Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing & Strategy 124

SmartBug Media

APRIL 12, 2024

As an agency specializing in full service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. Welcome to our blog series, where we highlight some of the latest updates from HubSpot!

Hubspot 59

Hubspot Enterprise Management Product Paid Search Agency 59

Zoominfo

MARCH 10, 2021

billion doing so, according to new analysis from ZoomInfo. CRM implementations contribute to a massive, related ecosystem — in other words, a network of companies all providing services around a product. From 2019 through 2024, “Salesforce and its ecosystem are expected to enable the creation of 4.2 Salesforce holds about 19.5%

Work Management 246

Work Management Analysis Marketing Management Cost 246

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Here are the January 2024 updates managers should take note of: Fast and easy compliance for new email requirements.

Enterprise Management 110

Enterprise Management Sales Qualified Leads API Hubspot 110

Top Rank Marketing

MARCH 27, 2024

The March 2024 update to Google’s algorithm primarily targets low-quality, AI-generated content and spammy SEO techniques. The March 2024 core update is a more complex update than our usual core updates, involving changes to multiple core systems. Learn about TopRank’s SEO services and let our experts help you take the lead.

Marketing AI 105

Marketing AI Google Lead Scoring Lead Ranking 105

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools. Social media technology has come a long way since its origin.

Social Media 98

Social Media Work Management Marketing Management Media 98

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Staying ahead of the curve is imperative for long-term success in B2B. Get MarTech!

B2B Marketing 111

B2B Marketing Trends B2B Planning 111

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Marketing AI 116

Marketing AI Lead Ranking Work Management Lead Scoring 116

Top Rank Marketing

NOVEMBER 27, 2023

2024 will see generative AI touching more areas of our lives, but where will it have the most profound impact within B2B influencer marketing? The future of influencer marketing hinges on harnessing AI’s unmatched data analysis potential.” AI Insight #1 — Christopher S. ” Christopher S.

Marketing AI 102

Marketing AI B2B Marketing Enterprise Management Marketing Management 102

B2B Marketing Directions

DECEMBER 10, 2023

As the fourth quarter of 2023 draws to a close, many business and marketing leaders will be finalizing their revenue growth objectives for 2024. To set realistic revenue growth objectives for 2024, business and marketing leaders must have a clearly articulated, evidenced-based revenue growth strategy.

Analysis 70

Analysis Planning Custom Publishing Marketing & Strategy 70

NetLine

FEBRUARY 15, 2024

This is why NetLine created the 2024 Content Trends & Planning Guide. Your Blueprint for 2024 and Beyond The 2024 Content Trends & Planning Guide is more than just a report; it provides context and direction in the ever-changing world of B2B marketing. In these unprecedented ti- wait, that was during COVID.

Marketing AI 59

Marketing AI Trends Work Management Marketing Management 59

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. Unfortunately, this trend is forecasted to continue as we move into 2024. Now that doing more with less is essential, strategic budgeting is the key to success for CMOs in 2024.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Seismic

MARCH 12, 2024

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond.

Work Management 105

Work Management Marketing Management Service Contingency Planning 105

FMG Suite

APRIL 25, 2024

As 2024 approaches, several marketing ideas come to mind, and one theme woven through them is the power of brand: Yours should convey the genuine care you have for your clients. Keep those feelings in mind, not just the descriptions of the services you offer. Research and data analysis firm YCharts says 53.4%

Marketing AI 52

Marketing AI Planning Paid Search Agency Ad Frequency 52

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. Automation is not confined to scheduling alone; it extends its reach into performance metrics analysis. However, in 2024, there’s a shift towards targeting the upper funnel.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Oktopost

JANUARY 11, 2024

These tools offer a range of functionalities, including: Lead capture Marketing automation Content personalization Social data analysis They may also focus on a particular marketing activity, such as SEO, social media, email marketing, or paid campaigns. Email marketing tools offer list nurturing with segmentation and automation.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Zoominfo

MARCH 10, 2021

billion doing so, according to new analysis from ZoomInfo. How Implementations Fit into An Overall CRM Business Ecosystem CRM implementations contribute to a massive, related ecosystem — in other words, a network of companies all providing services around a product. However, Q4 2020 CRM activity was similar to Q4 2019.

Work Management 130

Work Management Analysis Marketing Management Cost 130

Bluetext

JANUARY 5, 2024

As we step into a new year, our thoughts revolve around new resolutions, new fad diets, and the colder months ahead—but what we should be thinking about are the digital marketing trends of 2024. From cookie consent to 70s nostalgia, there are several digital marketing and design trends to look out for in 2024.

Forecasting 43

Forecasting Paid Content Marketing AI Allocation 43

Only B2B

SEPTEMBER 25, 2023

Must Read: Revolutionizing Lead Generation with Automated Lead Qualification: A Data-Driven Guide How to Optimize Your Inbound Lead Qualification Process for 2024 Understanding Inbound Lead Qualification Before we dive into the optimization process, let’s grasp the fundamentals of inbound lead qualification.

Lead Qualification 62

Lead Qualification Lead Ranking Sales Qualified Leads Ideal Customer Profiles 62

Top Rank Marketing

MARCH 27, 2024

The March 2024 update to Google’s algorithm primarily targets low-quality, AI-generated content and spammy SEO techniques. The March 2024 core update is a more complex update than our usual core updates, involving changes to multiple core systems. Learn about TopRank’s SEO services and let our experts help you take the lead.

