How Businesses Can Increase Word-of-Mouth Recommendations [Data]


Yesterday, Search Engine Land released the results of the third and final round of BrightLocal's Local Consumer Review Survey. In other words, how can you turn your customers into word-of-mouth marketers for your local business? Uh, kind of important.

4 Types of Referrals to Benefit Your Business

Outbound Engine

One way to bolster your reputation is by taking advantage of various types of referrals—word-of-mouth, online reviews, social sharing, and email reviews. Word-of-Mouth Referrals. But how do you get word-of-mouth referrals ?

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What Amazon’s Marketing Strategy Can Teach SMB Owners

Single Grain

As the world’s largest e-commerce marketplace and largest Internet company in terms of revenue, Amazon’s business success is a lesson for all companies, not just e-commerce or online companies. Why is Amazon’s email marketing one of the best in the world?

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What Is Buzz Marketing?

Single Grain

About 10% of all messages I get through the contact form of my site express a passionate interest in “going viral.” While most buzz campaigns don’t exactly “go viral,” this is about as close as plenty of businesses will get. This is a good thing – most of the time.

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6 Client Acquisition Tips for Agencies


Getting new business used to be about word-of-mouth buzz, good old referrals, knowing when to strike, and presenting unique creative ideas. While these are still important, this approach can take a bunch of time just to land one new client, and results are often sporadic.

Branding can help local businesses avoid the “growth trap”


Many of them are more worried about meeting payroll, making rent, paying taxes, and other cash crises than something “abstract” (or highfalutin) like branding. You must sell the same item — every day — to a constant stream of the same people. The cleanliness of your office.

Top Branding Agencies Must Focus Client Attention Less on Words, More on Visual Impact


This is especially the case with companies that have had a brand and logo, but through a private equity acquisition or other M&S activity, need to quickly change course and differentiate themselves from their former affiliations. Branding agencies like mine have a process that includes messaging, positioning and brand meaning, all captured through a series of exercises. While the words matter, the attitude and meaning behind a brand is what differentiates it and sets it apart.

What is an Early Adopter? A 3-Minute Rundown


In 2011, there were 150 marketing technology companies scrambling to convince the business world that digital was the future of marketing. And they’re all battling each other to win a spot in the technology stack of almost every business in the world. Customer Acquisition

How to Retain Customers Using User-Generated Content [Free Guide]


From reviews to social media, user-generated content brings a myriad of opportunities to engage with your customers. Once you've activated these customers, you'll be able to tap into the social proof from their content and word of mouth marketing to their networks.

Grabbing Attention Is Good. But Holding Attention Is Better


The days of Don Draper concocting a single campaign are so last quarter/year/decade/century. The best books, speakers, mentors, and content always make you go, “Of course! Of course! In 2019, I learned the power of making branded shows.

PPC V Influencer Marketing; Clicks V Sales

Onalytica B2B

Therefore, we’ve laid out the pros and cons for both influencer marketing and PPC so that you, as a marketer, can come to an informed conclusion of which tactic is best for you. Another study found that influencer campaigns bring in 11 times the ROI of traditional advertising.

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Why You Should Thoroughly Audit Your Social Media Presence


Most successful pages and brands have had a great deal of work put into them over time, along with solid decision-making in terms of content, post frequency, and who or what they tag. Comparison of similar posts to see how the differences between them affect success.

Why B2B Brands Are Stepping Up Influencer Marketing Campaigns in 2017


This may be a bit simplified for current word-of-mouth marketing, but the basic idea remains unchanged. Today, through social media, a single woman is no longer just telling a few friends, she is telling thousands of potential customers — if not millions. In fact, businesses recently rated this type of marketing as their fastest-growing online channel, as it drives four times the brand lift as paid media. This type of marketing is social.

