Rev

AUGUST 23, 2023

One method of supercharging growth (and used to success by companies like Slack and Candidly) is product-led growth (PLG). It prizes organic growth, fosters lower customer acquisition costs and focuses on faster time to value realization for customers. PLG emphasizes a user-centric approach. Sections: What is it? Who’s doing it right?

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Martech

MARCH 1, 2024

B2B retention marketing finally has its day For as long as I’ve been in B2B marketing (don’t ask), lead generation and new-account acquisition have been the top priority for marketers. Any dissatisfaction in product, service or overall experience creates an unbridgeable gap in retention efforts.

Tactics 133

Tactics Work Management B2B Marketing Marketing Management 133

Vision Edge Marketing

APRIL 9, 2024

It is a proactive strategy aimed at ensuring customers achieve their desired outcomes while using your product or service. Often, however, they neglect to conduct more than cursory customer or market research and as a result often create products looking for a market. Today’s B2B buyer expectations have significantly changed.

Design 226

Design Terms and Conditions Work Management Customer Satisfaction 226

Vision Edge Marketing

JANUARY 30, 2024

This ensures that your products and services remain relevant and competitive in the market. It encourages business leaders to never settle and to keep looking for ways to enhance products, services, and the overall customer experience. Lower Churn and Customer Acquisition Costs : Happy customers are a powerful asset.

Work Management 234

Work Management Marketing Management Marketing & Strategy Planning 234

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind. One area companies often neglect to invest in is customer marketing. Benefits of Customer Marketing.

Trust Marketing 314

Trust Marketing WOM Marketing Budget Marketing & Strategy 314

Zoominfo

JANUARY 23, 2021

Sales account management, like sales, is selling. While both focus on selling, the ‘roles’ are different. Sales account management, however, focuses on building long-term relationships with key customers for up-selling and cross-selling purposes. Let’s do a quick overview. For instance, who will drive results?

Work Management 238

Work Management Marketing Management Cross-Selling Zoominfo 238

Vision Edge Marketing

OCTOBER 10, 2023

They orchestrate the harmony between people, technology, and business results and driving revenue, improving profit margins, and increasing employee productivity. Forrester research found that business process management (BPM) typically delivers 30-50% productivity gains. Here are three data points on why process management matters.

Process 233

Process Optimization Work Management Marketing Management 233

Zoominfo

AUGUST 31, 2020

According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. Go-to-market plays : Upsell campaigns, Net Promoter Score campaigns, customer referral campaigns, loyalty program rollouts, and automated customer service surveys. Build Loyalty. Offer Expansion.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Zoominfo

DECEMBER 21, 2020

This concept represents the full amount of companies or consumers that could become customers or the total revenue possible for a product to generate. Increasing a company’s reach has long-term implications for finding new customers and creating greater visibility — and even stability — for products. Let’s explore some examples.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

Vision Edge Marketing

JUNE 6, 2023

Furthermore, the CGO is typically responsible for a broader range of growth initiatives, including new product development , market expansion, and customer acquisition, whereas the CSO is primarily focused on developing and executing the strategic plan of the organization. Now let’s compare and contrast the roles of CGOs and CMOs.

Touchpoints 186

Touchpoints CMO Work Management Cross-Selling 186

Tomorrow People

MAY 30, 2022

When it comes to B2B marketing, businesses often focus on customer acquisition. Sometimes, customers simply grow out of their need for your product; this is something you don’t have control over. Create a product roadmap that clearly outlines the vision, direction, and progress of your product. How to get started.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Martech

FEBRUARY 15, 2024

Mergers and acquisitions can throw your marketing plans into chaos. Gather the internal stakeholders Typically, these projects involve product, IT, brand, marketing, customer service and other internal teams. Email and social are typically the first channels to focus on cross-selling the two brands.

Work Management 105

Work Management Brand Identity Branding Marketing Management 105

Zoominfo

MARCH 9, 2021

Demand generation is the process of building awareness and interest in a brand’s products and services. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand generation is programmatic.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Marketing Insider Group

JULY 22, 2020

50% of teams were more productive and able to optimize their time on qualified leads. There are two types of ABM metric groups: Acquisition and Expansion. Let’s start with the acquisition metrics. Cross-Sells and Upsells. 30% boost in revenue. 66% increased the number of leads generated.

