ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. That is why most marketing leaders look to email marketing to bolster their content distribution efforts — it has proven effective. We will explore the ins and outs of integrating email marketing into your content distribution strategy.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

SmartBug Media

JUNE 2, 2022

This is an automatic reply sent to anyone who sends email to a specific address. When sending to a specific email list, your bounce rate shows what percentage of your contacts are not accepted by your recipients’ email servers. A high bounce rate can hurt the overall send health of your IP address. Double Opt-In.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Vision6

JANUARY 16, 2022

GDPR, CCPA, Spam Acts; what does it all mean and how does it affect you? It’s important for all businesses to be informed about the changing laws around email compliance and security so they can avoid breaking them. All this talk of laws and regulations can sound overwhelming right? Don’t mislead.

SMS 98

SMS CAN-SPAM Privacy Opt-out 98

Binary Demand

JUNE 12, 2023

With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc.

Email Marketing 109

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 109

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. How to Avoid Emails Going to Spam With 7 Tricks.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

SendX

JULY 6, 2021

One of the marketing channels the internet has made it easier to reach out to customers is through the use of email marketing. A large percentage of individuals use email, and it keeps growing by the day. This means that applying a well-planned brand pitch email template can help your business generate new leads.

Template 195

Template Email Marketing Tips Brand Identity 195

SendX

JUNE 25, 2021

One of the marketing channels the internet has made it easier to reach out to customers is through the use of email marketing. A large percentage of individuals use email, and it keeps growing by the day. This means that applying a well-planned brand pitch email template can help your business generate new leads.

Template 195

Template Email Marketing Tips Brand Identity 195

Marketing Graham

OCTOBER 20, 2020

But too often execs concentrate on the creative side of marketing (art) and ignore the ‘dull’ email marketing laws (science). So here is a quick round-up of what you need to do on your next email campaign to ensure you stay legal and don’t blemish your name. However, if you email them as a corporate (e.g.

Email Marketing 98

Email Marketing B2B Marketing Opt-out Opt-in 98

Martech

MARCH 6, 2024

I know why many email marketers hesitate to send more messages and it has nothing to do with revenue. It’s because, once upon a time, someone on the email team set up a test to determine what would happen if the brand increased email frequency from one campaign per week to two. Or to make money?

Click Rate 97

Click Rate Budget Programs Case Studies Open Rate 97

Martech

FEBRUARY 4, 2022

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. Compliance.

Deliverability 109

Deliverability Work Management Marketing Management Marketing AI 109

Martech

MARCH 25, 2024

Suddenly, I’m 11 years younger, my hairline is half an inch lower and I’m telling marketers who ask me for advice or joined my recent two-day SMX Master Class why they shouldn’t freak out when their email campaigns go to the Promotions tab. ” Everybody wants their emails to show up in the Primary tab.

Burn Rate 73

Burn Rate Opt-out Opt-in Ad Frequency 73

Optinmonster

DECEMBER 1, 2020

Are you totally clear on the ins and outs of permission-based email marketing? Email marketing is still the best way to collect new leads, build relationships with customers, and drive more sales. But if you’re not 100% clear on rules like GDPR and the CAN-SPAM act of 2003, you could be risking heavy penalties and fines.

Email Marketing 99

Email Marketing CAN-SPAM Paid Search Agency Rules 99

sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To stay ahead of the competition, it’s vital to be aware of the trends and changes redefining email marketing and how to leverage these tactics for your own sustained success.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

illumin

DECEMBER 13, 2023

By looking critically at how users interact with the emails they send, marketers can see what imagery and communications have a positive impact and which content urges users to hit the unsubscribe button. CTR is easy to access and understand; the metric lets marketers quickly see their overall email performance.

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52

sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To stay ahead of the competition, it’s vital to be aware of the trends and changes redefining email marketing and how to leverage these tactics for your own sustained success.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

SalesIntel

OCTOBER 5, 2023

In B2B sales and marketing, one strategy has remained a steadfast driver of success: email marketing. As we’ll explore, email marketing is the beating heart of many B2B campaigns. A well-crafted email can spark interest, drive conversions, and nurture long-term business relationships.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

DealSignal

MAY 15, 2023

Although these technologies work in a pinch, there are significant challenges you’ll face if you rely on them for accurate B2B email verification—which can cost you getting in touch with high-intent, in-market prospects. We tested out a few email validation software vendors and have shared the results with you here.

Work Management 98

Work Management Marketing Management Validation Software 98

Sharpspring

APRIL 5, 2021

From acronyms to shorthand and nicknames for emerging technologies, sometimes it can feel like marketers are creating their own language. If you’re diving into email marketing and feeling overwhelmed by the language, this helpful glossary of tips on email marketing terms and trends is for you! Don’t worry!

Email Marketing 75

Email Marketing Trends Tips Planning 75

Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan. Math is fun!

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Litmus

JULY 30, 2021

Open rates can be deceptive. While there are many email metrics you can measure, this one packs a punch. Only 19% of marketers currently track read rate today, according to our latest State of Email Analytics report. Get more insights on email performance visibility. Interested in more email analytics insights?

Open Rate 112

Open Rate Peer-to-peer Privacy Policies Click Rate 112

Adobe Experience Cloud Blog

MAY 3, 2017

Still, the vast majority of us probably take a more reasoned position toward email campaigns: email isn’t dead, it’s just going to have to get smarter. Well-positioned emails still show high performance compared to other channels in the marketer’s tool belt. Get to Know the Most Engaged Members of Your Audience.

