Contently

JANUARY 24, 2023

As you plan the year, keep these five consumer behavior trends in mind. Trend #1: Omnichannel journeys are here to stay Foot traffic is returning to brick-and-mortar stores, but consumers aren’t ready to give up the digital shopping behaviors they adopted during the pandemic. Measure your impact. Then encourage more of it.

Marketing AI 148

Marketing AI Trends Planning Advertising Agencies 148

Bannerflow

MAY 22, 2022

iGaming is a huge and growing industry and one which is embedded in the online world, making digital transformation integral to the sector’s growth. The State of In-Housing Report 2022 looks at the digital nature of many organisations. This kind of digital asset has been more traditionally linked to retail.

Digital Transformation 52

Digital Transformation Business Digital Asset Management Mobile Marketing 52

Conductor

JANUARY 5, 2022

To help your health tech solution stand out from the crowd, we analysed Conductor search data and uncovered the top 5 UK digital health trends for 2022. Read on to learn which trends make the list. Trend #1: Workplace wellbeing. Trend #2: Telemedicine and virtual healthcare. Trend #3: Genomics.

Trends 64

Trends Marketing AI Lead Scoring Lead Ranking 64

Contently

MARCH 3, 2023

Here’s the hot take on the trends related to technology for content marketing, based on responses to the 2023 Contently State of Content Marketing Survey. Eighteen percent of respondents used one in 2022, and an additional 24 percent plan to deploy one in the coming year. That probably surprises no one.

Trends 150

Trends Planning Content Marketing Marketing Management 150

Tomorrow People

JANUARY 8, 2021

You-know-what’ triggered rapid digital transformation, radical shifts in work patterns, and economic turbulence. Here are some of the key trends we see shaping the months ahead, as marketing moves forward to greet the changes. 2021 marketing trend 1: Virtual events go from temporary fix to serious strategy.

Trends 215

Trends B2B Marketing Planning Advertising Agencies 215

Brandpoint

DECEMBER 13, 2021

Whether it was due to slashed budgets or uncertainty of the future, one thing is clear: those who took their foot off the gas over the last two years missed opportunities and are falling behind during this age of rapid digital transformation. Staffing is a core issue that all businesses will face in 2022.

Demand Generation Agencies 162

Demand Generation Agencies Paid Search Agency Advertising Agencies Digital Asset Management 162

Hinge Marketing

JANUARY 10, 2022

Hinge Research Institute’s High Growth Study 2022 explores how they do it and what it means for you. Download the High Growth Study 2022 Executive Summary. Download the High Growth Study 2022 Executive Summary. Key Advantage 2: Technology – digital maturity proves its worth. About the study. Bottom line?

Studies 131

Studies Peer-to-peer Digital Transformation Work Management 131

Brandpoint

NOVEMBER 9, 2021

2022 is just around the corner, and that means year-long marketing plans, budget updates, Q1 campaigns, and making predictions the best we can. Here are trends and predictions that marketing leaders are anticipating in the months to come. What will our customers want? What will our stakeholders want? Heck, what will Google want?

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

chiefmartech

APRIL 26, 2022

we’ll release the 2022 marketing technology landscape, along with a State of Martech report. You can be one of the first to see it and learn about the major trends it reveals by joining Frans Riemersma and me for a live webinar at 11am Eastern. The only question is by how much has the 2022 landscape shrunk.”

Acquisitions 108

Acquisitions Digital Transformation Software Paid Search Agency 108

chiefmartech

JANUARY 10, 2022

Hello, 2022! Or document.write("Hello, 2022!") Following my wrap-up of martech from 2021 — tl;dr a year in digital marketing that was experienced like a Twitch stream at 1.5X speed — let’s jump in to the martech topics I expect will shape 2022. Together, these forces are converging into The Digital Firm.

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

Martech

MAY 3, 2022

2022 Martech Landscape. Yes, new apps are appearing all the time; yes, that trend is partly fueled by the pandemic-driven acceleration in digital transformation. The post The 2022 martech landscape shows the space growing towards 10,000 solutions appeared first on MarTech. Actually, there are 9,932 reasons.

Marketing Management 106

Marketing Management Long Tail Marketing Acquisitions Digital Transformation 106

Salesforce Marketing Cloud

JANUARY 5, 2022

I asked five Salesforce industry experts to share their observations on market motions that continue to gain momentum from the past two years of rapid learning and growth, as well as emerging trends that are poised to define the year ahead. Mia jordan, digital transformation executive. Here’s what they had to say.

