Zoominfo

JANUARY 4, 2022

Forrester predicts that “marketing leaders will turn to smarter (more autonomous and automated) solutions with complex tech stacks” — and we couldn’t agree more. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022. Time-to-value with ABM has been a big challenge,” Pillai says.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Zoominfo

APRIL 20, 2022

But as B2B sales gets more competitive and complex, simply knowing who sourced a lead may no longer be good enough. Instead, B2B marketers are turning their attention to key performance indicators that showcase how full-funnel marketing efforts can deliver increased performance. The result? In 2020, that figure was down to 47%.

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

NetLine

MAY 20, 2024

The Gang Goes to Forrester 2024 A group of us attended Forrester’s 2024 B2B Summit in Austin during the first week of May. Unlike most other events, Forrester attendees were exceptionally engaged; every conversation was insightful and elevated. Forrester B2B Summit. Forrester B2B Summit. performed Tuesday night?

Intent Data 52

Intent Data Marketing Analytics Tools Forrester B2B 52

Hubspot

JULY 15, 2020

One of those buzzwords we're here to demystify is ABM — and especially the myth that it takes a large team, and tons of time, to scale. The truth is, having a leaner team may actually be your secret weapon to successfully implementing ABM. ABM is a Mindset, Not an Isolated Tactic. ABM is a Mindset, Not an Isolated Tactic.

Demand Generation 94

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 94

Zoominfo

OCTOBER 18, 2022

The first believes that demand-generation is superior, and that marketers should avoid gating content assets that can create friction in the marketing funnel. Giving everything away for free may build brand equity, lead-gen advocates argue, but doing so deprives a sales team of qualified leads that can drive revenue.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

DemandBase

JULY 16, 2020

Phrases like “hyper-personalization” and “personalization at scale” are tossed around frequently in the sales community, but what does it mean and how do you do it? The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. Personalization: It’s Not Just Jargon.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

TrustRadius Marketing

OCTOBER 3, 2022

Sales and marketing teams understand that a core part of their job is reaching the right audience at the right time with the right message. It’s not just industry tactics and technologies that are changing. Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Martech

MAY 10, 2022

Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. Buyers are guiding themselves down the funnel, gathering information and turning to peers before engaging with vendors. “I That’s true of our space too.

Buying Cycle 83

Buying Cycle Intent Ideal Customer Profiles Planning 83

Marketing Interactions

NOVEMBER 29, 2021

Even though we know better, we seem unable to give B2B buyers what they want > unfettered access to information that helps them consider and manage change in the solving of their critical problems. Unless it’s a demo form—and sometimes not even then—filling out a form does not make someone a lead who is sales ready.

B2B 62

B2B Work Management Marketing Management B2B Thought Leadership 62

Vidyard

NOVEMBER 6, 2018

Video has emerged as a powerful tool for modern B2B sales teams. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some pretty incredible results. The winners of the 2018 Video in Business Awards Sales categories. No problem! Winner: Punch!

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Terminus

MAY 8, 2020

This spans across all marketing, customer success, and sales teams, as you look to better integrate and align all revenue-related areas. When you adopt an ABM approach, you’re supporting all groups associated with the company’s revenue goals. To show why ABM can become a CRO’s BFF. Sales Velocity. Meetings Booked.

Account Based Marketing 29

Account Based Marketing ABM ROI Ideal Customer Profiles 29

Madison Logic

OCTOBER 11, 2022

Your sale does not start with the first conversation between your sales team and the customer. Not all this time is spent talking to sales about solutions. As this prospect moves from research to inquiry about a specific solution, the sales team can understand the key points and messaging they need to close the deal. .

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Madison Logic

NOVEMBER 30, 2023

We face a changing B2B buying landscape with longer sales cycles and larger buying committees made up of increasingly independent decision-makers. This allows your sales team to better connect with key decision-maker and convert conversations into opportunities and wins.

Demand 52

Demand Brand Identity Branding Work Management 52

Madison Logic

SEPTEMBER 21, 2023

When used as part of a comprehensive data-driven, multi-channel account-based marketing (ABM) strategy, display ads are critical in reinforcing key messaging and delivering content to target accounts. This comprehensive and unified data-driven approach accelerates the sales pipeline and helps convert your best accounts faster.

