Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Congratulations to all who participated! Want to be on this list or know others who should be on this live and annual leaderboard? Join us today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Martech

MARCH 6, 2024

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. With a tight threshold of 0.3%, even one spam mark in 300 emails can raise flags. We apply the Forderly spam word checker to pinpoint and rectify spam triggers in real time. Desired delivery.

Outreach 115

Outreach Effectiveness CAN-SPAM Domain 115

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Business Continuity for 2024. Congratulations to all our Business Continuity influencers who participated! Want to be on this list or know others who should be on this live and annual leaderboard? Join us today !

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. When designing a logo, prioritize simplicity, versatility, and alignment with brand values.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. To protect recipients, these three email providers are implementing stricter anti-spam policies. But your personalization has to be effective. It can’t be an afterthought.

Marketing Budget 82

Marketing Budget Marketing Strategy Marketing & Strategy Planning 82

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Legal & IP for 2024. We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today

B2B Thought Leadership 105

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 105

Thinkers360

MARCH 16, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Security for 2024. We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Congratulations to all who participated! Want to be on this list or know others who should be on this live and annual leaderboard? Join us today !

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Thinkers360

APRIL 7, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Diversity and Inclusion for 2024. 49 Majid Kazmi Stralent Brand Management Contact Majid Kazmi Score: 37.16 Congratulations to all our Diversity and Inclusion influencers who participated! Join us today ! NGOLE Score: 37.16

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Here are the January 2024 updates managers should take note of: Fast and easy compliance for new email requirements.

Enterprise Management 113

Enterprise Management Sales Qualified Leads API Hubspot 113

Thinkers360

APRIL 14, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Health & Safety for 2024. Congratulations to all our Health & Safety influencers who participated! Want to be on this list or know others who should be on this live and annual leaderboard? Join us today !

B2B Thought Leadership 79

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 79

BenchmarkONE

NOVEMBER 29, 2023

Ending up in the spam folder is every marketer’s nightmare. The more your emails get marked as spam, the worse your email deliverability can get over time. Also, being seen as a spammer isn’t great for your brand, as it corrodes your credibility and breaks down any trust you’ve worked hard to earn with your audience.

CAN-SPAM 80

CAN-SPAM Email Marketing Domain Godaddy 80

sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To thrive in 2024, businesses must adopt a more targeted and personalized approach to B2B email marketing. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Sprout Social

JANUARY 24, 2024

It’s a top spot for generating leads and getting your brand seen. But it’s also a great way to find and interact with your target audience—people who are interested in your brand, industry, products and services. Here’s an example: Try to always use hashtags naturally within your comments to avoid looking like a spam bot.

Linkedin 115

Linkedin Trends Eye-Tracking Marketing Agencies 1 115

Thinkers360

FEBRUARY 16, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Supply Chain for 2024. We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! Join us today ! 8 DV Abhang,C.P.M.,CPSM

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To thrive in 2024, businesses must adopt a more targeted and personalized approach to B2B email marketing. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Litmus

FEBRUARY 2, 2024

Every email marketer wants their messages to arrive in the inbox and not the spam folder. 03% (no more than three spam reports for every 1000 messages) The first thing to note about these “new” requirements is that they aren’t actually new—these standards have existed for years, but have not been enforced.

CAN-SPAM 80

CAN-SPAM Deliverability Guidelines Validation 80

Litmus

DECEMBER 18, 2023

The Litmus Team divided and conquered a fair amount of conferences this year ( including our own ) and did a round-up of our favorite takeaways and how to incorporate them into your 2024 email marketing strategy. We can only assume 2024 will be nuclear!) AI is extraordinary, but how do we use it for email? What worked and what didn’t?

Conference 72

Conference CAN-SPAM Ideal Customer Profiles Email Marketing 72

SocialPilot

FEBRUARY 26, 2024

Filtering: Checking Spam or Clear Content The first step of the algorithm is checking if your content is LinkedIn-appropriate. Spam Content Low-Quality Content High-Quality Content If your content is detected as spam , it may get removed, or the LinkedIn algorithm will limit its distribution. Start your 14-day FREE trial today!

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

SalesIntel

APRIL 17, 2024

Understand the Customer Journey Figure out how your customers interact with your brand. It provides ways to address customer needs and identify friction points during crucial moments of their experience with your brand. This increases the deliverability of your emails and helps ensure your emails are not flagged as spam.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Thinkers360

FEBRUARY 23, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Design Thinking for 2024. We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! Join us today !

B2B Thought Leadership 63

B2B Thought Leadership Design Thought Leadership Lead Scoring 63

The Point

DECEMBER 5, 2023

Starting in February 2024, senders exceeding the 5,000 email daily threshold must: * Authenticate their emails using security protocols such as DKIM, SPF, and DMARC * Allow unsubscribes by clicking just one link, and honor those unsubscribes within two days * Maintain a spam complaint rate lower than 0.3% Now, to recommendations.

Deliverability 162

Deliverability Rules Purchase Marketing Automation Services 162

Thinkers360

MARCH 15, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Latin America). Congratulations to all who participated! Want to be on this list or know others who should be on this live and annual leaderboard? Join us today !

