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How B2B brands approach Twitter

Savanta

Analysing the number of Twitter followers reported in this study reveals five types of corporate account based on success: Most (43 per cent) are Dabblers (<250 followers). It harvests data from a user’s social media accounts and crunches it to establish three characteristics: The number of people actively engaging with the user.

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How to Run a Social Media Contest That Gets Tons of Engagement (11 Contest Ideas)

Hubspot

Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. How to Run a Contest on Twitter. Nearly 330 million people are active on Twitter, and 40% of Twitter users purchased something after seeing it on the platform. How to Run a Contest on Facebook.

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What’s your Social Media diet?

Buzz Marketing for Technology

A typical day starts at 6am with answering the new email that came in over night and then some morning reading in my RSS reader (see photo of this mornings Google Reader). With over 300 feeds coming into my Google Reader, Twitter alerts popping up all over the place and email coming in by the truck load its easy to feel overloaded fast.

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Do You Know When to Create and When to Curate?

Convince & Convert

The RSS feed is: [link]. When Paul joined Omaha Steaks , they already had some of the social channels in place: an Omaha Steaks Facebook page , a scattered Twitter presence, a company blog called Steak Bytes that shared recipes and resources. They have also added a Pinterest page and are active on YouTube : all the usual suspects.

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B2B social media: Highlights from new benchmarking research

Savanta

Now it’s in the initial stages of becoming main stream with eight in every ten marketers (78%) currently using social media in their B2B marketing activity. Well, in the main it means the use of social networks, two of which dominate – Twitter (used by 85% engaged in social media) and LinkedIn (77%). Take Twitter as an example.

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Eight ways B2B market research differs from B2C

Savanta

It can actively hurt business performance by drawing misleading conclusions. Subscribe and receive new posts by email or RSS. Connect with Andrew on Twitter or Google+. Market research can be bad for your health. The result is bad decisions. Research can also passively hurt business performance by not driving action.

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Spredfast Offers Systematic Management for Social Media Campaigns

Customer Experience Matrix

Specifically, a study from Visible Technologies and SiriusDecisions found the most common use for social media was to “generate awareness” (25%), while another study in B2B Magazine found the top use for social networks was “thought leadership” (60%). On reflection, this makes sense. Spredfast supports on-demand posting too. As the bit.ly