The cost of losing a customer


What’s the cost of losing a customer? ‘A A lot’ is the simple answer, especially in B2B markets where the pool of prospective customers is limited and each sale tends to be high value. We can be a bit more specific about the cost of losing a customer though. The cost of losing a customer differs wildly between businesses so you need to calculate your own ‘customer loss index’. Lost sales (revenue drop amongst defectors / number of defectors). +.

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The cost of losing a customer


What’s the cost of losing a customer? ‘A A lot’ is the simple answer, especially in B2B markets where the pool of prospective customers is limited and each sale tends to be high value. We can be a bit more specific about the cost of losing a customer though. The cost of losing a customer differs wildly between businesses so you need to calculate your own ‘customer loss index’. Lost sales (revenue drop amongst defectors / number of defectors). +.

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How to Master a Different Kind of Marketing Funnel


Regardless of your sea legs, there’s something captivating about making a purchase. But after you sign the contract, you’ll inevitably find that the true experience of being a customer rarely matches up to the initial expectations. The source of the content matters as well.

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Are Your Content Marketing Metrics Telling You the Whole Story?


Ever since Madison Avenue icon David Ogilvy took his fellow colleagues to task over their lack of research , agencies have been scrambling to keep tabs on the numbers. As she points out, “too many marketers…rely on the same metrics regardless of…purpose.”.

Customer Lifecycle Metrics, Part 5: Retention and Expansion


This is part five in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle: attract , capture , nurture , convert , and expand. As a result, average companies achieve 30% of revenue from their established customer base, while top performers acquire 50% of their revenue this way. For top performers, it was acquisition revenue (81%) and customer satisfaction (also 81%).

An Inside Look At HubSpot's Enterprise Marketing Playbook


We debate a lot at HubSpot about how much of our marketing playbook to share with the world. So, you keep your biggest wins, worst failures, and deepest insights under lock and key, safe from the prying eyes of your competitors. The same cannot be said of large enterprises.

How to Ask for Customer Referrals (and Actually Get Them)


In a world of digital marketing, it can be easy to forget the old tried-and-true way of getting new customers: word-of-mouth. The fact is, referrals remain one of, if not the most effective customer acquisition tactic.

When Sales and Marketing Collide – SMarketing

Marketing Insider Group

One of the major problems at technology start up’s today is the lack of understanding of how much sales and marketing principles have changed. “If The majority of technology start up management teams are still under the influence of the 1980’s and 1990’s mind set.

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8 Ways to Ensure Your New Product Launch Succeeds

Crimson Marketing

Launching a new product can be one of the most difficult aspects for a marketing team to effectively achieve. “Booz & Company reports 66% of new products fail within two years, and Doblin Group says a startling 96% of all innovations fail to return their cost of capital.”

How Customer Experience Management (CXM) will become Smarter in 2020


The marketers keeping pace with digital transformation will harness mountains of customer data from diverse platforms across the web, as well as from the physical channels & will put them to use for extracting valuable insights from data analysis & interpretation.


3 Ways Customer Engagement Can Be a Boon to Your Business


The probability of selling to a new prospect is 5–20%—compared with 60–70% for an existing customer. So, if you continue dedicating too much time to customer acquisition, you risk leaving opportunity (and money) on the table. Of course, there will always be occasional hiccups.

The Marketing Genius of Curious George: How Demos Impact Your Business

Bulldog Solutions

And, like many parents of toddlers, my frame of reference is heavily influenced by my sweet, energy-filled, cartoon-loving little girl. Now, it isn’t very often that my parenting world and my marketing world collide, so as I sat watching Curious George Season 1, Episode 18 with my daughter a few months back, it was like I was seeing the television version of French fries dipped in a milkshake (it’s an odd but delectable combination if you’ve never tried it).

The Ultimate List of Types of Marketing [40 and Counting]


Like many of the people who work in the industry, digital marketing was born in the 1990s. Back then, email was the age of most college graduates , AT&T launched the first banner ad , and the CRM industry was just starting to thrive. The Ultimate List of Types of Marketing.

