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How You Can Give Consumers More Choice in Advertising

Marketing Insider Group

As a reminder, first-party data comprises the behavioral data of users as they interact with your owned online properties. You could position your ads to run alongside content like “The Top 20 Purses You Need This Spring” or “How to Accessorize With a Handbag.” billion by 2026. According to a recent Global Industry Analysts Inc.

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It’s time to teach AI about your brand

Martech

The Model Owner will not be a hands-on data or AI expert, but she will be able to interact with the experts and translate between their operational challenges and the needs of the marketers. Nevertheless, Frank is bold enough to posit that custom training of AI by brands will be mainstream by 2026. Get MarTech! In your inbox.

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Signed Up for a Trailhead Account? Here Are Your Next 4 Steps

Salesforce Marketing Cloud

trillion in new business revenues worldwide by 2026. And IDC forecasts that cloud-related technologies will account for over a third—37%—of digital transformation IT spending by 2026. I immediately felt drawn to the community within the Salesforce ecosystem and how Trailhead offered an interactive and fun way to skill up.

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Discover the Salesforce Associate Certification: An Entry-Level Credential for New Trailblazers

Salesforce Marketing Cloud

Use scenarios and interactive flashcards to study for the Associate certification exam. This exam will help keep students engaged positively while they explore a career in Salesforce. The admin cert is difficult, and this can be a positive stepping stone for them. million new Salesforce jobs by 2026. HIT THE TRAILS.

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Choose wisely: Higher education marketers take on College Decision Day

Sprout Social

The class of 2026 is probably the most digitally savvy set of students to ever walk onto a college campus. Higher education social media managers used Twitter’s interactivity to bring prospective students into the conversation. I gotta put ME first – Citiboii SRT. Retweets and responses. Those efforts paid off.

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5 Powerful Benefits of Getting Salesforce-Certified

Salesforce Marketing Cloud

No matter your role , the cutting-edge, in-demand skills you’ll gain also put you in a great place to land one of the 9 million jobs the Salesforce ecosystem is set to create by 2026. Proof-positive that you’re still hungry for new knowledge and skills. Sound good to you? Benefit 3: Work smarter, not harder.

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10 Ecommerce Trends That Will Influence Online Shopping in 2024

Salesforce Marketing Cloud

Interacting with chatbots for service inquiries, product questions, and more via messaging apps and websites feels much more human and personalized. Chatbots can now elevate online shopping with conversational AI and first-party data, mirroring the best in-store interactions across all digital channels. trillion by 2026.