Martech

MARCH 1, 2024

This article outlines essential retention marketing strategies and tactics tailored specifically for a B2B context to strengthen customer relationships, prevent churn and maximize lifetime value. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth. (It

Tactics 132

Tactics Work Management B2B Marketing Marketing Management 132

Modern B2B

MAY 22, 2023

The value of growing datasets to measure loyalty Another core factor that came about with the onset of database marketing – i.e. the aggregation of data points on customers was the ability to understand lifetime value. Before a database, you simply didn’t know which customers generated the most revenue.

B2B Marketing 97

B2B Marketing Marketing Management B2B Marketing Automation Services 97

Martech Advisor

NOVEMBER 18, 2019

It may be easy to forget that database marketing was born to power direct mail, and modern CRM is an evolution of database marketing. And the laws surrounding direct mail in the US are simpler than other PII-based marketing tactics. Start with the audience.

CRM 66

CRM Database Marketing Acquisitions Loyalty 66

Biznology

JANUARY 5, 2022

This month we’re pleased to feature Consultants Collective member customer acquisition and retention consultant, specializing in B2B markets, Ruth Stevens. Ruth advises companies on go-to-market strategy, sales lead generation, customer and prospect data, content marketing and ABM.

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling BtoB 104

Ambal's Amusings

DECEMBER 21, 2012

One of the key aspects of the Social Media Marketing is how you engage with the existing customers, fans or followers. New customer acquisition is also equally important. How can marketers leverage the Crowd Factory? Customer Acquisition. Crowd Factory is one of such interesting tool that helps in these activities.

Social Media 100

Social Media Social Marketing Tools Planning 100

Biznology

FEBRUARY 28, 2014

B2B Marketing Market Research Offline Marketing Slider B-to-B marketing B2B marketing B2B sales customer acquisition Data data hygiene data sources database marketing email marketing prospecting' I’d say that any vendor who gets more than one or two wrong answers should be avoided.

B to B 80

B to B Data Hygiene Marketing Management B2B Sales 80

The Point

MARCH 18, 2014

Email, and even direct mail, is primarily used for lead nurturing, not lead acquisition. However, as I wrote in a recent post , inbound marketing isn’t always an option. And that’s all how it should be. In those select situations, list buys still have their place.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Marketo Demand Generation 100

Adobe Experience Cloud Blog

NOVEMBER 20, 2018

The evolution of marketing automation has had a profound influence on marketers and buyers alike. From the days of spray-and-pray email marketing and complicated database marketing, the technology and expertise of marketers have truly elevated marketing automation as a practice.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Trends 134

ViewPoint

MAY 23, 2011

Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. Ruth is Founder of eMarketing Strategy , a consulting practice that assists companies build their customer acquisition and retention strategies. Please let us know how they are working for you.

Resources 120

Resources B to B Work Management Marketing Management 120

Customer Experience Matrix

OCTOBER 20, 2008

One of the first people I told about the new Guide to Demand Generation Systems -- an experienced database marketing consultant, no less -- was receptive to the Guide but asked whether there was any real difference between "demand generation" and "marketing automation" in general.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Automation 120

Customer Experience Matrix

JULY 22, 2010

Salesforce.com is the big question and no one would be surprised to see them make an acquisition. Microsoft is another possibility, although its Dynamics CRM is sold mostly to smaller businesses than the typical marketing automation system. These used proprietary, non-SQL database engines.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

JUNE 22, 2011

Nor does Adobe manage the underlying customer database, marketing campaigns, or deep analytics. Otherwise, Adobe expects even digital content such as emails to be delivered by third party products. Offline interactions, such as telephone and retail, are definitely out of the picture.

Enterprise Management 120

Enterprise Management Digital Asset Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

SEPTEMBER 30, 2016

It can work with data from multiple sources, relying on partner vendors such as SnapLogic and MuleSoft for data acquisition and Tamr , Alteryx , and Trifacta for data preparation. It has its own matching algorithms to associate related data from different sources.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 120

Engagio

JUNE 11, 2018

According to the Database Marketing and Contact Acquisition Survey Report this is one area where some marketers are falling short. Part of the challenge is that marketers are simply not performing data cleansing often enough to keep track of their B2B contacts.