Email Marketing 128

Email Marketing Campaigns Top of Funnel Thought Leadership 128

Atomic Reach

OCTOBER 29, 2018

When conducting email marketing campaigns, the email marketing metrics associated with that campaign will indicate how effective you were in achieving your goal. However, before getting into the nitty-gritty of what your email marketing metrics can show you, let's go over what this marketing channel really entails.

Email Marketing 81

Email Marketing Planning CTR Open Rate 81

Litmus

JUNE 28, 2021

You might know this stat by now: Email marketing’s return on investment (ROI) is an average of 36:1. But to maximise just how much of a return you get out of your email program, you need a healthy one that’s firing on all cylinders. When to do an email marketing check-up. Can you confidently mark each of these off?

Budget Programs 62

Budget Programs Deliverability CAN-SPAM Privacy Protection 62

Outbound Engine

SEPTEMBER 27, 2021

Email marketing is the act of sending a commercial message, typically to a group of people, using email. The emails you send should have quality, relevant, and interesting content. Look at what you’ve been emailed over the last few days. Look at what you’ve been emailed over the last few days.

Email Marketing 84

Email Marketing Ad Building Planning Business 84

Scoop.it

AUGUST 18, 2020

As emails are becoming obsolete for personal and business correspondence, they remain incredibly effective in ecommerce sales. Researchers claim that every dollar you spend on an email marketing campaign returns nearly $42 back. That’s when email marketing comes into play. Impressed with these figures?

Email Marketing 76

Email Marketing Campaigns eCommerce Curation 76

Martech Advisor

DECEMBER 3, 2019

Email marketing services software are defined SaaS (cloud) based platforms that allow marketers to create, send and analyze emails, typically for the purposes of audience engagement and lead generation. In other words, email marketing works if you work it! 8 Key Must-have Features of Email Marketing Platforms.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

PureB2B

JANUARY 23, 2018

If you’ve been keeping track of your marketing channel return rates, you might notice that your biggest ROI comes from – surprise – email marketing. Based on statistics, email is the main driver of leads and revenue for B2B marketers at 73 percent and 63 percent , respectively. People get sent all sorts of emails on a daily basis.

Rules 62

Rules Email Marketing Planning CAN-SPAM 62

Litmus

MARCH 2, 2020

“How will email marketing change by the end of the decade?”. Almost 60% of marketers say they always or often use personalization or dynamic content in their emails. Almost 60% of marketers say they always or often use personalization or dynamic content in their emails. But how do they hold up now, a month in to 2020?

Privacy 71

Privacy CAN-SPAM Leads Lead 71

Circle Studio

FEBRUARY 21, 2019

Email remains a powerful way to communicate with customers and prospects, as 58% of adults check their email first thing in the morning, and 91% of people check their email every day on their smartphones. Segmenting your contact list allows you to target specific groups of subscribers with your emails.

Newsletter 60

Newsletter Email Marketing Click Rate CAN-SPAM 60

Binary Demand

MAY 17, 2023

Segmented email campaigns, according to MailChimp, receive 14.31% more opens and 100.95% more clicks than non-segmented campaigns. Moreover, email marketing acts as one of your best options as a B2B lead generation solution. Hence it is of utmost importance to focus on segmenting your email list.

Segmentation 52

Segmentation Top of Funnel B2B Click Rate 52

Single Grain

DECEMBER 15, 2020

This gives you an insight into how subscribers are resonating with the campaign and helps you optimize it based on numbers , not hunches. So how do measure your email marketing performance? The answer lies in the email marketing metrics. In the second section, we'll cover how to optimize your campaigns based on these figures.

Email Campaigns 145

Email Campaigns Campaigns Optimization Click Rate 145

PureB2B

MAY 30, 2022

Can you imagine the future without email? No matter how much things change in marketing, it’s difficult to envision a future where B2B email marketing isn’t the core strategy for conducting marketing campaigns. Email is a way to contact people in a relatively non-intrusive fashion. Why email marketing?

Email Marketing 62

Email Marketing B2B Marketing Work Management Practices 62

Litmus

MAY 3, 2019

In this episode of Delivering , host Jason Rodriguez digs into the history of the email industry—from the first spam message to recent mergers and acquisitions. While email marketing has been around for a long time, it’s changed a lot—especially in the last few years. The first email was sent in 1971 by Ray Tomlinson.

CAN-SPAM 58

CAN-SPAM Advertising Agencies Acquisitions Paid Search Agency 58

PureB2B

MAY 2, 2016

That being said, email is also one of the trickier content marketing channels to master. You’re hit with an opt-out request. Don’t let your email get sidelined, keep them in the inbox and out of the SPAM folder by creating creative, personal, and compelling email marketing campaigns. Personalize your emails.

Effectiveness 54

Effectiveness Urgency Marketing Tips Ad Building 54

PureB2B

MAY 2, 2016

That being said, email is also one of the trickier content marketing channels to master. You’re hit with an opt-out request. Don’t let your email get sidelined, keep them in the inbox and out of the SPAM folder by creating creative, personal, and compelling email marketing campaigns. Personalize your emails.

Effectiveness 48

Effectiveness Urgency Marketing Tips Ad Building 48