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IAB Podcast Upfront highlights rebounding audiences and increased innovation

Martech

billion by 2026. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.” The largest segment of advertisers was Other (27%), which means many podcast advertisers have distinct products and services and are looking to connect with similarly personalized content. Podcasts are projected to reach $2.6

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Moving Customer Data Isn’t Cheap: How Zero Copy Can Help

Salesforce Marketing Cloud

Data Cloud performs its usual functions such as ID management, analysis, segmentation, etc. After all, larger enterprises have an average of 976 different applications running their business, and the amount of data created, captured, copied, and consumed is expected to more than double by 2026.

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What every marketer needs to know about programmatic advertising

Martech

The world-wide spending on programmatic advertising is projected to hit $314 billion by 2026, per Technavio. By 2026, 86% of overall digital advertising revenue will come from programmatic ads (Statista). 1: Targeting and segmentation. You do this by segmenting users into specific audiences based on predefined criteria.

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Elevate B2B Marketing News Weekly Roundup: Marketing Budgets Climb, Threads EU Rollout, & Brands Going Acoustic on AI

Top Rank Marketing

MarTech Instagram introduces GenAI powered background editing tool Meta-owned Instagram has begun rolling out updates to Story format content posted on the social platform that will offer users the ability to use AI prompts to change image backgrounds or to choose from recommended presets, Instagram recently announced.

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7 Best Go-to-Market Strategies for EdTech Companies

SalesIntel

billion in 2026 at a CAGR of 16.0% from 2022 to 2026. Online education is the fastest-growing segment of the edtech market, with revenues expected to reach $350 billion by 2025 (Source: ResearchAndMarkets ). billion in 2021 to US$410.2 also features the most total venture capital funding for edtech companies with $8.3

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A Comprehensive Guide to Digital Out-of-Home (DOOH) Advertising in 2024

Digilant

Growth by 2026: Advertisers are taking note of these benefits. billion in 2026. During off-peak hours, the screen could switch to displaying ads for relaxation and recovery products, catering to a different segment of gym-goers who prefer quieter hours for their workouts. 2025 Projected Ad Spend: DOOH is becoming simpler, too.

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5 Digital Advertising Trends in Europe 2023

Matchcraft

Meanwhile, spending on retail media networks is rapidly increasing with expected outlays of €25 billion by 2026. It is also the fastest-growing segment of social media. Search spending is expected to increase at a faster rate than total digital ad spending, with Western Europe predicted to see a 9.2%