Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. According to a recent Hubspot report : 77% of marketers have seen email engagement increase over the past year. Email ROI generates $36 for every $1 spent.

Marketing Budget 84

Marketing Budget Marketing & Strategy Marketing Strategy Planning 84

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Many media platforms provide brand lift studies.

B2B Marketing 103

B2B Marketing Trends B2B Planning 103

The Lead Agency

APRIL 14, 2024

Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. What’s different about 2024? And that’s not going anywhere in 2024. So, what’s different about 2024? “Look over here.

Work Management 62

Work Management Paid Content Trends B2B Marketing 62

chiefmartech

DECEMBER 5, 2023

It was a jumbled jubilee of buzzword bingo – personalization, data, brand, experience, customer-centricity — that wound up saying absolutely nothing at all. Which is my — ha — awkward segue to announce that Frans Riemersma and I have just published Martech for 2024 , an 89-page report on the state of marketing technology as we head into 2024.

Trends 101

Trends Aggregators Long Tail Marketing Startups 101

Hubspot

MARCH 4, 2024

Welcome to “The Pipeline” — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. This week‘s post comes from five winners of HubSpot’s Modern Sales Leader 25 award. 5 Pieces of Advice All Sales Leaders Need to Know in 2024 1. Community-led growth will be the play in 2024.

B2B Thought Leadership 72

B2B Thought Leadership Thought Leadership Work Management Lead Ranking 72

SocialPilot

JANUARY 15, 2024

According to Statista, the amount spent on video marketing will reach $92.253 billion in 2024. In 2024, video content will make up for 82% of the internet traffic. A study from Hubspot shows that 54% of video consumers are willing to see video content from their favorite brands.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

FunnelEnvy

FEBRUARY 19, 2024

Technology and consumer trends are changing, so we’ve adapted our best practices for SaaS landing pages in 2024 to reflect changing buyer expectations and new AI tools. For inspiration, HubSpot offers many examples of best practices for landing pages. Effective landing pages take time to optimize.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Optinmonster

APRIL 4, 2024

HubSpot HubSpot combines the power of CRM software with email marketing. If you’re looking for an email builder and a CRM that will help you track your leads and performance, HubSpot has you covered. HubSpot’s email marketing works for all content creators, but its focus is on businesses. Constant Contact 2.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

Oktopost

JANUARY 11, 2024

Benefits of Demand Generation Tools Demand generation tools help produce targeted marketing campaigns that keep your brand top of mind and desired by your ideal customers. Reporting and analytics Demand generation tools should help you better understand your customers’ behaviors or how your audience perceives your brand.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Optinmonster

JANUARY 14, 2024

In this article, we’ll dive deep into the most recent and compelling content marketing statistics, drawing insights from the comprehensive “The State of Content Marketing Global Report” by Semrush , HubSpot Marketing Trends Report , and Wyzowl. In 2024, 50% of marketers plan to boost their investment in content marketing.

Statistics 52

Statistics Content Marketing Marketing Budget Creation Planning 52

SmartBug Media

APRIL 27, 2023

HubSpot is preparing for this change by offering tools that allow businesses to gather and utilize first-party data, such as website analytics and user behavior tracking. We covered how digital advertising is evolving in our recent SmartTake Webinar: HubSpot Advertising & a Cookieless Future.

Hubspot 98

Hubspot Advertising Agencies Advertisements Advertising 98

Huptech Web

DECEMBER 14, 2023

Table Of Contents Introduction Why do Top Brands Consider Statistics to be an Important Aspect? Without thеsе numbеrs, your brand is nothing but a thеory. Why do Top Brands Consider Statistics to be an Important Aspect? This, in turn, enables brands to create a morе personalized and enjoyable еxpеriеncе for each customer.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

DealSignal

FEBRUARY 18, 2024

A HubSpot study found that more than 40% of sales professionals consider prospecting as the most challenging part of the sales process—even more than closing. Additionally, when you leverage your marketing team’s talents, that increased output of content can help trend brand awareness upwards—meaning outreach isn’t always cold.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

Huptech Web

JANUARY 29, 2024

Unlike traditional marketing methods that often prioritize brand awarеnеss and acquiring nеw customers, growth marketing extends its focus to include rеtaining and еngaging customеrs ovеr thе long tеrm. Measuring its effectiveness can be problematic as it relies on indirect methods like surveys, brand rеcall, and salеs volumе.