Account Based Marketing 256

Account Based Marketing ABM Sales Qualified Leads Lead Ranking 256

Customer Experience Matrix

JANUARY 27, 2021

It also recalls other recent CDP acquisitions including Acquia buying AgilOne, Chapsvision buying NP6, SAP buying Emarsys, and Wunderkind buying SmarterHQ. These deals all involve CDPs with marketing automation functions (that is, segmentation, message selection, campaigns, personalization, and cross-channel orchestration).

Marketing Automation Services 270

Marketing Automation Services Enterprise Management Marketing Management Lead Ranking 270

ANNUITAS

AUGUST 19, 2022

This new organizational model represents a complete rethink of traditional B2B sales, marketing and customer service roles, with blended teams, organized around stewardship of customer journey phases. Closing Gaps Between Sales, Marketing and Customer Service – Pre-Sale and Post-Sale. Thus, alignment is more critical than ever.

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Valasys

NOVEMBER 28, 2018

This acquisition will give way to expansion opportunities across regions and industries. So as to build customer-oriented strategies, Forrester works in tandem with leaders from the business and technology sectors while SiriusDecisions has a sharp focus on product, marketing, and sales operating optimization. According to George F.

Forrester 58

Forrester Acquisitions Cross-Selling Verticals 58

Adobe Experience Cloud Blog

AUGUST 24, 2016

If you’re not marketing additional products or services to existing customers, you’re missing out on low-hanging fruit. To thrive and succeed in today’s competitive environment, you need to incorporate cross-sell and upsell into your marketing strategy to reap the full benefits of your hard-won customers.

Cross-Selling 48

Cross-Selling Webinar Metrics Top of Funnel Lead Ranking 48

Zoominfo

OCTOBER 5, 2021

It’s the day of a new product launch. Launching a new product stirs excitement for any company, regardless of size. GTM strategies help specifically with expanding a brand’s new product or services. A GTM strategy outlines the necessary steps for putting a product, service, or solution on the map.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Huptech Web

JANUARY 29, 2024

It typically involves onе-way communication through; Print (nеwspapеrs, magazinеs) Broadcast (TV, radio) Direct mail Billboards This product-centric approach focuses on the features and perks of thе product/sеrvicе being marketed that will persuade thе audience to purchase.

Paid Content 52

Paid Content Growth Marketing Lead Ranking Word of Mouth 52

SendX

DECEMBER 28, 2020

81% of small businesses depend on email marketing as their main customer acquisition channel. With it, you can launch marketing campaigns, save the contact information of your customers and potential customers, spot sales opportunities in your business and take note of issues that happened in the course of delivering service to your customer.

Work Management 195

Work Management Marketing Management CRM Email Marketing 195

Heinz Marketing

MAY 20, 2022

While the idea of customer success as a profit center is not new, it is regaining momentum and overtaking new logo acquisition as the main strategy for B2B revenue growth. There’s also a school of thought called PLG (product-led growth) that serves as a great strategy for expansion. Product Marketing. Product Design.

Cross-Selling 106

Cross-Selling Work Management Marketing Management Lead Ranking 106

SendX

DECEMBER 17, 2020

Emails are used by marketers for their customer acquisition, traditionally. Customer experience and customer service are necessary to focus and sustain the interest of customers. When a prospect becomes a customer, they may have some doubts about the product. It is a great soft selling technique.

Email Marketing 195

Email Marketing Tips Planning Allocation 195

Heinz Marketing

MARCH 10, 2021

If you are selling a product or a service, make sure it is user-friendly. When your customers know you will provide them with top-notch service, competitive pricing and an unparalleled level of quality, you will have a loyal customer base. Cross-sell and Up-sell. Do not cheap out on Quality!

B2B Marketing 136

B2B Marketing B2B Ideal Customer Profiles Cross-Selling 136

Zoominfo

DECEMBER 21, 2020

This concept represents the full amount of companies or consumers that could become customers or the total revenue possible for a product to generate. Increasing a company’s reach has long-term implications for finding new customers and creating greater visibility — and even stability — for products. Let’s explore some examples.

