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Proven Pricing Strategies for PPC Agencies

Matchcraft

When it comes to business sales, pricing strategies play a key role in helping agencies win more clients. What Is Pricing Strategy, and Why Is it Important? Pricing strategy refers to the ways that businesses set prices for their products or services. So how do you choose the best strategy to win the deal?

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7 Best PPC Agency Software to Optimize Your Workflows

Unbounce

As your PPC agency grows, you can’t afford to repeat the same manual tasks and tedious processes over and over again. Lucky for you, there’s a whole bunch of handy tools and software for PPC agencies that can help you get a leg up on the competition. Pricing : Starts at $49 per month. Pricing : Starts at $39 per month.

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Writing your first marketing agency proposal

ActiveDEMAND

Writing your first client proposal as a new digital marketing agency can be daunting, but they’re simpler than you might think. Reflect the professionalism and style of the agency. If your agency is fun and informal, your proposal should be fun and informal (but still cover your ass). Great proposals. Executive Summary.

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Marketing giant ‘admits it listens to your conversations to sell targeted ads’

Martech

The agency has coined this capability “Active Listening” and has been actively pitching this service to advertisers, showcasing the feature on its website, reports 404. A CMG rep was reportedly spotted on LinkedIn promoting this service, encouraging interested parties to get in touch so that they could provide more information on prices.

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3 recession-defeating marketing strategies

Martech

At least thrice a week, somebody asks me if our agency business has declined because of economic uncertainty. Review your price structure on promotions. CEOs can call on higher-level business forecasts, but you will be the expert on your market conditions. My answer: No. Enterprise companies have not slowed down or pulled back.

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New Tools Automate Insertion Orders, Vendor Bills, Reconciliations, and Payments

Bionic

For every IO, you have to extract and format the line items, double-check quantities and pricing, add instructions and legal terms. Pre-approved Terms and Conditions. Insertion orders are contracts that sometimes get unnecessarily held up in the legal department haggling over terms and conditions.

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How to Increase Recurring Revenue for Your SEO Company

seo.co

Long-term relationships. Recurring revenue models give you a chance to build better long-term relationships with your clients. Most SEO agencies attempt to capitalize on recurring revenue by offering robust, sometimes comprehensive packages of different services. Raise prices strategically.