IAB Podcast Upfront highlights rebounding audiences and increased innovation
Martech
MAY 10, 2024
billion by 2026. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.” The largest segment of advertisers was Other (27%), which means many podcast advertisers have distinct products and services and are looking to connect with similarly personalized content. Podcasts are projected to reach $2.6
Let's personalize your content