Paid Search Agency 130

Paid Search Agency Lead Ranking Companies Planning 130

Marketing Insider Group

SEPTEMBER 28, 2021

Digital marketing goals often focus on new customer acquisition, better leads, and brand awareness. As you can see, the focus is on new customer acquisition, and there’s been little change in importance among organizations. Second, the success rate of selling to existing customers is much higher than new ones. Key Takeaways.

Planning 271

Planning Lead Scoring Lead Ranking Gartner 271

Martech

JANUARY 11, 2024

In the first article of this three-part series, we looked at the importance of data in making customers aware of our products and services and educating them on our key points of differentiation. Provide concise yet compelling product information to empower customers to make informed choices. Offer a myriad of payment options.

Purchase 95

Purchase Marketing AI Optimization Customer Satisfaction 95

Martech

DECEMBER 21, 2021

The acquisition will combine Microsofts’ global customer base, audience intelligence and technology with Xandr’s platform, which offers scaled programmatic environments, as well as media spending optimization for both the buy and sell sides. AT&T has agreed to the sale of its programmatic ad marketplace Xandr to Microsoft.

Advertising Agencies 121

Advertising Agencies Marketing Management Paid Search Agency Advertisements 121

Zoominfo

AUGUST 31, 2020

Build Loyalty According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. Go-to-market plays : Upsell campaigns, Net Promoter Score campaigns, customer referral campaigns, loyalty program rollouts, automated workflows , and customer service surveys.

Marketing Management 130

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 130

Zoominfo

MAY 23, 2023

Understanding Intent Data Intent data captures the digital footprints left behind when prospects research products and services, generating signals that help inform sales, marketing, and business strategy decisions. Let’s say you’re a sales rep for a B2B software company that sells project management solutions.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Marketing Insider Group

JULY 1, 2020

They are also looking for ways to drive growth with existing accounts to make up for slow new business acquisition. of companies report a gap in penetrating new business units or cross-selling/upselling. Articles were created in real-time for selling conversations rather than to gain brand awareness.

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

Biznology

OCTOBER 3, 2021

It’s no wonder CMOs focus an estimated 85% of their efforts on acquisition. Here are just three examples of areas where marketing can accelerate the existing sales and service functions: 1. This process, by definition, belongs in marketing, and is another way marketing can contribute to sales productivity. They’ll say, “Leads!

Sales Qualified Leads 171

Sales Qualified Leads Lead Scoring Lead Ranking Leads 171

Zoominfo

JANUARY 23, 2021

Sales account management, like sales, is selling. While both focus on selling, the ‘roles’ are different. Sales account management, however, focuses on building long-term relationships with key customers for up-selling and cross-selling purposes. Let’s do a quick overview.

Work Management 130

Work Management Marketing Management Zoominfo Cross-Selling 130

Kapost

APRIL 6, 2016

Customer Acquisition Is Costly. It initially makes sense that we spend more time and money on acquisition as opposed to retention. Here’s a breakdown of common customer acquisition cost centers: Outbound, or traditional, marketing (including advertisement, direct mail, cold calling, etc.). Event marketing.

Acquisitions 80

Acquisitions Cost Top of Funnel Cross-Selling 80

Zoominfo

OCTOBER 5, 2021

Demand generation is the process of building awareness and interest in a brand’s products and services. Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand generation is programmatic.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Heinz Marketing

JUNE 30, 2023

Imagine a software-as-a-service (SaaS) company aiming to increase customer retention rates. By analyzing metrics such as customer churn rate and customer satisfaction scores, the company can identify areas for improvement, make targeted changes to their product or service offerings, and deliver a better customer experience.

Churn Rate 100

Churn Rate Customer Satisfaction Lead Scoring Lead Ranking 100

SalesIntel

MARCH 3, 2023

The overarching idea is to ensure that their products and services stand out against competitors using several avenues of communication and reach. With expansion metrics, businesses can up-sell products to existing customers, such as upgrading their plans.

Account Based Marketing 52

Account Based Marketing Effectiveness Cross-Selling ABM 52