Marketri

JANUARY 29, 2024

I’ve written many blogs that explore how to use marketing to solve a business problem. With 2024 unofficially dubbed The Year of AI (at least on Wall Street), I find myself contemplating how this enabling technology can coexist with the human-centered marketing experience buyers crave today. Here’s my take. It depends.

Efficiency 117

Efficiency Copyright B2B Sales Differentiation 117

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

chiefmartech

DECEMBER 5, 2023

There was a meme circulating around social media last week of an agency marketer rambling in a “thought leadership” interview on TikTok. It was a jumbled jubilee of buzzword bingo – personalization, data, brand, experience, customer-centricity — that wound up saying absolutely nothing at all. We discuss AI, of course.

Trends 100

Trends Aggregators Long Tail Marketing Startups 100

SmartBug Media

MARCH 15, 2024

The franchise industry continues to evolve, and so do the marketing strategies franchises use to connect with customers and drive success. Here’s a look at some of the key trends driving franchise marketing in 2024. Content creation: Simple content such as social media updates and product descriptions can be generated by AI.

Marketing AI 59

Marketing AI Trends Advertising Agencies Work Management 59

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Also, consider how much time they’ll have to devote to email marketing.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

Optinmonster

JANUARY 14, 2024

Are you interested in the latest content marketing statistics? In the ever-evolving world of digital marketing , content remains king. Content marketing statistics offer invaluable insights, guiding strategies, shaping narratives, and ensuring that every piece of content hits its mark. But what makes content truly reign supreme?

Statistics 52

Statistics Content Marketing Marketing Budget Creation Planning 52

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

FunnelEnvy

FEBRUARY 19, 2024

Technology and consumer trends are changing, so we’ve adapted our best practices for SaaS landing pages in 2024 to reflect changing buyer expectations and new AI tools. They are part of strategic SaaS marketing campaigns that understand the different stages of the sales funnel. Effective landing pages take time to optimize.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Therefore, it may not be surprising that 39% of businesses are looking at marketing automation to drive their demand-generation efforts. What is a Demand Generation Tool?

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Huptech Web

DECEMBER 14, 2023

Table Of Contents Introduction Why do Top Brands Consider Statistics to be an Important Aspect? Without thеsе numbеrs, your brand is nothing but a thеory. Why do Top Brands Consider Statistics to be an Important Aspect? This, in turn, enables brands to create a morе personalized and enjoyable еxpеriеncе for each customer.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Bluetext

JANUARY 8, 2024

Unless you’ve lived under a rock for the past year, you’ve probably used or at least heard of generative AI tools. AI is everywhere , and that goes doubly so for the marketing world, with digital content marketing being the area with the most pronounced impact. Can AI Tools Keep Pace With the Trade?

Marketing AI 26

Marketing AI Advertising Agencies Paid Search Agency Content Marketing 26

Martech

DECEMBER 11, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt How should marketing integrate with technology efforts? Answer Marketing should integrate with technology efforts by ensuring that the chosen marketing technology aligns with the existing martech stack.

Marketing AI 108

Marketing AI Marketing Automation Services Work Management Marketing Management 108

SmartBug Media

APRIL 27, 2023

The digital marketing landscape is constantly changing, and it can feel like new strategies and tactics arise every few seconds. Just think, for example, about how artificial intelligence has taken the marketing world over by storm. How has marketing data evolved to get us where we are today?

Hubspot 98

Hubspot Advertising Agencies Advertisements Advertising 98

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Hubspot

AUGUST 30, 2023

Artificial intelligence has moved beyond the hype and is now seamlessly integrated into many aspects of business operations. HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business. But how does refusing AI impact business results?

Marketing AI 62

Marketing AI Top of Funnel Lead Ranking Work Management 62

Marketri

APRIL 4, 2024

It’s another frustrated CEO looking for marketing help, but he isn’t sure what’s needed. The conversation goes something like this: “I have a junior marketer who’s a few years out of school. Our company recently purchased HubSpot, but we’re not using it much.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

MKT1

JANUARY 11, 2024

If you don’t adopt AI as a marketer, you won’t be efficient or effective enough to compete—we’ve all heard this many, many times at this point. Kathleen and I are marketers and investors. Back in December, we brought together 9 companies—plus many of you—for an AI Showcase.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

sagefrog

JANUARY 3, 2024

The curtains are closing on yet another remarkable chapter in the history of one humble marketing agency. From welcoming talented new team members to witnessing the growth of inspiring clients, 2023 gave us many moments of marketing bliss—and we’re ready for more!

Demand Generation Agencies 109

Demand Generation Agencies Advertising Agencies Paid Search Agency Marketing Automation Services 109

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Navigate the Channel

OCTOBER 26, 2022

Automation is the Queen Latifah of digital marketing – The Equalizer. If you can properly automate your marketing process, particularly repetitive tasks, you can scale into a higher level of outreach without the need for more people. Marketing Automation is Growing. billion by 2024. Personalized emails.

Marketing AI 65

Marketing AI Creativity Automation Marketing Automation Services 65

SocialPilot

JANUARY 31, 2024

The power of influencers can turn a brand into a phenomenon and a product into a movement. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable.

