Digilant

JANUARY 25, 2024

The demographic landscape of media consumption underscores the necessity of rethinking how and where to allocate advertising budgets to effectively connect with voters. With the 2024 elections around the corner, we’re helping advertisers navigate this evolving landscape. In 2023, the average U.S.

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Top Rank Marketing

DECEMBER 15, 2023

Social Media Today Brandwatch 2024 Digital Marketing Trends [Report] Social media management and research firm Brandwatch has published its 2024 collection of digital marketing trends, with top areas of focus expected for the coming year including AI, authenticity, personalization, and social listening, among others, Brandwatch recently announced.

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sagefrog

JANUARY 24, 2024

Explore the top priorities defining B2B marketing success in 2024. Your corporate marketing strategy directs decision-making, resource allocation, and campaign execution. The post 9 Data-Driven Insights to Elevate Your B2B Marketing Strategy in 2024 & Beyond appeared first on Sagefrog Marketing Group, LLC.

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Full Circle Insights

DECEMBER 26, 2023

Navigating the Salesforce Campaign Attribution Landscape Trends to Watch in 2024: Part 2 As we step into 2024, the ever-evolving realm of marketing attribution continues to be a puzzle that the industry is eager to solve. In this second part of our exploration, we delve into another trend that’s poised to shape the narrative in 2024.

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SalesIntel

MARCH 1, 2024

While Lusha has been a prominent choice for obtaining contact information, 2024 introduces a new era of top-notch alternatives that revolutionize how sales and marketing professionals connect with their target audience. The post Top 10 Lusha Alternatives in 2024 appeared first on SalesIntel.

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sagefrog

JANUARY 24, 2024

Explore the top priorities defining B2B marketing success in 2024. Your corporate marketing strategy directs decision-making, resource allocation, and campaign execution. The post 9 Data-Driven Insights to Elevate Your B2B Marketing Strategy in 2024 & Beyond appeared first on Sagefrog Marketing Group, LLC.

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Full Circle Insights

DECEMBER 8, 2023

Navigating the Salesforce Campaign Attribution Landscape Trends to Watch in 2024: Part 1 Today’s marketers have more ways than ever before to get in front of customers. As we move closer to 2024, the call to action is clear: it’s time to solve the attribution conundrum once and for all.

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SocialPilot

FEBRUARY 6, 2024

A complete list of Influencer marketing statistics, from engagement rates to industry benchmarks to growth trends; this blog has almost everything that you would need to make an informed decision. Statistics indicate that 70% of consumers prefer reading blogs to watching ads. billion USD in 2024 – a CAGR of 35.7%.

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illumin

MARCH 5, 2024

The digital media scene has had a shake-up since 2024 began. This means that from the start of 2024, you can expect to see an increased portion of Chrome users having their third-party cookies disabled. Customers are already shifting to mobile-first and cookieless in 2024. Marketers are gearing up for the cookieless mobile era.

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Huptech Web

DECEMBER 28, 2023

E-Commerce Web Development Trends To Look For In 2024 Mobile-First Design Approach for Modern Websites Mobilе-first dеsign is a mеthod that prioritizеs designing for mobilе devices bеforе adapting to larger screens, acknowledging thе increasing usе of mobilе devices for web browsing. It’s timе to implеmеnt all thеsе onе by onе!

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Only B2B

OCTOBER 16, 2023

This blog will delve into the depths of Appointment Setting and B2B Lead Generation , demystifying their definitions, exploring their individual intricacies, and shedding light on how they function in harmony to propel businesses forward. In fact, they are most potent when integrated seamlessly.

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Choozle

MARCH 20, 2024

In this blog, we explore the practical realities of this evolving landscape, spotlighting the growth of Connected TV (CTV) and audio platforms for reaching the right audience. Remarkably, in 2024 99% of US households now have at least one streaming service subscription, a notable jump from the 52% reported in 2015.

