Contently

JULY 30, 2024

This is somewhat remarkable when trust in traditional media is at an all-time low — and trust in brands isn’t far behind. It’s the kind of word-of-mouth advocacy brands often spend years trying to achieve. Which got me thinking: Why are some content formats seen as more or less trustworthy than others?

Branding 88

Branding Brand Identity Webinar Metrics Content 88

illumin

MAY 21, 2024

Podcast consumption (and its advertising) is seeing rapid growth, especially among Canadian audiences. In fact, the podcast advertising market in Canada is projected to reach revenue of $67.29 million USD in 2024. As a marketer, this information should be music to your ears. What is podcast advertising?

Cost Per Thousand 110

Cost Per Thousand Advertising Advertisements Cost per Acquisition 110

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain. Where should you start?

Paid Content 84

Paid Content Social Media Social Marketing Marketing & Strategy 84

Sprout Social

JULY 23, 2024

I see all the content I want to see.” ” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment. Here are five brands using Pinterest to build successful campaigns in 2024.

Branding 99

Branding Brand Identity Top of Funnel Best Practices 99

Sprout Social

SEPTEMBER 17, 2024

In today’s ever-changing retail landscape, brands are divided into two groups. Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. Social media is a go-to platform for retail customers.

Social Media 87

Social Media Media Paid Search Agency Eye-Tracking 87

Webbiquity

SEPTEMBER 17, 2024

The podcasting landscape has exploded over the past few years, transforming from a niche hobby into a mainstream content medium with millions of avid listeners. Researching Your Target Audience Understanding who your listeners are is key to creating content that resonates with them. Guest post by Vlad Orlov.

Paid Content 159

Paid Content Cost Per Thousand Merchandising CPM 159

Sprout Social

APRIL 29, 2024

Whether it’s an unfavorable comment, review, social media post or press mention, without action, these incidents can spread like wildfire online and become a full-blown PR crisis. 3 benefits of using a reputation management service News travels fast in today’s ‘always-on’ social media landscape. This will deepen your connection.

Work Management 95

Work Management Marketing Management Service Branding 95

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

Paid Content 119

Paid Content ROI Content Marketing Marketing Analytics Tools 119

Top Rank Marketing

JANUARY 24, 2024

The arena of search engine optimization is being transformed by a vast array of different forces – and we’re still only at the top of the alphabet. For business leaders and marketers, attempting to keep pace in this environment is challenging, but highly rewarding. SEO strategy is a cornerstone of digital marketing. Algorithms.

Marketing AI 113

Marketing AI SEO Ad Building Marketing & Strategy 113

Optinmonster

AUGUST 29, 2024

Podcasts are a great way for busy marketers to learn new strategies and keep up with the latest changes and trends. With so many options available, it can feel like a full-time job to find which podcasts actually cover the marketing topics you’re interested in. And it’s ad-free!

Ad Frequency 74

Ad Frequency Ideal Customer Profiles Lead Ranking Planning 74

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. These purchase-minded consumers are also spending a great deal of time on social media.

Lead Gen 125

Lead Gen Paid Content Social Media Sales Qualified Leads 125

Launch Marketing

NOVEMBER 15, 2023

As we strive towards 2024, the dynamics of B2B social media marketing strategy have witnessed profound changes, reshaping strategies and redefining norms. The strategies, tools and preferences of B2B marketers have shifted, charting new pathways in how businesses engage with their audience on various social platforms.

Social Media 126

Social Media Social Marketing Tactics B2B Marketing 126

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Paid Content 102

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 102

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. Unfortunately, this trend is forecasted to continue as we move into 2024.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Huptech Web

DECEMBER 14, 2023

Table Of Contents Introduction Why do Top Brands Consider Statistics to be an Important Aspect? Without thеsе numbеrs, your brand is nothing but a thеory. Why do Top Brands Consider Statistics to be an Important Aspect? This, in turn, enables brands to create a morе personalized and enjoyable еxpеriеncе for each customer.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? Are you struggling to convert free users into paid ones? If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working. But what’s a good benchmark for free trial conversions?

Conversion Rate 101

Conversion Rate Conversion Examples Marketing Analytics Tools 101

sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

QuanticMind

SEPTEMBER 29, 2023

What’s new in the realms of paid search and social media? This month, Amy Rumpler, SVP of Search & Social Media Services, compiled all the latest news, trends, and resources for easy access. Must be a new Furby. What’s Happening with TikTok Shop? [:06]

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

sagefrog

NOVEMBER 6, 2023

Marketing campaigns are never a set-it-and-forget-it type of situation. Once you’ve begun implementing strategies, ongoing content creation, curation, updates, and engagement are just a few of the elements critical to long-term success. Dedicate Time for Daily Maintenance Full-time social media management demands daily dedication.

Social Media 52

Social Media Social Marketing Planning Tips 52

RebelMouse

JUNE 25, 2024

The Reddit sales team joined Search Engine Journal for an informative webinar on maximizing brand impact with the ever-growing social platform. Create a subreddit for your brand if one doesn’t exist. Get to Know Reddit First Reddit has had rocketship growth in 2024, thanks in part to partnerships with OpenAI and Google.