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How Omnichannel Reputation Management Assists in B2B Branding


For the sake of convenience, we will primarily be keeping our blog contextual to online reputation management practices. Before the concept of online omnichannel reputation management picked up, companies used to rely exclusively upon offline word-of-mouth-marketing (WOMM).


Customer Advocates: Your Secret Marketing Weapon


Due to long sales cycles and high acquisition costs, B2B is a field that thrives on customer retention. The likelihood of gaining a new B2B customer is just 5 to 20 percent compared to the likelihood of selling to an existing one which is 60 to 70 percent (Marketing Metrics)!

B2B Social Media Marketing: Focus on leads, not likes

B2B Lead Generation

So, in other areas of marketing, you measure cost per impression – how many people the message reached – which basically rolls up all of the retweets, comments, clicks and fans.”. In contrast, the average website has a conversion rate of 1.6%. Tweet It’s time to generate revenue.

10 Advantages of Outsourcing B2B Sales Appointment Setting Services


According to a report by Resourceful Selling, 91% of the top-performing sales organizations collaborate across all departments to close sales leads. A quote by the former chairman of Tata Sons, Ratan Tata states, “ All of us have don’t have equal talent.

The Front Lines of Predictive Intelligence

Ignite Tech

This article was originally published on the Hubspot Blog by Infer customer, Nicholas Heim , Director of Inbound Marketing at Hotjar. Hypergrowth SaaS businesses like my company, Hotjar, are often faced with the happy problem of too many free trial leads flooding into HubSpot.

5 Assumptions That Sabotage Your Marketing


Most people make dozens of assumptions each day. The device is inherently of no value to us.”. Thomas Watson, chairman of IBM, said in 1943, “I think there is a world market for maybe five computers.”. It’s not for lack of data; social media metrics are simple to obtain.

Why C-Levels Need To Think Differently About Social Media Strategy

Modern Marketing

Whether you’re prepared for it or not, social media affects more areas of your company than marketing alone. Online customer service legends such as Zappos and Southwest have capitalized on this, reaping the benefits of smart social service strategies.

Bark, Meow, Tweet: What Our Pets Can Teach Us About Digital Marketing

KoMarketing Associates

In fact, he’s so fond of attention that he accepts belly rubs from just about anyone, including the vet and my 5 year-old. In fact, with so many of them out there, a simple “batch and blast” technique may seem the most efficient way of reaching our target audience.

Looking for Higher Marketing ROI? Engage Your Customers


Author: Maggie Jones Every year, marketers spend billions of dollars attracting new business – on average, marketers spend 56% of their marketing budgets on acquisition. The ROI of Engaging Customers.

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Event Marketing – The One Secret To Killer Events

Marketing Insider Group

I have been to a lot of events. It’s a bit of an oxymoron to suggest that events should be always-on, continuous mechanisms that live on well beyond their physical space and the duration of the show. I have attended all of them more than once.

3 High-Impact Marketing Channels You’re Probably Overlooking


Marketing requires a nimble combination of left-brained and right-brained skillsets -- a delicate balance of quantitative and creative chops. We rely on the talents and skill sets of others. And which of these questions are most directly relevant to the upselling process?

Essential Web Design Stats for 2020 [New Research]


As people spend more and more time online, the role of the web designer has become increasingly crucial. As a web designer, it's your job to stay on top of new techniques, technologies, and tricks that continue to emerge at a phenomenal rate. The importance of usability ….

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Jay Baer on Turning Customers into Content Marketers with Talk Triggers


Who is capable of promoting your brand most effectively? Nothing can match the genuine, authentic impact of a recommendation from unbiased peers, colleagues, or friends. Sounds quite similar to the fundamental goal of content strategy, right?

Why Post-Sales Customer Experience is Important for B2B Enterprises


This can be done by publishing pieces of content or videos evidencing positive customer experience, via active media or by utilizing influential customers, who witnessed phenomenal customer experiences, to bring forth their positive experiences in the form of storytelling to aid branding.