Paid Content 52

Paid Content Growth Marketing Lead Ranking Word of Mouth 52

SocialPilot

JANUARY 11, 2024

Since its launch in 2002, LinkedIn has evolved from just a job-searching, resume-flaunting platform into a brand-building machine. There are fair chances that these fixed times can work wonders for your brand on LinkedIn. Hubspot favors the time between 10 a.m. Oberlo suggests the time frame between 10-11 a.m.

Linkedin 52

Linkedin Best Practices Click Rate Case Studies 52

Marketri

APRIL 4, 2024

Our company recently purchased HubSpot, but we’re not using it much. They recommended HubSpot, and the company finally pulled the trigger on that purchase, knowing that they should have it but unsure exactly what to do with it. She can write content, manage HubSpot, and create graphics.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

sagefrog

JANUARY 3, 2024

Launched a New Website In June, we launched a clean and crisp new website to enhance its user-friendly interface, weave in updated branding elements, and share valuable B2B content with fellow marketers. Relive some of the highlights with us. Thank you to our friends, family, and community for being part of our incredible journey.

Demand Generation Agencies 109

Demand Generation Agencies Advertising Agencies Paid Search Agency Marketing Automation Services 109

Spiralytics

JANUARY 31, 2023

Podcast Statistics 51% of marketers will continue investing in podcasts ( HubSpot ) 82 million Americans listened to podcasts in 2021 ( Statista ) Spotify had 28.3 Podcast Statistics 51% of marketers will continue investing in podcasts ( HubSpot ) 82 million Americans listened to podcasts in 2021 ( Statista ) Spotify had 28.3

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Marketing Insider Group

JUNE 7, 2021

Common guesses may include ads, conferences, or even brand ambassadors on social media. In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). By 2024 , we can expect that number to exceed $600 billion. Without it, you won’t have what it takes to compete with similar brands online.

Content Marketing 346

Content Marketing Planning Marketing Budget Creation Allocation 346

Hubspot

JANUARY 30, 2024

In this post, I’ll review some sales trends we could see fizzle out throughout the year based on findings from our 2024 State of Sales Report. They prefer to gather information themselves before speaking to a human when researching a brand or product. Since we just started a new year, is it time for some goodbyes? Why the change?

Trends 62

Trends Cold Calling Peer-to-peer Lead Ranking 62

SmartBug Media

MARCH 15, 2024

Here’s a look at some of the key trends driving franchise marketing in 2024. The Rise of AI in Franchise Marketing Artificial intelligence (AI) made a big splash in the marketing world in 2023 and is showing no signs of slowing down in 2024. Businesses must keep pace with the latest developments to stay ahead of the competition.

Marketing AI 59

Marketing AI Trends Advertising Agencies Work Management 59

Top Rank Marketing

DECEMBER 1, 2023

Social Media Today Industry Jargon Is the Silent Killer of B2B Marketing 88 percent of B2B decision-makers have said that jargon, marketing clichés, and tired buzzwords such as “disruptive” harm the credibility of brands, and Adweek recently took a look at how using the wrong words can have negative consequences in B2B marketing.

B2B Marketing 99

B2B Marketing Search Marketing B2B Multi-Channel 99

Sword and the Script | B2B

MARCH 26, 2024

The 2024 version is out so I spent some time perusing the report to write about it here. The takeaway here is that prospects respond better to brands that set out to inform rather than sell. Salesforce and HubSpot are two good examples. There’s one in particular they publish on thought leadership that I’ve followed since 2017.

