Marketing Insider Group

JUNE 22, 2023

Image Source Key Takeaways: Automated marketing software lets you program and test marketing campaigns more easily than ever before. Keep in mind best practices to ensure your automated marketing campaigns are personable. These tools reach out through electronic formats, including email, social media, and texting.

Marketing Automation Services 265

Marketing Automation Services Budget Programs Automation Work Management 265

Optinmonster

JUNE 14, 2024

If you’ve grown your email subscriber list to a number you’re proud of, it can be painful to purposely reduce that number through email scrubbing. However, maintaining a clean email list, free of incorrect addresses and lapsed subscribers, is an essential part of successful email marketing.

Conversion 102

Conversion CAN-SPAM Work Management Deliverability 102

Marketing Insider Group

APRIL 12, 2021

People only have so much to give, and if your emails don’t have immediate appeal, you can kiss your click-through dreams goodbye. Recent research shows email open rates dropped in 2020. That trend may reverse, but the number of emails in the world will continue to increase significantly. But where to begin?

Deliverability 362

Deliverability CAN-SPAM Business Click Rate 362

Litmus

NOVEMBER 30, 2023

Email geeks, we see all the hard work you put into your email marketing campaigns. Once you have a great idea, there’s the copywriting, the design work, the coding, the endless back-and-forth editing, and then finally, the operational side of pulling lists or behavioral triggers and actually pressing, “Send.”

Deliverability 114

Deliverability CAN-SPAM Opt-out Opt-in 114

Martech

JULY 3, 2024

I don’t mean to diminish the differences between ESPs or that some ESPs make it easier to work the levers that can truly empower great email campaigns. Poor email engagement often occurs because brands fail to segment audiences and send messages to the most relevant subscribers. And about those spam guidelines?

CAN-SPAM 121

CAN-SPAM Guidelines Segmentation Trigger Marketing 121

Webbiquity

APRIL 23, 2024

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. This post delves into ways to make sure your email campaigns bring the best results. What’s the Scoop on ROI for Email Marketing?

ROI 177

ROI Email Marketing B2B Marketing Marketing Automation Services 177

Marketing Insider Group

MAY 30, 2023

However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. Attach a quantifiable metric and timeline to each marketing goal so that you can measure the performance and progress of your campaigns.

Work Management 296

Work Management Marketing Management Budget Programs Allocation 296

Zoominfo

DECEMBER 12, 2019

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are. Keep reading to learn all about spam traps and how to avoid them!

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Spiralytics

MAY 23, 2024

Email spam filters are useful in deciding which messages end up in your inbox. Unfortunately, these filters can also make or break your marketing efforts, as almost 57% of all emails are labeled as spam. What are email spam filters? That’s countless potential leads and sales opportunities that just vanished.

Email Campaigns 62

Email Campaigns Campaigns Lead Scoring Lead Ranking 62

Litmus

NOVEMBER 27, 2023

Is there any way to ensure your emails always land in the inbox? With Google and Yahoo enforcing new email deliverability rules, reaching your subscribers is about to get more difficult. But worry not—as long as you follow these new rules, your email campaigns should stay out of spam.

Deliverability 102

Deliverability Rules CAN-SPAM Phishing 102

Zoominfo

MAY 19, 2020

What is spam? What is a cold email? And when is your email against the law? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email.

CAN-SPAM 182

CAN-SPAM Opt-out Opt-in Marketing Automation Services 182

Litmus

FEBRUARY 5, 2024

If you’re like the 41% of email marketing pros who responded to our 2023 State of Email survey , email marketing is your most effective marketing channels. But did you know over 14 of all emails never make it into the inbox? What is Litmus Spam Testing? What factors affect email deliverability?

CAN-SPAM 117

CAN-SPAM Deliverability Phishing Domain 117

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Identify Your Ideal Recipients Cold emailing is only effective if you target the right audience. Guest post by Nina Petrov.

Email Marketing 171

Email Marketing Work Management B2B Marketing Marketing Management 171

Act-On

OCTOBER 4, 2023

email send reports, landing page visitor reports). View side-by-side email results to spot trends and anomalies Results for one email are handy. Results for multiple emails are a force multiplier for marketing strategy. Perhaps a certain category of email always seems to get higher engagement.

Marketing Automation Services 154

Marketing Automation Services Analytics Software Deliverability 154

Litmus

JULY 3, 2024

The best way to insult an email marketer is to call their emails spam. But the original definition of spam actually comes from the fact that these messages are annoying, repetitive, and can’t be prevented. There’s no shortage of reasons why emails go to spam instead of inbox. As email marketing guru Chad S.

CAN-SPAM 52

CAN-SPAM Deliverability Phishing Ideal Customer Profiles 52

Zoominfo

MARCH 24, 2021

In turn, sales and marketing efforts — from prospecting to running email campaigns — are less effective. Think about it—every time a sales rep dials a wrong number or emails an outdated account, they’re wasting valuable time that could be spent selling. Things to be aware of include: Increased email churn.

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

Vision6

SEPTEMBER 13, 2023

According to Google, Gmail blocks more than 100 million emails as spam worldwide each day. Which potentially means all your tireless efforts spent crafting the perfect campaign may be undone by simply using spammy words in emails. Spam filters learn what characteristics are “spammy” by looking at spam emails.

CAN-SPAM 98

CAN-SPAM Deliverability Opt-out Opt-in 98

Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? According to our research , email remains the best way to connect with customers. However, building a strong list takes a smart strategy, the right tools and good execution. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

SmartBug Media

JULY 18, 2023

You’ve got an amazing email campaign, but is your target audience actually getting and reading your email? Email campaigns can be an incredibly effective marketing strategy , but your email deliverability—your ability to skip the spam folder and see an optimal inbox placement (keyword: inbox, not promotions folder)—matters.