Marketing AI 52

Marketing AI Google Lead Scoring Lead Ranking 52

B2BMarketing.net

MARCH 12, 2024

The only final thing to note before we head into the analysis is to provide a quick overview of how the survey works. In short, we provide a list of 19 trends (including definitions) and ask the same question each time: how focused are you on the following trend in 2024? How does the survey work? This year, by comparison, only 29.5%

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

B2B Marketing Exchange

NOVEMBER 30, 2023

But we wanted to hear it from you, so we took to our social channels and hosted a poll to determine which of our top 4 trends will be most prevalent in 2024. as the one to watch in 2024 was artificial intelligence. Self-Service Selling Coming in at number 2 on the list was self-service selling. Curious about the results?

Trends 52

Trends B2B Marketing Lead Scoring Lead Ranking 52

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024. Learn more in section 6!

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

sagefrog

NOVEMBER 8, 2023

You need to know precisely how to best position your products and services in the upcoming year—and now is the time to evaluate your current methods and look ahead to 2024 to stay ahead of the curve. B2B healthcare marketing focuses on healthcare products or services for other businesses.

Trends 52

Trends B2B Marketing Paid Search Agency Account Based Marketing 52

The Lead Agency

APRIL 14, 2024

Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. What’s different about 2024? And that’s not going anywhere in 2024. So, what’s different about 2024? Personally, I love AI.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Martech

JANUARY 8, 2024

While Chrome plans to eliminate third-party cookies by Q3 2024, this program lets embedded sites and services temporarily enable them until December 27, 2024. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Why we care. What Google is saying.

Google 116

Google Domain Customer Surveys Advertisements 116

SalesIntel

APRIL 24, 2024

These tools are the backbone of your strategy, facilitating research, planning, execution, and analysis across various stages of bringing a product or service to market. Competitive Analysis: Tools for competitive analysis enable you to gain insights into what your competitors are doing and how they are doing it.

Work Management 52

Work Management Marketing Management Marketing Analytics Tools Marketing Funnels 52

Sprout Social

FEBRUARY 1, 2024

With Sprout Social, you can get access to Facebook features like: Publishing Reporting and analytics Monitoring Customer service Competitor analysis But you can also get access to those features and more for every other social media platform you plan to use in your strategy.

Facebook 93

Facebook Digital Asset Management Tools Branding 93

SalesIntel

JANUARY 15, 2024

But, to choose the best from the rest, you need to understand the ins and outs of B2B data going into 2024 and beyond. You may also use technographic data to understand better the technologies that complement your product or service. Enhanced Lead Scoring: In 2024, customer intelligence is not just about quantity but quality.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

Digilant

JANUARY 23, 2024

Similarly, FedEx’s adoption of predictive technologies revolutionizes customer service. By proactively providing delivery updates based on predictive analysis, FedEx sets a new standard in customer communication. This approach transforms generic advertising into a personalized dialogue with each customer.

Advertisements 52

Advertisements Advertising Funnel Advertising Loyalty 52

B2B Marketing Directions

SEPTEMBER 24, 2023

Understanding what will motivate a potential customer to buy your products or services is a critical prerequisite to developing an effective marketing strategy and creating compelling marketing communications. In most cases, what they really want is what the product or service will enable them to accomplish.

Planning 71

Planning Verticals Buy Trigger Marketing 71

SalesIntel

MARCH 1, 2024

While Lusha has been a prominent choice for obtaining contact information, 2024 introduces a new era of top-notch alternatives that revolutionize how sales and marketing professionals connect with their target audience. Alternatively, users can access Lusha’s services through its website. How Lusha Operates: 1.

Lead Ranking 40

Lead Ranking Zoominfo Outreach Lead Scoring 40

Martech

NOVEMBER 28, 2023

But even as 2023 gives way to 2024, unexpected and unexplainable things remain in the air for businesses and their marketing teams. Job losses also piled up in sectors like financial services and bricks-and-mortar retail. In early 2024, Google and Yahoo are looking to implement new rules for email senders.

Customer Surveys 109

Customer Surveys Budget Programs Click Rate Rules 109

Huptech Web

MARCH 15, 2024

Partner with local distributors or use international shipping services that offer competitive rates. Differentiate your brand through other means, such as product quality, customer service, or unique selling propositions. Offer value-added services that your competitors do not provide. Challenges & Its Solutions!

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

SocialPilot

DECEMBER 6, 2023

In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Here is a 10-step social media marketing checklist that can help you handle complex tasks from content planning to performance analysis to hit your marketing goals. Social media marketing is thus a highly competitive domain.

Paid Content 63

Paid Content Social Media Social Marketing Marketing & Strategy 63

B2B Marketing Directions

MAY 5, 2024

However, one of the survey reports (the "Firm and Industry Breakout Report") makes it possible to isolate the responses from B2B marketers, and the following analysis is based on those responses. The tables below are based on data from the Spring 2024 edition and the February 2020 edition of the survey. Consider the following points.

Fulfillment 70

Fulfillment B2B Marketing B2B CMO 70

Martech

NOVEMBER 29, 2023

Quantity versus quality “For years, companies have relied on inactive accounts to boost their email [list] size,” said Ryan Phelan co-founder of digital marketing services company RPEOrigin.com and a MarTech contributor. The email purge is a precursor to another big change for email marketers happening early in 2024.

Email Marketing 132

Email Marketing Planning CAN-SPAM eCommerce 132