Display 52

Display Advertising Channels Account Based Marketing Advertisements 52

Vidyard

NOVEMBER 6, 2018

Video has emerged as a powerful tool for modern B2B sales teams. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some pretty incredible results. The winners of the 2018 Video in Business Awards Sales categories. No problem! Winner: Punch!

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

Zoominfo

MAY 31, 2022

Know Your ‘Why’ The energy that comes with launching a new product or kicking off a fresh campaign can make sales and marketing teams eager to dive into the details. ZoomInfo MarketingOS Finally, ABM with data you can trust. Provide key stakeholders with an educated estimate of how much potential revenue can be gained.

Enterprise Management 130

Enterprise Management Analysis Marketing Management SMB 130

EveryoneSocial

JANUARY 23, 2018

Over the last few years, the evolution of how B2B marketing and B2B sales work has shifted into new and exciting directions. According to research done by the Rain Group and ITSMA , “the number one challenge companies face when trying to generate leads is finding a strategy, tactic, or offer that gets the attention of potential leads.

Account Based Marketing 61

Account Based Marketing Paid Search Agency Companies ABM 61

Vidyard

NOVEMBER 6, 2018

Video has emerged as a powerful tool for modern B2B sales teams. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some pretty incredible results. The winners of the 2018 Video in Business Awards Sales categories. Runners-Up: Forrester, LeadIQ.

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51

Heinz Marketing

JULY 2, 2018

Yet another great episode on Sales Pipeline Radio! It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities heading into and throughout the year.

Account Based Marketing 42

Account Based Marketing Peer-to-peer DemandBase Forrester 42

Terminus

DECEMBER 17, 2019

Our excitement about this acquisition is founded in our actual usage, as Sigstr has been a part of our own ABM tech stack for years. The Journey to Full-Funnel ABM Platform . Successful transformation into an account-centric organization will require more than sales, customer success, and marketing alignment, though.

Top of Funnel 33

Top of Funnel Account Based Marketing Funnel Advertising Digital Marketing Funnels 33

Albacross

NOVEMBER 4, 2021

With the ease of COVID-19, people are starting to work back in the office and more off-line sales activities are coming back – events, fairs, and face-to-face sales meetings. Source: Forrester , 2021). Buyers are usually 57% down the buying journey when they reach out to the sales reps. Not exactly.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Forrester B2B

JULY 22, 2021

No amount of product demos, content, delivery channels, or even great sales reps will matter if you are going after targets that are fundamentally the wrong fit. Learn how the new Waterfall can help you target the most promising opportunities.

Tips 68

Tips B2B Advertising Channels Account Based Marketing 68

Directive Agency

FEBRUARY 22, 2019

Database marketing is a methodical approach to the gathering and processing of consumer data that is stored and maintained in a company’s database. In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. What is Database Marketing? Then you’re done!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Terminus

MAY 24, 2017

Innovative B2B marketers and CMOs are rallying behind the idea of account-based marketing (ABM) because it’s a proven strategy to grow revenue. It’s impossible to succeed with #ABM if your #CEO isn’t committed to it. Why It’s Up to CEOs to Pave the Way with ABM. Click To Tweet.

Account Based Marketing 22

Account Based Marketing Lead Ranking Marketing Qualified Leads B2B Thought Leadership 22

Madison Logic

MARCH 13, 2024

According to Forrester research, millennial buyers aged 25-44 are increasingly shifting into purchase decision-making roles and are expected to make up three-fourths of business buying teams in 2024. Here’s how to shift your ABM approach.

Purchase 52

Purchase Account Based Marketing ABM Multi-Channel 52

6sense

DECEMBER 10, 2021

There’s so much more to share with you — including 6sense CEO Jason Zintak’s presentation in which he revealed how he started in this industry (“ I had one of the worst jobs in the world”) and how he became the #1 sales rep at a global software company at the age of 27 (and won a Porsche in the process). 21pp deal win rate.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Madison Logic

JANUARY 25, 2024

Emerging channels like Connected TV (CTV) offer an opportunity to get in front of buyers before they initiate the buying process to gain a coveted spot on that day-one vendor shortlist. This level of independent research is why it’s important to reach the 95% of “out-of-market” buyers before they initiate the research process.

