Martech

JULY 28, 2023

In response to consumer calls, big tech companies like Google and Apple have also implemented platform- and consumer-side data privacy tools, like Google’s end of third-party cookie tracking and Apple’s Mail Privacy Protection. Security bots may inflate click rates in email reports.

Open Rate 98

Open Rate Privacy Protection Marketing Automation Services Privacy 98

Litmus

JUNE 7, 2022

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. In October 2021 , shortly after MPP was released, Litmus Email Analytics data indicated that 14.35% of Apple opens were impacted by Apple Mail Privacy Protection.

Privacy Protection 82

Privacy Protection Email Marketing Privacy Work Management 82

Litmus

JULY 2, 2021

Apple’s Mail Privacy Protection announcement falls into that third category. One such thing is leveraging the clients and devices that still track and report on opens to serve as a proxy for open rate performance and A/B testing. Create a list of non-Apple subscribers. In other words, identifying real opens.

Privacy Protection 87

Privacy Protection Privacy Marketing Automation Services Enterprise Management 87

Litmus

DECEMBER 10, 2021

This audience isn’t impacted by inflated open rates, so you can perform these A/B tests the way you usually would. What data should I track other than opens, now that Mail Privacy Protection is in play? The introduction of Mail Privacy Protection doesn’t mean you have to do away with open rates altogether.

Webinar Metrics 78

Webinar Metrics Privacy Protection Privacy Open Rate 78

SmartBug Media

APRIL 20, 2022

The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. What Is Apple’s Mail Privacy Protection Update? What Does Apple’s Mail Privacy Protection Update Mean for Marketers?

Open Rate 105

Open Rate Privacy Privacy Protection Click Rate 105

Navigate the Channel

JANUARY 3, 2024

Build a Quality Email List A high-quality email list is the foundation of any successful email marketing campaign. Common mistakes include buying lists , neglecting to clean your list and failing to segment it properly. Consider list building, list cleaning and segmentation to get the most from your list efforts.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Litmus

NOVEMBER 16, 2021

As privacy measures become increasingly restrictive, leaning on owned channels like email will be critical. Whether you’re experimenting with emojis or exploring different ways to frame an offer, email offers the ability to A/B test (or split test) and determine what resonates best with your audience. Let’s get started!

Analytics 94

Analytics Email Marketing Privacy Protection Marketing & Strategy 94

Porch Group Media

OCTOBER 25, 2021

With its recent IOS 15 update, Apple released a series of privacy updates designed to protect consumer privacy by blocking ad trackers and cloaking email activity. In this latest update by Apple, consumers are gaining more control over the data they share through Mail Privacy Protection, Hide My Email and Private Relay.

Privacy Protection 52

Privacy Protection Email Marketing Privacy Paid Search Agency 52

Convert

APRIL 26, 2022

The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020. A/B testing companies are now taking extra measures to comply with these new rules. employees, customers, etc.)

Privacy 52

Privacy CMS Development Work Management Privacy Policies 52

Litmus

JULY 8, 2021

Unfortunately, there are lots of ways to reach the wrong conclusions with analytics, including: Not reaching statistical significance and making other mistakes with your A/B tests. Apple’s Mail Privacy Protection will make the open rate increasingly difficult to rely on. The danger of email analytics. Email revenue per email.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

SmartBug Media

MARCH 18, 2019

It’s everywhere and rapidly growing as one-third of all time online is spent watching video, and it is predicted that 80 percent of all internet traffic will come from video in 2019. In fact, if you aren’t executing a video marketing strategy by now, you’ve fallen behind. This is a great option for influencers that already have a large following.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Porch Group Media

NOVEMBER 10, 2022

As a marketer, I love a good list of statistics and even better when they are accompanied by a good chart. If you’ve stumbled on this blog, you probably are just as keen to read up on the latest stats – in this case, about email marketing. Our team curated the latest stats we could find to help you stay current and informed for 2023.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Litmus

MARCH 15, 2024

But if your organization hasn’t yet made it a top priority, Google’s countdown to phasing out third-party cookies in Chrome by Q3 2024 may be the push you need to move this to the top of your to-do list. Other privacy rules that email marketers should know In the realm of omnichannel marketing, trust is a two-way street.