Organization 98

Organization Marketing AI Enterprise Management Work Management 98

Webbiquity

MARCH 1, 2022

IT purchasing budgets weren’t cut (generally) but were shifted different priorities, accommodating remote work and accelerating digital transformation initiatives. Download the full report from PathFactory to get all of the details about trends in content distribution, consumption, and binging. Conclusion.

Research 349

Research B2B Marketing Marketing Automation Services Top of Funnel 349

Bluetext

APRIL 14, 2023

Digital transformation creates challenges and opportunities for B2G marketing leaders seeking to sell to government agencies. Appetite for digitization of citizen services accelerated during the pandemic as agencies recognized a more intense need to transform communications and engage with citizens.

Digital Transformation 26

Digital Transformation PR Marketing AI Thought Leadership 26

Marketing Insider Group

FEBRUARY 6, 2023

We need to react to change, anticipate trends, and be proactive. The global pandemic significantly accelerated digital transformation. Curate creative, digital outside-in content delivering value across the customer experience (CX) and journey – with an on-line and off-line experience, delivered in a hybrid approach.

B2B Thought Leadership 230

B2B Thought Leadership Lead Ranking B2B Marketing Planning 230

Sana Commerce

AUGUST 3, 2022

Here are the 3 industry trends impacting this shift toward digital. However, new trends point towards digital disruption finally resulting in the growth of the food and beverage industry e-commerce. Top trends in the food and beverage industry in 2022 and beyond. Finally, we have two related trends.

Trends 69

Trends Amazon Privacy Policies Marketing Management 69

Salesforce Marketing Cloud

DECEMBER 1, 2022

Hear Blazing Trails, Marketing Trends, IT Visionaries, and more. Podcast: Newell Brands has multiple brands and multiple ecommerce challenges, which Michal Geller, the president of ecommerce and digital, is trying To solve. Trending Articles. Podcast: Equity-Centered Digital Transformation. Start listening now.

Best Practices 96

Best Practices Business eCommerce Digital Transformation 96

Martech

FEBRUARY 24, 2023

From Ascend2’s report, Trends in Personalization Marketing 2023 Why we care. It’s surprising at this late date to see how much of marketing’s digital transformation is still a work in progress. Some 43% of marketers cited it, up five percentage points from 2022.

Marketing Report 109

Marketing Report Personalization Work Management Marketing Management 109

LeanData

OCTOBER 13, 2022

TestBox is a San Francisco-based startup that closed a $10 million seed funding in June of 2022, bringing their total raised capital to $12.7 You know the B2B buying journey is now decidedly digital-first. It had been trending that way for years, and the pandemic only accelerated the transition. Don’t believe me?

Work Management 98

Work Management Marketing Analytics Tools Ideal Customer Profiles Marketing Management 98

LeanData

JANUARY 5, 2023

Maybe it’s the 121,000 tech workers laid off during 2022 or the revenue downturns pointing towards the industry’s first recession. . If you Google “2023 SaaS Buying Trends,” in 0.34 Trend #1 – SaaS Spending Will Decline in 2023. Trend #2 – Buyers Want No-Code or Low-Code Software.

Forecasting 52

Forecasting Buy Trends Peer-to-peer 52

Contently

FEBRUARY 22, 2023

As you execute your video marketing strategy this year, keep these trends in mind. On the consumer side, one of the hottest ecommerce live streaming trends is live shopping , where an influencer promotes brand products in real-time. Ninety percent of marketers who leveraged short-form video in 2022 plan to keep doing it this year.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Contently

JANUARY 31, 2023

The end of 2022 drowned in the splash from generative AI such as ChatGPT, Jasper.ai Subscribe to The Content Strategist for more insight on the latest news in digital transformation, content marketing strategy, and rising tech trends. and others for text, and DALL-E, Midjourney, and others for images. Stay informed!

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Champion Communications

MAY 10, 2022

Recent research has found that COVID-19 has accelerated digital transformation by several years. This caused a dramatic increase in digital transformation investment across all sectors. CorelDRAW Graphics Suite, March 2022 Update review: good value for subscribers. Reining in runaway cloud cost with FinOps.

Fulfillment 62

Fulfillment Digital Transformation Trends Demand 62

Zoominfo

OCTOBER 23, 2019

IDC predicts 40% of digital transformation initiatives will use AI services by 2019 ( source ). Gartner predicts that through 2022, 85% of AI projects will deliver erroneous outcomes due to bias in data, algorithms, or the teams responsible for managing them ( source ). AI Trends by Sector. Obstacles to AI Adoption.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

chiefmartech

DECEMBER 3, 2020

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. Stay tuned for Trend #5: Harmonizing Human + Machine to be published shortly.

