How You Can Give Consumers More Choice in Advertising
Marketing Insider Group
MARCH 4, 2024
As a reminder, first-party data comprises the behavioral data of users as they interact with your owned online properties. You could position your ads to run alongside content like “The Top 20 Purses You Need This Spring” or “How to Accessorize With a Handbag.” billion by 2026. According to a recent Global Industry Analysts Inc.
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