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Studies B2B 84

Contently

FEBRUARY 28, 2023

Hubspot recently released the Hubspot Podcast Network for professionals looking to build their skills in different areas of business. Creating your own branded podcast Whether you are in finance, healthcare, insurance, or entertainment, podcasts can be a great place to focus on thought leadership and brand awareness.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Hubspot

JANUARY 12, 2024

Similarweb just released a list of the fastest growing digital companies in 2024, based on year-over-year traffic growth. Musinsa : An online marketplace that caters to Korean fashion lovers, with curated selections of 1k+ brands and its own private label. Two companies jumped out at me right off the bat: ?

Startups 73

Startups Business Buzz Curation 73

Marketri

JANUARY 29, 2024

With 2024 unofficially dubbed The Year of AI (at least on Wall Street), I find myself contemplating how this enabling technology can coexist with the human-centered marketing experience buyers crave today. I spent a lot of time interacting with clients on site, fueling my knowledge of their brands and feeding my inspiration.

Efficiency 117

Efficiency Copyright B2B Sales Differentiation 117

Navigate the Channel

JANUARY 23, 2024

The Hubspot study, State of Video Marketing Report 2023 , is only one of the many indicators that video is beginning to take over digital marketing. RELATED: Eight Digital Video Predictions for 2024 Audio is less expensive to produce than video – much less expensive.

Cost 65

Cost Video Marketing Ads FAQ 65

Porch Group Media

JUNE 9, 2022

How Brands are Using Email as Part of Their Mover Marketing Programs. When it comes to mover marketing, email is a digital channel brands cannot afford to forego. As a result, using email as part of a mover marketing program has proven to be an effective channel to support brands’ customer retention and acquisition efforts.

Statistics 105

Statistics First-Mover Advantage Email Marketing Marketing & Strategy 105

SocialPilot

JANUARY 31, 2024

The power of influencers can turn a brand into a phenomenon and a product into a movement. Being a part of the SaaS brand marketing team, your responsibility lies in showcasing the tangible benefits of an intangible product. billion in 2024. The same philosophy also applies to the B2B SaaS (Software as a Service) industry.

Case Study 90

Case Study Case Studies Work Management Studies 90

SmartBug Media

DECEMBER 5, 2023

How Channel Marketing Impacts Business Growth Channel marketing provides a quick and easy way to expand your reach to consumers who otherwise may not have found you, thereby increasing your brand awareness. Partnering with a nationally known distributor allows your product to quickly become a brand in stores around the country.

Advertising Channels 64

Advertising Channels Lead Scoring Lead Ranking Marketing Budget 64

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

sagefrog

APRIL 2, 2024

While marketing has always been a dynamic and evolving practice, the role of technology in B2B marketing strategies has become paramount in the perpetually developing and digitally driven industries of 2024. But what exactly is a MarTech stack, and how can it benefit your business? 7 Proven MarTech Tools Every B2B Marketer Needs 1.

Marketing Automation Services 62

Marketing Automation Services Budget Programs Leadlander Paid Content 62

Oktopost

MARCH 26, 2024

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business. Social media has become the new gold standard of professionalism, as well as the stage where your employer brand can perform.

Work Management 62

Work Management Peer-to-peer Marketing Management Top of Funnel 62

Martech

DECEMBER 11, 2023

Examples: Increase brand awareness Drive lead generation Improve customer engagement Increase sales 3. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. This will help you get more specific and actionable insights in your response.

Marketing AI 103

Marketing AI Marketing Automation Services Work Management Marketing Management 103

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools in 2024 Here are the top 9 analytics tools that can help you make smarter marketing decisions: 1. HubSpot Analytics HubSpot Analytics offers robust reporting and analytics features to track the performance of your marketing efforts. Google Analytics Google Analytics is a free web analytics service.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

ClearVoice

OCTOBER 14, 2022

Here’s what the current landscape looks like: 82% of marketers have a content marketing strategy ( Hubspot ). The top goals in content marketing are to boost sales, increase brand awareness and build customer relationships ( eMarketer ). 69% of marketers invest in SEO ( Hubspot). Top Content Marketing Challenges.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98