Trade Press Services

JANUARY 2, 2024

as businesses around the globe navigated the complex world of marketing. Moving into 2024, many marketing teams are reviewing, revising and optimizing their marketing plans for the new year. This is especially true when it comes to communication channels, customer preferences and market trends.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Martech

SEPTEMBER 21, 2023

Before we dive into the roundup, here’s a quick look at some recent research on AI in the workplace: 60% of seller work will be carried out by generative AI within the next five years, up from less than 5% in 2023, according to Gartner. 52% of business leaders say AI may replace jobs in their businesses, according to Multiverse.

Marketing AI 103

Marketing AI Digital Asset Management Enterprise Management Gartner 103

ClearVoice

FEBRUARY 5, 2024

That’s where integrating Artificial Intelligence (AI) and automation in your outsourcing process comes in. AI-powered solutions can optimize key aspects of content outsourcing. Below are some ways AI and automation technologies impact content outsourcing. Content distribution automation.

Marketing AI 52

Marketing AI Enterprise Management Automation Ethics 52

ClearVoice

SEPTEMBER 22, 2023

This trend shows no signs of stopping, especially with the massive traction AI is getting. While a boon to software users, the fast-paced technological advancement has caused immense pressure for pioneering tech and software companies to be more aggressive in realigning their marketing initiatives in 2024.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

Sprout Social

FEBRUARY 28, 2024

But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them. In The Sprout Social Index™ , 68% of consumers say their top reason for following brands on social is to stay informed about new products or services.

Social Media 104

Social Media Work Management Marketing Management Media 104

Sage Marketing

APRIL 10, 2024

Initially, startups face the daunting task of building brand visibility and establishing trust in a market saturated with competitors. This necessitates a strategic approach to marketing and a compelling value proposition to stand out. Navigating the startup ecosystem in the UK can be as challenging as it is rewarding.

Startups 52

Startups Marketing AI Work Management Marketing Management 52

Hinge Marketing

FEBRUARY 22, 2024

The figure below shows the distribution of these industries in the sample. That means professional services firms need to adapt their marketing strategies to address a fickle, evolving marketplace. High Growth Firms Prioritize Content Marketing Producing high-quality content is High Growth firms’ top marketing priority in 2024.

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

MKT1

JANUARY 11, 2024

If you don’t adopt AI as a marketer, you won’t be efficient or effective enough to compete—we’ve all heard this many, many times at this point. Kathleen and I are marketers and investors. Back in December, we brought together 9 companies—plus many of you—for an AI Showcase.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Huptech Web

DECEMBER 14, 2023

Table Of Contents Introduction Why do Top Brands Consider Statistics to be an Important Aspect? Without thеsе numbеrs, your brand is nothing but a thеory. Why do Top Brands Consider Statistics to be an Important Aspect? This, in turn, enables brands to create a morе personalized and enjoyable еxpеriеncе for each customer.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Trade Press Services

MARCH 11, 2024

They offered insights essential for brands, professionals, journalists, and thought leaders looking to share thought leadership and establish their expertise in today’s constantly evolving marketplace. I’ve also seen a lot of B2B freelance writers go into content marketing.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

Lead Gen 110

Lead Gen Paid Content Social Media Sales Qualified Leads 110

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. When you’re already spread thin, every minute counts. Download the template 2.

Social Media 97

Social Media Template Work Management Marketing Management 97

Valasys

APRIL 16, 2024

Within the ever-evolving landscape of artificial intelligence, generative AI emerges as a pivotal force, revolutionizing our engagement with technology. The projected surge of the generative AI market to a remarkable $66.62 That’s the power of RAG. RAG specializes in precisely this.

Marketing AI 40

Marketing AI Generation Dwell Content 40

Huptech Web

DECEMBER 28, 2023

E-Commerce Web Development Trends To Look For In 2024 Mobile-First Design Approach for Modern Websites Mobilе-first dеsign is a mеthod that prioritizеs designing for mobilе devices bеforе adapting to larger screens, acknowledging thе increasing usе of mobilе devices for web browsing. It’s timе to implеmеnt all thеsе onе by onе!