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 63

Thinkers360

FEBRUARY 9, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Predictive Analytics for 2024. We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! Join us today ! 16 Nick Brestoff, M.S.,

B2B Thought Leadership 52

B2B Thought Leadership Analytics Lead Scoring Lead Ranking 52

Martech

FEBRUARY 23, 2024

Reported spam rates (i.e., the number of times readers report your emails as spam) is one of the factors put forth by Google and Yahoo. Spam, in this case, is in the eye of the beholder. 40% of consumers check email looking for brand discounts, with 66% preferring short messages. It helps no one.

Email Marketing 116

Email Marketing CAN-SPAM Work Management Advertising Agencies 116

Litmus

NOVEMBER 27, 2023

But worry not—as long as you follow these new rules, your email campaigns should stay out of spam. From authenticating your emails to avoiding bounces and spam complaints, we’ll go through the steps you need to take to boost and maintain your inbox reach. What are the new Gmail email deliverability rules?

Deliverability 92

Deliverability Rules CAN-SPAM Phishing 92

Martech

DECEMBER 19, 2023

That makes them vulnerable to being hacked and used for identity theft and sending spam and malicious emails. Worse, if I don’t respond, those brands will take me off these lists. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Or, maybe they would hit the spam button.

Marketing & Strategy 117

Marketing & Strategy Opt-out CAN-SPAM Work Management 117

Martech

DECEMBER 27, 2023

adam.smith@google.com john.doe@salesforce.com no-reply@google.com hello@salesforce.com Ensure a professional signature Your signature is your digital business card, so make sure it reflects your brand and personality positively. In the worst case — in the spam folder.

Email Marketing 132

Email Marketing Marketing Management Salesforce.com Deliverability 132

Optinmonster

APRIL 11, 2024

According to 2024 data from EmailTooltester , a whopping 16.9% Avoid Spam Trap Emails What Is Email Deliverability? Email deliverability rate refers to the percentage of your emails that are delivered AND make it through the email servers’ spam filters. For instance, in the 1st quarter of 2024, our bounce rate was 0.92%.

Deliverability 105

Deliverability CAN-SPAM Work Management Domain 105

ConvertKit

JANUARY 15, 2021

Chapter #6: Deliverability and spam. But here’s the problem: most email marketing advice is aimed at brands with massive audiences. billion people expected to use email in 2024. The most important factor in opening an email is ‘Recognising the brand’ (55%) and ‘The subject line’ (48%) ( DMA 2020 ).

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

RDIGS

JUNE 5, 2023

At its core, the goal is to nurture relationships with potential customers, build brand awareness, and generate sales. B2B email marketing may boost brand visibility and audience engagement. According to Finances Online, by 2024, there will be 4.5 And a brand can only get more leads if its lead magnets are set up to make sales.

Email Marketing 52

Email Marketing B2B Marketing Work Management Tips 52

Brightedge

FEBRUARY 1, 2024

They're turning to technologies that can scale up their current processes quickly, while preserving the essential editorial and creative tasks that distinguish their brands in the market. With Google's shift to continuous spam updates last year, we expect a persistent focus on filtering out low-quality content.

Enterprise Management 52

Enterprise Management Marketing AI SEO Work Management 52

Litmus

APRIL 12, 2024

If something happens with your root or subdomain, such as a rise in spam complaints or a big swing in send volume that lands you on a blocklist, they’re less likely to affect each other if they’re separate. Promotional emails We know you do your best to follow email marketing best practices, but spam complaints can happen.

Work Management 99

Work Management Marketing Management Email Marketing Deliverability 99

SocialPilot

DECEMBER 8, 2023

It’s a great platform to connect your brand with powerful audiences. Members within these groups can express their opinions and experiences with your brand. It involves leveraging the business experience or expert insights of individuals within an organization to enhance brand reputation. The best part?

Paid Content 42

Paid Content Linkedin Peer-to-peer Tips 42

Oktopost

FEBRUARY 19, 2024

Sometimes it can be hard to spark creativity and know what to post or what’s the best network to build your brand presence. Not only is TikTok a powerful platform to leverage for boosting brand awareness, but it has also become the new go-to search engine for Gen Z. Keeping up with these changes can be as exciting as it is confusing.

Social Media 62

Social Media Trends Webinar Metrics Media 62

Sprout Social

OCTOBER 30, 2023

If you treated your friends the way your brand treats your customers on social media, what kind of relationships would you have? Consumers expect brands to treat them like friends (or at least friendly acquaintances) by being attentive and personal, not ignoring their messages while spamming their feed with posts.

Social Media 124

Social Media Social Marketing Work Management Marketing Management 124

Act-On

MARCH 1, 2024

We tapped Jeff Day, SVP of Marketing at Act-On Software, and Kevin Butler, VP of Marketing & Strategy at Goose Digital, to share their favorite strategies marketing leaders can use to help sales build a pipeline in 2024. According to Kevin, buyers are “going dark” for longer periods of time before becoming known to brands.

Lead Scoring 130

Lead Scoring Lead Ranking Paid Search Agency Marketing Automation Services 130