Work Management 99

Work Management Privacy Protection Marketing Management Privacy 99

Scoop.it

FEBRUARY 28, 2023

Source: BIMIGroup.org Customer Data Platforms will be extensively used Marketers are compelled to use cross-channel customer data due to sunsetting of third-party cookies, Apple’s Mail Privacy Protection, and App Tracking Transparency. If you are wondering about the trends that will pick up pace in 2023 , you are at the right place.

Email Marketing 95

Email Marketing Trends Lead Ranking Planning 95

Martech

JULY 7, 2023

And the open rate, which was already an unreliable success metric, has become even more so since Apple launched its Mail Privacy Protection feature in 2021. Why you should track it Unlike other metrics in this list, the value of an email address can help you make strategic and business decisions as well as campaign-level planning.

Budget Programs 119

Budget Programs Long Tail Marketing Ad Frequency Click Rate 119

Litmus

DECEMBER 15, 2023

We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ What is an email marketing strategy? However, every team benefits from an email marketing strategy. Here’s why.

Email Marketing 91

Email Marketing Marketing Strategy Marketing & Strategy Planning 91

Litmus

AUGUST 2, 2021

You could also break down gift idea lists by budget, brand, or item category. Last-minute shoppers could scoop up a gift for someone on their list and score something for themselves. You know that last-minute scramble before any holiday or birthday when you realize there are still arrangements to be made and gifts to be purchased?

Examples 137

Examples Privacy Protection Bundling Email Marketing 137

Martech

MARCH 9, 2023

At the heart of significant marketing trends is data Look at the trends that have occupied marketers’ attention over the last three years: 2021: The rise of Apple’s Mail Privacy Protection feature , which masked user activity data. Modern marketers are obsessed with data — and for a good reason. Nobody really wants data.

Open Rate 114

Open Rate Click Rate Paid Search Agency Privacy Protection 114

Litmus

DECEMBER 13, 2021

In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. and is likely to be a blueprint for other states to follow.

Privacy 103

Privacy Opt-out Contingency Planning Opt-in 103

Litmus

JUNE 17, 2021

A/B test often. And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. There are tons of lists of spammy words to avoid, after all. Even for someone like me who’s been doing email marketing for over a decade and now does content for a living.

Open Rate 116

Open Rate Tips CAN-SPAM Click Rate 116

Convert

MARCH 21, 2023

Ever wish you could read minds and understand what users really think about your website or app? Well… that’s impossible (sorry to get your hopes up), but heatmap and session replay tools come reasonably close. This article was months in the making. Jump to the comprehensive review of each tool here. What Are Heatmaps?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Convert

JANUARY 27, 2022

Intelligent Tracking Prevention (ITP) is an important Safari component that helps protect users from visitor tracking. Share this infographic on your site: How to Ensure Accurate Results from your A/B Tests Despite Apple’s ITP , courtesy of Convert. Is Your A/B Testing Impacted by Safari ITP? What Is ITP? How does ITP work?

Marketing Attribution 52

Marketing Attribution Marketing Analytics Tools Privacy Classified Ads 52

Convert

APRIL 12, 2022

So you’ve heard about A/B testing through the grapevine. Or the growth agency you’re in talks with wants to run A/B tests. That’s what A/B testing does. Sure, the benefits of A/B testing transcend making data-driven decisions but at its core, it is the secret sauce to unlocking growth at scale. You know that.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

So you’ve heard about A/B testing through the grapevine. Or the growth agency you’re in talks with wants to run A/B tests. That’s what A/B testing does. Sure, the benefits of A/B testing transcend making data-driven decisions but at its core, it is the secret sauce to unlocking growth at scale. You know that.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Single Grain

FEBRUARY 15, 2024

In this blog post, we’ll take a look at these under-appreciated search platforms that typically offer more privacy, more customization and, let’s face it, a break from the monopolistic grip of mainstream search engines. When online information is as vast as the oceans, finding the right waves to surf is crucial.

Search Marketing 52

Search Marketing Tips Privacy Paid Search Agency 52