Traffic 59

Traffic Branding Brand Identity CAN-SPAM 59

Spiralytics

AUGUST 22, 2024

The local e-commerce market is expected to grow at a robust 13.70% CAGR from 2024 to 2032 , driven by high internet penetration, a tech-savvy population, and a strong preference for online shopping. In the digital advertising market, search advertising is leading the way, generating a market volume of US$679.9

Paid Search Agency 62

Paid Search Agency Paid Content Marketing Budget Advertising Agencies 62

ClearVoice

JUNE 17, 2024

Even the most experienced marketers aren’t immune to the occasional misstep, and in the fast-paced world of content marketing, those slip-ups can have significant consequences. Mistakes can tarnish a brand’s reputation, alienate audiences, or even impact the bottom line.

Marketing Strategy 88

Marketing Strategy Marketing & Strategy Top of Funnel Planning 88

Contently

SEPTEMBER 4, 2024

Still, when I set about refreshing more than 10 years’ worth of branded content to bring The Content Strategist up to date with our current web optimization and brand standards, I knew I had my work cut out for me. We wanted a data-backed action plan for making our content as relevant as possible in 2024 and beyond.

Top of Funnel 163

Top of Funnel Allocation Content Keywords 163

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. And who can blame them?

Merchandising 115

Merchandising Marketing Analytics Tools Conversion Lead Ranking 115

Martech

SEPTEMBER 4, 2024

Despite inflation, a volatile stock market, fragile supply chains and general economic uncertainty, ecommerce overall sees a bright future — although of course not all brands will win. That’s the message from a new report, “2024 State of the Ecommerce Industry” from marketing automation platform Klaviyo.

eCommerce 106

eCommerce Positioning Spending Trends 106

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

SocialPilot

JANUARY 10, 2024

The visual search hub, Pinterest, inspires many. Unlike other social media sites , Pinterest users exclusively focus on brand offerings. live shopping, Paid Partnership pins, and Shoppable Idea Pins. It’s emerging as a platform for branding and e-commerce. But is the platform cutout for your brand?

Statistics 81

Statistics Paid Content Stats Mobile Advertising 81

Digilant

APRIL 23, 2024

In today’s screen-obsessed world, digital audio isn’t always at the forefront of marketing conversations—but it should be. In fact, in 2024 , the average daily time spent with digital audio in the U.S. For that reason, digital audio advertising represents an important component of any well-rounded media and advertising strategy.

Advertising Agencies 52

Advertising Agencies Advertising Advertisements Top of Funnel 52

Digilant

APRIL 23, 2024

In today’s screen-obsessed world, digital audio isn’t always at the forefront of marketing conversations—but it should be. In fact, in 2024 , the average daily time spent with digital audio in the U.S. For that reason, digital audio advertising represents an important component of any well-rounded media and advertising strategy.

Advertising Agencies 52

Advertising Agencies Advertising Advertisements Top of Funnel 52

Top Rank Marketing

SEPTEMBER 1, 2023

Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major Impact Worldwide advertising spending is expected to expand by some 4.4 percent expansion in 2024 that would see spending topping the $1 trillion mark, according to newly-published forecast data. The Conversation U.S. percent during 2023, reaching $963.5

Paid Content 118

Paid Content B2B Marketing B2B Planning 118

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Huptech Web

JANUARY 29, 2024

Growth markеting is an intеgratеd, data-driven approach to marketing that concentrates on the entire customer journey. Unlike traditional marketing methods that often prioritize brand awarеnеss and acquiring nеw customers, growth marketing extends its focus to include rеtaining and еngaging customеrs ovеr thе long tеrm.

Paid Content 52

Paid Content Growth Marketing Lead Ranking Word of Mouth 52

Martech

OCTOBER 19, 2022

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Table of contents What is programmatic advertising?

Advertising Agencies 121

Advertising Agencies Paid Content Cost Per Thousand Advertising 121

Digilant

APRIL 23, 2024

In today’s screen-obsessed world, digital audio isn’t always at the forefront of marketing conversations—but it should be. In fact, in 2024 , the average daily time spent with digital audio in the U.S. For that reason, digital audio advertising represents an important component of any well-rounded media and advertising strategy.

Advertising Agencies 52

Advertising Agencies Advertising Advertisements Top of Funnel 52

Martech

JUNE 26, 2024

Marketers are catching their breath from a flood of updates and new features. The next step is to determine how new AI capabilities will change the way marketers and advertisers reach customers. Shih cited a recent Coca-Cola campaign that used GPT-4 and DALL-E to generate new ads from existing brand assets.

Marketing AI 115

Marketing AI Paid Search Agency Funnel Advertising Digital Marketing Funnels 115

ClickZ

JANUARY 12, 2024

Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers of complexity and opportunity. However, with regulatory changes such as GDPR and iOS 14.5

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105

Martech

JUNE 12, 2024

We know martech and demand generation strategies work best to engage prospects when brand recognition is present. So, why don’t we consistently use those strategies on existing customers with a higher brand understanding? Customer marketing and prospecting are not the same. Are they looking for customer service or content?

Lead Scoring 116

Lead Scoring Lead Ranking Paid Search Agency Work Management 116