Marketing Management 52

Marketing Management B2B Marketing Multi-Channel Marketing & Strategy 52

Zoominfo

OCTOBER 5, 2021

The foundation of any great account-based marketing (ABM) strategy requires a deep understanding of who your target customer is and an ability to execute on a customized approach to address their needs. Here are five ways intent data can improve your ABM campaigns. 5 Ways Intent Data Can Improve Your ABM Campaigns 1.

Intent Data 100

Intent Data Account Based Marketing ABM Intent 100

Madison Logic

JULY 27, 2022

So, you’ve determined your ideal customer profile (ICP), selected your target account list, and prepared your sales and marketing assets for your brand-new ABM campaign. Believe it or not, more ABM marketers struggle with these two metrics than you think. Because B2B buying cycles are complex. Velocity .

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Work Management 52

Full Circle Insights

DECEMBER 13, 2021

But in the B2B marketing solution marketplace, the detailed definition typically elides the difference between campaign attribution metrics and funnel metrics. Possibly because building a system capable of delivering accurate funnel metrics is difficult – so few martech vendors do it. Funnel Metrics: The Key to Process Efficiency.

Marketing Attribution 111

Marketing Attribution Top of Funnel Marketing Management Allocation 111

Madison Logic

DECEMBER 14, 2023

In addition to these specific use cases, AI and machine learning automate a variety of marketing tasks, such as data entry, social media management, and customer service. Forrester also notes that 73% of its ConsumerVoices Market Research Online community will use Google to verify suspect responses from ChatGPT and other AI systems.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

DiscoverOrg

SEPTEMBER 14, 2018

The cultural phenomenon that is Dreamforce – the Burning Man of the sales world – is a testament to the influence wielded by today’s sales and marketing professionals. If you’re a B2B sales, marketing, or business development, we’ve got a hand-picked don’t-miss Dreamforce session for you. Get off the beaten trail.

Account Based Marketing 207

Account Based Marketing Top of Funnel First-Mover Advantage ABM 207

Terminus

DECEMBER 9, 2020

We’re seeing a major shift from spray-and-pray strategies with big marketing budgets to smart, efficient, and targeted revenue generation across the funnel, from net new revenue through customer expansion. Will we ever see 100% of companies practicing ABM? That’s sort of a trick question – yes, but we won’t call it “ABM” anymore.

Account Based Marketing 55

Account Based Marketing ABM Marketing Budget Top of Funnel 55

Strategic-IC

OCTOBER 12, 2021

ABM is the right fit for SaaS companies that: Sell high value/complex products or services. Have a long sales cycle?. Once these conditions are met then ABM comes into play. ABM is an organization-wide strategy to win, grow, and retain your most important accounts. So is ABM the right strategy for your SaaS business?

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Enterprise Management Top of Funnel 62

Zoominfo

JANUARY 5, 2023

It’s been a key part of our ability to scale to more than 30,000 customers worldwide while improving match rates, driving down our cost per lead, and getting more aligned with our sales team. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Cost per Lead 130

Cost per Lead Demand Generation Efficiency Demand 130

Metadata

JANUARY 8, 2024

“You can’t manage what you can’t measure.” That’s what Peter Drucker, the father of modern management, said before the turn of the century. Your boss is calling for results, which doesn’t exactly give you the freedom to venture outside tried-and-true tactics. We couldn’t agree more. What’s the problem with these metrics?

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

PathFactory

JUNE 28, 2023

PathFactory’s Director of Pre-Sales Solutions Consulting Tim Dubroy Shares Four Ways To Use Templated Experiences I know what you are thinking, a top-X number list? My name is Tim and I am a nerd who works on the Pre-Sales Solutions Team here at PathFactory, and I can demo PathFactory all day, but I don’t know how to write blog posts.

Landing Pages 52

Landing Pages Template Account Based Marketing ABM 52