Case Study 90

Case Study Case Studies Work Management Studies 90

Strategic-IC

APRIL 23, 2023

24 Account-based Marketing statistics you need know in 2023. Post-pandemic market trends, political upheavals, economic crises and more, created a challenging landscape for many businesses. What started as a new concept back in 2003 is now one of the hottest topics in B2B Marketing. Account-based Marketing , Account-based Sales.

Account Based Marketing 62

Account Based Marketing ABM Statistics Marketing AI 62

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

sagefrog

APRIL 2, 2024

While marketing has always been a dynamic and evolving practice, the role of technology in B2B marketing strategies has become paramount in the perpetually developing and digitally driven industries of 2024. 7 Proven MarTech Tools Every B2B Marketer Needs 1. SparkToro 3. Screaming Frog 4.

Marketing Automation Services 62

Marketing Automation Services Budget Programs Leadlander Paid Content 62

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

The Lead Agency

FEBRUARY 8, 2023

Businesses will have to update their go-to-market strategies to match these evolving buyer preferences. In 2023, B2B marketers must adapt to this evolving consumer behaviour by reaching buyers where they conduct their research, providing relevant content and resources, and demonstrating success for customers.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Martech

MARCH 5, 2024

HubSpot’s February 2024 releases are paving the way for a transformative leap in digital marketing, sales efficiency and customer service excellence. Easier HubSpot navigation for enhanced user experience. Superpowered sales forecasting with AI. Centralized insights with marketing reporting collections.

Forecasting 99

Forecasting Enterprise Management Marketing Management Hubspot 99

Martech

DECEMBER 19, 2023

Campaign management software helps marketers automate the manual tasks of planning, launching and measuring the impact of their campaigns. That’s important because there are a number of moving pieces to many modern marketing campaigns. creative, media, brand, legal, etc.) creative, media, brand, legal, etc.)

Work Management 80

Work Management Marketing Management Marketing Automation Services Budget Programs 80

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

FunnelEnvy

APRIL 1, 2024

With the rise of innovations like Artificial Intelligence (AI) and Big Data, we can expect the SaaS industry to offer even more powerful and specialized solutions. The rise of inbound marketing focused on attracting potential customers through valuable content and building trust, perfectly complements the SaaS model.

Marketing Budget 67

Marketing Budget Top of Funnel Marketing AI Webinar Metrics 67

sagefrog

APRIL 23, 2024

HubSpot is one of the most trusted resources for all things inbound—and for good reason. The brand offers intuitive, user-friendly software and advocates a forward-thinking approach to sales, marketing, and service alignment. What Is HubSpot Content Hub? Why Has HubSpot Launched Content Hub? Let’s break it down.

Hubspot 62

Hubspot Marketing AI Enterprise Management Marketing Management 62

Mailmunch

MARCH 29, 2021

Are you looking for an average 4,300% ROI on your next marketing campaign? Let’s talk about why you should consider free email marketing services for your brand. What is Email Marketing? Email marketing is crucial to the success of any business. By 2024, this figure is expected to reach 4.48

Enterprise Management 59

Enterprise Management Work Management Marketing Management Email Marketing 59

Sprout Social

DECEMBER 20, 2023

Take the introduction of new AI tools recently. According to The Sprout Social Index™ , 81% of marketers already say AI has had a positive impact on their work. Teams who don’t have tools with up-to-speed AI features are already falling behind. Hootsuite is a major player in the social media marketing platform space.

Enterprise Management 110

Enterprise Management Work Management Marketing Management Brand Identity 110

Single Grain

NOVEMBER 17, 2023

While Grammarly may have all these features, sometimes I find myself in need of a specific tool – a more dedicated content marketing tool. They have a huge coin and bar selection, a straightforward fee structure, and have been long enough on the market to know they’re not a scam. ” That’s three simple errors in two short paragraphs.

Best Practices 126

Best Practices Pricing Price Planning 126

Martech

JANUARY 8, 2024

Everyone is talking about AI, but what does the future hold? One of the biggest questions in martech is how artificial intelligence will affect it. Q: Because many, many marketers are still figuring out generative AI, what is an essential thing marketers need to understand about it? No one is teaching this.

Marketing AI 68

Marketing AI API Terms and Conditions Paper 68

Valasys

MARCH 3, 2023

AI in Content Marketing From analysis to full-fledged writing assistance, not only AI has evolved but its usage for content marketing has greatly progressed. AI today is powered by the analysis of large chunks of data and capabilities to generate content. What Role does AI play in content marketing?

Marketing AI 52

Marketing AI Marketing Automation Services Content Marketing Paid Search Agency 52

Optinmonster

DECEMBER 5, 2023

Social media undoubtedly has become a powerful player in shaping brands, influencing consumer decisions, and driving business growth. In this blog, we have carefully reviewed the top 17 social media management tools so you can choose the best one for your social media marketing needs. Why Social Media Management Tools Are Important?

Enterprise Management 98

Enterprise Management Social Media Digital Asset Management Work Management 98