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Martech

DECEMBER 28, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. This is not to say your content marketing team can’t use AI to write blog posts, but have you created an AI governance policy? We’d like to know how it’s been for you. AI is all about taking risks.

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ClearVoice

JANUARY 8, 2024

One, a content budget lets you allocate resources more efficiently. Earmark specific amounts to different aspects of your strategy, then measure the performance of each to identify areas for improvement or where to allocate more of your resources. Use the data to refine your content strategy and allocate your budget more effectively.

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Madison Logic

JANUARY 3, 2024

At the top of many 2024 B2B marketing prediction lists is the mass adoption and implementation of generative artificial intelligence (genAI) across marketing collateral. By understanding which strategies are likely to yield the best results, you can allocate your resources more effectively and achieve higher ROI.

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Only B2B

FEBRUARY 6, 2024

Read on, this blog provides you with a step-by-step guide for increased sales and marketing ROI. Data-Driven Decisions: Optimize your marketing and sales campaigns based on real-time intent data insights, ensuring you’re allocating resources effectively and maximizing ROI. So, how will you leverage intent data? Who is OnlyB2B?

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Sprout Social

FEBRUARY 12, 2024

Their posts, blogs or videos can rank for specific keywords related to your product or industry that lead potential customers directly to your site. heyeaslo Getting back to Notion in 2024? Insights like these can reveal immediate and long-term trends to aid brand positioning, resource allocation and product development.

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Sana Commerce

SEPTEMBER 13, 2023

Is the allocated time being used effectively? For more insights on how to improve your B2B web store in 2023/2024, check out our B2B Buyer Report below! Get the 2024 B2B Buyer Report for the latest insights into your B2B customers — no info needed to download! In this way, you need to achieve your goal within a set period.

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Huptech Web

JANUARY 4, 2024

Pеrformancе Mеtrics: Thе beauty blogger promotes skincare products through thеir blog with affiliatе links. You can accomplish this through blogs, social mеdia, еmail lists, or wеb pagеs. Get Started With Performance Marketing In 2024 As we step into 2024 , it’s more important than ever to use modern strategies.

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SocialPilot

FEBRUARY 26, 2024

AI in content generation streamlines the creation of articles, blogs, email newsletters, and media by analyzing data and trends to produce relevant content. Marketers use these insights to allocate resources more efficiently, tailor content strategies to audience preferences, and enhance customer engagement across all touchpoints.

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Digilant

OCTOBER 16, 2023

By 2024, that spending is expected to increase to more than $168 billion. Advertisers can control their budgets, set bidding strategies, and allocate resources to campaigns that generate the best returns. In 2023, advertisers in the United States are projected to spend more than $149 billion on programmatic digital display advertising.

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Metadata

JANUARY 25, 2024

As your experiments run, Metadata will automatically allocate your budget to the top-performing segments based on the performance metrics that matter to you, like cost per lead (CPL). The result? Campaigns that impact your bottom line, but also instant insight into which audience segments respond to your ads.

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Sana Commerce

NOVEMBER 28, 2023

74% of buyers may switch their B2B supplier Find out why and more insights in B2B Buyer 2024 Find out more E-commerce optimization tips: A path to higher conversion rates In the world of e-commerce, the road to optimization is paved with a series of essential tips and techniques.

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Digilant

JUNE 13, 2023

While the 2023 school year may be wrapping up for many, the 2024 back-to-school season is just around the corner — blink, and you might miss it. In terms of campaign considerations, advertisers may want to create custom segments, so allocating time for the creation will allow for a timely campaign launch.

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Lead Forensics

APRIL 8, 2024

In this blog post, we’ll equip you with 24 essential B2B marketing statistics you need to know for 2024. The Rise of Video: Video marketing is gaining momentum, with 78% of B2B marketers planning to invest in it for 2024. Budgeting and Success Measurement: Effective B2B marketing requires strategic allocation of resources.