Account Based Marketing 54

Account Based Marketing ABM Contacts Multi-Channel 54

Convince & Convert

SEPTEMBER 11, 2011

I fear that lazy companies use it as a replacement for sound CRM and database marketing initiatives that bolt together multiple data points for better business intelligence. Whether the score is ultimately powered by Klout, someone else, or a cabal of competing providers isn’t the issue, and is of little importance.

Social Media 161

Social Media Database Marketing Television marketing CRM 161

Customer Experience Matrix

DECEMBER 15, 2006

Contrary to my initial impression that “customer centricity” was the major topic at the National Center for Database Marketing conference this week, a close look at the program shows just four of the 45 sessions had this as their focus. Reality can be so annoying. So the topic will continue to be popular.

Marketing Management 120

Marketing Management Planning Paid Search Agency Multi-Channel 120

Biznology

JUNE 29, 2017

As marketers well know, different customers have different needs, and represent different levels of value to the firm. Applying segmentation is a key success factor in the reactivation effort, just as it is elsewhere in marketing. Your database marketing partner can help you keep your customer records up to date.

Tips 196

Tips Budget Programs Data Hygiene Intent Signal 196

Online Marketing Institute

JULY 31, 2012

Database Marketing. Mergers and Acquisitions. Competitive Intelligence. Consultants. Consultants, Fulfillment. Content Licensing. CRM Systems. Digital Delivery. Distribution. Editorial Services. Email and Fax Services. Fulfillment. Insert Media Brokers. Mobile Content. Paper Merchants. Production Software. Publication.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Customer Experience Matrix

JANUARY 18, 2015

There’s some investment on the Data layer in data gathering vendors, especially along the lines of acquisitions by big companies (Oracle/Datalogix, D&B/NetProspex, etc.). Similarly, most recent investment on the Delivery layer has been acquisitions (IBM/Silverpop, Oracle/Responsys, Teradata/Appoxee, etc.),

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Attribution Lead Ranking 120

Digital B2B Marketing

APRIL 20, 2016

However, as they do they lose some of the targeting benefit that made the database approach interesting in the first place. Any marketer with a sizable database can onboard data. With a large enough database, marketers can implement this directly themselves through any DSP. Your Personal Profiles.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising DemandBase 100

SalesIntel

FEBRUARY 28, 2024

The B2B database market is brimming with viable solutions for businesses of all sizes and purposes. There is a limit to how many mid-market buyers are available to you. Customization: SalesIntel offers customization options, allowing businesses to tailor their data acquisition to their specific needs and industry requirements.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

Customer Experience Matrix

FEBRUARY 23, 2011

Yesterday's acquisition of AssetLink by SAS has prompted me to finally write about MarketingPilot , a vendor I've been following since its launch nearly ten years ago.

Resource Management 120

Resource Management Digital Asset Management Enterprise Management Marketing Management 120

Heinz Marketing

FEBRUARY 8, 2021

If you were involved in database marketing, B2B marketing, before marketing automation, you’re probably familiar with a little company called Epiphany, which was all about database marketing, which was all about precision marketing. I haven’t talked to you since the acquisition.

Account Based Marketing 98

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 98

Online Marketing Institute

JULY 31, 2009

I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Conductor

OCTOBER 11, 2019

As part of that we did some database marketing and even telemarketing, and that got my marketing juices flowing. Dan Brackett: Our team at Goodyear is fairly new to having all of these digital acquisition responsibilities, maybe only a year and a half old.

Paid Search Agency 40

Paid Search Agency Planning Work Management Enterprise Management 40

Online Marketing Institute

JULY 31, 2009

In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. The lead management vendors are developing one-to-one email capabilities that help sales people be more consistent and productive.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40