARY 18, 2021

So rather than write another top 10 SEO best practices article, I want to share my personal experience and results from building backlinks for a site starting with zero traffic. Content Research – This is the process of finding existing articles, blog posts, and news stories where I can logically and organically request a link be added.

Outreach 119

Outreach Case Study Case Studies Research 119

Moz

DECEMBER 5, 2018

Both practices have long sought to influence Google rankings. A prime example of this is their Local Service Ads (LSA) program which acts as lead gen between Google and service area businesses like plumbing and housekeeping companies. Locally relevant links from domains/pages about Bottger’s locale.

Lead Ranking 52

Lead Ranking Ad Building SEO Lead Scoring 52

accelerate agency

SEPTEMBER 1, 2021

You’ll recognize these on any Google search page as the first three results with the word “Ad” in the top left corner. . This idea is known as domain authority, and it means the more trustworthy and influential a site, the more clout you get for backlinking. . Backlink exchange . And don’t forget to do your keyword research.

Link Building 97

Link Building Paid Content Lead Ranking Ad Building 97

accelerate agency

JULY 1, 2021

You’ll recognize these on any Google search page as the first three results with the word “Ad” in the top left corner. . This idea is known as domain authority, and it means the more trustworthy and influential a site, the more clout you get for backlinking. . Backlink exchange . And don’t forget to do your keyword research.

Link Building 52

Link Building Paid Content Lead Ranking Ad Building 52

seo.co

OCTOBER 11, 2022

social media, content marketing, PPC advertising , and SEO for law firms ), content marketing and link building should be a top priority for your law practice. The primary goal of white hat link building for law firms is to secure backlinks to your site from high-authority domains. Ahrefs’ Domain Rating.

Link Building 98

Link Building Paid Content Acquisitions Ad Building 98

seo.co

FEBRUARY 6, 2022

social media, content marketing, PPC advertising , and SEO for law firms ), content marketing and link building should be a top priority for your law practice. The primary goal of white hat link building for law firms is to secure backlinks to your site from high-authority domains. Ahrefs’ Domain Rating.

Link Building 98

Link Building Paid Content Acquisitions Ad Building 98

seo.co

OCTOBER 12, 2021

So-called unnatural links would earn penalties or hurt domain authority, while natural links would improve authority and ranking. Some neutral third party decided that your domain was worth linking to, so they posted a link somewhere to prove a point or offer a resource. Types of Backlink Sources. Link Destination.

Ideal Customer Profiles 111

Ideal Customer Profiles Profiling PageRank Ad Building 111

Hinge Marketing

JULY 21, 2022

Ads now dominate search engine results pages and offer higher click-through rates. What are the top owned media best practices? What are the top earned media best practices? What are the top paid media best practices? What are the top shared media best practices? What are the top owned media best practices?

Paid Content 96

Paid Content CMS Development Lead Ranking Work Management 96

SendX

APRIL 1, 2019

Tip: You can allow readers to tick the domains they’re interested in, so they only get emails on topics they choose, like The New York Times does. Tip: Quick tips, discounts, a rundown of hot topics, practical guides and even simple infographics can go a long way in getting people on your email list and keeping them there.

Ad Building 162

Ad Building Marketing & Strategy Opt-out Opt-in 162

seo.co

FEBRUARY 16, 2023

One of the best ways to get inspired is to see practical examples of people who are already engaging in these strategies; and the best way to do that is by looking at your competition. Make it a value exchange. When making your request, make sure to play up the fact that this isn’t a favor; it’s a value exchange.

Paid Content 105

Paid Content Promotion Top of Funnel Content 105

Hinge Marketing

JULY 6, 2022

Unlike the traditional advertising model, you pay only when someone clicks on your ad. If you aren’t able to rank for certain critical keywords using SEO, you can target them with ads that look very much like organic search results. You have complete control over your target audiences, keywords and budget. Lead-Generating Website.