Trends 52

Trends Customer Satisfaction Allocation Statistics 52

Trade Press Services

FEBRUARY 26, 2024

For many years, “creating enough content” was cited by marketers responding to the Content Marketing Institute’s annual State of Marketing survey as their top challenge. In 2024, however, the top challenge for marketers has changed. Producing and distributing content that resonates with audiences is no easy task.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Seismic

MARCH 12, 2024

In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond. In today’s noisy marketplace, enablement promises more efficient and effective teams, elevated brand recognition, and accelerated growth.

Work Management 104

Work Management Marketing Management Service Contingency Planning 104

PureB2B

JUNE 23, 2021

To stay competitive, communications teams must keep up with industry trends as technology advancements continue to disrupt the B2B marketing space. The continuous influx of new technologies and execution methods leaves marketing professionals with the challenge of directing their energies. Account-Based Marketing.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Consumers want to feel like your brand is speaking directly to them, addressing their unique preferences and needs. Consumers expect that same level of service online.

Social Media 126

Social Media Personalization Media Work Management 126

MKT1

DECEMBER 18, 2023

Over the past couple years writing newsletters and working with hundreds of founders and marketers, we’ve developed a fairly-comprehensive approach to building B2B marketing. As a follow up to this newsletter, we are launching the MKT1 Guide in early 2024.

Startups 98

Startups Marketing Analytics Tools Course B2B Marketing 98

QuanticMind

SEPTEMBER 29, 2023

Holiday Shopping Insights: Keep Up With Deal-Seeking Shoppers [:04] New insights from Google show that deal-seeking for holiday shopping happens throughout October and November—so position your brand by extending the shopping window, starting now! The feature will fully launch as part of a new Google Ads experience in 2024.

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

MKT1

FEBRUARY 12, 2024

Educating the rest of your company on marketing is often the hardest part of doing marketing. Marketing’s actual job is to understand an audience and communicate to that audience in a value-add way. Yet, when it comes to doing this internally, marketers often fall short–very, very short. Nor should you.

Planning 75

Planning Paid Search Agency Marketing Analytics Tools Advertising Agencies 75

Top Rank Marketing

DECEMBER 4, 2023

As we approach 2024, content marketing is rapidly evolving. These shifts are particularly relevant for B2B marketers, who must stay ahead of the curve to remain competitive in a dynamic digital world. 1 — Data-Driven Content Strategy The integration of data analytics into content strategy is a top trend for marketers in 2024.

Marketing AI 128

Marketing AI Trends B2B Marketing Content Marketing 128

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

RebelMouse

APRIL 8, 2024

The ideal CMS for news websites is based on your specific needs, whether for large-scale publishing, AI automation, omnichannel distribution, or smaller news outlets. According to statistics, digital publishing revenue is expected to exceed $27 billion by 2027 , and the market is intensifying.

CMS Development 107

CMS Development Industry CMS Paid Content Enterprise Management 107

RebelMouse

JANUARY 5, 2024

Imagine group A receives a promotional newsletter titled Essential Natural Products for Women, and group B receives a variation titled Must-Have Natural Products for Women in 2024. Utilizing an AI headline generator may help you during the brainstorming phase. Depending on your desired outcomes, you will use different A/B tools.

Marketing Websites 109

Marketing Websites Sample CTR Click Rate 109

Martech

DECEMBER 19, 2023

Campaign management software helps marketers automate the manual tasks of planning, launching and measuring the impact of their campaigns. That’s important because there are a number of moving pieces to many modern marketing campaigns. creative, media, brand, legal, etc.) creative, media, brand, legal, etc.)