Deliverability 98

Deliverability CAN-SPAM Open Rate Click Rate 98

BenchmarkONE

NOVEMBER 29, 2023

Ending up in the spam folder is every marketer’s nightmare. The more your emails get marked as spam, the worse your email deliverability can get over time. Major email providers, like Gmail and Yahoo, know just how annoying it is for users to receive spammy messages. But what does this mean for email marketers?

CAN-SPAM 80

CAN-SPAM Email Marketing Domain Godaddy 80

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. That is why most marketing leaders look to email marketing to bolster their content distribution efforts — it has proven effective. We will explore the ins and outs of integrating email marketing into your content distribution strategy.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Martech

FEBRUARY 29, 2024

A low-quality email database filled with inactive addresses, spam traps or people who never opted in can severely damage your email deliverability and sender reputation. This requires following current best practices and email regulations. This requires following current best practices and email regulations.

Practices 106

Practices Ad Building Privacy Policies Deliverability 106

Litmus

AUGUST 22, 2022

List-unsubscribe is a native unsubscribe option offered by popular inbox providers like iOS Mail, Gmail, Yahoo Mail, and Outlook.com to make it easy for users to unsubscribe from unwanted emails. Because it gives subscribers an alternative to designating your email as “spam,” list-unsubscribe also provides a benefit to email marketers.

Email Marketing 117

Email Marketing CAN-SPAM Paid Search Agency Landing Pages 117

ClickDimensions

JUNE 16, 2024

But don’t worry, as a Click customer you’ve got all the help you need to keep your email campaigns on-track! Easy Unsubscribe : Unsubscribing from an email campaign shouldn’t require a degree in puzzle solving! Easy Unsubscribe : Unsubscribing from an email campaign shouldn’t require a degree in puzzle solving!

Email Marketing 52

Email Marketing CAN-SPAM Deliverability Domain 52

Martech

MAY 24, 2024

10 crimes that will send you to email jail This incident makes me think about email (of course!). Why should you fear email jail? Here’s my quick list of 10 email fails (some misdemeanors, some felonies) that can put us in email jail and what to do to stay on the right side of the law.

RFP 127

RFP Deliverability Blast Campaigns Budget Programs 127

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. How to Avoid Emails Going to Spam With 7 Tricks.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Martech

MARCH 4, 2024

It allows companies to set up campaigns that run on their own without further human intervention. In this article I’ll provide a list of things to check to make sure your automated programs aren’t giving you or your company a big black eye. Two months later, a salesperson will upload a new email list introducing new gotchas.

Marketing Automation Services 129

Marketing Automation Services Marketing Automation Work Management Automation 129

Martech

SEPTEMBER 7, 2022

Email shows no signs of slowing down. If you don’t feel the same way, it may be time to look at why email isn’t working for your business. Often, the reason is poor email deliverability. What is email deliverability? Email deliverability refers to the number of emails that reached an inbox successfully.

Deliverability 112

Deliverability CAN-SPAM Validation API 112

Martech

APRIL 5, 2023

It’s one of the most popular marketing and sales channels, but email isn’t as easy to leverage as it seems. For your emails to convert, it takes more than writing a few lines and hitting send. Everything plays a role in your email success, from the health of your email database to your copywriting skills.

Deliverability 118

Deliverability CAN-SPAM Lead Scoring Lead Ranking 118

Martech

NOVEMBER 6, 2023

Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox. Engagement rate Traditionally, businesses heavily relied on email open rates as the go-to metric for gauging lead engagement.

Outreach 124

Outreach Email Marketing Optimization Lead Scoring 124

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. What is email marketing and why does it matter? Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Only B2B

JULY 29, 2021

You have performed all the required efforts to make your email marketing campaign successful. But how will you know whether your email marketing is as effective as it could be? And then, you will be able to answer this question and confidently roll out your email marketing campaign. Track Your Email List.

Email Marketing 118

Email Marketing Campaigns CAN-SPAM Marketing Analytics Tools 118

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? But rest assured, email is not going anywhere.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

DealSignal

AUGUST 3, 2023

According to research from ActiveCampaign , the ROI of email marketing is a whopping 4200% (or $42 for every $1 spent). However, not all email marketing campaigns are created equal. The best email marketing campaigns target the right audience with engaging, personalized emails at the right time.

Deliverability 94

Deliverability B2B Lead Scoring Lead Ranking 94

Litmus

APRIL 5, 2022

Email marketers spend hours crafting the perfect email campaign all while agonizing over every detail. Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam – helping you refine your approach and get in front of key audiences. Email volume.

Deliverability 109

Deliverability CAN-SPAM Opt-out Opt-in 109

Vision6

JUNE 6, 2023

Building your email list from scratch can give you a better idea of your customers interests and purchasing behaviours. On the other hand, puchasing an email list can land you in hot water. Despite the consent guidelines outlined by ACMA, some businesses still opt to use purchased lists.

Purchase 94

Purchase Ad Building CAN-SPAM Opt-out 94

Lake B2B

OCTOBER 14, 2022

Effective marketing emails are the backbone of every digital marketing campaign. Keeping your email list clean and authentic is essential to having a healthy email marketing campaign. The post A Guide to Ensuring Your Email List is Clean and Authentic appeared first on Blog.

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Email Marketing Buy Campaigns Service 111