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Statistics Paid Content Marketing AI B2B Marketing 52

Lead Forensics

APRIL 8, 2024

In this blog post, we’ll equip you with 24 essential B2B marketing statistics you need to know for 2024. The Rise of Video: Video marketing is gaining momentum, with 87% of B2B marketers planning to invest in it for 2024. Budgeting and Success Measurement: Effective B2B marketing requires strategic allocation of resources.

Statistics 52

Statistics Paid Content Marketing AI B2B Marketing 52

Outgrow

DECEMBER 17, 2020

So, we did a fair bit of research and compiled this blog on Marketing Trends & Statistics Post COVID. And the figure is expected to grow to 226 million by 2024. On top of that, 50% of the brands have allocated more budget for influencer marketing since the pandemic. The world will no longer be the same and we must adapt.

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Digilant

NOVEMBER 28, 2023

We’re nearing the end of 2023, which means advertisers are preparing and planning for 2024. Our newest video series, 2024 Partner Predictions , explores what Digilant’s partners expect in the new year — areas of growth, challenges, evolving consumer habits, and more. What are some 2024 Programmatic Projections for connected TV (CTV)?

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Full Circle Insights

JANUARY 29, 2024

This blog post dives into various strategies for cleaning up your marketing campaign attribution and offers a roadmap for effectively allocating credit to different touchpoints along your customer journey. U-shaped multi-touch : Allocates 40% of the credit to the first and last touchpoints, with 20% distributed among other touchpoints.

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SalesIntel

DECEMBER 6, 2023

Lack of visibility into the sales pipeline and forecasting accuracy, making it difficult to plan and allocate resources effectively. However, there are a few new additions to the list for 2024. Inadequate communication and follow-up with prospects and customers, leading to lost opportunities and decreased customer satisfaction.

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Madison Logic

DECEMBER 14, 2023

And be sure to d ownload our comprehensive 2024 B2B Marketing Predictions eBook for a deeper dive into these predictions and advice on crafting practical strategies to capitalize on them. Use generative AI to write blog articles, social media posts, and email campaigns. You need to be able to pivot as proactively as possible.

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Biznology

AUGUST 7, 2019

Companies who have spent millions in R&D on Immersive have begun to shift allocations and priorities. Achieving that in 1984 was far more difficult than it would be for Looking Glass to achieve a similar victory in say 2024 in immersive technologies. A shakeout has begun. But as Steve Jobs would say: “There’s one more thing.”.

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illumin

JANUARY 18, 2024

Women’s athletics are slated to continue their climb in 2024, with the launch of the PWHL in January. billion in 2024 – a 300% increase from 2022 and a massive win for the sports industry and women around the world. Alongside increased sponsorship and marketing, athletes are garnering higher viewership.

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Sage Marketing

DECEMBER 12, 2023

How to Strengthen ROI with Your 2024 Marketing Budget 1. Stay committed to your marketing goals, but adjust allocations for each activity based on ROI. The post Maximize your 2024 marketing budget: 5 tips for success appeared first on SAGE. Tieback your marketing activity metrics to your budget. Want to get more SAGE advice?

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Bluetext

MARCH 29, 2024

As we step into the second quarter of 2024, businesses around the globe are gearing up to refine their marketing strategies, striving to capture attention, engage audiences, and drive growth in an ever-evolving landscape. By continuously measuring results, you can refine your strategies and allocate resources more effectively.

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Marketing Insider Group

FEBRUARY 5, 2024

(Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. WARC) Blogging Stats The internet hosts over 600 million active blogs. WARC) Blogging Stats The internet hosts over 600 million active blogs. Hosting Tribunal) Food blogs lead in popularity, with 42.8% SEMrush) The U.S.

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Metadata

JANUARY 3, 2024

By experimenting in Metadata , you can understand exactly which audiences, ads, assets, and offers are working and rely on Metadata to allocate your remaining budget to the top-performing campaigns from a cost and performance standpoint. The post 6 Ways to Lower Your Customer Acquisition Cost (CAC) in 2024 appeared first on metadata.io.

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