Work Management 79

Work Management Marketing Management Marketing Automation Services Budget Programs 79

Martech

OCTOBER 19, 2022

It requires creating and distributing physical versions of materials. Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? It uses algorithms and AI to run real-time auctions where ads are bought and placed at the same time as a visitor loads a website. In the U.S.,

Advertising Agencies 111

Advertising Agencies Paid Content Cost Per Thousand Advertisements 111

Convince & Convert

NOVEMBER 8, 2023

SEO is one of the youngest marketing disciplines out there, and it’s also incredibly fast-paced. Generative AI entering the marketing scenes at the end of 2023 made things change even faster for our industry. Generative AI entering the marketing scenes at the end of 2023 made things change even faster for our industry.

Trends 78

Trends SEO SERP Content 78

EveryoneSocial

DECEMBER 15, 2023

I recently joined our partner Khoros for a webinar on the importance of brands rebuilding with trust on social media in 2024. Fundamentally, people want to connect with people more than they do with brands. The whole brand affinity thing was an outgrowth of media over the 20th century. Firstly, people trust people.

Paid Content 123

Paid Content Social Media Ad Building Media 123

ClearVoice

SEPTEMBER 18, 2023

Content marketing isn’t static. By understanding these trends, you can adapt your strategies and ensure your brand stays ahead of the curve. By understanding these trends, you can adapt your strategies and ensure your brand stays ahead of the curve. Let’s dive in. And it’s still developing at a rapid rate.

Trends 101

Trends Content Marketing Webinar Metrics Long Tail Marketing 101

Valasys

MARCH 3, 2023

AI in Content Marketing From analysis to full-fledged writing assistance, not only AI has evolved but its usage for content marketing has greatly progressed. AI today is powered by the analysis of large chunks of data and capabilities to generate content. What Role does AI play in content marketing?

Marketing AI 52

Marketing AI Marketing Automation Services Content Marketing Paid Search Agency 52

NetLine

APRIL 11, 2023

Hot off the heels of our 2022 State of B2B Content Consumption and Demand Report for Marketers being named the Finny Award winner in the Best Research-Based Content category , we’re ecstatic to announce the 7th edition has been released. You don’t need the entire B2B market to buy from you. All told, we analyzed more than 5.4

Demand 52

Demand B2B Webinar Metrics Intent 52

Sprout Social

DECEMBER 27, 2023

Juggling multiple social platforms is now a staple for brands. Marketers need shortcuts. Especially for your Facebook marketing strategy —the platform giant with almost 3 billion monthly users. Use automation to manage routine tasks, but keep your brand’s personality alive through authentic engagement.

Facebook 124

Facebook Automation Branding Brand Identity 124

Scoop.it

FEBRUARY 13, 2024

Email as an experience – this is what keeps subscribers engaged with a brand. It’s not nice-looking emails that compel subscribers to interact with your brand. You want to have a fairly even distribution of images, text, mixed media, and so on. It invites the recipient to be part of the narrative your brand is pushing.

Design 77

Design Trends Practices Examples 77

sagefrog

APRIL 23, 2024

The brand offers intuitive, user-friendly software and advocates a forward-thinking approach to sales, marketing, and service alignment. And once again, they’ve opened our eyes to a new way of managing everyday marketing responsibilities and seamlessly incorporating artificial intelligence for easy, optimal outcomes.

Hubspot 62

Hubspot Marketing AI Enterprise Management Marketing Management 62

Sprout Social

SEPTEMBER 25, 2023

As market competition grows more fierce, consistently delivering exceptional customer care is more vital than ever. Plus, we gathered two examples from brands that are creating stellar customer experiences at scale. Think about it: Customers interact with countless teams and individuals throughout their journey with your brand.

Work Management 116

Work Management Marketing Management Marketing AI Service 116

Brandpoint

JANUARY 16, 2024

As public relations professionals and marketers, timing is always important. Read More: On Working in Communications During a Global Crisis ] So, how do you know when to publish your branded content campaigns? Q: How can I make sure my brand’s message does not get lost in the noise of the 2024 presidential election news cycle?

Paid Content 62

Paid Content Marketing AI Branding Brand Identity 62