Lead Generation 146

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 146

seo.co

MARCH 30, 2022

One of the best ways to get inspired is to see practical examples of people who are already engaging in these strategies; and the best way to do that is by looking at your competition. Make it a value exchange. When making your request, make sure to play up the fact that this isn’t a favor; it’s a value exchange. Guest posts.

Paid Content 98

Paid Content Webinar Metrics SEO Ad Building 98

Single Grain

AUGUST 12, 2022

Don’t Neglect Niche Edits and Link Exchanges. Here’s an example from my site, added with RankMath’s Local SEO module (this also injects business schema into the source of the site): Link building , on the other hand, is another crucial aspect of SEO. Engage with Comments on Social Media. Guest Posting Still Works Great.

SEO 136

SEO PageRank Webinar Metrics Marketing & Strategy 136

ClearVoice

AUGUST 13, 2019

Once upon a time, all a site needed was a lot of inbound links from other domains — the more links, the better. Because over time it’s become a more and more spammy practice…”. Even when a blogger shares a link in his or her post, a site owner may ask for the removal of the link if the blog’s domain authority is low.

Link Building 78

Link Building SEO Ad Building Marketing & Strategy 78

seo.co

DECEMBER 8, 2020

This eBook is designed to give you an overview of current best practices by retracing the steps the industry has taken over the last several years, while looking ahead to predict the future trends of the industry. You’ll notice that this guide focuses heavily on SEO (search engine optimization) and essentially ignores paid advertising.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Single Grain

MARCH 6, 2023

Impressions : An impression is counted each time your site or ad is shown to people. Clicks : A click is counted each time people click on your website link from search engine result pages or ad campaigns. An older domain with a high authority is easier to promote compared to a new site. Your business’ age.

Traffic 105

Traffic Budget Programs Marketing Websites Tools 105

Convince & Convert

AUGUST 3, 2010

Here, the objective is to change the way we think about information exchange online. The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Here, the objective is to change the way we think about information exchange online. The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

SendX

APRIL 1, 2019

Tip: You can allow readers to tick the domains they’re interested in, so they only get emails on topics they choose, like The New York Times does. Tip: Quick tips, discounts, a rundown of hot topics, practical guides and even simple infographics can go a long way in getting people on your email list and keeping them there.

Ad Building 30

Ad Building Marketing & Strategy Opt-out Opt-in 30

Single Grain

FEBRUARY 16, 2022

Don’t miss the chance of getting additional publicity for your digital artwork by adding your drops to the NFT Calendar. Here are the most well-known NFT marketplaces to list your NFTs: OpenSea – This is the largest NFT marketplace to sell artwork, domain names, music, collectibles, photography, virtual worlds, etc. Kenn Bosak.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Planning 52

SnapApp

DECEMBER 14, 2016

Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. Buyers are tuning out (or blocking completely) self-serving promotion and ads. Both Google AdWords and Facebook Ads work best when your website can handle mobile traffic. Consistently wins.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Webbiquity

JUNE 6, 2011

Adding explicit or implicit promises to a relationship up front can kill it before it starts. Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer! An avid search marketing blogger, he’s written extensively for SearchEngineWatch, SearchEngineLand, SEORoundTable and others.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

seo.co

JANUARY 15, 2021

Checklists are pretty straightforward too, though they tend to have a more practical side than listicles. Best practices. You may also want to publish a post of best practices, which outline some bigger-picture concepts and procedures to follow for a given subject. Image Source: Buzzfeed ). Checklists. Mistake analysis.

Marketing Websites 83

Marketing Websites Content Webinar Metrics Work Management 83

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) 12 Amazing SEO Infographics - Hubspot , August 18, 2010 Search engine optimization (SEO) is an industry and practice in constant flux. Is this how you greet your blog? Grammatical.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Hubspot

OCTOBER 18, 2011

Because it doesn't cost anything, and you don't want someone else to grab that Twitter handle - similar to domain squatting and things like that - people will do that and it's painful to try to get it out after the fact. So, we can actually limit the ad as to who is already following us and who is not following us.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28