Trends 104

Trends Enterprise Management Work Management Marketing Management 104

Martech

NOVEMBER 18, 2022

The overall YoY projected growth, 5.9%, however, is down from 2022’s 9% growth. Meanwhile, the digital transformation of advertising continues, including the recent and ongoing acceleration of digital out-of-home (DOOH) , and advertisers are taking notice.

Paid Search Agency 106

Paid Search Agency Spending Advertising Agencies Ads 106

Salesforce Marketing Cloud

SEPTEMBER 29, 2023

That’s an increase of 31% from their 2022 estimate of $3.6 After all, it’s these integration challenges that slow down digital transformation initiatives for 80% of IT teams. Leading IT organizations are already transforming to accommodate the latest AI trends. million per year on custom integration efforts.

Enterprise Management 126

Enterprise Management Work Management Marketing Management Digital Transformation 126

Marketing Insider Group

MARCH 13, 2023

The COVID pandemic sent established brick-and-mortars rushing to accelerate their digital transformation plans and sell more online. They plowed eye-watering sums into digital marketing channels despite often shaky evidence for digital ads’ effectiveness and, more recently, a broader decline in ad spending.

Work Management 149

Work Management Marketing Management Automation Marketing Budget 149

ANNUITAS

DECEMBER 11, 2023

The key drivers of this breaking point are performance issues and budget issues: Performance issues: Conversion rates in paid digital media and content syndication have been trending down for some time, and outbound email is at some of its worst performance levels. This is a similar trend reported in the 2022 report , as well.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Martech

DECEMBER 27, 2022

Even if marketers thought they’d found the perfect formula in the technology and strategies they used in 2022, they still have to switch it up in the new year, for one major reason. New tech platforms, devices and trends will generate new behaviors by consumers, and marketers will have to keep up.

Enterprise Management 96

Enterprise Management Digital Experience Platform Organization Marketing Management 96

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. However, most digital transformation initiatives have struggled to show near-term returns.

Marketing Analytics Tools 116

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 116

Champion Communications

MARCH 10, 2022

Changing landscapes: Recognising fintech’s potential in 2022 . Dima Kats, CEO at Clear Junction, spoke to Finance Derivative about this success, and how it can inform the progress we can expect to see in 2022. Dima also discussed the key trends for the fintech industry, and what leaders can expect to see in 2022. .

Product 62

Product Digital Transformation Network Marketing Efficiency 62

ClickZ

DECEMBER 8, 2020

Key themes from this quarter’s meeting include the importance of agility, the frenzied pace of digital transformation (and the accompanying digital backlash), and the need for more agility across the board when it comes to martech tools, messaging, and creative. 2: Live events aren’t coming back until 2022 (plan accordingly).

Planning 137

Planning Digital Transformation eCommerce Amazon 137

Contently

DECEMBER 15, 2022

Marketing budgets increased in 2022 after dropping to a historic COVID-19-related low in 2021. Subscribe to The Content Strategist for more insight on the latest news in digital transformation, content marketing strategy, and rising tech trends. But content marketers can’t celebrate yet. Stay informed!

Analytics 117

Analytics De-duplication Planning Peer-to-peer 117

Conductor

APRIL 29, 2022

SEO is constantly evolving, and it can feel overwhelming to stay up to date on the latest trends, algorithm updates, and best practices. The top 10 SEO influencers of 2022. Pat is our in-house SEO expert who is a great follow for anyone interested in staying up to date with the latest SEO trends.

SEO 111

SEO Enterprise Management Digital Marketing Funnels Work Management 111

Martech

MAY 24, 2022

As this year’s virtual edition of PegaWorld iNspire kicks off, the CRM and BPM platform released a report on challenges created by the “complex intersection of technology and the modern workforce” arising from digital transformation. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Enterprise Management 83

Enterprise Management Work Management Marketing Management Business 83

Outbrain

DECEMBER 15, 2021

It’s that time again when we all collectively look back on recent changes across the global media landscape and discuss what digital developments will shape the year ahead. However, this isn’t the typical “next year’s trends” piece. We’re excited to go further here in 2022! Continued investment in revenue diversification.

Advertorials 29

Advertorials Advertising Agencies ROAS Privacy 29